MISSION:

The Marketing Technology Council represents, educates, and communicates the benefits of technology-enabled marketing, creating the most efficient and effective marketing processes that deliver superior shareholder and customer value.

The Marketing Technology Council serves:

• End Users (Marketers and Service Providers) - Best practices and knowledge sharing; adoption & change management
• Providers (Service Providers and Marketing Technology Companies) -- Industry evolution and direction; feedback on current and future business needs for product development

Membership in the Marketing Technology Council is available to DMA members only.

If you are a DMA member, join the Marketing Technology Council now

If you are still not a DMA member, consider becoming a member now.

Marketing Automation and the Enterprise Opportunity

White paper by Winterberry Group, sponsored by the Direct Marketing Association’s Marketing Technology Council.

The document is focused on a unique discipline that has emerged to apply best-practice process engineering and the latest technology to help marketers conquer today’s challenges. Known as marketing automation, the practice has grown dramatically over the last decade—with nearly 70 percent of marketers now engaged in planning or implementing processes that stand to drive dramatic improvements in both marketing efficiency and effectiveness.

Click here to learn more about Winterberry Group

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