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CALL FOR
The Robert B. Clarke Direct Marketing Educators' Conference is the preeminent academic conference on interactive and direct marketing topics. Academic research in direct/interactive marketing and E-commerce is the major focus of this one-day conference. It brings together the leading academics and practitioners from the field of interactive/direct marketing and is held in conjunction with the Direct Marketing Association's Annual Conference & Exhibition. This conference is a must for academics interested in pursuing research agendas in the areas of internet, e-commerce, database, interactive, and/or direct marketing. It provides opportunities for networking with academics and the leading practitioners in the field of interactive and direct marketing. The conference is sponsored by the Direct Marketing Educational Foundation. Its goal is to stimulate research that may (1) Influence the practice of direct and interactive marketing; (2) Break new ground; (3) Extend knowledge in the field. The 2003 Educators' Conference will be held in Orlando, Florida, on Sunday, October 12, followed by the Grand Opening Reception of The DMA Exhibit Hall and the International ECHO Awards that evening, the premier award ceremony for direct and interactive marketing campaigns. The DMA's Annual Conference, which runs October 13-15, provides attendees with seminars and workshops presented by the leading practitioners in the field. The exhibition allows attendees to see first hand the state of the art products and services being offered by the leading firms in interactive and direct marketing. Submitting a paper or special session proposal is not required for attendance, but it will give educators a priority on complimentary registration to The DMA Annual Conference & Exhibition following the Educators' Conference. (The DMA makes this offer to the first 100 full-time educators who register and attend the Educators' Conference.) Proceedings
Topic Areas
DEADLINE: April 15, 2003Conceptual and empirical papers are encouraged. Pedagogical issues will be considered, but the emphasis must be on new concepts and techniques. Papers must not have been presented previously, nor should they be under consideration for publication elsewhere. A $1,000 cash prize will be awarded to the best paper. Guidelines
Review Procedure
Reviewer Criteria Reviewers will evaluate papers using the following criteria:
Every paper should adhere to the traditional academic style and include the following elements: statement of the problem; literature review; relevant review of the study; findings; discussion and conclusions; and directions for future research. A special committee that includes members of the DMEF Board of Trustees will select the papers to be presented at the con-ference. Selections will be made generally on the basis of the quality of the paper, review-ers' comments, and balancing of the agenda. Reviewers' comments are provided to the authors. In some instances, authors whose papers are selected may be asked to make changes, corrections or revisions to the paper prior to Conference presentation and publication in the Proceedings. Call for Special Session Proposals DEADLINE: APRIL 15, 2003 Special sessions are designed to provide an opportunity for a focused presentation of topics of special interest to direct and interactive researchers. The major focus of the special sessions should be presenting current research, theories, models and working papers on a particular topic. Special Session proposals should strive to demonstrate an optimum level of thematic cohesion and value to those interested in the special session topic. Proposals that are novel/emergent in terms of either subject matter and/or methodology are greatly valued. Special Sessions should be designed to provoke, challenge & generate discussion. It is up to special session authors to identify participants in advance to sign up as presenters for a proposed Special Session Topic. The chairperson(s) and/or special session authors are responsible for quality control over the presentations in their session. Special Topic Sessions are 60 to 90 minutes long. Proposals should ideally contain three to five papers. Guidelines The first page is the cover sheet. It should provide the title of the special session, the chairperson(s), a list of the speakers and the titles of their presentation and a statement that each speaker has agreed to serve if the proposal is accepted. The second page should only state the title of the session followed by a 50 to 100 word short abstract of each paper (for publication in the conference program). The body of the proposal (500 to 1,000 words) should include the central theme of the session, the scope of the presentations, and importance and value of the topic to the field of direct/interactive marketing.
Call for Abstracts of Work in Progress DEADLINE: June 12, 2003 CALL FOR ABSTRACTS The 15th Annual Educators' Conference agenda includes opportunities for academics to present their research findings for papers that are still in progress. Abstracts and proposals (250-300 word maximum) are due June 12, 2003. Mail or Fax (212 790-1561) or E-mail your submissions to Laurie Spar, Vice President, DMEF (lspar@the-dma.org). Be sure to include your complete name, address, phone, fax, and e-mail address. Abstracts should clearly define the problem and outline the proposed contribution to direct and interactive marketing. Both conceptual and empirical work is encouraged. All abstracts accepted for presentation at the Conference will be eligible for publication online of the conference proceedings. At the conference, the findings must be presented by the academic author or co-author. A draft of the final paper or an extensive summary of interim findings must be submitted to DMEF by August 15, 2003. For topics, please refer to Topic Areas under Papers
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