Sunday, October 18 | San Diego Bayfront |
| This schedule is subject to change. |
| Times |
Functions |
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6:45 AM
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8:00 AM |
Registration / Continental Breakfast |
| 8:00 AM |
Lounge Open |
8:00 AM
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8:45 AM |
Opening Session | Invited Speaker | Scott Neslin, Tuck School of Business, Dartmouth College |
9:00 AM
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10:30 AM |
Invited Speakers | David Reiley, Principal Research Scientist, Yahoo!
George John, CEO, Rocket Fuel, Inc. |
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CONCURRENT SESSIONS |
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EDUCATION TRACK
Social Networking |
RESEARCH TRACK
Customer Loyalty and Repeat Purchasing
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RESEARCH TRACK
Marketing with Multiple Contact Points |
10:45 AM
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11:45 AM |
Direct Marketing with Social Networking: When Facebook is the Textbook
Susan Jones, Ferris State University; Peter Johnson, Pace University |
Understanding and Managing Product Returns in Retail
Karsten Hansen, University of California, San Diego |
Focus-Differentiated Targeting of Direct Mailings - A Dynamic Decision Model for Targeting and Budget Allocation in Brick and Mortar Retailing
Thomas Bauer, Hermann Diller, University of Erlangen-Nuremberg |
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It's Not New to Them: Using Ning.com to Enhance Student Engagement in the Study of Social Web Marketing and Web 2.0 Direct Response Methods
Alyssa Eckman, University of Kentucky |
Feeling Superior: The Impact of Loyalty Program Structure on Consumers’ Perceptions of Status
Joseph C. Nunes, University of Southern California |
Optimizing Marketing Databases under Uncertainty: A Real-Options Approach
Adir Even, Ben-Gurion University of the Negev; G. Shankaranarayanan, Babson College; Paul D. Berger, Bentley University |
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Customer-Base Analysis Using Repeated Cross-Sectional Summary (RCSS) Data
Kinshuk Jerath, Carnegie Mellon University, Peter Fader, The Wharton School, Bruce Hardie, London Business School |
Marketing 2.0: The Preferences of Crowds
Ely Dahan, University of California Los Angeles |
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12:00 PM
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1:30 PM |
Awards Luncheon and Keynote Presentation
Randy Price, CEO, Socialarc |
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EDUCATION TRACK
Ethics - Balance Between Helping and Privacy |
RESEARCH TRACK
Resource Allocation |
RESEARCH TRACK
Issues in Service Management |
1:45 PM
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2:45 PM |
BEST PAPER: Teaching Information Privacy in Marketing Courses: Key Educational Issues for Enhancing Mutually Beneficial Buyer – Seller Relationships
James Peltier, University of Wisconsin-Whitewater, George Milne, University of Massachusetts-Amherst, Joseph Phelps, University of Alabama, Jennifer Barrett, Global Privacy and Public Policy Executive, Acxiom |
Allocating Media Resources in a Push and Pull Marketplace
Don Schultz, Martin P. Block, Northwestern University |
Do Trust & Compensation Matter? Factors Influencing Consumer Information Disclosure
Susan Brudvig, Ball State University; Pushkala Raman, Texas Woman’s University; Charles Hofacker, Florida State University |
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Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application
Ricardo Montoya, University of Chile; Oded Netzer, Kamel Jedidi, Columbia University |
Advance Selling Battle on Infomediaries: How Quality Differentiation Determines Price Premiums
M. Tolga Akcura, Ozyegin Unıversity; Mohammad S. Rahman, University of Calgary, Zafer D. Ozdemir, Miami University |
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Towards a Model of Global Re-Allocation of Customers’ Resources in a Multichannel Environment
J. Steven Kelly, DePaul University; Régine Vanheems, Université of Paris I—Sorbonne |
Partial Values of Customer Value Management in Health Business Administration
Stefan Sohn, Michael Amberg, Carolin Baur. David Gasche, Oliver Schoeffski, Markus Haushahn, University Erlangen-Nuremberg |
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EDUCATION TRACK
Second Life Session |
RESEARCH TRACK
Referrals and Word of Mouth |
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3:00 PM
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4:00 PM |
Interactive Marketing in Virtual Worlds – Opportunities for Teaching and Research
Lyle R. Wetsch, Memorial University of Newfoundland; In Second Life: Natalie Wood, St. Joseph's University; Marlene Brooks, Memorial University of Newfoundland; Neil Hair, Rochester Institute of Technology |
Counting (on) Recommendations: Explaining Performance in Customer Referral Programs
Kay Peters, University of Muenster; V Kumar, Georgia State University; Daniel Asselmann, Sebastian Feld, Manfred Krafft, University of Muenster |
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The Impact of Word-of-Mouth on Purchase Decisions: The Case of Motion Pictures
Seema Pai, Boston University,
S. Siddarth, University of Southern California |
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Does Chatter Matter? Dynamics of User-Generated Content and Stock Performance
Seshadri Tirunillai, Gerard Tellis, University of Southern California |
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4:10 PM
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4:25 PM |
Closing Plenary Session |
| ...see the Saturday Schedule |
| ...back to Research Summit |
