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Saturday, October 17 | Proceedings Online |
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Presentations/Documents: Right click and select "Save Target as" or "Save Link as" to save, OR left click and select "open" to view in your browser. |
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| Times | Functions | ||||
| EDUCATION TRACK | |||||
| 10:00 AM - 12:00 PM |
Case Writers' Workshop Allstate Insurance: Building Relationships through Email Campaigns Nonna’s Italian Restaurant Scratch-off Summer Games at Lettuce Entertain You in Chicago |
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| CONCURRENT SESSIONS | |||||
| EDUCATION TRACK | EDUCATION TRACK Special Topic Session |
EDUCATION TRACK Educational Issues |
RESEARCH TRACK Customer Analytics |
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| 1:00 PM - 1:45 PM |
Case Writers' Workshop | Collegiate ECHO Challenge Video: |
Experiential Learning and Infomercials Henry Greene, Central Connecticut State University Word Document (abstract) PowerPoint |
Mapping Visitors' Behavior to Business Goals through Click Stream Analysis Vishnuprasad Nagadevara, Indian Institute of Management Word Document (abstract) PowerPoint |
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| Digital Marketing Major Clifford Wymbs, Baruch College PowerPoint Word Document (abstract) |
What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information Xin Ge, University of Northern British Columbia; Gerald Häubl, University of Alberta; Terry Elrod, University of Alberta Word Document (extended abstract) |
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| EDUCATION TRACK | EDUCATION TRACK Special Topic Session |
EDUCATION TRACK Applied Interactive Research |
RESEARCH TRACK Customer Analytics |
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| 1:45 PM - 2:30 PM |
Case Writers' Workshop (Continued) |
Professional Networking: Integrating Classroom Instruction in Direct/Interactive Marketing with Student Hands-on Experience Charles Jaeger, Southern Oregon University PowerPoint Harvey Markovitz, Pace University PowerPoint Goutam Chakraborty, Oklahoma State University, Dale Lewison, University of Akron Powerpoint |
The Use and Impact of Digital User Generated Information on the Shopping and Buying Behavior of the Millennial Generation Brad Sago, Whitworth University Word Document (abstract-blurb) |
Measuring the Dynamic Asymmetric Effects of Usage Within a Multiple Service Lifetime Value Model (MSCLV) Howard Dover, Salisbury University; B.P.S. Murthi, Ram Rao, University of Texas at Dallas Word Document (abstract-blurb) |
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| Variations in Web Consumption Behaviors: The Need for Customized Web Channel Integration Joanna Lee, California State University-East Bay, Sungjoon Park, Kyoung Gi University Word Document (extended abstract) |
Customer Lifetime Value in a Non-Contractual Setting Pablo Marshall, Pontificia Universidad Católica de Chile Word Document (abstract) |
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| EDUCATION TRACK | EDUCATION TRACK Social Networks |
EDUCATION TRACK Applied Interactive Research |
RESEARCH TRACK Making Use of Social Media |
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| 2:45 PM - 3:30 PM |
Case Writers' Workshop (Continued) |
Using Blogs in the e-Marketing Classroom Denny McCorkle, University of Northern Colorado Word Document (abstract) |
When Imperfect Practice Makes Imperfection: An Application of Hierarchical Linear Modeling to Decisional Commitment Anjala Krishen, University of Nevada-Las Vegas Word Document (abstract ) |
The Shortcomings of Online Custom Magazines: Why Offline Custom Magazines Will not be Replaced Jos M.C. Schijns, Open University of the Netherlands; Edith G. Smit, University of Amsterdam Word Document (abstract) |
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Caroline Munoz, Fairleigh Dickinson University Word Document (abstract-blurb) |
Role of Ethnicity in Responsiveness to Direct Marketing Media: A Longitudinal Study Dolores Barsellotti, Frederick Capossela, Helena Czepiec, Juanita Roxas, Debbora Whitson; California State Polytechnic University-Pomona PowerPoint Word Document (abstract-blurb) |
A ‘Second Life’ for Subcultures of Consumption: Using Web 2.0 Social Networks to Interact with ‘Core’ Customers |
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| EDUCATION TRACK | EDUCATION TRACK Issues Online |
EDUCATION TRACK Special Topic Session |
RESEARCH TRACK Making Use of Social Media |
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| 3:30 PM - 4:15 PM |
Case Writers' Workshop (Continued) |
Education Delivered Directly Via the Web: Concerns, Obstacles, Challenges, and Issues Shirley Stretch Stephenson, Rika Houston, California State University, Los Angeles Word Document (abstract-blurb) |
Beyond the Banner: Teaching Powerful New Creative Techniques in Digital Direct Marketing Susan Jones, Ferris State University; PowerPoint Peter Johnson, Pace University PowerPoint |
Complaining Behavior, Service Recovery, and the Social Media: The New Challenge of Customer Voice and Social Power in a Web 2.0 World Deborah L. Cowles, Virginia Commonwealth University PowerPoint Word Document (abstract) |
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| The Meaning of 'Help' David Wheeler, Suffolk University Word Document (abstract) |
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| EDUCATION TRACK Special Topic Session |
EDUCATION TRACK Special Topic Session |
RESEARCH TRACK Targeting and Selling |
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| 4:15 PM - 5:00 PM |
Real Money Real Businesses; Real Feedback; Student Perceptions of Participating in the Google Online Marketing Challenge Lyle Wetsch, Memorial University of Newfoundland Word Document (abstract) Prerecorded presentation (viewable only with Adobe Reader version 9.0 or higher0 |
Confessions of a Teenage Drama Queen: Teen Privacy on the Internet Deborah M. Gray, Central Michigan University, Linda Christiansen, Indiana University Southeast Word Document (abstract) |
A Strategic Framework for Optimizing Direct/Interactive Cross-Selling Initiatives V. Kumar, Denish Shah, Georgia State University Word Document (abstract) |
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| A Quantitative Strategy on Selecting Websites for Internet Marketing Campaigns Dingxi Qiu, University of Miami, Edward C. Malthouse, Northwestern University PDF (full paper) |
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...back to Research Summit home Sunday Proceedings - Right click and select "Save Target as" or "Save Link as" to save, OR left click and select "open" to view in your browser.
