Direct marketing career information

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Direct marketing career information available from DMEF.

DMEF is preparing future direct marketers.

Direct_Response_Marketing_and_Advertising

Your Career in Direct Marketing & Direct Response Advertising

Presents an overview of the field, who’s using direct marketing, careers in direct response advertising agencies; media buying and production; mailing list brokerage, management and compilation; printing companies; lettershops; and various direct response media such as catalogs, telemarketing, and the Internet. The brochure also contains information about resources, salaries and brief information on how to market yourself.

Careers in Business-to-Business Direct Marketing

As consumers, we probably tend to think first about careers in consumer marketing. But, did you know that employment growth rates are expected to be higher for business-to-business direct marketing than consumer direct marketing? Survey results predict a 5.5% growth rate annually in B-to-B employment between 1998 and 2003. DMEF's newest brochure tells you about this "hidden marketplace," how direct marketing is used to reach businesses, and discusses various career options and resources for getting started in this field.

To obtain single free copy(copies), please send an e-mail to dmef@the-dma.org, include the name of the requested brochure and your name and mailing address. Or call DMEF at 212-768-7277; ext 1325.