PROGRAM TRACKS

2008 will be remembered, in part, for the pivotal role that direct/interactive marketing played in one of the most galvanizing political campaigns in our nation’s history. Increasingly this area of marketing is proving to be not only effective but transformational. The Direct/Interactive Marketing Research Summit, sponsored by Direct Marketing Educational Foundation (DMEF), is the preeminent conference that focuses on direct/interactive and database marketing. The Summit is a must-attend for academics and Ph.D. candidates who are interested in pursuing research and teaching in this dynamic sector.  It connects you to colleagues around the world, cutting-edge information, the latest trends, and leading practitioners through three tracks:

EDUCATION TRACK

DMEF is excited to announce a new format and new opportunities bring together direct / interactive marketing educators, and those interested in teaching in this area. A separate Education Track focuses on important pedagogical issues in direct / interactive marketing. Educators submit conceptual and empirical work as:  (1) Competitive Papers, (2) Special Session/Panel Proposals, and/or (3) Abstracts/Working Papers.  Education Track Competitive Papers are double-blind peer reviewed, and the Best Paper receives an award.

TOPIC AREAS
Although the following list is not meant to be exhaustive, direct/ interactive pedagogical topics may include:

• Quantitative research, theory and or practical applications related to the teaching of direct / interactive marketing at the undergraduate or graduate level  including:
• Traditional  direct marketing
• Database marketing
• Integrated marketing
• E-Commerce
• Use of current and emerging technology in the classroom
• Curriculum development
• Effective teaching techniques
• Innovative teaching tools

COMPETITIVE PAPERS

Publishing Opportunities with the Journal of Advertising Education
Journal of Advertising Education (JAE) works with authors of competitive papers, special sessions, and panel sessions to identify those to recommend for a Special Issue of JAE.  Along with JAE reviewers, Education Track Chairs will help authors prepare competitive papers, special sessions and panel sessions for publication in JAE and assist in making these submissions publication-ready.

Case Writers' Workshop
Many participants in the Research Summit both teach and publish business cases in direct/interactive marketing. The Case Writers' Workshop provides a forum whereby those who wish to author cases for use nationally in the classroom can receive guidance from award-winning case writers, and meet with corporations seeking to have their business cases written. Co-sponsored by DMEF and CADMEF (Chicago Association of Direct Marketing | Educational Foundation), the Workshop provides cash awards and recognition at the Sunday Awards Luncheon to the authors of best cases.

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RESEARCH TRACK

Presentations by renowned researchers on cutting-edge topics in the field such as analytics - as well as social, mobile, search engine, and database marketing - to name a few, make this Summit a not-to-be missed event. Attending this track is the best way to keep up with the rapid changes, groundbreaking insights and information in the Direct/Interactive Marketing research arena. Topics include:

• Consumer Decision Processes
• Cross Buying
• Customer Valuation
• Loyalty Programs
• Resource Allocation
• User-Generated Content and Buzz

Bookmark this page and check again here for updates on the presenting authors and topic titles.

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PROFESSIONAL TRACK

The optional Professional Track gains Research Summit attendees complimentary access to the DMA09 Annual Conference & Exhibition, the world's largest gathering for practitioners across the broad spectrum of direct/interactive marketing. DMA09 features presentations by leading practitioners, and educational, research and networking opportunities.)

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