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Sunday, October 18 | San Diego Bayfront |
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| Times | Functions | ||||
| 8:00 AM - 9:00 AM |
Opening Session | Invited Speaker | Scott Neslin, Tuck School of Business, Dartmouth College PowerPoint |
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| 9:30 AM - 10:30 AM |
Invited Speaker | David Reiley, Principal Research Scientist, Yahoo! PowerPoint |
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| CONCURRENT SESSIONS | |||||
| EDUCATION TRACK Social Networking |
RESEARCH TRACK Customer Loyalty and Repeat Purchasing |
RESEARCH TRACK Marketing with Multiple Contact Points |
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| 10:45 AM - 11:45 AM |
Direct Marketing with Social Networking: When Facebook is the Textbook Susan Jones, Ferris State University; Peter Johnson, Pace University PowerPoint |
Understanding and Managing Product Returns in Retail Karsten Hansen, University of California, San Diego Word (abstract-blurb) |
Focus-Differentiated Targeting of Direct Mailings - A Dynamic Decision Model for Targeting and Budget Allocation in Brick and Mortar Retailing Thomas Bauer, Hermann Diller, University of Erlangen-Nuremberg Word (extended abstract) |
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| It's Not New to Them: Using Ning.com to Enhance Student Engagement in the Study of Social Web Marketing and Web 2.0 Direct Response Methods Alyssa Eckman, University of Kentucky Word (abstract) |
Feeling Superior: The Impact of Loyalty Program Structure on Consumers’ Perceptions of Status Joseph C. Nunes, University of Southern California Word (abstract-blurb) |
Optimizing Marketing Databases under Uncertainty: A Real-Options Approach Adir Even, Ben-Gurion University of the Negev; G. Shankaranarayanan, Babson College; Paul D. Berger, Bentley University Word (abstract-blurb) PowerPoint |
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| Customer-Base Analysis Using Repeated Cross-Sectional Summary (RCSS) Data Kinshuk Jerath, Carnegie Mellon University, Peter Fader, The Wharton School, Bruce Hardie, London Business School PowerPoint |
Marketing 2.0: The Preferences of Crowds |
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| 12:00 PM - 1:30 PM |
Awards Luncheon and Keynote Presentation |
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| EDUCATION TRACK Ethics - Balance Between Helping and Privacy |
RESEARCH TRACK Resource Allocation |
RESEARCH TRACK Issues in Service Management |
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| 1:45 PM - 2:45 PM |
BEST PAPER: Teaching Information Privacy in Marketing Courses: Key Educational Issues for Enhancing Mutually Beneficial Buyer – Seller Relationships James Peltier, University of Wisconsin-Whitewater, George Milne, University of Massachusetts-Amherst, Joseph Phelps, University of Alabama, Jennifer Barrett, Global Privacy and Public Policy Executive, Acxiom Word (abstract) |
Allocating Media Resources in a Push and Pull Marketplace Don Schultz, Martin P. Block, Northwestern University PowerPoint |
Do Trust & Compensation Matter? Factors Influencing Consumer Information Disclosure Susan Brudvig, Ball State University; Pushkala Raman, Texas Woman’s University; Charles Hofacker, Florida State University Word (abstract) |
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| Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application Ricardo Montoya, University of Chile; Oded Netzer, Kamel Jedidi, Columbia University Word (abstract-blurb) |
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| Towards a Model of Global Re-Allocation of Customers’ Resources in a Multichannel Environment J. Steven Kelly, DePaul University; Régine Vanheems, Université of Paris I—Sorbonne Word (abstract-blurb) |
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| EDUCATION TRACK Second Life Session |
RESEARCH TRACK Referrals and Word of Mouth |
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| 3:00 PM - 4:00 PM |
Interactive Marketing in Virtual Worlds – Opportunities for Teaching and Research |
Counting (on) Recommendations: Explaining Performance in Customer Referral Programs Kay Peters, University of Muenster; V Kumar, Georgia State University; Daniel Asselmann, Sebastian Feld, Manfred Krafft, University of Muenster Word (abstract) |
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| The Impact of Word-of-Mouth on Purchase Decisions: The Case of Motion Pictures Seema Pai, Boston University, S. Siddarth, University of Southern California Word (extended abstract) |
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| Does Chatter Matter? Dynamics of User-Generated Content and Stock Performance Seshadri Tirunillai, Gerard Tellis, University of Southern California Word (abstract-blurb) |
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