JOURNAL OF INTERACTIVE MARKETING®

The Journal of Interactive Marketing® (JIM) is a premier academic journal, with high managerial relevance, publishing leading-edge ideas, methodologies and insights in the field of interactive marketing.  JIM continues to be a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments,
 
JIM welcomes (1) interdisciplinary work, (2) papers with multi-method approach, (3) articles on global issues in interactive marketing, and (4) manuscripts involving multichannel interactive marketing approaches.  Papers should have managerial significance and the potential to impact managerial thinking and practice.

JIM is indexed in the major bibliographic databases including the Social Science Citation Index, Business Source Premier, ABI/Inform (FirstSearch).

The JIM’s impact factor is 1.457, based on the most recent ratings (2006) included in the Social Science Edition of the ThomsonScientific Journal of Citation Reports®.

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Manuscript Submissions

Papers and cases are to be submitted for review via e-mail to the Managing Editor, Barbara W. Hruska (bhruska@the-dma.org).  Submission of a manuscript for review implies that the paper has not been published, that it is not being submitted for publication elsewhere, and that it has been released for publication if the work reported is officially sponsored.

Consistent with other leading marketing journals, JIM is open to a variety of methodologies, including empirical methods, analytical modeling, experimental methods, and ethnography.  The key requirements are managerial relevance, insights and the potential to impact managerial thinking and practice.  The readership of JIM demands that all papers have some empirical content.
 
JIM aims for a fast, decisive, and fair review process.  It strives for a 60-90 day review cycle in each round of blind reviews, with a decision at the end of the second round. 

JIM invites papers from researchers and thought leaders in interactive marketing.  Manuscripts could address several areas in interactive marketing including, but not limited to:

• Database; customer segmentation
• Strategic use of information technology, customer relationship management (CRM)
• Direct response marketing, B2B direct marketing, direct mail
• Multichannel marketing
• E-business strategy
• Online advertising, online branding
• Blogging, podcasting
• Online customer satisfaction and loyalty, privacy, trust
• Online browsing/buying behavior, shop bots and agents
• Online pricing and auctions
• Mobile business, call center management
• Network effects and markets
• Interactive marketing organization 

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JIM Editorial Review Board

Editors:

• Venkatesh Shankar
  Texas A&M University


• Edward C. Malthouse
  Northwestern University

Editors Emeritus:

• John Deighton
  Harvard University


• Russell S. Winer
  New York University

Readership

Researchers in marketing, strategy, customer behavior, managerial economics, statistics, and information technology, direct / interactive marketers, advertisers and advertising agencies, market researchers, and e-business executives.

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