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EDUCATION TRACK - Deadline May 30!
Call for Competitive Papers, Special Sessions and Abstracts
Deadline: May 30, 2008
DMEF is excited to announce a new format and new opportunities for direct / interactive marketing educators, and those interested in teaching in this area. For the first time ever, the DMEF will hold a separate Education Track focusing on important pedagogical issues in direct / interactive marketing. Educators are encouraged to submit conceptual and empirical work as: (1) Competitive Papers, (2) Special Session/Panel Proposals, and/or (3) Abstracts/Working Papers. Education Track Competitive Papers will be double-blind peer reviewed, as the Best Paper will receive an award.
TOPIC AREAS
Although the following list is not meant to be exhaustive, direct/ interactive pedagogical topics could include:
- Quantitative research, theory and or practical applications related to the teaching of direct / interactive marketing at the undergraduate or graduate level including:
- Traditional direct marketing
- Database marketing
- Integrated marketing
- E-Commerce
- Use of current and emerging technology in the classroom
- Curriculum development
- Effective teaching techniques
- Innovative teaching tools
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COMPETITIVE PAPERS
Best Paper Receives $1,000 and Publication in the Journal of Marketing Education
In addition to receiving a $1,000 award, the best competitive paper will be published in the Journal of Marketing Education (JME). JME reviewers will work with the winning authors to maximize the value of the manuscript to JME and its readers.
Publishing Opportunities with the Journal of Advertising Education
Journal of Advertising Education (JAE) will work with authors of competitive papers, special sessions, and panel sessions to identify those to recommend for a Special Issue of JAE. Along with JAE reviewers, Education Track Chairs will help prepare competitive papers, special sessions and panel sessions for publication in JAE and to assist in making these submissions publication-ready.
COMPETITIVE PAPER GUIDELINES
The title page should not include author information. Author information should be removed. Manuscripts should be accompanied by an abstract (100 – 125 words) on a separate page and should include the title. Manuscripts (up to 25 pages, including charts, tables, exhibits, and references) should be typed double-spaced and numbered consecutively. Allow at least a 1-inch margin on all four sides. Shorter manuscripts are appreciated.
Avoid using footnotes. Tables and references should be typed on separate pages and their placement indicated in the text. Arrange references in alphabetical order at the end of the body of the paper. Manuscripts are judged on the depth and scope of the ideas presented and their contribution to the field, as well as on their clarity and whether they can be read and understood. Write in an interesting and readable manner; keep sentences short; avoid using a lot of technical terms.
Final papers can be published in full or in extended abstract form (maximum of two double-spaced pages). Papers to be published in the Journal of Marketing Education or the Journal of Advertising Education will be abstracted.
Questions regarding competitive Education Track papers may be directed to Jimmy Peltier (peltierj@uww.edu)
SUBMISSIONS: By May 30, 2008, please upload your paper in the form of a Word document at the Education Track-Competitive Paper "Summit Submissions Site" link at www.researchsummit.org
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SPECIAL SESSION/ PANEL PROPOSALS
Special sessions are designed to expose direct / interactive educators to a variety of new ideas, theories, and teaching practices. Special session proposals should provide a description of the topic, highlight its importance, summarize content, and identify participants (and qualifications).
At the time of submission, the special session organizer and participants must acknowledge that, if accepted, all will register and attend the conference.
Selected Special sessions will be well written, are expected to be of interest to attendees, improve teaching and/or spark future research.
SPECIAL SESSION/PANEL PROPOSAL GUIDELINES
When submitting special session/panel proposals; please identify whether you are submitting a special session or panel session. Proposals may not exceed 5 double-spaced pages, in 12-point font. Please include an abstract not exceeding 100 words. If more than one paper is to be presented, please prepare an abstract for each.
When submitting, please provide contact information for all presenters or panelists (name, address, phone number, fax number, and e-mail address).
A confirmation will be sent by e-mail. Please make sure that you have received confirmation. Accepted special session/ panel proposals will receive additional instructions from the Journal of Advertising Education so they may be suitable for publication in JAE.
Questions regarding special sessions/panel proposals may be directed Jack Schibrowsky (schibrow@nevada.edu).
SUBMISSIONS: By May 30, 2008, please upload your special session/ panel proposals in the form of a Word document at the Education Track-Special Session/Panel "Summit Submissions Site" link at www.researchsummit.org.
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ABSTRACTS/WORKING PAPERS
The DMEF wishes to give educators an opportunity to present preliminary research findings and/or innovative teaching ideas.
ABSTRACTS/WORKING PAPERS GUIDELINES
When submitting your work; please identify whether you are submitting an abstract or working paper. The first page should include the title of the abstract/working paper (excluding authors’ names and affiliations) and maximum 100 word abstract. The remainder of the proposal should include a 750-1,000 word, single-spaced, extended description of the paper/presentation. No tables or figures should be included. The abstract and extended description of the paper/presentation will be published in the proceedings.
Questions regarding abstracts/working papers may be directed Joe Phelps (phelps@apr.ua.edu)
SUBMISSIONS: By May 30, 2008, please upload your abstract /working paper proposals in the form of a Word document at the "Summit Submissions Site" link at www.researchsummit.org
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EDUCATION TRACK CHAIRS
Chair: James Peltier, University of Wisconsin, Whitewater (peltierj@uww.edu)
Vice Chair: John Schibrowsky, University of Nevada Las Vegas (schibrow@nevada.edu)
Vice Chair: Joseph Phelps, University of Alabama (phelps@apr.ua.edu)
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