Direct/Interactive Marketing Research Summit

Professors' Academy - a Benefit of
Direct/Interactive Marketing Research Summit Registration
OR

If applying separately for membership (and canceling or not attending D/IM Research Summit), membership is valid for 1 year from the date your application is processed, regardless of your attendance.

Top marketing practitioners know that direct/interactive marketing is a must in their integrated communications mix. Growing companies seek top students who have knowledge of this field. An international organization, the Professors' Academy serves full-time educators most actively interested in the teaching or research of direct and interactive marketing topics. It connects you to information and to networking opportunities in both the business and academic communities. You benefit by staying connected to a world of direct marketing resources for teaching, research – a world of knowledge that will help you stay current with trends and best practices.

Membership Benefits include (please scroll down the page):

The DMA’s Online Research Database, DirectLINK. PIN number for access to DirectLINK online - the DMA’s searchable online library – and the world’s largest, most information-rich database of direct marketing articles. More than 28,800 records exclusively on direct marketing topics from 1995 to the present, feature more than 500 magazines, newsletters and newspapers as well as 4,500 ECHO Awards Case Studies –(dating from 1993 forward) the “Oscars” of direct marketing.

Your choice of a 1-year subscription to the Journal of Interactive Marketing ($250 value - personal rate) or The DMA's current Statistical Fact Book ($195 DMA member price)

Full fellowships to DMA Seminars, Virtual Seminars and Special Interest Council events (on a space available basis); 50% discount on regular DMA Seminar and Virtual Seminar registration (if no 100% fellowship is available)

Access for you and your students to Nextmark, a list selection tool, (including free online training for you) a complete database of lists available for purchase – great for direct marketing campaign projects and real-world applications. It’s a list resource used by practitioners.

Roster of Academy members – a community of full-time academics involved in the teaching and or research of direct/interactive marketing

Membership certificate and new member welcome kit

10% discount on other DMA conferences

50% discounts on DMA Special Interest Council memberships (DMA member cost is $199; your cost $100.)

Subscription to 3D – The DMA Daily Digest e-mail newsletter

The ability to participate in direct marketing research and online surveys, and to test teaching materials and strategies

Invitations to regional events, DMEF Webinars as scheduled, and more!

Priority for DMEF's 100 complimentary registrations to the DMA07 conference & exhibition, the world’s largest gathering of direct marketers

Exclusive access to CDs and archives of DMEF Virtual Seminars. Titles include: (free online archives for Academy members)Multichannel Marketing with Keith Wardell, Chairman and Founder, Exmplar; Database Marketing with Roy Wollen, Principal & Founder, Database Marketing consulting. CDs: You Can’t Understand Today’s Consumer Without Understanding Their Online Behavior, featuring George Durney, Neilsen//NetRatings; and Things You Simply Must Know To Optimize Websites for Search Engines, featuring Amy Africa, Chief Marketing Imagina-8-ion Officer, EightbyEight and Steve Milo, CEO and president, Quickthunder Software, CDs $25 for Academy members.

25% discount on DMA publications, including Response Rate Report and Customer Prospecting and Retention

It costs is $80 a year! ($90/$100 for international members), but is included in the D/IM Research Summit Registration fee. JOIN TODAY!

To request an application to become a member immediately, (note: some aspects of membership take 24-48 hours to take effect.) click here or call DMEF at 212.790.1512.

Direct Marketing Educational Foundation (DMEF)
1120 Avenue of the Americas, 14th Floor
New York, New York 10036-6700
E-mail: dmef@the-dma.org Fax: 212.790.1561



Saturday, October 13 - Sunday October 14, 2007 - Chicago, IL - Hyatt Regency Chicago, 151 E. Wacker Drive

Professors' Academy - a Benefit of Direct/Interactive Marketing Research Summit Registration OR

Professors' Academy - a Benefit of
Direct/Interactive Marketing Research Summit Registration
OR