Monday, October 13, 2008 • All Day at DMA08
Special College Day Session • 11:15 a.m.-1:15 p.m.
Las Vegas Convention Center and Las Vegas Hilton
co-sponsored by Direct Marketing Association and
Direct Marketing Educational Foundation

What is College Day? | Registration Information (please read!) | Registration Form

• SPECIAL COLLEGE DAY SESSION:
  Optimizing Direct / Interactive Marketing’s
  Data-Rich Environment

  • Includes Career Opportunities Discusssion with Practitioner Panel

Attendance at DMA08 for the day - the world's largest direct / interactive marketing conference & exhibition

• includes keynote speaker Ty Pennington of Extreme Home Makeover, conference sessions and Exhibit Hall

WHAT IS COLLEGE DAY?  A special program for college students, graduate students, and their faculty advisors, College Day features a special program at the Las Vegas Hilton, where the audience participates in an interactive talk with database marketing experts. This discussion includes a panel on careers in direct and database marketing with speakers from various experience levels. Students will receive sound, practical advice on the job hunt, and the types of jobs that are out there.

Moderator:

• John A. (Jack) Schibrowsky, Ph.D.,Professor of Marketing, University of Nevada Las Vegas

Keynote Speaker & Panelist:

• Paul Bowman, President, Bowman & Associates

Additional Panelists:

• Patrick Durkin, Director of Loyalty Marketing, Harrah's Corporate Office
• Kathi Kulesza, Executive Director, Loyalty Marketing, MGM MIRAGE
• George Orme, Senior Consultant, David Shepard Associates
• Dan Ruderman, Direct Mail Manager, Ameristar Casinos

DMA08: The group then is invited to attend the DMA08 Conference & Exhibition - the world's largest gathering of direct / interactive marketing practitioners - as regular conference delegates for the day, with access to the Exhibit Hall, and educational concurrent sessions.

KEYNOTE: Preceding this session, students are invited to hear Ty Pennington, 2-time Emmy Award winner and host of Extreme Makeover: Home Edition at the DMA08 Opening General Session. Ty has become a world-renowned brand and has helped increase the exposure of the Sears brand through his partnership with the multichannel merchant. John Greco, President & CEO of the DMA will join Ty in a highly engaged discussion on Ty's current endeavors and his role as a new media marketer.

NOMINAL FEE: For this one-day attendance, there will be a $10 non-refundable registration fee for students. (Substitutions will be permitted.) Faculty bringing groups of students will receive complimentary admission for the day.

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What is College Day? | Registration Information (please read!) | Registration Form