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Co-Directors
Susan K. Jones
J. Steven Kelly
2008's winners and Workshop co-directors, (left to right) J. Steven Kelly, Blodwen Tarter, Ralitza Nikolaeva, Lisa Spiller, Ella Carter, Eunsang Yoou, Susan Jones
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Case Writers' Workshop
San Diego, CA
Co-sponsored by Chicago Association of Direct Marketing Educational Foundation (CADMEF) and Direct Marketing Educational Foundation (DMEF).Saturday,10/17/09
Case Writers' Workshop Co-Directors:
J. Steven Kelly, Ph.D. DePaul University
Susan K. Jones, Ferris State University
At this annual event, companies seeking to inspire case-writing authors — and 2009's winning case writers — will present their cases and discuss their case writing experience to encourage your participation.
In 2008, leading practitioners presented real-world “case situations” for aspiring case writers for the 2008-09 writing year. These outstanding cases, complete with information such as company background and specific challenges that led to campaigns included:
- Let Us Entertain You, Kathy Dalsaso and Cyndi Greenglass, Diamond Marketing Solutions
- Allstate, Meg Goodman, Aspen Marketing
- Marie Callender's (Con Agra), McDonald's and Dyson,
J. Steven Kelly, DePaul University
- and more...
Watch for similarly intriguing cases for 2009!
2008 Authors Presented Winning Cases:
- 1st Place: Peninsula SPCA, Lisa Spiller, Christopher Newport University and Carol Scovotti, (past award winners), University of Wisconsin-Whitewater,
- 2nd Place: Haagen-Dazs Loves Honey Bees, Blodwen Tarter (past award winner) and Jack Saunders, Golden Gate University
- 3rd Place: Direct Mail Marketing at the Art Institute of Chicago, Ralitza Nikolaeva, University of Wisconsin-Milwaukee, Eunsang Yoon, University of Massachusetts-Lowell, and Ella Carter, Howard University.
Back to Awards Page
As a participant, you will have the opportunity to:
- Identify a case that intrigues you
- Find the right partner or partners to write with
- Prepare to get your case organized, outlined, written, approved, and considered for book publication
- Be mentored through the rough spots at any point while you’re working on your case
- Submit a case to potentially win 1st, 2nd or 3rd prize at the 2009 DMEF Direct/Interactive Marketing Research Summit and see your case published in several potential journals and/or the next IMC Handbook edition.
2009's winning case writers will be announced on Saturday, October 17 and receive their awards on Sunday, October 18 at a special Direct / Interactive Marketing Research Summit Awards Luncheon ceremony.
To participate, sign up for the Education Track and indicate your intention to attend the Case Writers’ Workshop (and get the Early Bird rate!) by submitting your Registration Form, which can be found at:
http://www.the-dma.org/dmef/researchsummit/EarlyBird.pdf
Susan K. Jones
Professor of Marketing
Ferris State University
Susan K. Jones
Ferris State University/The Callahan Group/Susan K. Jones & Associates
Professor of Marketing/Direct and Interactive Marketing Consultant
251 Plymouth SE
East Grand Rapids, MI 49506
Phone: (616) 458-0305 Fax (call first): (616) 458-3701
sjones9200@aol.com or joness@ferris.edu |
