DMEF's Direct Marketing Program ListingThe DMEF has compiled this listing to help students -- at any level -- identify direct marketing programs offered at colleges and universities throughout the United States. Programs are defined as those colleges offering multiple direct marketing courses with at least 50% or more of the course content spent on Direct Marketing, Integrated Marketing Communications, or Interactive/the Internet. The multiple courses lead to a degree, certificate, or are considered a specialization within a course of study. Some programs are taught via the Internet. Listed alphabetically by college, the brief description for each center includes contact information, and when the entry was last updated. For your added convenience, the centers are cross-indexed by state.
Note: The listings are self-reported. For the most up-to-date information, please contact the school.
Baruch College - CUNY, New York, NY Baruch has a new Direct Marketing track in the curriculum of the undergraduate School of Business. The BBA in Marketing with a Direct Marketing track contains 24 credits. (July 1999) Required Core Courses include: Other courses include: Electives (one from the following) Certificate Kathleen Manning, Program Director division of Continuing Education 175 Forest Street Room 220 Morison Hall Waltham, MA 02154-4705 781 891-2800 This program is endorsed by the New England Direct Marketing Association, which has several of its active members as faculty. (July 1999)
Courses Certificate V. V. (Kris) Bellur, Professor & Chair School of Business & Public Administration Bakersfield, CA 93311-1099 805 664-3086 The Direct Marketing Certificate Program is an intense four-week program including the following courses: Basics of Direct Marketing Creativity and Production Management in DM Database Marketing Direct Mail as a Direct Marketing Vehicle Direct Marketing Research Electronic Media Mailing Lists Print Media as a Direct Marketing Tool (July 1999) California State University, Fullerton, CA Certificate Irene Lange, Chair Marketing Department School of Business Administration Fullerton, CA 92634 714 278-2223 Linda Richie-Walker, Program Manager University of Extended Education PO Box 6870 Fullerton, CA 92834-6870 714 278-7645 The Certificate in Direct Marketing is co-sponsored by the Department of Marketing, School of Business Administration, and the Direct Marketing Association of Orange County. The program will allow graduates to prepare for career advancement, as well as enhance their on-the-job performance. Seven required courses comprise the certificate program, which can be completed in two semesters. There are 8.1 Continuing Education Units awarded upon completion. (July 1999) Courses: Introduction to Direct Marketing Electronic Media Direct Response Integrated Direct Marketing Lists and Database Management Segmentation and Market Modeling Telemarketing and Telesales Using Print Media for Effective Direct Marketing Other certificate programs are available in Entrepreneurship (Start up), International Marketing, health care marketing and customer service, marketing of high technology, e-commerce, retailing and merchandising. Web site: http://www.fullerton.edu (click on extended education). Golden Gate University, San Francisco, CA San Jose State University Professional Development, San Jose, CA DePaul University, Chicago, IL The Certificate in Interactive and Direct Marketing is a comprehensive, 14 week program developed by the Interactive and Direct Marketing Institute of DePaul University. The program is supported by a grant from the CADM Educational Foundation. This dynamic program is designed to meet the growing needs of direct marketing professionals, with a growing focus on interactive marketing, and awards a certificate is awarded at the satisfactory completion of the program. All of the faculty are professionals with extensive experience in direct and interactive marketing. Certificate Program Modules include:
Database Marketing In addition to the Certificate Program, the Institute for Interactive and Direct Marketing at DePaul University offers A certificate in E-Marketing to Enhance CRM. (June 2001) Specialization/Graduate Jagdish Sheth center for Relationship Marketing 1602 Mizell Drive Atlanta, GA 30322 404 727-3551 The center for Relationship Marketing is unique in product and process. The product is breakthrough knowledge of relationship marketing management, and the process is a research/education partnership between business, faculty and students. This three-way partnership process is the core of all research and education activities at the center. Partnership programs enable a two-way, interactive learning format; both university faculty and industry executives serve as program leaders and facilitators. The types of partnership programs at the center