The John D. Yeck Center for Advanced Studies in
Direct and Interactive Marketing
Direct Marketing: Managing the Interactive Future

"One of the best buys in corporate leadership training! We've sent several representatives over the years and they immediately put their knowledge to good use at L.L. Bean."

Christopher McCormick, President & CEO, L.L. Bean

One of the Industry’s Most Respected and Effective Programs for Direct & Interactive Marketing Managers — New for 2005

The rapid growth of the direct and interactive marketing industry has led to a serious shortage of qualified talent. However, developing employees who are on the cutting-edge doesn’t just happen overnight. But it can happen in just five days.

This well-established and highly respected residential workshop will help your organization meet the demands for advanced knowledge and skills. It is the only program that covers a comprehensive range of emerging issues in direct and interactive marketing and delivers innovative marketing approaches that will impact on-the-job performance and ROI.

• A maximum of 7 years of direct and interactive marketing experience
• Shown strong leadership potential

• Latest strategies for using many interactive channels – e-mail, traditional DM media, broadcast and the Internet
• Most profitable techniques for managing one-to-one dialogues with customers
• Cutting-edge best practices of leading companies … revealed through Harvard Business School case studies

• Experience an influx of profitable and proven marketing ideas that will help you achieve groundbreaking results and improve your bottom line
• Recognize and reward employees in a meaningful and visible way
• Build long-term commitment and improve retention of the best of the best

Sponsored by The Direct Marketing Educational Foundation (DMEF)
DMEF is the nonprofit educational affiliate of the Direct Marketing Association – the largest association for businesses involved in direct, interactive and database marketing with more than 5,200 member companies worldwide. DMEF sponsors a broad range of programs in direct and interactive marketing for university faculty and students nationwide.

This program is a mix of young rising DM executives and MBA candidates from the top Business Schools. The exchange of ideas between corporate rising stars and future leaders is phenomenal.

About John Yeck
DMEF’s chairman for its first 30 years, John Yeck was a founder of Yeck Brothers Group in Dayton, Ohio. He was a noted direct mail copywriter and pioneer and DMA Hall of Fame member.

Special Thanks to Our Program Sponsors:

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