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  MARKETING NEWS
02/23/2012
DMA Honored to Have White House Support for Our Self- Regulatory Program
 
02/23/2012
White House to Applaud Direct Marketing Association and Digital Advertising Alliance for their Privacy Leadership
 
02/23/2012
USPS Releases List of Mail Processing Facility Closings and Consolidations
 
02/21/2012
DMA Kicks Off 2012 International Echo Awards Competition
 
02/21/2012
DMA Releases Annual Compliance Report; Urges Focus on Enforcement
 
02/09/2012
DMA'S 2012 Washington Nonprofit Conference Infuses Fundraising with Fresh Ideas
 
02/09/2012
DMA and Econsultancy Release 'Email In Action' Report; EEC Conference Provides Tips and Trends on All Things Email
 
02/09/2012
Postal Service Losses Continue in First Quarter
 
02/09/2012
Google Sites Lead Search Market in January, comScore Finds
 
02/01/2012
Twitter Ad Revenues to Grow 83% to $259 Million in 2012, eMarketer Forecasts
 
02/01/2012
Direct Correlation Between CPG Website Use and In-Store Purchases, Study by Accenture, comScore, and dunnhumbyUSA Shows
 
02/01/2012
Consumer Spending to Rise This Valentine's Day, According to American Express
 
02/01/2012
hawkeye Releases 'Ten Marketing Trends for 2012' Report
 
01/23/2012
Behold The Power of the Pixel
 
01/20/2012
Digital Advertising Alliance (DAA) New 'Your AdChoices' Campaign Informs Consumers about Interest- Based Advertising
 
01/20/2012
US Online Advertising Spending to Surpass Print in 2012, eMarketer Forecasts
 
01/20/2012
Nearly 50% of Internet Users in Europe Visit Newspaper Sites, comScore Reports
 
01/20/2012
DMEF Calls for Nominations for 2012 'Rising Stars' and 'Corporate Commitment' Awards
 
01/19/2012
DMA Seeks Sizzling Marketing Stories; Proposals Sought for Top New Conference
 
01/19/2012
Super Bowl Spending Reached $1.72 Billion over the Past 10 Years, Kantar Media Reports
 
01/19/2012
Mobile Banking Service Adoption to Reach over Half a Million Users by 2013, Juniper Research Finds
 
01/19/2012
US Internet Audience Watched 43.5 Billion Videos in December, comScore Reports
 
01/17/2012
Home Media Landscape Shifting to Digital Content, CEA Study Finds
 
01/17/2012
Shoppers Demonstrate Rays of Optimism, SymphonyIRI Reports
 
01/17/2012
More than Half of Retailers Testing In-Store Tablets in 2012, According to RIS
 
01/17/2012
Retail Hiring Continues to Slowly Improve, Kronos Retail Labor Index Shows
 
01/11/2012
Email Evolution Conference Presents Dynamic Keynote Lineup
 
01/11/2012
In Social Commerce, Bad Reviews Are Good for Business, Says Reevoo
 
01/11/2012
Women's Digital Media Habits Outpaced Men's in 2011, Parks Associates Research Shows
 
01/11/2012
Banks Experiment with Customer Service on Social Media Platforms, According to Javelin
 
01/09/2012
DMEF Welcomes Three New Trustees
 
01/04/2012
Brick-and-Mortar Holiday Sales Down Year-over-Year, According to RetailNext Data
 
01/04/2012
iPad Hits Three Billion Downloads in Just One Year, Still Outgunning Android Tablets, Says ABI Research
 
01/04/2012
Consumer Confidence Remains Steady in December, Discover US Spending Monitor Finds
 
01/04/2012
US Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December Period, comScore Reports
 
12/29/2011
Consumer Confidence in Economy, Technology Increase in December, According to CEA
 
12/28/2011
Amazon Soars; Netflix Plummets in ForeSee Holiday Study
 
12/28/2011
Final Christmas Push Propels US Online Holiday Spending to $35.3 Billion, Up 15%, comScore Finds
 
12/27/2011
Toys, Electronics, and Mall Sites, Top Online Categories for November, comScore Reports
 
