A week of carefully curated events on October 16 - 22, Social Week will re-imagine the future of social and inspire provocative and action-focused dialogue. From education to sustainability, Social Week is designed for professionals reinventing their industries and produced by the leaders that have brought the movement this far.
DMA it thrilled to be a part of this exciting week-long event and will be hosting a panel discussion and reception on Wednesday, October 19 at OgivlyOne Worldwide in New York.
4:00 PM - 5:00 PM | Panel Discussion
Marketing’s Social Paradox: Who’s Truly in Control?
The proliferation of Social Media platforms has created a conundrum of issues for marketers — yes it enables us to engage our customers in a rich-real time format but we’ve lost control of the brand message-ownership. Social was created by the people, for the people and of the people — here in lies the paradox for today’s marketer.
Direct Marketing Association has assembled a panel of marketing’s finest — channel agnostic professionals to help us cut through the clutter and develop a richer understanding of the question at the forefront of today’s marketing professional’s mind — How do we manage the new relationship between brand and customer in this varied and dynamic, socially enriched environment?
Hear from these industry leaders on issues ranging from:
a) Social’s Impact on Commerce
b) Social Analytics and
c) Managing Social Integration & Engagement
||David Dowd, General Manager, Sales, Buddy Media
||Dave Mihalovic, Partner, Emerging Media & Technology Platforms, Rosetta
||David Berkowitz, Senior Director of Emerging Media and Innovation, 360i
||Chris Cunningham, Co-Founder & CEO, Appssavvy
||Joshua Karpf, Digital & Social Media Manager, Pepsico
||Chris Bowler, National Social Media Lead, Razorfish
||William Martino, SVP Director of Digital Marketing Saatchi & Saatchi Wellness
5:00 PM - 6:30 PM | Reception
636 11th ave (corner of 46th st)
New York, NY 10036
Room: Chuck’s Place
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