DMEF

This page explains a little more about who we are and what we do for
1. Members
2. Students
3. Educators

WHO WE ARE

DMEF
DMEF is a nonprofit educational foundation established in the mid-1960's by the Direct Marketing Association.

Our mission is to:

Increase and improve the teaching of direct and interactive marketing at colleges and universities
Attract new talent to the field
Provide career guidance and information
Bring the excitement of our industry to the classroom

Educational programs and services include
seminars and conferences, hands-on learning opportunities, and resources for both students and professors. The Foundation also sponsors the Journal of Interactive Marketing.

Non Profit Status
We do good work that helps professors teach and helps students begin careers. Therefore, we're funded by tax-deductible contributions from individuals, companies, and regional clubs and associations. The Foundation has 501(c)(3) nonprofit organization status under the Internal Revenue Service regulations.

Governance
We are governed by a Board of Trustees, which consists of leading direct marketers and academics.

FOR DMA MEMBERS

Resume referrals
Looking for top students with an interest and some background in direct and interactive marketing? Contact the DMEF. The Foundation maintains a file of resumes from students who've attended Foundation programs.

Internship listings & Entry Level Opportunities
Post your internships and entry level opportunities on The DMA's Web site: www.the-dma.org/jobbank. DMEF encourages students to visit this site.

Publications & Awards
- Journal of Interactive Marketing
- Online Educators Conference proceedings
- Annual Report

The DMEF Edward N. Mayer, Jr. Award for Educational Leadership is presented annually to recognize outstanding contributions to direct and interactive marketing education.

FOR STUDENTS

Direct / Interactive Marketing Challenge (and Collegiate ECHO) is a direct/interactive marketing campaign competition for college students. Each year, a new corporate sponsor develops the marketing challenge and provides background information on the client/ product. Student teams develop the marketing strategy, creative campaign, media plan, and itemized budget. Prizes are awarded. Complete rules are available by September 1.

College Day offers students and professors the opportunity to be a "delegate-for-the-day" at DMA's Annual Conference & Exhibition in the Fall. It includes a special session on careers and an opportunity to visit the exhibition and attend regular conference sessions.

Internships - DMA member companies list internship opportunities (both paid and unpaid) on the DMA Web site. Students should go to: www.the-dma.org/jobbank, click on Search Job Opportunities and then select Student/Trainee/Intern under Field. In addition, DMEF has begun a pilot program, Rising Junior summer internships, for students about to begin their junior year.

FOR EDUCATORS

Direct / Interactive Marketing Research Summit is a two-day weekend conference held in conjunction with DMA's Annual Conference & Exhibition. There are two tracks: Education, and Research. All papers and abstracts accepted for presentation are eligible for publication in the online conference proceedings.

Awards for the Best Papers, Best Presentation, Best PhD Dissertation Proposal, and the Robert B. Clarke Outstanding Educator Award are presented at the conference.

Open to full-time academics and PhD candidates, the Summit offers complimentary registration to DMA's Annual Conference, which offers networking opportunities with practitioners and colleagues and well as a plethora of teaching and research ideas, for all who register and attend the Research Summit.

DMEF Visiting Lecturer Series provides a direct or interactive marketing professional for college classes, club meetings, or career fairs. Content is tailored to student interests.

Teaching Resources, including four distinct data sets of customer buying history, are available for purchase and rental. For more information, go to www.the-dmef.org.

Journal of Interactive Marketing . DMEF publishes an academic journal, the Journal of Interactive Marketing, which features leading academic research in the direct / interactive marketing arena.

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