The Rise, Fall, and Return of E-Marketing Curriculum: A Call for Integration
C. Joanna Lee, California State University, East Bay

Current and Emerging Technologies in the Classroom: Applying Marketing Research Techniques to Engage Students and Improve Performance in the Classroom
Michael Zeliff, Catherine Caruso, George Washington University

The Measure of a Marketer: Analyzing the Value of Certification in Direct Marketing
Kaitlin Gallucci, Harvey Markovitz, Pace University

Session Chair: Marilyn Liebrenz-Himes, George Washington University

The Impact of Online Advertising Cues on Students’ Intent to Engage in Illegal Music Downloading: A Self-Regulatory Focus
Maria Kalamas, Russell Reams, Kennesaw State University

Savvy or Naive?: Factors that Students Consider When Evaluating the Trustworthiness and Security of Websites
Li-Chiou Chen, Mary Long, Pace University

Incorporating Consumer Privacy and Trust Issues in Customer Relationship Management Courses
Pavan Rao Chennamaneni, University of Wisconsin-Whitewater; Nadia Pomirleanu, University of Nevada Las Vegas

An Investigation of the Effect of Hijacked Advertising Messages on Brand Attitudes
Ricardo Villarreal, Sweta Thota, University of San Francisco; Shelley A. Blozis, University of California, Davis

Session Chair: George Milne, University of Massachusetts, Amherst

Choice Conditions that Motivate and Demotivate Response: Message Relevancy, Simplicity, and Engagement Effects on Behavior
Arch Woodside, Boston College; Carolyn Wilcox, University of Rhode Island

How Consumers' Cognitive Maps Influence Their Online-Shopping Behavior: Store-Based Versus Web-Based Orientation Style
Oliver Emrich, Thomas Rudolph, University of St. Gallen

Generalizable and Industry-Specific Effects of Direct Mail Characteristics on Consumer Opening and Keeping Behavior
Manfred Krafft, Sebastian Feld, Heiko Frenzen, Kay Peters, University of Münster; Peter C. Verhoef, University of Groningen

Session Chair: Kay Peters, University of Münster

SPECIAL TOPIC: The 101 Ways To Enhance Interactive Direct Marketing (IDM) Knowledge: In and Out of the Classroom
Harvey Markovitz, Pace University; David Marold, Eastern Michigan University; Dennis Sandler, Pace University; Lisa Spiller, Christopher Newport University

SPECIAL TOPIC: Implementing a Direct/Interactive (D/I) Undergraduate Curriculum
Renee Pfeifer-Luckett, University of Wisconsin-Whitewater; Cyndi Greenglass, President, Chicago Association of Direct Marketing (CADM); and President, Agency Services, Diamond Marketing Solutions; Charles W. Jaeger, Southern Oregon University; Lauren Labrecque, Northern Illinois University; Ron Marsh, President, Audience Identification, Inc.

SPECIAL TOPIC: Privacy Research and Educational Issues

The Personal Branding and Privacy Tradeoff
Lauren Labrecque, Northern Illinois University; Ereni Markos, Quinnipiac University; George R. Milne, University of Massachusetts-Amherst

Opting Out of the Online White Pages
Joseph Phelps, University of Alabama; Brent Franson, Senior Director of Advanced Client Solutions, ReputationDefender, Inc.

Consumers' Willingness to Provide Information: Changes Over the Last Decade
George R. Milne, University of Massachusetts-Amherst; Ereni Markos, Quinnipiac University; Joseph Phelps, University of Alabama; Jason Gabisch, University of Massachusetts-Amherst

Assessing the Negative Impact of Competition in Direct Mail Fundraising
Griet Verhaert, Dirk Van den Poel, Ghent University; Arnaud de Bruyn, ESSEC Business School

E Philanthropy Comes of Age
Marilyn Liebrenz-Himes, Robert F. Dyer, George Washington University

The Geometric Brownian Law of Halving
Kalyan Raman, Edward C. Malthouse, Northwestern University

Session Chair: Edward C. Malthouse, Northwestern University

Teaching Social Network Marketing With a Portfolio of Experiential Exercises
John Cronin, Western Connecticut State University

Using Service Learning to Teach Social Network Marketing
John Cronin, Western Connecticut State University

Developing College Students’ Self-marketing Skills in The Age of Social Media: Designing An Experiential Exercise
Jun Myers, Juanita Roxas, Helena Czepiec, et. al., California State Polytechnic University, Pomona

The Future of Direct is Social: Implications for Educators
Tracy Tuten, Virginia Commonwealth University; Michelle Carpenter, Old Dominion University; Lisa Spiller, Christopher Newport University

Session Chair: Sweta Thota, University of San Francisco

The Value of Storytelling in Direct Marketing
Henry Greene, Rhode Island College

Moving Beyond Consultation and into Action with a Client-Based Project
Howard Dover, Sarah Ewing, Salisbury University

Student Responses to Negative Classroom Experiences
Vishal Lala, Randi Priluck, Pace University

Don't Shoot the Messenger: Wikipedia’s Accuracy as a Source of Information in the Principles of Marketing Course
Deborah Chubb (Gray), Jeffrey Hoyle, Central Michigan University

Session Chair: Harvey Markovitz, Pace University

Customer-Base Analysis: A Non-contractual Online Retail Purchase Process Application
Min-Hua Wu, Yingchan "Edwin" Tang; Ping-Yi Chiang, National Chiao Tung University

Generalizing a “Buy ‘Til You Die” Framework to Multiple Transactional Activities
David Schweidel, University of Wisconsin-Madison; Young-Hoon Park, Cornell University; Zainab Jamal, HP Labs

When Should Salespeople Use E-Mail to Communicate with Their Customers? A Relational Perspective
Jun (Jack) Xu, DePaul University; Barton Weitz, University of Florida; Yongmei Liu, University of Texas at Dallas; Yuying Shi, University of Florida

Session Chair: Douglas Maclachlan, University of Washington

Marketing in the Digital Age
Alex Gibelalde, Product Marketing Manager, Google

Session Chair: James Peltier, University of Wisconsin-Whitewater

Reception