Saturday, October 17 | Hilton San Diego Bayfront | Sapphire Level |
| This schedule is subject to change. |
| Times |
Functions |
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9:30 AM
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4:15 PM |
Summit Check-in and Registration |
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EDUCATION TRACK |
10:00 AM
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12:00 PM |
Case Writers' Workshop
Co-Directors: J. Steven Kelly, DePaul University; Susan K. Jones, Ferris State University
Allstate Insurance: Building Relationships through Email Campaigns
Blodwen Tarter, Golden Gate University,
Debra Zahay Blatz, Northern Illinois University,
Mary Caravella, University of Connecticut
Nonna’s Italian Restaurant
Lisa D. Spiller, Christopher Newport University,
Carol Scovotti, University of Wisconsin-Whitewater
Scratch-off Summer Games at Lettuce Entertain You in Chicago
Jan Owens, Carthage College, Ralitza Nikolaeva, University of Wisconsin-Milwaukee, Neil Younkin, St. Xavier University, Ella Carter, Howard University |
12:00 PM
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12:45 PM |
Networking Lunch on Sapphire Terrace Overlooking San Diego Bay |
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CONCURRENT SESSIONS |
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EDUCATION TRACK |
EDUCATION TRACK
Special Topic Session |
EDUCATION TRACK
Educational Issues |
RESEARCH TRACK
Customer Analytics |
1:00 PM
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1:45 PM |
Case Writers' Workshop |
Collegiate ECHO Challenge
Patti Devine, Baruch College
Harvey Markovitz, Pace University
David Marold, Eastern Michigan University
Dennis Sandler, Pace University
Lisa Spiller, Christopher Newport University
Video:
Melissa Campanelli, Editor and Chief eM+C Magazine
Josef Katz, Vice President Marketing, Trump University
Josh Moritz, Managing Partner,CustomerGrowth.com
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Experiential Learning and Infomercials
Henry Greene, Central Connecticut State University |
Mapping Visitors' Behavior to Business Goals through Click Stream Analysis
Vishnuprasad Nagadevara, Indian Institute of Management |
Digital Marketing Major
Clifford Wymbs, Baruch College |
What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
Xin Ge, University of Northern British Columbia; Gerald Häubl, University of Alberta; Terry Elrod, University of Alberta |
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EDUCATION TRACK |
EDUCATION TRACK
Special Topic Session |
EDUCATION TRACK
Applied Interactive Research |
RESEARCH TRACK
Customer Analytics |
1:45 PM
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2:30 PM |
Case Writers' Workshop
(Continued) |
Professional Networking: Integrating Classroom Instruction in Direct/Interactive Marketing with Student Hands-on Experience
Charles Jaeger, Southern Oregon University; Harvey Markovitz, Pace University, Goutam Chakraborty, Oklahoma State University, Dale Lewison, University of Akron |
The Use and Impact of Digital User Generated Information on the Shopping and Buying Behavior of the Millennial Generation
Brad Sago, Whitworth University |
Measuring the Dynamic Asymmetric Effects of Usage Within a Multiple Service Lifetime Value Model (MSCLV)
Howard Dover, Salisbury University; B.P.S. Murthi, Ram Rao, University of Texas at Dallas |
Variations in Web Consumption Behaviors: The Need for Customized Web Channel Integration
Joanna Lee, California State University-East Bay, Sungjoon Park, Kyoung Gi University |
Customer Lifetime Value in a Non-Contractual Setting
Pablo Marshall, Pontificia Universidad Católica de Chile |
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EDUCATION TRACK |
EDUCATION TRACK
Social Networks |
EDUCATION TRACK
Applied Interactive Research |
RESEARCH TRACK
Making Use of Social Media |
2:45 PM
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3:30 PM |
Case Writers' Workshop
(Continued) |
Using Blogs in the e-Marketing Classroom
Denny McCorkle, University of Northern Colorado |
When Imperfect Practice Makes Imperfection: An Application of Hierarchical Linear Modeling to Decisional Commitment
Anjala Krishen, University of Nevada-Las Vegas |
The Shortcomings of Online Custom Magazines: Why Offline Custom Magazines Will not be Replaced
Jos M.C. Schijns, Open University of the Netherlands; Edith G. Smit, University of Amsterdam |
Social Educational Networks: Facebook’s Role in the Marketing Classroom
Caroline Munoz, Fairleigh Dickinson University |
Role of Ethnicity in Responsiveness to Direct Marketing Media: A Longitudinal Study
Dolores Barsellotti, Frederick Capossela, Helena Czepiec, Juanita Roxas, Debbora Whitson; California State Polytechnic University-Pomona |
A ‘Second Life’ for Subcultures of Consumption: Using Web 2.0 Social Networks to Interact with ‘Core’ Customers
Lyle Wetsch, Memorial University of Newfoundland |
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EDUCATION TRACK |
EDUCATION TRACK
Issues Online |
EDUCATION TRACK
Special Topic Session |
RESEARCH TRACK
Making Use
of Social Media |
3:30 PM
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4:15 PM |
Case Writers' Workshop
(Continued) |
Education Delivered Directly Via the Web: Concerns, Obstacles, Challenges, and Issues
Shirley Stretch Stephenson, Rika Houston, California State University, Los Angeles |
Beyond the Banner: Teaching Powerful New Creative Techniques in Digital Direct Marketing
Susan Jones, Ferris State University; Peter Johnson, Pace University |
Every Word Tells a Story: Finding the Characteristics of a Direct Marketing Offer Through Graphical Textual Analysis
Robert Cosenza, University of Mississippi; Tracy Rickman, Auburn University |
The Meaning of 'Help'
David Wheeler, Suffolk University |
Complaining Behavior, Service Recovery, and the Social Media: The New Challenge of Customer Voice and Social Power in a Web 2.0 World
Deborah L. Cowles, Virginia Commonwealth University |
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EDUCATION TRACK
Special Topic Session |
EDUCATION TRACK
Special Topic Session |
RESEARCH TRACK
Targeting and Selling |
4:15 PM
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5:00 PM |
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Real Money Real Businesses; Real Feedback; Student Perceptions of Participating in the Google Online Marketing Challenge
Lyle Wetsch, Memorial University of Newfoundland |
Confessions of a Teenage Drama Queen: Teen Privacy on the Internet
Deborah M. Gray, Central Michigan University, Linda Christiansen, Indiana University Southeast |
A Strategic Framework for Optimizing Direct/Interactive Cross-Selling Initiatives
V. Kumar, Denish Shah, Georgia State University |
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A Quantitative Strategy on Selecting Websites for Internet Marketing Campaigns
Dingxi Qiu, University of Miami, Edward C. Malthouse, Northwestern University |
5:00
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6:30 PM |
NETWORKING RECEPTION |
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