Competition Overview

The DMA Innovation Awards recognize the innovative advances being made in marketing technology. Innovation can be in the form of new-to-market offers, standing solutions addressing complex business problems, market-leading solutions, or some new approach altogether that improves the efficiency or effectiveness of the programs. Finalists and winners will be selected by a distinguished panel of judges.

This year the DMA will recognize solutions across seven categories that mostly parallel the presentation tracks at DMA2012.

Database, Measurement & Attribution
Brand, Social & Content Marketing
Loyalty
Connected Customer Strategies
Real Time & Trigger Marketing
Campaign & Marketing Operations Management
Digital Media Marketing

What Are We Looking For?

How do you measure innovation?

When is a solution the very newest approach? How do you decide what's progressive — and what's absolutely radical? How do you benchmark pure unadulterated craziness?

To meet this conceptual challenge, we have formulated three questions that get to the heart of the matter:

1. How innovative is your product or solution?
   • Is it completely new?
   • Is it an exciting advance on a previous technology?
   • Or is it even a fresh way of looking at an existing solution?
2. How does your product or solution impact the end user?
   • Who is the "end user" - a marketer or a supplier?
   • Has it helped the end user improve his/her efficiency?
   • What data is available to quantify this impact?
3. How has your product or solution made a difference in the community at large?
   • Has it influenced the way the marketing industry thinks?
   • Has it made the marketing industry more effective?
   • Can it strengthen the future of marketing for the long-term?

Shine a light on your achievement. Enter the 2012 DMA Innovation Awards.

Entry Deadline is July 13, 2012.

DOWNLOAD THE ENTRY FORM