include: Custom-Tailored Programs/Field Projects Executive Forums Faculty/Executive Residencies Seminars Student Field Projects An MBA specialization in Relationship Marketing The "Customer Business Development Track" is an optional feature of the Emory MBA program. The content focuses on building and managing long-term relationships with customers, and the process is an integration of classroom learning and field work. (July 1999) Fashion Institute of Technology, New York, NY Undergraduate Terrance Fiore, Chair, Direct Marketing Department Room B403 Seventh Avenue at 27th Street New York, NY 10001-5992 212 217-7097 fiorete@fitsuny.edu (for more info and to apply online: www.fitnyc.suny.edu) FIT, a college of art and design, business and technology, and part of the State University of New York, offers a Bachelor of Science degree in direct marketing. The program provides undergraduate students with a thorough grounding in both general marketing principles and direct marketing strategy and techniques. Located in Manhattan, the program offers unique exposure to faculty and guest speakers who are industry leaders, and to a wide variety of industry internships. The BS in direct marketing is open to students who are about to receive their Associate Degree or have completed 60 or more credits toward a Bachelor's degree at a regionally accredited college.The curriculum includes: Direct Marketing Introduction Advertising and Promotion Direct Response Media Planning Market Research Direct Response Copywriting Database Marketing Direct Response Design Workshop DM Finance and Operations Industry Internship DM Communications Management Related courses in business management and liberal arts. Students may also be eligible to take (additional) optional courses in related areas in the marketing communications and advertising design departments. (June 2001) Ferris State University, Grand Rapids, MI, Certificate Susan K. Jones, Certificate Director 251 Plymouth SE Grand Rapids, MI 49506 616.458.0305 e-mail: susan_jones@ferris.edu Web Site: www.ferris.edu(Click on "Faculty Instructional Pages' under "Faculty and Staff") Direct Marketing Certificate for college 12 credits. Required courses (3 undergraduate credits each) Principles of Advertising E-Commerce Marketing Certificate for college 12 credits Required courses (3 undergraduate credits each) Principles of Marketing Florida Gulf Coast University, Fort Myers, FL Specialization/Undergraduate Barry E. Langford College of Business/Marketing Department 10501 FGCU Blvd. South Fort Myers, FL 33965-6565 941/590-7402 blangfor@fgcu.edu www.fgcu.edu/cob/mkt/langford/langford.htm The university offers a concentration in E-Commerce in the marketing major. (June 2001)
Courses are: (Specialization/Undergraduate) Claire P. Bolfing College of Business Marketing Department, MSC 0205 Harrisonburg, VA 22807 540/568-3036 bolfincp@jmu.edu James Madison University offers a Concentration in Market Information Systems. (July 1999) Courses include: Market Database Development Visual Basic Marketing Integrated Marketing Communications Survey Research Buyer Behavior Strategic Internet Marketing Database Marketing Marketing Management Johnson & Wales University, Providence, RI
Courses include: Specialization/Undergraduate Kevin Bittle, Chair School of Creative Marketing 8 Abbott Park Place Providence, RI 02903 401 598-1837 The Direct Response Retailing program is a Bachelors Degree complement to Associate Degree programs in Fashion Merchandising, Retailing, Business Administration or Marketing. The Direct Response Retailing program includes course work in retailing, market research, consumer behavior, direct marketing, catalogue operations and computer technologies. Also included are two experiential learning components: a retailing internship and a catalogue internship. These experiences combine the competencies for practical application of theory learned in both storefront retailing and catalogue development and operations. (July 1999) LaSalle University, Philadelphia, PA La Salle University offers a certificate in E-Commerce (continuing education) and an E-Commerce concentration in its graduate degree program. (June 2001) Paul R. Brazina The goal of the Fellows program is to provide training and proficiency to students through seminars, courses, modules within existing courses, research papers, and activities with E-commerce organizations. The program is open to all majors admitted to a degree program at La Salle. Students must complete 28 points in the e-commerce training program, receive at least a "B" on the approved e-commerce paper, and must participate in 40 hours of e-commerce professional activities. When all criteria are met, the student submits a portfolio to the Institute to be evaluated. Staff advises and monitors the students throughout the process.
