Ethical Guidelines & Business Tools For Direct Marketers

DMA Guidelines

Ethical Business Practice Guidelines
http://www.the-dma.org/guidelines/ethicalguidelines.shtml

Responsibilities of Database Compilers
New Guideline Approved June 2007
http://www.the-dma.org/guidelines/DatabaseCompilers

DMA Member Principles
http://www.the-dma.org/guidelines/memberprinciples.shtml

Description of Committee on Ethical Business Practice & Teleservices Ethics Committee
http://www.the-dma.org/guidelines/ethicalbusinesscommittee.shtml

Ethics Case Complaint Form
http://www.the-dma.org/guidelines/ethicscomplaintform.pdf

Ethics Case Report
http://www.the-dma.org/guidelines/ethicscase.shtml

Do the Right Thing (Examples and Questions Regarding Ethics Guidelines)
http://www.the-dma.org/guidelines/dotherightthing.pdf

Direct Comment
http://www.the-dma.org/cgi/member/ethics/directcomment.shtml

DMA Corporate Responsibility Network Sign-Up
http://www.the-dma.org/guidelines/DMACorporateResponsibilityNetwork.pdf

Commitment to Consumer Choice
www.DMACCC.org

How to Comply with the Children’s Online Privacy Protection Rule
http://www.the-dma.org/privacy/children.shtml

What Direct Marketers Need to Know About the Gramm-Leach-Bliley Act
http://www.the-dma.org/privacy/glbppg.shtml

Privacy Provisions of HIPAA FAQ
http://www.the-dma.org/privacy/hipaafaqs.shtml

Business Tools For Direct Marketers

Checklist for Creating a Do-Not-Call Policy Statement for Consumers
www.the-dma.org/guidelines/dnc-consumer-checklist.pdf

Children’s Privacy Policy Generator
http://www.the-dma.org/privacy/childrensppg2.shtml

Gramm-Leach-Bliley Privacy Policy Generator
http://www.the-dma.org/glb/createprivacy.shtml

Environmental Tool & Optional Policy Generator
http://www.the-dma.org/envgen/

Making a Sale Under the FTC's New Telemarketing Sales Rule Flow Chart
http://www.the-dma.org/guidelines/tsr.pdf

Fundraising for Nonprofits Flow Chart
http://www.the-dma.org/guidelines/tsr_nonprofit.pdf

DMA/Solutionary Information Security and Compliance Assessment Tool
DMA SecurCompass (members only)

DMA Preference Services

E-Mail Preference Service (e-MPS) Subscriber Information
http://preference.the-dma.org/products/empssubscription.shtml

Mail Preference Service (MPS) Subscriber Information
http://preference.the-dma.org/products/mpssubscription.shtml

Telephone Preference Service (TPS) Subscriber Information
http://preference.the-dma.org/products/tpssubscription.shtml

Foreign Mail Preference Service (FMPS) Subscriber Information
http://preference.the-dma.org/products/fmpssubscription.shtml

Deceased Do Not Contact List (DDNC) Subscriber Information
http://preference.the-dma.org/products/ddncsubscription.shtml

Wireless Ported Numbers File
http://preference.the-dma.org/products/WirelessPortedNumbers.shtml

Wireless Block Identifier
http://preference.the-dma.org/products/wireless.shtml

E-Commerce Resources

Protecting Personal Information: An FTC Guide for Businesses
http://www.ftc.gov/infosecurity

FTC & DMA Campaign: AvoID Theft
http://www.the-dma.org/idtheft/

Anti-Spam FAQ
www.the-dma.org/cgi/member/spamfaq.shtml

Quick-Glance Reference Guide to the New Federal CAN-SPAM Act
http://www.the-dma.org/antispam/E-mail_Chart.pdf

General Resources for Direct Marketers

OnGuard Online
www.the-dma.org/guidelines/OnGuardOnline.pdf

DMA Guidance to List Industry on FTC Legal Interpretation
www.the-dma.org/cgi/disppressrelease?article=603

30 Day Rule (Mail or Telephone Order Merchandise Rule)
http://www.the-dma.org/guidelines/30dayrule.shtml

Preserving the Credit Economy FCRA Reauthorization
Why It Matters to All Direct Marketers
http://www.the-dma.org/cgi/disppressrelease?article=379

Sweepstakes Do’s and Don’ts for Marketers: A "Plain Language" Guide To the Deceptive Mail Prevention and Enforcement Act 1999
http://www.the-dma.org/guidelines/sweepstakesdosdonts.shtml

Information Security: Safeguarding Personal Data in Your Care
http://www.the-dma.org/privacy/informationsecurity.shtml

DMA/Solutionary Information Security and Compliance Assessment Tool
DMA SecurCompass (members only)

DMA Alert for Marketers: Envelope Copy Must be Honest
http://www.the-dma.org/guidelines/envelopecopy.shtml

Guidance for Establishing & Substantiating Shipping and Handling Charges
http://www.the-dma.org/guidelines/shcharges.shtml

Telemarketing And Fax Resources

DMA Alert: California Fax Law
http://www.the-dma.org/guidelines/California_Fax_Law.pdf

Marketing Mistakes: Reaching Wireless Devices by Telephone, Text Message, or E-mail
http://www.the-dma.org/guidelines/WirelessAlert.pdf

Know The Rules For Contacting Wireless Devices By Telephone, Text Message, or E-Mail
http://www.the-dma.org/guidelines/WirelessFlowChart.pdf

A Matter of Fax: What Direct Marketers Need to Know About Sending Commercial Faxes
http://www.the-dma.org/guidelines/Fax_Alert.pdf

TCPA Safe Harbor Compliance Reminder
http://www.the-dma.org/guidelines/TCPASafeHarborReminders_Final.pdf

B-to-B State & Federal Telemarketing Rules Charts
http://www.the-dma.org/cgi/member/privacy/Updated_B-B_Charts.pdf

Alert for Marketers: Offshoring: Preserving Consumer Protection & Trust
www.the-dma.org/guidelines/Offshoring_Alert_Preserving_Consumer_Trust.pdf

Alert for Marketers: Proposed Offshoring Legislation
www.the-dma.org/guidelines/offshoringlegislation.pdf

Telephone Marketing Laws & Regulations
www.the-dma.org/cgi/member/privacy/Teleservices_Guide081904.pdf

DMA Statement: Caller-ID Falsification
www.the-dma.org/guidelines/callerid/shtml

Complying with the FTC's Telemarketing Sales Rule
www.the-dma.org/telemarketing/tsr_compliance_guide.pdf

10 Steps to Making a Sale under the FTC's Telemarketing Sales Rule
http://www.the-dma.org/guidelines/tsr-guide.pdf

Alert for Marketers: Proper Use of Prerecorded Messages
http://www.the-dma.org/guidelines/prerecorded_messages.pdf

Alert for Marketers: Critical Checkpoints for Consumer Calling Campaigns
http://www.the-dma.org/guidelines/telemarketingcheckpoints.pdf

FAQ Regarding Federal Caller ID Requirements
http://www.the-dma.org/cgi/dispnewsstand?article=1781

State Telephone Compliance Guide: State Do-Not-Call Lists
http://www.the-dma.org/government/donotcalllists.shtml

Tools For International Marketers

Safe Harbor Program: A Guide for Businesses
http://www.the-dma.org/safeharbor/businesses.shtml

Environmental Resources

The DMA Environmental Resource for Direct Marketers
http://www.the-dma.org/environment

Environmental Tool & Optional Policy Generator
http://www.the-dma.org/envgen/