The DMA Innovation Awards recognize the innovative advances being made in marketing technology. Innovation can be in the form of new-to-market offers, standing solutions addressing complex business problems, market-leading solutions, or some new approach altogether that improves the efficiency or effectiveness of the programs. Finalists and winners will be selected by a distinguished panel of judges.
This year the DMA will recognize solutions across seven categories that mostly parallel the presentation tracks at DMA2012.
Database, Measurement & Attribution
What Are We Looking For?
How do you measure innovation?
When is a solution the very newest approach? How do you decide what's progressive — and what's absolutely radical? How do you benchmark pure unadulterated craziness?
To meet this conceptual challenge, we have formulated three questions that get to the heart of the matter:
Shine a light on your achievement. Enter the 2012 DMA Innovation Awards.
Entry Deadline is July 13, 2012.