Faculty: Faculty Fellows of the Institute High School and Middle School Program: Develop Lesson Plans and train school teachers in the study of e-commerce. Loyola University Chicago, Chicago, IL (Degree/Graduate) Mary Ann McGrath, Ph.D. Marketing Department 820 N. Michigan Avenue Chicago, IL 60611 312/915-6136 mmcgrat@luc.edu Master of Science Degree in Integrated Marketing Communications. Loyola University Chicago's Master of Science in Integrated Marketing Communications (MSIMC) program is a graduate credential for those working either the agency or client side of the marketing communications industry. The degree requires between 14 and 18 quarter-length graduate courses, depending upon the background of the student. A distinctive feature of this program is that it resides within Loyola's fully accredited and nationally-ranked Graduate School of Business located on Chicago's Magnificent Mile. All courses for this program also serve as marketing electives for MBA students. The MSIMC degree also may be attained jointly with an MBA degree, with 5 courses counting towards both degrees. A GMAT score is necessary for application to this program. All course offerings are available to both full and part time students. (June 2001) Courses include:Integrated Marketing Communications Consumer Behavior Database Marketing Strategy Customer Relationship Management Internet Marketing Brand Equity and Advertising Strategy Market Research Loyola University Chicago, Chicago, IL (Certificate) Mary Ann McGrath, Ph.D. Marketing Department 820 N. Michigan Avenue Chicago, IL 60611 312/915-6136 mmcgrat@luc.edu The Graduate Certificate in Data Warehousing and Business Intelligence provides managers with the necessary skills to develop and analyze large-scale data warehouses with an emphasis on marketing applications. Structured to enhance professional development for information technology professionals, this certificate provides a foundation for understanding how to apply business intelligence techniques to extract information that reveals trends and market behavior. An emphasis is placed on the management and competitive-advantage analysis of data. The program also includes:
Degree/Graduate Walter Neff, Program Director The center for Direct Marketing at Mercy College 555 Broadway Dobbs Ferry, NY 10522 914 736-1768 wneff@mercy.edu Mercy College is the only college in the country that offers a fully accredited Master's Degree in Direct Marketing at its Westchester and Manhattan campuses as well as online via its Distance Learning Program. The Master of Science in Direct Marketing degree program is designed to prepare graduates for upper management roles in the wide variety of companies that comprise the direct marketing industry, be they business-to-consumer, business-to-business or not-for-profit. This 36 credit graduate program presents students with a complete and comprehensive understanding of all the technical and managerial disciplines needed to facilitate their development and career growth. The degree can be completed in 18 months, with new cohorts beginning each fall and spring quarter. Visit the web site at http://grad.mercynet.edu/directmarketing for more details. (June 2001)
Mercy College Dobbs Ferry, NY Mercy College also offers a graduate degree in Internet Business Systems (June 2001) Courses include: Certificate Leslie Dangel center for Direct Marketing 315 Turnpike Street 208 O'Reilly Hall North Andover, MA 01845 508 837-5154 The Merrimack College Direct Marketing Certificate Program, comprised of six core evening courses and five optional professional development day seminars, covers the entire spectrum of direct marketing. Individuals who complete the Certificate Program earn a professional designation and acquire new skills that can be applied to their business immediately. Merrimack also offers undergraduate credit courses in direct marketing. (July 1999) Core Courses include: Fundamentals of Direct Marketing Database Marketing Direct Mail: Planning & Production Marketing Strategies for Direct Marketers Project Evaluation & Financial Analysis Relationship Marketing Advanced courses include: Direct Marketing Math Successful Creative Strategy Web Master Training Professional Development Days include: Creative Strategy & Execution Essentials of Direct Mail Marketing on the Internet I Marketing on the Internet II Telemarketing Management Telemarketing & Telesales Milwaukee