– sponsored by Acxiom
SUB-COMMITTEE ASSIGNMENTS

Branding

Develop appropriate strategies and messages around the transition and adoption of digital marketing within the DMA. Collaborate with related councils and DMA leadership to ensure alignment of objectives and use of consistent messaging to public and DMA membership base.

Competency Building & Education

Develop programs, perspective and leadership to assist DMA members in their quest to successfully adopt digital marketing strategies within their organizations. Potentially a key differentiator from other digital marketing organizations, the iDirect Leadership Committee will allocate focus towards the migration and integration of offline and direct marketing principles to new digital opportunities.

Publish POV (Point of View) documents and incremental thought leadership in the area of digital marketing. Advocate and lead the infusion of appropriate digital marketing focus in future events and educational programs.

Membership

Provide leadership in acquisition and retention strategies for DMA members specializing in digital marketing activities.

Market Intelligence & Research

Conduct and publish research in the areas of digital marketing.

Networking

Develop partnerships that deliver value to DMA members and enable rapid expansion of the DMA’s message surrounding digital marketing.

Advocacy

Monitor and participate in public policy development surrounding digital marketing.