John "Jack" Schibrowsky, PhD, professor of Marketing at the University of Nevada, Las Vegas (UNLV) will receive the DMEF Robert B. Clarke Outstanding Educator Award. 

Jack Schibrowsky’s unwavering dedication to both his students and the discipline of direct/interactive marketing has helped propel his accomplished career. He has received a total of six national research awards over the past 10 years. Over the last 15 years, has produced more than 100 intellectual contributions to major publications, including DMEF’s Journal of Interactive Marketing®. His scholarship activities have focused on four areas: direct/database marketing, marketing education, not-for-profit marketing, and health care marketing. 

Edward C. Malthouse

The 2008 Robert B. Clarke Outstanding Educator Award was presented to Dr. Edward C. Malthouse, Sills Professor of Integrated Marketing Communications at the Medill School at Northwestern University.

This award, presented at Sunday's Awards Luncheon, recognizes an academician's overall achievement in direct and interactive marketing education. It is based on an educator's record of teaching, writing, research, and speaking. Candidates teach full-time at a four-year college or university or graduate school. The Foundation's Board of Trustees determines the recipient. Awarded annually, this honor is named for the late Robert B. Clarke, CEO, Grolier, whose personal contribution endowed the DMEF Direct / Interactive Marketing Research Summit .

2008 Dr. Edward C. Malthouse, Northwestern University
2007 Dr. Peter S. Fader, University of Pennsylvania
2006 Dr. Venkatesh Shankar, Texas A&M University
2005 Dr. Lisa Spiller, Christopher Newport University
2004 Dr. Marjorie Kalter, New York University
2003 Dr. Russell Winer, New York University
2002 Dr. John Deighton, Harvard University
2001 Dr. James Peltier, University of Wisconsin - Whitewater
2000 Dr. Goutam Chakraborty, Oklahoma State University
1999 Dr. Joseph E. Phelps, The University of Alabama
1998 Dr. Denise Schoenbachler, Northern Illinois University
1997 Susan K. Jones, Ferris State University
1996 Dr. J. Steven Kelly, DePaul University
1995 Dr. Paul Wang, Northwestern University
1994 Dr. Richard Hamilton, University of Missouri - Kansas City
1993 Dr. Harold Teer, James Madison University
1992 Dr. Denny McCorkle, Southwest Missouri State University
1991 Dr. F. Robert Dwyer, University of Cincinnati
1990 Dr. Robert Blattberg, Northwestern University
1989 Dr. Don Schultz, Northwestern University

SHANKAR-SPIEGEL AWARD WINNER
AND HONORABLE MENTIONS

In 2008, Anita Man Luo of the University of Connecticut received the first-ever DMEF Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing. Andrew Stephen of Columbia University and Seshadri Tirunillai of the University of Southern California have received Honorable Mentions.

The Shankar-Spiegel Award recognizes doctoral candidates, from accredited programs, with the best dissertations in the area of direct/interactive marketing. DMEF awarded $6,000 - $3,000 to the winner(s) and $1,500 to each of the Honorable Mention(s) - in financial assistance to be used for travel, conference attendance, data collection, and other expenses for conducting and presenting their dissertation research proposals. All winning candidates also receive the cooperation of prestigious direct/interactive marketing firms for data collection and database usage.

"The future success of direct/interactive marketing education is directly related to the intellectual excellence and innovation of Ph.D. students pursuing research and study in this field," said Terri L. Bartlett, DMEF president. "Thanks to the vision and commitment of Ted Spiegel and Venky Shankar, the DMEF is proud to introduce the first winners of what is sure to become a much-sought-after award among doctoral students worldwide."

"Both the DMEF's commitment and the institution of this award will produce proficient academicians in the direct/interactive discipline," said Ted Spiegel, president of Spiegel Marketing Associates and DMEF Board member. "This year's winners are excellent examples of the talent potential. We congratulate them and look forward to their futures in the direct/interactive marketing field."

"The Shankar-Spiegel Award is proud to promote cutting-edge dissertation research in direct/interactive marketing," said Venkatesh Shankar, professor at Texas A & M and an academic representative on the DMEF Board. "I am delighted that there were several exciting research proposals in this inaugural year. Kudos to the winners! We hope the award will inspire and honor many more creative dissertations in the years to come."

2008 Shankar-Spiegel Award Winner

• Anita Man Luo, University of Connecticut

Assessing the Short and Long Term Effects
of Direct and Interactive Marketing in the B2B World

2008 Shankar-Spiegel Award Honorable Mentions

• Andrew Stephen, Columbia University

Social Commerce, Networks,and Marketing

• Seshadri Tirunillai, University of Southern California

The Impact of Online Word-of-Mouth on the Stock Market Returns of the Firm

By encouraging the creation and distribution of research on cutting-edge issues in the direct/interactive marketing community, the Shankar-Spiegel Award furthers DMEF's work as a thought-leader and catalyst for new ideas and fresh research, as well as its mission to attract, educate, and place new talent in the field.

DMEF's Shankar-Spiegel Award will be presented annually. Visit this site for the current announcement and links to the Intent to Compete Form, FAQs and the winners' archive.

Completed dissertation research presentations will be considered for publication in the Journal of Interactive Marketing^®.