Area Technical College, Milwaukee, WI Undergrad/Graduate Doug Kornemann 700 West State Street Milwaukee, WI 53233 414 297-6600 Specializing in post-degree technical training, MATC awards an Advanced Technical Certificate upon completion of the four courses listed below and a principles of marketing course. Students also may take these courses for credit towards an associate degree. (July 1999) Principles of Direct Marketing Applications in Direct Marketing Business-to-Business Direct Marketing Principles of Telemarketing New York University, New York, NY Graduate and Non-Credit Marjorie kalter, Clinical Associate Professor New York University School of Continuing Education & Professional Studies 11 W. 42nd Street, Room 401 New York, NY 10003 212.790.3221 The center for Direct Marketing at New York University was established as a program unit of the School of Marketing & Management Institute in 1983. The following programs are offered. Master's of Science in Direct marketing Communication: A 42-credit Masters Program in Direct Marketing Communications was launched in the fall of 1997 semester. Contact: Lynda Confessore, Associate Director, at 212.790.3221 The curriculum of the Master's degree consists of six required foundation courses, six core competency courses, one elective, and a Master's project. Candidates must complete 42 credits. Courses range from computerized database development and interactive media to financial management and creative techniques. Courses are held in the evening. (July 2001) Courses include: Call for a current listing and schedule. Northern Illinois University, DeKalb, IL Undergrad, Specialization Denise Schoenbachler, Associate Professor Marketing DeKalb, IL 60115 815 753-6225 The Department of Marketing at Northern Illinois University offers an area of study in interactive marketing, which is supported by the Chicago Association of Direct Marketing Educational Foundation. (June 2001) Curriculum areas include: Direct Marketing Database Marketing Management Internet Marketing Marketing Technology Northwestern University, Evanston, IL Degree/Graduate Tom Collinger, Director of Direct, Database & E-Commerce Marketing Integrated Marketing Communications Medill School of Journalism 1908 Sheridan Road Evanston, IL 60208 847.467.3433 t-collinger@northwestern.edu The exciting fields of direct marketing and e-commerce are merged in the DM speciality of the Integrated Marketing Communications program at Medill. DM students combine academic graduate training with a fourth-quarter residency program at a data-driven direct marketing company. Classes are taught both by seasoned, nationally recognized practitioners, and IMC faculty members, also leaders in their fields. Students take 16 courses (half core courses) over the five quarters of the program. A fifth quarter practicum in electronic commerce and in advanced datamining awaits them upon their return from summer residencies. At this point they have practical residency experiences to impart to their classmates and members of the incoming DM class. Finally, recruiting takes place on campus under the guidance of a full time IMC placement director. Graduate Level Core Courses: Direct Marketing Specialty Certificate/Undergraduate Susan Cisco, Marketing Chair 1600 E. Golf Road Des Plaines, IL 60016 847 635-1872 Two-year Associate Degree in Direct Marketing; 12-Hour Certificate Program. (July 1999) Introduction to Direct Marketing Creating & Producing Direct Marketing Database Applications Desktop Publishing Management of Telemarketing Media (100% Direct Marketing) The Pennsylvania State University, University Park, PA Certificate James D. Porterfield Department of Marketing Smeal College of Business Administration 701 Business Administration Building University Park, PA 16802-3007 814 865-7150 The Direct Marketing Certificate Program is a structured series of courses that offer practical instruction in the principles, tools, and techniques of successful direct marketing. Required courses establish the place of direct marketing in a company's selling effort. Optional courses enable pursuit of one of three specialized direct marketing activities: telemarketing, direct mail marketing, or direct marketing with alternative media. Students will improve their on-the-job performance as marketing professionals or develop skills necessary for a new career. A Penn State certificate is awarded upon successful