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Welcome
to DMA's Training Source
Nervous when launching a new campaign? Not sure if your tagline, call to action, or creative will break through the clutter? We all have had that feeling. You cross your t's and dot your i's and then you wait...biting your nails and constantly checking to see if your marketing efforts are driving response. It's time to stop guessing and relying on your "gut instinct;" DMA can to provide you with the resources to go to market feeling confident. Learn more about how DMA can help increase your marketing success in this issue.
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10 Deadly Thinking Errors to Avoid
1. Mistaking an argument for proof
2. Assuming that what happened first caused what happened next
3. Mistaking anecdotes for proof
4. Stereotyping
5. Attributing what hasn't been explained to mysterious forces
(Was God-in-the Gaps)
6. All-or-nothing
7. Self-serving research
8. Sneaky biases
9. Setting post-outcome objectives
10. Assuming correlation means causation
To learn more DM Nuggets like this, consider attending
Predicting Customer Behavior: Finding What Works and Why.
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Do you completely trust what research respondents tell you?
Shoppers often don't do what they say they will. Instead of a survey, set up a real situation and secretly watch.
(Be sure no one knows a test is afoot.) It's far more revealing—and reliable—to observe than to ask.
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And the Winner is...
Barbara Coté
Barb is the Creative Director at SIGMA Marketing Group in Rochester, NY. She submitted the winning concept, "DM Makeover," for DMA's catalog creative competition.
As the winner Barb will:
- Attend a DMA Seminar of her choice in New York City for free
- Be featured on the inside front cover of the catalog
- Receive a special Colleague Discount Code, which is 20% off all DMA Seminars to share with colleagues, friends, and family
Keep your eyes open for your next chance to submit your ideas for the DMA's next Catalog of Seminars, Conferences & Exhibitions!
Want to receive DMA's Catalog of Seminars, Conferences & Exhibitions?
Click here.
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Steve Cuno
Chairman,
RESPONSE Prospecting and Loyalty Services, Inc.
Steve is currently the seminar leader for Predicting Customer Behavior: Finding What Works and Why.
(Don’t miss the next session: March 27 – 28, 2008 in New York City.)
An internationally published marketing authority, Steve Cuno is a popular event speaker. Clients who have profited from Steve’s marketing expertise include: Wells Fargo, General Electric, Nevada State Bank, educational and financial institutions, consumer and high-end software developers, health care corporations, and publishers.
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April 1 – 2, 2008
Database Marketing
Chicago, IL
April 9 – 10, 2008
Basics of Direct Marketing
Fort Lauderdale, FL
April 16 – 17, 2008
Basics of Direct Marketing
Tampa, FL
April 16 – 17, 2008
Web Marketing — Design. Navigation. Analytics. Understanding the Big Picture.
New York, NY
April 21 – 23, 2008
Direct Marketing Institute
Houston, TX
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Beginning April 22, 2008
Copywriting Tools & Techniques
6-Week Online Course
April 22 – 23, 2008
Mastering the 50+ Marketplace
New York, NY
April 28 – 29, 2008
Comprehensive Email Marketing Strategies
Las Vegas, NV
April 28 – 29, 2008
Direct Mail Production Strategies
San Francisco, CA
Please use Key Code SRC38 when registering for these seminars.
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We want to provide you with information you want.
Is there other information that we can include in The Training Source or our site to make your experience better?
Let us know what is on your mind and what concerns you would like us to address. We are listening! Email trainingsource@the-dma.org.
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