Are you doing the right thing?

Abiding by The DMA's ethics guidelines is a condition of membership in the Association. Are you sure your company complies? Following the guidelines is some helpful commentary drafted by DMA staff to answer frequently asked questions. Further questions can be directed to ethics@the-dma.org. All guidelines are approved by The DMA's Board of Directors and reviewed regularly to make sure they are timely. The guidelines in their entirety are located on our Web site.

Advance Consent
Article #12 of the guidelines, which concerns marketing plans where consumers must give consent for goods or services on an ongoing basis.

Collection, Use And Transfer Of Personally Identifiable Data
Article #31 of the guidelines, which concerns marketers' handling of personally identifiable information about consumers.