completion of four direct marketing courses. (July 1999) Regis University, Denver, CO Certificate Richard Leventhal School of Professional Studies c/o 7678 Upham Street Arvada, CO 80003 303/420-9067 The Regis University, in conjunction with the Rocky Mountain Direct Marketing Association, offers a Direct Marketing Certificate Program. The Certificate Program is part of Regis University's Graduate Education Program which serves the community at large. The program is a 30-week comprehensive program broken into three 10-week courses. (June 2001) The Principles of Direct Marketing The Power of Database Marketing The Secrets of Direct Marketing Creative Roosevelt University, Chicago, IL (Degree/Graduate) Linda Jones, Director Walter E. Heller College of Business Administration 430 S. Michigan Avenue Chicago, IL 60605-1394 312/341-3848 The Master of Science in Integrated Marketing Communications offered by Roosevelt University began in 1974/75and has transformed with the changing technology. It is designed to prepare students for a variety of careers in the mass media, including direct marketing. The program leading to the MSIMC degree includes up to nine IMC courses and 3 electives. (July 1999) Direct marketing is included in the following areas of IMC: Introduction to Integrated Marketing Communication Public Relations Media Advertising IMC Case study Creative diversity Visual Arts IMC Techniques Direct Marketing University of Akron While direct marketing is a very broad field, the Taylor Institute focuses on the database marketing formats of telemarketing, e-marketing, interactive television and other types of response marketing. Located on the fifth floor of the renovated Polsky building in downtown Akron, the Taylor Institute consists of six state-of-the-art direct marketing laboratories, two seminar rooms and an office suite. Currently construction is underway (completion in August 2006) to more than double the size of the Institute. Included in the new addition will be a fully functional applied research wing (focus group and e-usability labs), interactive executive classrooms, student innovation rooms and a business incubator. University of California Berkeley-Extension, Berkeley, CACertificate Sabrina Anderson CEBM- 1995 University Avenue, Ste. 300 Berkeley, CA 94720 510.643.0060 UC Berkeley's Study Program in Direct Marketing consists of four required courses for a total of 120 hours. A letter of recognition is awarded on satisfactory completion of the program. (June 2001) Required courses: Database and List Management Methods for Successful Direct Mail Marketing Essential of Direct Marketing Methods Direct Response Advertising Strategic Planning and Implementing Effective Direct Mail Marketing University of California Los Angeles-Extension, Los Angeles, CA Direct and Interactive Marketing Sequence Laurie Beasley, Program Consultant (408) 782-0046 UCLA Program Coordinator (310) 206-1579 uclaextension.edu/dma The Direct and Interactive Marketing Certificate is a cutting-edge program created by UCLA Extension and DMA's Southern California Chapter. This program gives you hands-on training in key areas of direct and interactive marketing, including market research, creative strategy, advertising development and sales lead generation and management. Courses include: Introduction to Direct Marketing List and Database Management Direct Response Copywriting Marketing-Driven Creative Business-to-Business Sales Lead Management E-mail and Online Marketing Strategies E-mail Broadcast Technologies Overview Search Engine Marketing Management Market Research for Direct Marketing Direct Mail Print Production Management How to Manage Sales Leads Using SalesForce.com University of Cincinnati, Cincinnati, OH Certificate F. Robert Dwyer, Director Direct Marketing Policy center 431 Carl H. Lindner Hall Mail Location 145 Cincinnati, OH 45221-0145 513 556-7103 Established in 1984, the University of Cincinnati Direct Marketing Policy center aims to develop and disseminate knowledge in direct marketing. The DMPC sponsors undergraduate instruction, coordinates student internships, MBA and provides a range of seminars for management education. No degree program in direct marketing is offered. (June 2001) University of Colorado at Boulder, Boulder, CO Degree/Graduate Thomas R. Duncan, Director School of Journalism and Mass Communication Campus Box 287 Boulder, CO 80309 303 492-0501 e-mail: