Contents:

International Marketing Articles

The Universal Postal Union: A Primer for Business on How it Works and Why it Matters - March 2005 - Charles Prescott, Vice President,
International Business Development and Government Affairs, The DMA This article explains the Universal Postal Union's operating structure and explains the workings of its Consultative Committee.

Consumers' Rights and the Internet in Argentina - June 2004 - Marcelo Silvano, Partner, Olivero, Antonini Y Silvano Abogados
Here is a look at the laws impacting e-commerce in Argentina.

The China Media Market - June 2004 - Charles McCullagh, International Master Publishers
China is one of the most interesting, baffling, and promising magazine markets in the world. The paradoxes are all-too obvious. In the last decade, banking, securities, and accounting institutions have been reformed to a degree along market lines. Magazines, still closely controlled by the government, have not experienced similar reforms. Nonetheless, the magazine market is remarkably open and is certainly thriving.

Letter from Bern: The Future of Terminal Dues - February 2004 - Charles Prescott, VP, International Business Development and Government Affairs, The DMA
Since the Beijing Congress of 1999, the stated goal of the UPU has been to move towards country-specific terminal dues system that are cost-based. Here is the state of play on the conclusion of the February Council of Administration negotiations.

SPAM - What Happens Next? Electronic Commerce Corner - February 2004 - Charles Prescott, VP of International Business Development and Government Affairs, The DMA
This article explores the Feb. 2 and 3 Organization for Economic Co-operation and Development workshop on spam. The current state of the spam problem was examined and discussed by representatives of government, business and consumers from the U.S., Europe, Canada, Korea, Japan and other countries.

Bucharest World Postal Strategy - February 2004 - International Bureau of the Universal Postal Union
The report on the Bucharest world postal strategy sets out programs that should be implemented by governments, postal operators, restricted unions and permanent bodies of the UPU to achieve its goals. Hence, it is a document that predicts, a little bit, what will be occuring in the postal world.

Imported Food Products and Non-US Providers: New Requirements- Importer's Corner - January 2004 - Charles Prescott, VP, International Business Development and Government Affairs
The so-called "Bioterrorism Act" will change the way food suppliers do business. If you import foods from abroad for resale, or if you are a seller of food to buyers in the U.S., this guide is a must-read.

UK Privacy and Electronic Communications Regulations - December 2003 - Stephen Groom, Partner, Osborne Clarke
The UK's new privacy and electronic communications regulations came into force on Dec. 11. The Information Commissioner (IC) has published a guide to them. This special report examines both the IC's guidance and the regulations.

How Japan's New Privacy Bill Will Change Direct Marketing in Japan - December 2003 - Andy Meyers, Contributor
The recent Bill on the Protection of Personal Information in Japan has significant implications for both Japanese and international direct marketers. Here's an overview.

Opening the Gateways to the Americas - December 2003 - Sheryl Stopka, SAS Global Direct
This timely Powerpoint presentation provides an overview of the Latin American market and its potential. It also provides crucial demographic information, country by country.

Report from Bern and the Universal Postal Union: The "Third Circle," Terminal Dues and the Direct Mail Advisory Board - Why You Should Care - November 2003 - Charles Prescott, VP, International Business Development and Government Affairs
The UPU is considering adopting a new committee, the "Consultative Committee," which would be comprised of postal administrations and their competitors, customers and other stakeholders. This would be an important platform for the private sector. Here are the issues.

The Sole of the Matter - November 2003 - Guido Rubio Amestoy, Business Consultant
La Fábrica de Porcel, A family-owned manufacturer of shoes and sneakers based in Córdoba, Argentina, was nearly destroyed by the economic crisis of 2000. But, by implementing new and aggressive direct marketing tactics, the company didn't just survive - amazingly, sales have increased 494% since 2000. This article shows how.

Letter from Buenos Aires: An Overview of Direct Marketing in Argentina - November 2003 UK Privacy and Electronic Communications Regulations - October 2003 - George Arfield, Global Public Affairs and Corporate Communications Professional
Argentina's recovery from its worst-ever economic debacle relies on a new and uncertain leadership with many challenges. Here are the impressions of a New Yorker during a two-week visit to Buenos Aires in September.

UK Privacy and Electronic Communications Regulations - October 2003 - Charles Prescott, VP, International Business Development and Government Affairs
Here is the bottom line on e-mail solicitations in and into the UK, according to the new regulations issued by the UK Communications Minister.

Consumer Loyalty & Petrol Retail in India - September 2003 - Sandeep Mittal, Senior Manager of New Business, DIREM Marketing Services Pvt Ltd, India
The petroleum retail sector in India has changed dramatically in recent years. This case study explores the new, fiercely competitive environment surrounding loyalty programs for oil and gas consumers there.

Global Online Retailing - February 2001 - by Ernst & Young
This new report by Ernst & Young, presents emerging trends in online retailing including consumer attitudes and behavior as well as profiles of the online retailing environment in the U.S. and eleven other countries.

Safe Harbor And Direct Marketers: Watch Out For The Harbor Master - September 2000 - Direct Marketing Association
Privacy principles for U.S. companies personal information in Europe to transmit to the United States.