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Overview. Awards | Case Writers Workshop | Chairs | Benefits | Sponsors |
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Research Summit Headlines
- A Call for Papers is now underway. Abstracts, papers, poster sessions, special topic panel proposals and roundtable discussion proposals are being accepted.
- Robert B. Clarke Outstanding Educator Award Nominations are being accepted through January 3, 2012.
- Early bird registration (25% off) is offered through December 31, 2011.
- Visit the 2011 Proceedings page to download presentations from the most recent Direct/Interactive Marketing Research Summit.
- The 2012 Direct/Interactive Marketing Research Summit is to be held at Mandalay Bay, Las Vegas, NV October 13-14, 2012.
- 25% Early Bird Registration for the next Research Summit is available, contact Jeff Nesler for details at 212.768.7277 ext. 1325 or jnesler@directworks.org
- Not only are full-time faculty invited to attend, but PhD Students, Adjunct Instructors, Lecturers and practitioners are encouraged to join us.
- A complimentary DMA:2012 conference & exibition offer is in effect for full time faculty and Ph.D students.
- The Case Writers Workshop will run the morning of Saturday, October 13, opposite no other session.
- The event's hashtag on Twitter is #DMEF2012. (Follow DMEF on Twitter at www.twitter.com/directworks.)
- Stop by and leave comments on our Facebook Event Page or our LinkedIn page.
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Awards. Sunday, October 14, 2012
To celebrate outstanding achievement in direct/interactive marketing education, the Robert B. Clarke Outstanding Educator Award, the Shankar-Spiegel Best Dissertation Proposal Award, Best Paper, Best Case Writers Awards and more will be presented on Sunday at the DMEF Awards Luncheon and Keynote. Learn more. Nominations for the 2012 DMEF Robert B. Clarke Outstanding Educator Award are being accepted through January 3, 2012..
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2012 Research Summit Co-Chairs
- Donna L. Hoffman, University of California, Riverside
- George R. Milne, University of Massachusetts, Amherst
- Wendy Moe, University of Maryland
- Lauren Labrecque, Northern Illinois University
Case Writers' Workshop Co-Directors
co-sponsored by DMEF and CADMEF (Chicago Association of Direct Marketing | Educational Foundation)
The annual Case Writers’ Workshop takes place Saturday morning at the Research Summit. Companies seeking to inspire case-writing authors to write about their respective challenges that led to successful campaigns attend to present their cases. And, 2012's winning case writers (who are eligible for publication) — will present their cases and discuss their case writing experiences to encourage your participation.
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Benefits of Attending
- Find out about the latest trends in direct/interactive marketing.
- Renowned invited researchers and keynote.
- Exchange of important research and pedagogical information on direct/interactive marketing subjects.
- Professors' Academy basic membership for full-time academics.
- Network with leading industry professionals.
- Interact with leading companies willing to share their business cases for educational purposes.
- Complimentary DMA2012 attendance (for full time academics and doctoral candidates).
- Publishing opportunities for the top pedagogically focused papers.
- Service positions available for session chairs, moderators and discussion leaders (both experienced practitioners and academics may serve).
- Contact Jeff Nesler at jnesler@directworks.org for details.
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Sponsors:
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Awards Luncheon Sponsor
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