DMA Environmental Resolution
In May 2007, DMA's Board of Directors passed an environmental resolution to move members along a path of continuous environmental improvement in five key areas: list hygiene & data management; mail design & production; paper procurement & use; packaging; and recycling & pollution reduction.
DMA “Green 15” Overview
DMA’s Environmental Resolution (May 2007) calls upon members worldwide to implement and benchmark a set of 15 eco-friendly business practices: the Green 15.
DMA “Green 15” Toolkit
This toolkit contains the information and resources that members need to understand and comply with DMA’s Environmental Resolution (May 2007), which calls upon members worldwide to implement and benchmark a set of 15 eco-friendly business practices: the Green 15.
DMA Environmental Tool & Optional Policy Generator
A free web-based tool that provides marketers with over one-hundred strategies to improve their environmental footprint, and educates on the complexity and variety of environmental issues facing the direct marketing community.
DMA “Recycle Please” Campaign
This campaign encourages DMA members to use a “Recycle Please” logo to raise consumer awareness about the current widespread capacity to recycle used magazines, catalogs, and direct mail, and the environmental benefits of doing so.
DMA Environmental Resource Guide for Direct Marketers
This guide strives to distill key environmental concepts down to practical steps for your company. It provides useful information for learning about the source of your paper supplies, designing mailings and targeting lists to minimize waste, paying attention to packing materials, and other areas in which marketers can minimize their environmental impact.
DMA Environmental Alert: Where Paper Comes From: Recycled Fiber Sources
This fact sheet provides you with a primer on the recycling process – the role recycling plays in the direct marketing process, important definitions/resources and questions you should be asking yourself and your paper suppliers.
DMA Environmental Alert: Source Reduction, Recycling & Waste Management in the Workplace
There are many positive steps you can take to ensure a more efficient, environmentally sensible workplace; a more motivated staff; and effective community outreach. This fact sheet contains strategies you can implement immediately in your own offices, warehouses and production plants.
DMA Virtual Seminar: Better Choices To Improve Your Environmental Footprint, March 21, 2007.
This seminar has taken place already. To review the presentation from this session, please click here.
DMA Committee on Environment and Social Responsibility (CESR)
CESR’s mission, as mandated by DMA’s Board of Directors in 2005, is to identify challenges germane to direct marketing companies being good corporate citizens and influences DMA members to make progress on these challenges. CESR currently has two Subcommittees, one of which is focused on environmental issues, the other on e-commerce integrity.
DMA Corporate Responsibility Network
Free DMA e-newsletter covering the latest in corporate responsibility issues as they pertain to the direct marketing community. Issues covered range from consumer protection, ethics & compliance, environment, privacy, and social responsibility. For more information or to opt-in to receive the newsletter, please email ethics@the-dma.org.