POST-AUCTION SALE – GOING ON NOW – BENEFITS DMEF PROGRAMS

At special times throughout the year the DMEF auctions education and training programs, with the proceeds to benefit the year-round programs attract workplace-ready college graduates to our field. Quantities are extremely limited, available while they last, and are on a first come first served basis. (Please note that prices at a discount off the DMA member price.

1. The Hispanic Marketing Report - $225. The 2006 report captures key data about the rapidly-growing, lucrative Hispanic-American population regarding its attitudes towards distance shopping, and it identifies current buying trends. Utilize this data to correctly address this important segment of the population.

2. How To Work With Your Agency Effectively - one-day in-house training at your company with Ashleigh Sawdon (includes instructor’s domestic travel) $4,995. This one-day seminar will help guide you to better response rates, successful acquisition and improved retention. You’ll gain skills and new insights to manage, lead, direct, evaluate and judge campaigns and creative work. And you'll work with some new tools to help you get there.

You'll learn how certain offers work better in different situations and against different target audiences. You'll find out how become a better judge of creative, what to test and why, and how to avoid the common pitfalls of faulty testing. This session relies on proven techniques, case histories and examples of the good, the bad and the ugly. You'll learn how to avoid the mistakes others have made then you'll have a chance to apply what you've learned. This is a hands-on course. You'll work on an in-class assignment to put all the knowledge and new tools to work on a challenging direct marketing

3. The DMA Response Rate Report $225
Find response rate benchmarks specific to your campaigns across 12 media, by 4 different campaign objectives, in 25 industries and nearly 100 product categories. Compare media, costs, response rates and ROI.

4. DMA’s B2B Interactive Marketing Conference $995
What does it take to find the appropriate balance of branding and demand creation? Can you truly achieve seamless integration of your sales and marketing functions? What is the key to finding and maintaining the right mix of marketing communication channels? Discover the answers to these and your most pressing questions at The B-to-B Marketing Conference. You'll leave this event with dramatically improved marketing skills and new ideas that will help to boost your bottom line. And don't miss out on our in-depth, tightly focused Pre-Conference Intensive sessions. Take your pick from intensive sessions focusing on Manufacturing, High Tech, Business Services, and Advanced Techniques in Demand Generation, and get the perspective you need to step into new levels of business success.

5. The Power of Direct – DMA’s benchmark economic study $225.
This report provides detailed analyses and forecasts on the impact of direct marketing across all industries and sectors of the economy; highlighting, ROI , direct marketing advertising expenditures, direct marketing-driven sales, employment. Data is broken down by 52 industry groupings, 51 geographical regions, 11 major media channels including catalog, direct mail, telephone marketing, e-mail, Internet marketing, DRTV, radio, magazines, newspapers, and insert media; Four intended purpose categories: Direct Order, Lead Generation, Retail Purchase, and Fundraising, and Consumer and Business-to-Business markets.

6. Full Day Database Training at your company with Richard Tooker (includes instructor’s domestic travel) donated by KnowledgeBase Marketing. $4,495
A one-day custom-tailored program by Richard to fit your needs, your industry, and your staff level of experience. Topics can include the following, plus others:

• A review of the Fundamentals of Database Marketing, and how all the processes fit together to create an overarching strategy
• How Databases Work - and why you need to know
• Best Practices in Database Marketing -strategies and tactics that almost always work
• Why Data Hygiene Matters - and how to do it right
• Fundamentals of Campaign Tracking - the six things you need to know to drive your database marketing program with ROI
• The "Magic Number" in Retention Marketing - and how to build it into your metrics
• Developing Contact Management Strategies - including a thought-stimulating classroom team exercise

To purchase, please contact Asha Roberts, 212.790.1561 or aroberts@the-dma.org . Visit www.dmefauction.org for package descriptions only; availability and prices will be confirmed by Asha. Packages are available in the US only.

© Direct Marketing Association | Privacy Statement