tduncan@spot.colorado.edu The Integrated Marketing Communications master's program is an interdisciplinary program offered by the School of Journalism and Mass Communication in cooperation with the College of Business Administration. The focus is on creating and managing brand relationships, and the Master of Arts degree is granted by the School of Journalism and Mass Communication. The IMC curriculum consists of nine core courses, an audit, and three electives spread across three semesters and a summer. A minimum of 41 graduate hours is required to complete the program. (July 1999) Master Program Courses Include: Creative Strategy IMC Principles & Practices IMC Cases, IMC Audit, IMC Campaigns Data-Driven Interactive Marketing Marketing Research Message Effectiveness University of Kentucky, Lexington, KY (Specialization/Undergraduate) Jim Hertog Journalism Department 107 Grehan Building Lexington, KY 40506-0042 606/257-2786 jat@pop.uky.edu The Integrated Strategic Communication major has a Direct Response Path with courses in the following: Direct Response Targeting: Media and Database Direct Response Message Strategies (July 1999) University of Massachusetts, Amherst, Amherst, MA (Specialization/Undergraduate) Bill Diamond, Chair Marketing Department Isenberg School of Management Amherst, MA 01003 413.545.5671 A specialization in E-Commerce/Technology within the undergraduate marketing major is offered. Direct Marketing/e-commerce courses are combined with database/MIS/computer science courses. (June 2001) The University of Maine at Augusta, Augusta Certificate John Kappes Counseling and Career Planning Associate 46 University Drive Augusta, ME 04330-9410 207/621-3138 john.kappes@maine.edu www.uma.maine.edu The University of Maine at Augusta offers a Certificate Program in Customer Service and Telecommunications. Courses include:
Level I Degree/Graduate Gene Brown, Director center for Direct Marketing Education and Research Henry Bloch School of Business and Public Administration 5100 Rockhill Road Kansas City, MO 64110-2499 816 235-2327 The center for Direct Marketing Education and Research at UMKC, located in the Henry W. Bloch School of Business and Public Administration, was established in 1983. UMKC offers an MBA degree with a concentration in Marketing/Direct Marketing. (July 1999) Additionally, the center offers an advanced certification curriculum for direct marketing practitioners. It is a three-week residential program that includes 125 hours of classroom lectures, workshops and interactive case studies coupled with independent research, team projects and field study. Successful completion leads to the designation, PDM, Professional Direct Marketer. MBA/Marketing/Direct Marketing: Management in Marketing (3 hours) Management in Direct Marketing (3 hours) Buyer Behavior (3 hours) Promotional Strategies (3 hours) Marketing Research (3 hours) Marketing Strategy (3 hours) Direct Marketing Theory (3 hours) Independent Research in Marketing/Direct Mktg. (1-6 hours) Southern Oregon University, Ashland, OR Certificate Dr. Chuck Jaeger School of Business 1250 Siskiyou Blvd. Ashland, OR 97520 (541) 552-6714 jaeger@sou.edu Certificate in Interactive Marketing and E-Commerce The Certificate in Interactive Marketing and E-Commerce combines coursework in marketing, computer and Web technology, design, and multimedia. Graduates gain both marketing and technical skills designed to enable them to communicate and work together in Internet marketing and e-commerce professional settings in business, government, and education. The certificate program is open to both current and postbaccalaureate students of any major. The Certificate requires completion of 32 credits, consisting of six required courses and 8 elective credits. All courses taken for the certificate must be completed with a grade of C or better, with a minimum 2.5 GPA in all certificate courses. A maximum of 12 credits in transfer courses require Advisors approval. Note: This certificate is pending approval by the State Board of Higher Education. Program Prerequisites BA 131 Business Computer Applications (4) Mth 243 Elementary Statistics (4) CIS 200 Programming I (4) BA 330 Marketing (4) Core Requirements (24 credits) BA 384 Advanced Business Applications of Databases (4) or CIS 360 Databases (4) BA 435/535 Direct Marketing (4) BA 436/536 Internet Marketing and E-commerce (4) CS 257 Programming II (4) AM 233 Introduction