12/27/2011
Facebook Was Top Search Term for Third Straight Year, According to Experian Hitwise
 
12/22/2011
iPad and iPhone Shoppers Account for 90% of all Mobile Purchases, RichRelevance Study Finds
 
12/21/2011
Heaviest Week in US Online Holiday History Pushes Season to $32 Billion, comScore Reports
 
12/21/2011
CMO Council Survey Highlights Financial Service Industry's Need for Greater Customer Reassurance
 
12/21/2011
Yahoo Extends Its Facebook Integration
 
12/21/2011
Texting, Social Networking Highly Prevelant Worldwide, Pew Research Shows
 
12/20/2011
DMA Announces Winners of 2011 NCDM Database Excellence Awards
 
12/20/2011
US Advertising Expenditures Increased 1.5% in the First Nine Months of 2011, Kantar Media Reports
 
12/20/2011
Smart TVs Outpace 3D TVs This Holiday Season, According to Parks Associates
 
12/20/2011
Many Americans Turn to Digital Devices to Stretch Their Holiday Dollars, SapientNitro Survey Reveals
 
12/16/2011
$1.1 Billion Spent Online for Green Monday; 3rd Heaviest Day of Holiday Season, comScore finds
 
12/16/2011
National Retail Federation Upgrades Holiday Forecast, Expects Sales to Rise 3.8 Percent to $469.1 Billion
 
12/16/2011
183 Million Viewers Watched Online Video in November, comScore Reports
 
12/15/2011
Brands Hit by Data Skills Shortage, UK DMA Says
 
12/15/2011
Video Ad Spending Surpassed Expectations in 2011, Break Media Finds
 
12/15/2011
Older Americans Give More Generously than Other Americans, Chase Survey Shows
 
12/14/2011
Brands Hit by Data Skills Shortage, UK DMA Says
 
12/13/2011
Engaging Customers Online Creates Challenge for Advertisers, According to Forrester
 
12/13/2011
Holiday Travel is Risky Business for Mobile Devices, AVG Survey Shows
 
12/13/2011
Green Monday Online Sales Grow 19% Percent, ChannelAdvisor Finds
 
12/13/2011
Most Consumers Consider Mobile Payments Safer than Credit Cards, Javelin
 
12/12/2011
DMA Appoints David Evans Senior Vice President, Content & Experience
 
12/12/2011
Online Holiday Spending Approaches $25 Billion, Up 15% vs. Year Ago, comScore Reports
 
12/12/2011
Women Drive Philanthropic Decisions in Wealthy Households, Bank of America Study Finds
 
12/12/2011
Consumers to Increase Holiday Spend Despite Economic Pessimism, Auriemma Consulting Says
 
12/07/2011
Q3 2011 North America Email Trends Results: Open Rates Increase Over Previous Quarter and Year
 
12/05/2011
DMA Urges USPS to Withdraw Request for Exigent Postal Increase
 
12/01/2011
US M-Commerce Sales to Grow 91% to $6.7 Billion in 2011, According to eMarketer
 
12/01/2011
Smartphone Adoption Reaches 40% in Canada, comScore Finds
 
11/30/2011
Cyber Monday Spending Hits $1.25 Billion - Heaviest Online Spending Day in History, comScore Reports
 
11/30/2011
Sales Are Booming, but Customers Are Less Satisfied this Cyber Monday, According to ForeSee
 
11/30/2011
Cloud Computing to Become Mainstream in 2012, Frost & Sullivan Forecasts
 
11/30/2011
Most of Holiday Budgets Will Be Spent on Electronics; Tablets Beat Out E-Readers, TechBargains Survey Finds
 
11/28/2011
Black Friday Spending Up 26% vs. Year Ago, comScore Finds
 
11/28/2011
Online Payments Shift to Credit Cards at the Expense of Debit Cards, Javelin Forecasts
 
11/28/2011
Customer Communications is Priority for Improved Loyalty, Pitney Bowes Survey Suggests
 
