Sponsored by the Direct Marketing Association and the Federal Trade Commission, Green Lights & Red Flags will feature knowledgeable speakers discussing what you need to know about complying with federal and state consumer laws.
| When: Friday, June 15, 2007 9:30 AM to 3:15 PM |
Where: Boston Park Plaza Hotel 50 Park Plaza at Arlington St. Boston, MA Georgian Room on the Mezzanine Level 617.426.2000 |
Benefits of Attending
This action packed agenda will teach you about:
- FTC Advertising Law: Understanding the Rules of the Road — The FTC’s approach to ad claims, disclosures, endorsements, and substantiation
- Secure Entrepreneur — Best practices to avoid, assess, and address a data security breach
- Avoiding a Promotion Commotion — Commercial email, telemarketing, and continuity offers: How does a marketer comply with the law?
- Keeping Your Client Compliant — Your responsibilities to your business partners, clients and customers, and affiliates
- If the Government Comes to Call — The inside story on state and federal consumer protection investigations
- DMA’s Self-Regulatory Guidelines and Compliance Monitoring Program —Industry programs to assist members in “Doing the Right Thing” for consumers and their bottom line
Registration Rates
| DMA Member: | $79 |
| Non-Member: | $109 |
*Registration includes continental breakfast, lunch, and a CD of all workshop materials.
See information on how to join DMA.
Agenda
|
9:30 Registration 10:00 Welcome Barbara Anthony 10:30 FTC Advertising Law: Understanding the Rules of the Road — The FTC’s approach to ad claims, disclosures, and substantiation 11:15 The Secure Entrepreneur: Data Security &
Consumer Privacy — Best practices to avoid, assess, and address a data security breach Michele Shuster 12:00 Buffet Lunch |
12:30 Avoiding a Promotion Commotion —
Commercial email, telemarketing, and continuity offers: How does a marketer comply with the law? 1:15 Keeping Your Client Compliant — Your responsibilities to your business partners, clients and customers, and affiliates Andrew Reiskind 2:00 If the Government Comes to Call — The inside story on state and federal consumer protection investigations Chris Barry-Smith 2:45 DMA’s Self-Regulatory Guidelines and
Compliance Monitoring Program — Industry programs to assist members in “Doing the Right Thing” for consumers and their bottom line 3:15 Adjourn |
*Parking: The Motor Mart Garage across the street from the Park Plaza Hotel offers daily parking for a fee
2 Ways to Register
| Online: | Register Now |
| Mail: | Printable Form Direct Marketing Association 1120 Avenue of the Americas, 13th Floor New York, NY 10036 Attn: Accounting (FTC/DMA Green Lights Workshop) (Please print, and mail in the registration form to DMA with your check or credit card information). |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in the workshop, we require payment in full. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your space.
Cancellation Policy
To receive a full refund, you must contact the DMA by June 8th. Registrants who do not cancel within five (5) business days of the event, and fail to attend or send a substitute forfeit their registration fee.
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