to Multimedia (4) AM 337 Web Authoring (4) Electives (8 credits) BA/CS/CIS 407 Special Topics (4)* BA 409 Practicum (4)*, ** BA 428 Applied Business Research (4)*, ** BA 499 Business Planning (4)*, ** AM 334 Design for Multimedia (4) AM 338 Web Interface Design, Graphics, and Animation (4) Art 344 Graphic Design (4)*, ** Art 351 Digital Interactive Studio (4)** CIS 432 Client-Server (4)** CIS 433 Corporate Web Development (4)** CIS 420 Computer Imaging (4) *Must be in a related area and approved in advance by the certificate advisor. **These courses have one or more prerequisites that are not included in the certificate curriculum, but are included in corresponding major or minor requirements. University of Texas at Austin, Austin, TX Degree Jef I. Richards Advertising Department CMA 7.142 Austin, TX 78712 512/471-1101 e-mail: advertising@mail.utexas.edu The University of Texas at Austin offers a BS, MA or Ph.D. in Advertising. Course work includes: Design of Integrated Communication Interactive Communication One-to-One Advertising Integrated Communication Management Direct Marketing Interactive Marketing (July 1999) Virginia Commonwealth University, Richmond, VA Certificate Pamela Kiecker, Chair Department of Marketing & Business Law 1015 Floyd Avenue Richmond, VA 23284-4000 804.828.1618 Pkiecker@vcu.edu The Certified Direct Marketer (CDM) Program is an innovative professional certification program offered by the Marketing Department in the School of Business at Virginia Commonwealth University. Academic faculty in business and communications are joined by distinguished direct marketing practitioners to blend theory and practice in all instruction. Participants can earn graduate level credit. This advanced direct marketing program offers extended weekend modules (sessions begin Friday morning at 8:30 A.M. and end Saturday at 5:00 P.M.), focused on key areas of direct marketing- research, databases, creative approaches, strategic planning, account/project management, legal and ethical issues, technology, and more. Attendees must complete all eight modules and pass a comprehensive written exam to receive certification. (July 1999) Walsh College, Troy, MI Degree/Certificate/Undergraduate/Via the Internet; Specialization/Graduate/Via the Internet David Odett, Ph.D. 3838 Livernois Troy, MI 48065 248/689-8282 online@walshcol.edu A Major, a Certificate Program and a Specialization in Interactive Marketing are all offered at Walsh College. Classes are available either in a classroom setting or via the Internet. (June 2001) Classes are: Interactive Marketing Communication Interactive Portfolio Relationship Marketing Methods Database Marketing The classes can be taken as a major for Undergraduates. The Certification Program is approved and endorsed by the Great Lakes Marketing Association. In addition, these four courses may be used as a specialization in the Walsh MBA program Western Connecticut State University, Danbury, CT (Certificate/Concentration/UG) John Cronin, Program Coordinator Certificate Program in Direct Marketing Marketing Department Danbury, CT 06810 203 837-8775 Certificate Program The Certificate Program in Direct Marketing is offered by the Ancell School of Business, serving residents in Fairfield County and Western New York state who are working in the direct marketing field and those wishing to do so. Instructors are experts in their fields. Two four-week workshops and eleven two-week workshops make up the program, which can be completed in two semesters. Classes are held on the West Side Campus, Exit 4 of Rt. 84. Note: College credits are not earned with this certificate. (July 1999) At this time, there is no application form or application fee for the Certificate Program. Interested students should send a letter stating why they want to enroll. The letter for spring admission is due by January 10 and for fall admission the letter is due by August 15. Interviews will be conducted. Acceptance is conditional, based on satisfactory first semester grades. The program assumes some prior work experience, but if traditional students without college or work experience wish to apply, they must rank in the top half of their class and a high school transcript must be included with the letter requesting admission. Certificate Program Classes include:
Introduction to Direct Marketing
Direct Response Marketing
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