Proceedings of the DMEF 15th Annual Robert B. Clarke Educators' Conference

October 12, 2003,
The Peabody Orlando

• Competitive papers and abstracts are presented below.
  
  
• Papers were selected using a double-blind peer review process in which neither the authors' nor the reviewers' identities were known to each other.
  
  
• Accepted papers were presented at the conference. Authors were given the option to publish the complete paper or an extended abstract.
  
  
• DMEF also held an abstract competition, where authors could submit ongoing research. Authors were given the option to publish or not publish the abstract.
  
  
• The goals of this conference are to enhance and promote research and teaching of interactive and direct marketing; and to advance the connection between industry and academia.
  
  
• The materials on this Web site have been edited by the authors themselves. The DMA and DMEF assume no responsibility in the editing of the articles.

Papers / Extended Abstracts:

Winning Paper: "The Differential Value of Customer Transactional vs. Relational Data (extended abstract)," Debra Zahay, University of Wisconsin-Whitewater; Schibrowsky, John A., University of Nevada-Las Vegas; Drago, William, Northern Illinois University (extended abstract)

The Drivers of Online Education: A Causal Model (extended abstract) Alexander Nill, University of Nevada - Las Vegas Denise Schoenbachler, Northern Illinois University

Developing and Implementing a Stand-Alone Undergraduate Customer Relationship Management Course (extended abstract) Douglas J. Lincoln, Boise State University

Database Marketing Practices by South African Financial Institutions J.J. Van Der Walt, Technikon Free State, South Africa

Creating Effective Direct Mail Charitable Solicitations: The Effects of Enclosures and Different Appeals (extended abstract) William D. Diamond and Easwar S. Iyer, University of Massachusetts Amherst

Influence of Product Category on Consumer Information Search Behavior (extended abstract) Tulay Girard, Florida Atlantic University

Internet Search Expertise and Online Consumer Information Search: More Effective but Less Efficient (extended abstract) Teemu Ylikoski, Helsinki School of Economics, Finland

ABSTRACT SESSION: Antecedents and Outcomes of CRM Systems Subhash Sharma and Satish Jayachandran, University of North Carolina

ABSTRACT SESSION: Evaluation and Usage of Direct Marketing Campaigns Michele Nelson, Linfield College

ABSTRACT SESSION: Loyalty and Satisfaction in Physical and Remote Service Encounters Jos M.C. Schijns, Open University of the Netherlands

Is Direct Marketing Becoming Mainstream Marketing? A Textbook Content Analysis (extended abstract) Lisa D. Spiller and Carol Scovotti, Christopher Newport University

Help Wanted - Direct Marketing: What the Classifieds Say About Employers' Expectations and What the Job Seekers Say About Their Preparedness (extended abstract) Maxwell Hsu, University of Wisconsin - Whitewater Ching Jui Keng, National Teipei University of Technology

Direct Marketing: The Heart of Customer Relationship Management (extended abstract) Janny Hoekstra, University of Groningen, The Netherlands

WINNING Ph.D. CANDIDATE PAPER: Empirical Investigation of E-Trust Dimensions (extended abstract) Elena Kiryanova, Louisiana State University

Evolutionary Approaches to Direct Marketing and E-Commerce Ethics David Valleau Curtis, Medaille College

Drivers of Corporate B2B Web Sites' Effectiveness: A Comparison Between North American and European Perspective (extended abstract) Goutam Chakraborty, Prashant Srivastava and David Warren, Oklahoma State University

Dynamic Modeling and the Determinants of B2B Customers: Online-Offline Channel Usage (extended abstract) Yong Cao, University of Alaska Anchorage Thomas Gruca, University of Iowa

ABSTRACT SESSION: Building "Share of Wallet" in Extended Education Programs Through Direct and Database Marketing Monica Perry, University of California

ABSTRACT SESSION: How Managers Perceive Strengths, Weaknesses, Opportunities and Threats (SWOT) of Internet Marketing: An Exploratory Content Analysis Chong S.K. Lee and Jean West, California State University, Hayward

ABSTRACT SESSION: Personalization Effectiveness: Conceptual and Operational Perspectives Patrick Nicolson, Lille 2 University, France Nicolas Giard, ESC Lille, France

ABSTRACT SESSION: Consumer Perceptions of Online Versus Store Shopping Pamela L. Alreck and Robert B. Settle, Salisbury University

SPECIAL TOPIC SESSION: Writing, Publishing and Teaching Cases in Direct and Interactive Marketing, Steve Kelly, DePaul University; Susan Jones, Ferris State University; Rich Hagle, RACOM Communications

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