Overview.
Welcome to San Diego    |    About the 2009 Summit    |    Benefits    |    Keynote

The Program.
Research Track    |    Education Track    |    Case Writers' Workshop    |    Professional Track    |    Track Chairs

Presenters & Renowned Researchers

   Sunday Keynote:
   Randy F. Price
   Socialarc on Social Media Marketing

2009 Awards — Sunday, October 18, 2009
Outstanding Educator    |    Shankar-Spiegel Best Dissertation Proposal    |    Best Paper-Education Track    |    Case Writers

Home Pages & Links
Research Summit Home    |    DMEF Home | Directworks.org    |    DMA09    |    Bookmark This Page

Barack Obama's election made it clear: Direct/Interactive and database marketing techniques are ubiquitous in marketing practice. They also are gaining mainstream attention by leading academics. The Direct/Interactive Marketing Research Summit, (San Diego, CA, October 17-18, 2009) the preeminent conference that focuses on this important area of research and practice announces a Call for Papers. The Summit, sponsored by Direct Marketing Educational Foundation, is a must-attend for academics and Ph.D. candidates who are interested in pursuing research and teaching in these areas.

Participants attending this event will have an opportunity to:

(1) engage in thought-provoking exchanges on the latest research topics and trends;
(2) share and explore innovations in pedagogy theory, curriculum development and classroom management;
(3) build professional networks
(4) influence best practices of leading companies.

Two of three distinct tracks, Research and Education, offer authors and audience alike a unique forum for presentation and discussion of leading research in the direct/interactive marketing field. The Research Track offers work in progress from leading academics. The Education Track focuses on important pedagogical issues in direct/interactive marketing education. Presentations by renowned invited researchers; abstracts, competitive paper presentations and special topic panels/sessions on cutting-edge topics in the field; and interactive discussions with both industry and academic panelists combine to make the Summit a not-to-be missed event.

The third track is the optional Professional Track, gaining Research Summit attendees complimentary access to the DMA09 Annual Conference & Exhibition. DMA09 features presentations by leading practitioners, and educational, research and networking opportunities.

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Glorious, sunny San Diego is located in picturesque Southern California. It's surrounded by 70 miles of beach, the Laguna Mountains, the Anza-Borrego dessert, and nearby Mexico. While you're there, don't forget to hit the beach–and the trails, the golf courses, the shops, the restaurants, and the nightlife.

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Digital Strategist and Social Media Thought Leader, and Socialarc CEO Randy F. Price, will be the Keynote speaker at the DMEF Direct/Interactive Marketing Research Summit Luncheon on Sunday, October 18th. Mr. Price’s passion is creating value as a digital marketing innovator by providing actionable strategic insights and leadership to global brands. His keynote address will focus on Social Media Marketing Strategies. Randy started his career at Procter & Gamble (P&G). Most recently, he re-built Wunderman’s Digital Practice, implementing global programs across Ford’s Premier Automotive Group: Jaguar, Land Rover, Lincoln and Volvo. Randy has managed national promotions at NBC/Universal. His experience also includes Coca-Cola USA, Dole and an online auction ecommerce dotcom; starting his career at Procter & Gamble. Randy holds a patent pending in NFC near field communications. Socialarc specializes in the design and implementation of world-class Social Media Marketing campaigns, leveraging expertise earned by collaborating with innovative leadership brands.

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Find out about the latest trends in direct/interactive marketing Renowned invited researchers and keynote Professors' Academy membership for full-time academics Professional Track - optional complimentary pass to DMA09 Annual Conference & Exhibition featuring Monday Opening General Session Keynote Martha Stewart Networking with leading industry professionals Exchange of important research and pedagical information on direct/interactive marketing subjects Interact with leading companies willing to share their business cases for educational purposes

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Research Track Track Chair:    Edward C. Malthouse, Northwestern University Track Vice Chair:    Anand V. Bodapati, University of California Los Angeles Education Track Track Chair:    John A. Schibrowsky, University of Nevada - Las Vegas Track Vice Chair:    Eric J. Karson, Villanova University Case Writers' Workshop co-sponsored by DMEF and CADMEF (Chicago Association of Direct Marketing | Educational Foundation) Co-Directors:    Susan K. Jones, Ferris State University                           J. Steven Kelly, DePaul University

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