DATA. ENGAGEMENT. CONVERSATION. LOYALTY. BUSINESS GROWTH. PURCHASE. CUSTOMER LIFETIME VALUE.
As a marketer, you’ve had conversations with your customers. You’ve met their communication preferences, generated buzz, strengthened personal connections over time. Now it’s time to earn recognition for customer relationship marketing done right.
As an agency, you’ve activated the customer. You’ve earned outstanding recognition for your clients. Now it’s time to showcase your work and earn recognition for your career.
You’ve made the connection. Get the recognition.
Show us what you've got.
The Personal Connections ECHO Award, sponsored by Pitney Bowes, recognizes excellent use of customer insights and marketing to create more personal and lasting customer relationships.
The Personal Connections ECHO Award exemplifies how data is being used to:
listen to customer preferences
to obtain new customers and solidify existing relationships long term
create relationship marketing programs to strengthen personal connections for two or more years
The award will be evaluated on the mutual value created for both the customer and the marketer by building more personal connections.