The DMEF’s Mission
To attract, educate, and place top college students by continuously improving and supporting the teaching of world-class direct / interactive marketing.

More about the DMEF
Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to achieve its mission and, thereby, expand and enrich the talent pool of trained, market-ready direct marketers.

Non-Profit Status
Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies, and regional clubs and associations. Funds raised go toward a broad range of world-class educational programs.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s marketing leaders in the direct / interactive arena, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 250 colleges and universities offer courses in direct/interactive marketing, 20 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, visit the-dmef.org.

Governance
We are governed by a Board of Trustees, which consists of leading director / interactive marketers and academics.