Case Writers' Workshop
Co-Directors:

Susan K. Jones
Ferris State University

J. Steven Kelly, Ph.D.
DePaul University

Case Writers' Workshop

Westin Boston Waterfront   |   Saturday, October 1, 2011   |   815 a.m. - 1245 p.m.

Co-Sponsored by
Chicago Association of Direct Marketing Educational Foundation	and	Direct Marketing Educational Foundation

The Workshop

The Case Writers’ Workshop takes place Saturday morning at the Research Summit – with no competition from other tracks or programs. At this annual event, companies seeking to inspire case-writing authors — and 2011's winning case writers — will present their cases and discuss their case writing experience to encourage your participation.

2011 New Case Presentations

Last year, leading practitioners presented real-world "case situations" for aspiring case writers for the 2010-2011 writing year. This year, more outstanding cases, complete with information such as company background and specific challenges that led to campaigns include:

• Lynn Edmonds, LWRA
• Victoria Hardy, Chief Executive Officer, The Star Island Corporation www.starisland.org
• Erin Hayes, Chief Operating Officer, MediaBoss Television www.mediabosstv.com
• Christina Inge, Digital Marketing Manager, OHO Interactive www.oho.com; VP Social Media, American Marketing Association, Boston
• Tobias Schremmer, MarketingProfs.com

Publication

The IMC Handbook: Readings and Cases in Integrated Marketing Communications (RACOM) is a resource for Integrated Marketing Communications courses, and includes winning cases from this workshop. The newly published second edition is now available at:
http://www.racombooks.com/books/imc_handbook_Integrated_marketing_communications/index.html

Authors of winning cases are eligible for publication in the next edition.

Agenda (times subject to change)

2011 Winning Cases

in alphabetical order by case (order of winners will be announced at the Case Writers' Workshop on October 1)

• Nue Media - presented by Carol Scovotti, University of Wisconsin-Whitewater
• Turbo Tax- presented by Blodwen Tarter, Golden Gate University
• Viper - presented by Lisa Spiller, Christopher Newport University and David Marold, Eastern Michigan University

As a participant, you will have the opportunity to:

• Identify a case that intrigues you
• Find the right partner or partners to write with
• Prepare to get your case organized, outlined, written, approved, and considered for book and journal publication
• Be mentored through the rough spots at any point while you’re working on your case
• Submit a case to potentially win 1st, 2nd or 3rd prize at the 2012 DMEF Direct/Interactive Marketing Research Summit and see your case published in several potential journals and/or the next IMC Handbook edition.

2011's winning case writers will be announced on Saturday, October 1 and will receive their awards on Sunday, October 2 at a special Direct / Interactive Marketing Research Summit Awards Luncheon ceremony. To participate, sign up for the Education Track and indicate your intention to attend the Case Writers’ Workshop by submitting your Registration Form.

Susan K. Jones Ferris State University/Susan K. Jones & Associates
Professor of Marketing/Direct and Interactive Marketing Consultant
251 Plymouth SE
East Grand Rapids, MI 49506
Phone: (616) 458-0305
sjones9200@aol.com or joness@ferris.edu