DMEF Awards

Outstanding Educator Award  |  Shankar-Spiegel Best Dissertation Proposal Award  |  Case Writers

DMEF Robert B. Clarke Outstanding Educator Award Recognizing outstanding contributions to education

2011 RECIPIENT: Donna L. Hoffman, University of California-Riverside

Dr. Donna L. Hoffman is the recipient of the 2011 DMEF Robert B. Clarke Outstanding Educator Award. Donna L. Hoffman, Ph.D., is the Albert O. Steffey Professor of Marketing and co-Director of the Sloan Center for Internet Retailing at the A. Gary Anderson Graduate School of Management at the University of California, Riverside. Professor Hoffman is an internationally recognized expert and sought-after industry speaker in the areas of social media, online consumer behavior, and digital marketing trends. She has worked with major corporations on the topic of digital marketing strategy, including Procter & Gamble, Intel, Microsoft, FedEx.com, Land’s End/Sears, Walmart.com, and many others. She co-founded and co-directs the first academic center for electronic commerce in the United States. The New York Times calls Professor Hoffman’s pioneering effort “one of the premiere research centers in the world for the study of electronic commerce” and The Wall Street Journal recognizes the effort as the “electronic commerce pioneer among business schools.” She has been awarded many of the field’s most prestigious research awards, including the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois, and the William O’Dell/Journal of Marketing Research Award for long-term research impact. Hoffman publishes widely on the topics of consumer behavior in online environments and Internet marketing strategy in many of the top academic and managerial journals. More information on Professor Hoffman may be obtained by visiting eLab and the Sloan Center at http://sloan.ucr.edu. News Release

2010 RECIPIENT: V. Kumar, Georgia State University

Dr. V. Kumar (or "VK" as he is more popularly known in academic and professional circles), the 2010 recipient,, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the PhD. Program in Marketing at the J. Mack Robinson School of Business, Georgia State University. Dr. V. Kumar’s pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. His research has been widely published in premier journals such as Journal of Marketing, Harvard Business Review, Sloan Management Review, Journal of Marketing Research, Marketing Science, and Operations Research to name a few. He was recently ranked as one of the top five scholars in marketing worldwide. VK also serves as a consultant for leading Fortune 500 corporations. News Release

About the DMEF Robert B. Clarke Outstanding Educator Award Direct Marketing Educational Foundation’s (DMEF) preeminent award to honor an academic’s overall achievement in direct/interactive marketing, the Outstanding Educator Award is named for the late Robert B. Clarke. As the CEO of Grolier, his personal contribution endowed the DMEF’s Direct/Interactive Marketing Research Summit (then called the Educators’ Conference). Nominated by their peers, winners are chosen on the basis of outstanding achievement in teaching, writing, research and speaking. Final selection is approved by the DMEF Board of Trustees. Awarded annually, this honor is named for the late Robert B. Clarke, CEO, Grolier, whose personal contribution endowed the DMEF Direct / Interactive Marketing Research Summit .

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Clarke Award Recipients

2011 : Dr. Donna L. Hoffman, University of California-Riverside
2010 : Dr. V. Kumar, Georgia State University
2009 : Dr. John A. Schibrowsky, University of Nevada Las Vegas
2008 : Dr. Edward C. Malthouse, Northwestern University
2007 : Dr. Peter S. Fader, University of Pennsylvania
2006 : Dr. Venkatesh Shankar, Texas A&M University
2005 : Dr. Lisa Spiller, Christopher Newport University
2004 : Dr. Marjorie Kalter, New York University
2003 : Dr. Russell Winer, New York University
2002 : Dr. John Deighton, Harvard University
2001 : Dr. James Peltier, University of Wisconsin - Whitewater
2000 : Dr. Goutam Chakraborty, Oklahoma State University
1999 : Dr. Joseph E. Phelps, The University of Alabama
1998 : Dr. Denise Schoenbachler, Northern Illinois University
1997 : Susan K. Jones, Ferris State University
1996 : Dr. J. Steven Kelly, DePaul University
1995 : Dr. Paul Wang, Northwestern University
1994 : Dr. Richard Hamilton, University of Missouri - Kansas City
1993 : Dr. Harold Teer, James Madison University
1992 : Dr. Denny McCorkle, Southwest Missouri State University
1991 : Dr. F. Robert Dwyer, University of Cincinnati
1990 : Dr. Robert Blattberg, Northwestern University
1989 : Dr. Don Schultz, Northwestern University

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Terri L. Bartlett, DMEF President (l); Shyam Gopinath (r)	SHANKAR-SPIEGEL AWARD WINNER AND HONORABLE MENTIONS In 2010, Shyam Gopinath of Northwestern University won the DMEF Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing.
Jonathan Zhang Anita Man Luo	In 2009, Jonathan Zhang of Columbia University won the Shankar-Spiegel Award. In 2008, Anita Man Luo of the University of Connecticut received the first-ever DMEF Shankar-Spiegel Award; Andrew Stephen of Columbia University and Seshadri Tirunillai of the University of Southern California received Honorable Mentions.

The Shankar-Spiegel Award recognizes doctoral candidates, from accredited programs, with the best dissertations in the area of direct/interactive marketing. DMEF awarded $6,000 - $3,000 to the winner(s) and $1,500 to each of the Honorable Mention(s) - in financial assistance to be used for travel, conference attendance, data collection, and other expenses for conducting and presenting their dissertation research proposals. All winning candidates also receive the cooperation of prestigious direct/interactive marketing firms for data collection and database usage.

"The future success of direct/interactive marketing education is directly related to the intellectual excellence and innovation of Ph.D. students pursuing research and study in this field," said Terri L. Bartlett, DMEF president. "Thanks to the vision and commitment of Ted Spiegel and Venky Shankar, the DMEF is proud to introduce the first winners of what is sure to become a much-sought-after award among doctoral students worldwide."

"Both the DMEF's commitment and the institution of this award will produce proficient academicians in the direct/interactive discipline," said Ted Spiegel, president of Spiegel Marketing Associates and DMEF Board member. "This year's winners are excellent examples of the talent potential. We congratulate them and look forward to their futures in the direct/interactive marketing field."

"The Shankar-Spiegel Award is proud to promote cutting-edge dissertation research in direct/interactive marketing," said Venkatesh Shankar, professor at Texas A & M and an academic representative on the DMEF Board. "I am delighted that there were several exciting research proposals in this inaugural year. Kudos to the winners! We hope the award will inspire and honor many more creative dissertations in the years to come."

By encouraging the creation and distribution of research on cutting-edge issues in the direct/interactive marketing community, the Shankar-Spiegel Award furthers DMEF's work as a thought-leader and catalyst for new ideas and fresh research, as well as its mission to attract, educate, and place new talent in the field.

DMEF's Shankar-Spiegel Award will be presented annually. Visit this Shankar-Spiegel Award information site for the current announcement and links to the Intent to Compete Form, FAQs and the winners' archive.

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