The DMA Environmental Resource for Direct Marketers

The DMA Environmental Resource for Direct Marketers, Third Edition, addresses the expansion of the environmental issue that has occurred since the second edition was published in 1997.

This book shows how environmental awareness, profitability, and corporate social responsibility aren't mutually exclusive -- that, in fact, they actually complement each other. Being aware of your operations' environmental impact, and responding appropriately, is simply good business and good corporate citizenship.

This book strives to distill key environmental concepts down to practical steps for your company. It provides useful information for learning about the source of your paper supplies, designing mailings and targeting lists to minimize waste, paying attention to packing materials, and other areas in which marketers can minimize their environmental impact.

We hope that you will use this book to develop short- and long-term environmental strategies for your company.

As your trade association, The DMA aims to be a resource to help you make informed decisions in this important area. With awareness and commitment, each of us can make a positive difference for our companies, our communities, the industry as a whole, and our global environment.

Download the book here:
Cover (.pdf 469KB)
Part One (.pdf 1.85MB)
Part Two (.pdf 2.78MB)

We recommend that you do not print out this entire publication.

For a hard copy of this publication, please email environment@the-dma.org.