Environmental Planning Tool and Optional Policy & Vision Statement Generator
II. DESIGN, PRODUCTION AND PRINTING IN OUR MAIL, MARKETING AND COMMUNICATION MATERIALS
We strive to design and print our advertisements and other print communications in an environmentally responsible manner, and we communicate our environmental expectations to our supplier(s). Wherever feasible, in designing and printing communications, we look at opportunities for source reduction. We also communicate our goals to our suppliers. To this end [If applicable to the goals and/or nature of your business, please select one or more of the following options.]:
A. We Reduce the Amount of Waste
We review periodically direct mail and direct marketing packages and test downsized pieces when and where appropriate.
We test and use lighter-weight papers wherever feasible.
We adjust trim sizes of our publications and/or collateral in an effort to reduce waste.
We test and use production methods that reduce print order overruns, waste allowances and in-process waste.
We include overrun allowances in our contracts and specify that excess inventory be recycled.
We work with our printer to explore using new printing techniques [such as digital and computer-to-plate (CTP) printing and pdf or virtual proofing] that help reduce chemical and paper waste, and emissions.
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B. We Reduce Toxicity of Materials
We test designs to identify and eliminate any environmentally undesirable elements (such as heavy metals, or non-water-soluble adhesives) in inks, envelopes and mail packages.
We test designs to eliminate elements that may hinder recycling in our inks, envelopes and mail packages.
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C. We Give Preference to Recyclable and/or Reusable Materials
We routinely survey the marketplace for high recycled content for corrugated boxes and packing materials and/or recyclable or reusable materials.
We seek to utilize recycled printing and writing paper with post-consumer content (when and where feasible).
D. We Communicate Environmental Principles to Suppliers
We review supplier companiesí environmental policies and practices, and encourage them to reduce, reuse, and recycle.
We specify environmentally preferable materials to our suppliers.
For more information, see DMA Environmental Resource Guide, "Direct Mail Design, Production and Printing: Plan at the Start," pages 17-26. http://www.the-dma.org/environmentguide/