Yeck Center

2004 Yeck Center Graduates Say It Best:

“The event was incredibly well-organized and well worth my time. The facilitators were exceptional, the roster of speakers was highly impressive and the caliber of students was outstanding. As someone previously responsible for corporate training at Leo Burnett, I've attended countless training programs over the past few years. This was by the far the best week-long seminar I have ever attended. Keep up the good work! The future of the industry thanks you.”

“Excellent interaction with the industry, impressive list of presenters and a great learning experience.”

“The program skillfully wove excellent academic instruction with world-class professional presentations in a way that challenged my paradigms, fostered debate and left me with a much richer understanding of what DM can and should be.”

“The experience has truly impacted the way I think and approach my business today. Hopefully someday, I’ll be in a position to return the favor as a future YECK presenter.”

“This was a very valuable and insightful program. The breadth and depth of topics covered was impressive. Speakers were great and spoke about relevant issues. John and Bob gave some terrific inputs throughout the sessions.”

“Excellent professors and staff. Refreshing to see people at the top of their game. Some of the most enjoyable moments were the intelligent debates.”

“The quality of speakers and the industry knowledge these speakers bring to the table is outstanding. I’m leaving with many important take-aways.”

“Great take home materials! I’m excited to review them in more depth.”

Past participants include all types of organizations, large and small:

Acxiom
Allstate Motor Club
American Eagle Outfitters
BMG Direct
Bacardi Global Brands
Blair Corporation
Bookspan
Brierley & Partners
Colgate Palmolive
Donnelly Marketing
Draft
Experian
Ford Motor Company
Guideposts
Hallmark Cards
Healthy Net Corporation
Helzberg Diamonds
Inktel
IBM Australia
ICOM Information & Communications
JP Morgan/Chase
King Menus
KnowledgeBase Marketing
Kraft Foods North America
L.L. Bean
Make-A-Wish Foundation
Microsoft Great Plains Business Solutions
National Wholesale Company
New England Business Service
Omaha Steaks
Plow & Hearth
Quest Wireless
R. R. Donnelly
R.L. Polk
Rodale Press
St. John Associates
Sears, Roebuck & Company
Sullivan Direct
Target Corporation
The Convergency
Time Inc.