Category Winners

Digital Media Marketing
Product Service/Title: RFI-Request-for-Information
Company: Canoe Ventures

Brand, Social, and Content Marketing
Product Service/Title: CGSM "Holiday Hash" Twitter Campaign
Company: CGSM

Database, Measurement, and Attribution
Product Service/Title: ConvergeTrack
Company: ConvergeDirect

Real Time & Trigger Marketing
Product Service/Title: Prewards® Performance Marketing Platform
Company: edo Interactive

Campaign & Marketing Operations Management
Product Service/Title: "Safe-Mailer" Mailer
Company: Encompass Elements, LLC

Mobile Marketing
Product Service/Title: Mobile Video Marketing Platform and "Post-to-Facebook" Service
Company: Mogreet

Loyalty
Product Service/Title: Best Buy® Reward Zone® Mobile
Company: GPShopper

Product Service/Title: Prewards® Performance Marketing Platform
Company: edo Interactive

Best in Show
Company: Banco Bradesco S.A. (Bradesco Bank)
Entry: PRISMA (Prism) Account Managers Support Tool Organization
Category: Market Segmentation & Optimization
Sub-Category: Analytics/Trigger Marketing

People's Choice Award Winner
Company: Sales Portal
Entry: Sales Portal's Proprietary Cross-pitching Process Platform

Category Winners

Broadcast Media
Sub-Category: DRTV
Company: Merkle/LogicLab Inc.
Entry: LogicLab Match Analytics

Digital Media
Sub-Category: Display
Company: Undertone Networks
Entry: Undertone Qualified Insights (UQI)

Direct Mail/Fulfillment
Sub-Category Web-to-Print/Variable Data Printing
Company: Cathedral Corp.
Entry: PURL Program

Loyalty
Sub-Category: Loyalty
Company: Merkle
Entry: Merkle Customer Engagement Monitor

Market Segmentation & Optimization
Sub-Category: Database Management/Hygiene
Company: Netezza
Entry: Netezza TwinFin - Wave 2

Marketing Management
Sub-Category: Campaign Management
Company: Banco Bradesco S.A. (Bradesco Bank)
Entry: TRANSPROMO

Company: BLI Messaging
Entry: Weblaunch Cross Channel Messaging Platform

Company: Epsilon
Entry: Sonar Customer Experience Marketing Tool

Company: FreshAddress, Inc.
Entry: Spell-Check Technology System

Company: Global-2 International, Inc.
Entry: Real Time Enhanced Global Address Cleansing Services

Company: Neustar
Entry: Pilot Cell Phone Scanning and Bar Code Program

Company: NextMark, Inc.
Entry: Technology-Enabled List Commerce Platform

Company: Portrait Software
Entry: Uplift Optimizer Analytic Software Package

Company: Unica Corporation
Entry: Interactive Marketing OnDemand Application