Tuesday, September 28, 2010
The Paley Center for Media, 25 West 52nd Street New York, NY
Cost: FREE
Advertising Week is North America's premier gathering of cutting edge communications leaders. Now in its seventh year, it is a hybrid of thought leadership and special event programming uniting clients, creatives, media and inspiring figures. Advertising Week integrates multiple constituencies cutting across traditional and digital, creative and media, CEOs and CMOs.
DMA is pleased to invite you to be our guest on Tuesday, September 28 for a fascinating panel discussion that can change the way you do business, lead you to success, and help answer the question, "What have you done for me lately?" Hear how innovative marketers have increased sales 20% using Voice of Customer-driven Relationship Marketing Strategies.
4:00 p.m. - 5:00 p.m., Goodson Theater, 2nd Floor
Listen, Engage, and Drive Sales!
How to Achieve Real Customer Engagement that Hits the Bottom Line
Marketing Innovators that will provide strategies for double digit revenue increases:
Moderator:
Ernan Roman, President, Ernan Roman Direct Marketing
Ernan, an industry pioneer, is the creator and leading authority of three important methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship Research.
Panelists:
Leslie C. Reiser, Program Director - WW Digital Marketing, IBM General Business
Leslie leads complex, global projects that have completely reinvented the way IBM uses the web and social media marketing to deliver integrated solutions around the world.
Doug Stein, President, HMS National, Inc.
Doug is the senior executive at HMS National, an innovator in the home warranty industry, responsible for developing and delivering impressive growth strategies in a historically mature and commoditized industry.
Elias Roman, Co-founder, CEO, Amie Street, Inc. and Songza Media, Inc.
Elias was named among the "Top 25 Entrepreneurs in America Under 25" by Bloomberg Business Week for the early success of the start-up and cutting-edge, online music company Amie Street. Amazon.com led its Series A financing.
5:00 p.m. - 6:00 p.m.
DMA Networking & Cocktail Reception
Directly following the panel briefing, guests will gather for a networking reception. Cocktails and hors d'oeuvres will be served.
Space is limited. Please register early!
Attendees of DMA's Advertising Week session will receive a $300 special DMA2010 registration discount.