11/22/2011
Amazon Fires at Apple as Tablet Demand Soars for the Holidays
 
11/22/2011
Consumers to Spend Less, Pay with Cash for Holiday Gifts, According to Triton Digital Survey
 
11/22/2011
Accelerating Tablet Adoption Dramatically Shifts TV Viewing Habits, QuickPlay Finds
 
11/17/2011
DMA Members Speak Out on Capitol Hill for 'DMA Hill Day'
 
11/17/2011
DMA Releases Quarterly Business Review (QBR) for Q3 2011
 
11/14/2011
Google Sites Lead October Search Market with 66% of Search Share, comScore Reports
 
11/14/2011
Affluent Consumers Plan to Spend $1000-Plus This Holiday Season, According to Forbes
 
11/14/2011
95% of Teens Are Online; 80% of Online Teens Use Social Media Sites, Pew Study Shows
 
11/14/2011
Explosive Growth of Social Games in the US and UK in the Past 18 Months, PopCap Study Finds
 
11/11/2011
Online Retail Spending Reaches 36.3 Billion in Q3, comScore Reports
 
11/11/2011
Dramatic Rise of Tablets as eCommerce Device of Choice, Study by Jumptap Shows
 
11/11/2011
US Mobile Search Spend to Be 22% of Online Ad Spend by End of 2012, Efficient Frontier Predicts
 
11/11/2011
Mobile Shopping Creates a $15 Billion Opportunity for Retail Marketing and Advertising in 2012, Juniper Research Finds
 
11/09/2011
DMA Expresses Disappointment with Introduction of the 'Marketplace Fairness Act'
 
11/09/2011
US Retailers Forecast 2.9% Increase in Total 2011 Holiday Sales, BDO Survey Finds
 
11/09/2011
Minneapolis' Boost Joins with hawkeye
 
11/09/2011
UK Sales Worryingly Weak as Holidays Near, British Retail Consortium Reports
 
11/08/2011
DMA Urges PRC to Reject USPS Request for Exigent Postage Increase
 
11/08/2011
DAA Announces Comprehensive Principles for Online Collection of Web Data
 
11/08/2011
US Local Digital Advertising Revenues Continue Upward in 2011, According to BIA/Kelsey
 
11/08/2011
Consumers Increase Holiday Budgets, but Continue Frugal Strategies, American Express Finds
 
07/20/2011
DMEF Names 2012 Officers and Trustees of the Board
 
05/12/2011
'The Battle of Media Titans' - Top Media Minds on Reaching Today's Consumer
 
04/08/2011
DMA's 'ALL FOR ONE: The Integrated Marketing Summit' Marketing Superstars Reveal Trade Secrets June 20-21 at the New York Hilton
 
02/14/2011
ECHO Awards Entry a Blatant Self-Promotion But It Works!
 
10/22/2010
NRF Forecasts Holiday Sales Increase of 2.3%
 
10/20/2010
Outdoor Advertising Demonstrates Direct Sales Lift, MarketShare Study Finds
 
06/30/2010
DMA Files Lawsuit Against the State of Colorado Over Internet Sales Tax Law
 
02/17/2010
comScore Releases January 2010 US Search Engine Rankings
 
02/17/2010
Bing Searches Increase 5% in January 2010, According to Hitwise
 
02/16/2010
DMA Kicks Off 2010 International ECHO Awards Competition with Unique Call-for-Entry Campaign
 
02/16/2010
Recycling in Post Offices Expanding, According to USPS
 
11/17/2009
DMA Global Advisory Board (GAB) Extends Worldwide Initiatives
 
  RESEARCH AND WHITE PAPERS
NEW! DMA 2011 Statistical Fact Book
DMA 2010 The Power of Direct Marketing
Reinventing Interactive and Direct Marketing by Stan Rapp
Library of ECHO Case Studies
Quarterly Business Review: 3rd Quarter of 2010
DMA Analytics Journal 2009
International Email Compliance Resource Guide
  INTERNATIONAL
Global Advisory Board
International Council
Direct Marketing Associations from Around the World
International Resources and Links
DMA Safe Harbor Program
DMA Certified Marketing Professional Program
International ECHO Awards
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