Edward C. Malthouse

The 2009 Robert B. Clarke Outstanding Educator Award was presented to Dr. Edward C. Malthouse, Sills Professor of Integrated Marketing Communications at the Medill School at Northwestern University.

Dr. Malthouse is an expert in data mining, marketresearch, and media marketing. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions. The primary application areas of his models include marketing segmentation, targeting, and direct marketing.

Aside from being a prominent educator in the United States as well as around the globe, Malthouse has served as a consultant to numerous companies; has authored a variety of research papers, publications, and technical reports; and is the recipient of a wide range of honors, including 2004 Teacher of the Year (Integrated Marketing Communications Department) and DMEF's 1999 Best Paper of the Year Award. Last year, he received DMEF's Don Kuhn Fund Nonprofit Award. Currently, he serves as co-editor of the DMEF's Journal of Interactive Marketing^®, a leading academic journal involving respected scholars in practical, applicable research in direct/interactive marketing.

2008 Dr. Edward C. Malthouse, Northwestern University
2007 Dr. Peter S. Fader, University of Pennsylvania
2006 Dr. Venkatesh Shankar, Texas A&M University
2005 Dr. Lisa Spiller, Christopher Newport University
2004 Dr. Marjorie Kalter, New York University
2003 Dr. Russell Winer, New York University
2002 Dr. John Deighton, Harvard University
2001 Dr. James Peltier, University of Wisconsin - Whitewater
2000 Dr. Goutam Chakraborty, Oklahoma State University
1999 Dr. Joseph E. Phelps, The University of Alabama
1998 Dr. Denise Schoenbachler, Northern Illinois University
1997 Susan K. Jones, Ferris State University
1996 Dr. J. Steven Kelly, DePaul University
1995 Dr. Paul Wang, Northwestern University
1994 Dr. Richard Hamilton, University of Missouri - Kansas City
1993 Dr. Harold Teer, James Madison University
1992 Dr. Denny McCorkle, Southwest Missouri State University
1991 Dr. F. Robert Dwyer, University of Cincinnati
1990 Dr. Robert Blattberg, Northwestern University
1989 Dr. Don Schultz, Northwestern University

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SHANKAR-SPIEGEL AWARD WINNER
AND HONORABLE MENTIONS

Anita Man Luo of the University of Connecticut has been presented with the first-ever DMEF Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing. Andrew Stephen of Columbia University and Seshadri Tirunillai of the University of Southern California have received Honorable Mentions.

The Shankar-Spiegel Award recognizes doctoral candidates, from accredited programs, with the best dissertations in the area of direct/interactive marketing. DMEF awarded $6,000 - $3,000 to the winner(s) and $1,500 to each of the Honorable Mention(s) - in financial assistance to be used for travel, conference attendance, data collection, and other expenses for conducting and presenting their dissertation research proposals. All winning candidates will also receive the cooperation of prestigious direct/interactive marketing firms for data collection and database usage.

"The future success of direct/interactive marketing education is directly related to the intellectual excellence and innovation of Ph.D. students pursuing research and study in this field," said Terri L. Bartlett, DMEF president. "Thanks to the vision and commitment of Ted Spiegel and Venky Shankar, the DMEF is proud to introduce the first winners of what is sure to become a much-sought-after award among doctoral students worldwide."

"Both the DMEF's commitment and the institution of this award will produce proficient academicians in the direct/interactive discipline," said Ted Spiegel, president of Spiegel Marketing Associates and DMEF Board member. "This year's winners are excellent examples of the talent potential. We congratulate them and look forward to their futures in the direct/interactive marketing field."

"The Shankar-Spiegel Award is proud to promote cutting-edge dissertation research in direct/interactive marketing," said Venkatesh Shankar, professor at Texas A & M and an academic representative on the DMEF Board. "I am delighted that there were several exciting research proposals in this inaugural year. Kudos to the winners! We hope the award will inspire and honor many more creative dissertations in the years to come."

Shankar-Spiegel Award Winner

• Anita Man Luo, University of Connecticut

Assessing the Short and Long Term Effects
of Direct and Interactive Marketing in the B2B World

Shankar-Spiegel Award Honorable Mentions

• Andrew Stephen, Columbia University

Social Commerce, Networks,and Marketing

• Seshadri Tirunillai, University of Southern California

The Impact of Online Word-of-Mouth on the Stock Market Returns of the Firm

By encouraging the creation and distribution of research on cutting-edge issues in the direct/interactive marketing community, the Shankar-Spiegel Award furthers DMEF's work as a thought-leader and catalyst for new ideas and fresh research, as well as its mission to attract, educate, and place new talent in the field.

DMEF's Shankar-Spiegel Award will be presented annually. Visit this site for the current announcement and links to the Intent to Compete Form, FAQs and the winners' archive.

Completed dissertation research presentations will be considered for publication in the Journal of Interactive Marketing^®.

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