Saturday Schedule

Best Practices and New Perspectives: How to Teach the Creative Aspects of Direct / Interactive Marketing
Susan Jones, Ferris State University; W. Glenn Griffin, Southern Methodist University; Peter Johnson, Pace University

Integrating the Interactive & Direct Marketing (IDM) Lab into Direct Marketing Courses
Dennis Sandler, Harvey Markovitz, Pace University; Dale Lewison, The University of Akron

Creative Strategy in Direct / Interactive Marketing and Integrated Marketing Communications Instruction
Susan Jones, Ferris State University;
Brian Vander Schee, Aurora University

Direct Marketing Essentials: The Importance of Teaching Segmentation, The Gains Table, Lift Charts and the Gini Coefficient
Henry Greene, Central Connecticut State University

The Great Case Debate: Comprehensive Experiential Learning in an Undergraduate Marketing Capstone Course
Carol Scovotti, University of Wisconsin–Whitewater; Lisa D. Spiller, Christopher Newport University

An Integrated Approach to Interactive Advertising and News Design Pedagogy Using Informed Design and Research: Research-Informed Development Models
Michael Hanley, Jennifer Palilonis, Vinayak Tanksale, Ball State University

Developing an Interdisciplinary Master's Degree Program in IMC: A Competency Approach
Matthew Sauber, Judy Davis, Elizabeth Edwards, Eastern Michigan University

The Interactive E-Folio: A Marketing Tool for Graduating Business Students?
Datha Damron-Martinez, Truman State University; Christina Simmers, Missouri State University

Using Simulations to Retain Direct Marketing Concepts
Tyrone W. Jackson, California State University Los Angeles

Student Perceptions of Direct / Interactive Marketing
Brian A. Vander Schee, Aurora University

Case Writers' Workshop
Co-Directors: Susan Jones, Ferris State University; J . Steven Kelly, DePaul University

Teaching Introduction to Direct Marketing:
Three Different Views
Erik Karson, Villanova University; Denny McCorkle, University of Northern Colorado; Carol Scovotti, University of Wisconsin–Whitewater

Client-Based
Experiential Learning
in Capstone Classes
Joanne Leoni, Mark Neckes, Johnson & Wales University–Florida

2:00–3:20 PM

Competitive Papers
Getting Back On-Message: IMC Courses Need More Emphasis on Direct / Interactive Marketing
Amanda Helm, University of Wisconsin–Whitewater

Direct / Interactive Marketing in IMC Education:
Marketing vs. Mass Communication Approaches
Andrea Stanaland, Lisa Webster, Robert Taylor, Radford University

Student Satisfaction
with Collegiate American Marketing Association Membership and Exposure
to Interactive
Integrated Marketing Communication Tactics
James W. Peltier, University of Wisconsin–Whitewater; Lance Kinney, University of Alabama; Carol Scovotti, University of Wisconsin–Whitewater

Modeling Social Media Use: Bridging the Communication Gap in Higher Education
Maria Kalamas, Tyra Mitchell, Deborah H. Lester, Kennesaw State University

2:00–3:00 PM

Special Topic Panel
From Interactive to Immersive: Marketing Education Takes a Virtual Leap of Faith
Michael Solomon, Saint Joseph's University; Ken Hudson, Loyalist College; Lyle Wetsch, Memorial University of Newfoundland

3:00–3:20 PM

Break or
< Join Competitive Papers Session

3:30–3:55 PM
Best Paper
Upgrading to Web 2.0: An Experiential Project to Build a Direct Marketing Wiki
John Cronin, Western Connecticut State University

KEYNOTE
Trends and Lessons from the Google Online Marketing Challenge
Jim Oliver, Group Quantitative Manager, Google