Corporate Responsibility in Action

These articles are case studies in the application of the DMA's ethical guidelines for direct marketers. They will provide guidance concerning correct business practices, what you should NOT be doing and suggestions for improving your business results within ethical business standards.

• Demonstrating Compliance with The DMA's Advance Consent Guidelines (7/03)
  A company changed its practice of adding additional service charges to customer bills without customers first ordering the service.

• Failure To Comply With The DMA Privacy Promise (2/03)
  A DMA member refused to give assurances that it continues to comply with The DMA's Privacy Promise, first adopted as a condition of membership in 1999.

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