Marketing Research

DID YOU KNOW... The most popular reason for coming to DMA Web Site is to find research and statistical information. The second most often cited reason is to get industry news.

Publications
DMA has an extensive list of e-mail and hard copy publications to help provide you with industry best practices.

DMA Bookstore
Our online catalog of publications will help you learn more about the management, marketing, implementation, purchasing and techniques of Direct Marketing. DMA's books, audiocassettes and reports provide how-to information you can easily adapt for your use.

Research & Statistics
Research and statistics that have been compiled by DMA and other industry sources. Get the cutting edge information you need to stay ahead of the competition.

Industry Awards
The DMA's Awards honor the very best direct marketing campaigns produced each year.

Information by Business Segment
We have selected and organized information that we feel is of particular interest to various industry groups.