About Marketer of the Year
The objective of the DMA Marketer of the Year Advisory Committee selection process is to recognize an individual or company who has contributed to direct marketing excellence in the last 12 months, and has exhibited corporate and environmental responsibility.
Do you work with a talented individual that has revitalized the direct marketing process? Is there a company that you believe is at the forefront of innovation? Has the company exhibited corporate and environmental responsibility? It’s these innovators in direct marketing that continue driving our business and pave the way for the future thought leaders.
Here is your opportunity to acknowledge the many successful efforts by nominating that individual or company for DMA Marketer of the Year.
Established in 1968, the DMA Marketer of the Year Award recognizes the achievement, innovation, and leadership of an individual or company whose work represents the very best in marketing directly. The award presentation will take place during the Opening General Session at DMA09 Conference and Exhibition, October 17-22, 2009 in San Diego, California.
Click Here to download nomination form. Hurry. Deadline date for nominations is June 12, 2009.
If you have any questions about the Award or the recommendation procedure, please contact:
Barbara Parker
Direct Marketing Association 1120 Avenue of the Americas
New York, NY 10036-6700
212.790.1450
E-mail: bparker@the-dma.org.
SELECTION CRITERIA
Companies being considered for Marketer of the Year will have shown an impact on the multichannel direct marketing community in the following areas:
- Represent innovation, marketplace success, and direct response impact within the community.
- Involve new concepts, methods/models, and use of direct marketing processes.
- Successfully implement the use of direct marketing for optimal customer communications, response, and retention.
- Outstanding loyalty marketing and customer service measured by return rate and retention.
- Results achieved within the last twelve months.
- Exhibited corporate and environmental responsibility.
For an individual to be considered for Marketer of the Year, factors considered include:
- Demonstrated leadership within the marketing community through the implementation of new products or services, processes, or personal growth.
- Utilization of technology to showcase their contribution within the marketing community.
- Have a proven commitment to enhancing the marketing community.
- Ability to Influence marketing community and elevate status quo.
- Exhibited corporate and environmental responsibility.
The award may be made at the discretion of the DMA Marketer of the Year Advisory Committee for an individual or company who has contributed to direct marketing excellence in the last 12 months, and has exhibited corporate and environmental responsibility. One award will be presented annually. It is not necessary to present an award each year and the Advisory Committee and/or DMA Executive Staff may recommend and vote not to give it at all in any given year.