Welcome to The DMA Global Knowledge Network Center

Many savvy direct marketers already understand the value and competitive advantage of using The DMA Global Knowledge Network Center and have tapped into our extensive resources. Here is your personal guide through the world's largest direct and interactive marketing information resource center.

Secondary Research Service
Global Knowledge Network Center
Case Study Resources

Secondary Research Service: 212.768.7277, ext. 1930

DMA members are only a phone call away from tapping into the Center's vast resources. Our knowledgeable and dedicated staff of Information Specialists handle member inquiries and respond by performing secondary research - utilizing DMA's online database, DirectLINK Online, and other Center resources with customized research summaries (known as abstracts) on any direct marketing topic. When you call us, an Information Specialist will discuss your request with you, and you'll have the results on your desk within a few days. While many information requests can be answered over the phone, there is a modest research fee for requests requiring more in-depth research.

If you would prefer to do your own research, DirectLINK Online (members only) is a searchable collection of relevant and reliable information resources carefully selected and compiled by The DMA Global Knowledge Network Center. This user-friendly database offers net browsers 24-hour access to abstracts and full-text articles from hundreds of direct marketing and related business magazines, newspapers, and newsletters, as well as reference books, ECHO Award case studies, and research reports.

The DMA Global Knowledge Network Center: 1120 Avenue of the Americas, 13th Floor, NYC

If you prefer to do your own research, The GKNC, in New York City, is open during regular business hours. By appointment, you may visit the Library and have complete access to all Center resources including 1,500 ECHO Awards campaign case studies, various trade and business publications and directories as well as the assistance of the GKNC staff. There is a fee for Non-Members. To schedule an appointment, please contact us at 212.768.7277, ext. 1930, or gknc@the-dma.org.

Directories available at the DMA Global Knowledge Network Center include:

Burrelle's Media Directory
Direct Marketing Market Place
Directory of Major Mailers & What They Mail
Encyclopedia of Associations
SRDS Direct Marketing List Source
Standard Directory of Advertising Agencies
Standard Directory of Advertisers
The Directory of Mail Order Catalogs
The Directory of Business-to-Business Catalogs

Direct & Interactive Marketing Case Studies: The DMA International ECHO Awards

The complete and original ECHO Awards portfolios of the Winners, Leaders, Finalists and Semi-Finalists from the past three Awards competitions (over 1,500 campaigns) are housed in The GKNC library. These are the "Oscars" of the direct marketing industry. Through examination and analysis, these innovative campaigns inspire new ideas, provide guidance for future direct marketing campaigns, and demonstrate the effectiveness of direct marketing techniques and media.

Members may borrow these campaigns for their own "best practices" analysis by calling an Information Specialist at 212.768.7277, ext. 1930.
All ECHO campaigns, from 1993, are also abstracted and indexed on DirectLINK Online. Presently there are over 4,000 ECHO campaigns available on DirectLINK Online.
The DMA International ECHO Awards are available fo rpurchase on CD ROM. For more information, or to order, visit The DMA Store.