DMA Seattle Chapter Executive Seminar:
DMA WORLD 2005|
Results: The New Revolution in Direct Marketing
Wednesday, April 6, 2005
8:30am – 5:00pm
Registration starts at 7:30am
For Directions: CLICK HERE
$129 Special Overnight
Room Rate at the WAC for out-of-town guests!
your colleagues on Wednesday, April 6, 2005 for DMA World 2005, “Relevance &
Results: The New Revolution in Direct Marketing", an executive seminar presented by the
Seattle Chapter. Developing a coordinated multi-channel marketing
program is fast becoming a necessity for even the smallest companies.
The key question is how to properly develop a program that produces
measurable results without turning your organization upside down or
exhausting your budget?
This single day event, presented by DMA│Seattle, explores the
strategies, insights and tools you need to avoid the most common
pitfalls…and enjoy the benefits of an effective multi-channel
strategy. You’ll come away with fresh new ideas and strategies
you can immediately put into action for your company.
Opening Keynote Speaker:
Ernan Roman - President, Ernan Roman Direct Marketing
"How to Use Consensual Opt-In Strategies
to Generate Double Digit Response"
improve the quality of the marketing experience for their customers and
prospects. The most powerful way of achieving this is by enabling
customers and prospects to opt-in and define their individual marketing
preferences. The results of this strengthened relationship and
the consensual database of self-profiled information drive exponential
increases in response.18% - 30% increase in response
Learn how IBM, Microsoft, Hewlett-Packard and
Golden Rule Insurance are achieving unprecedented results:
50% reduction in marketing waste
57% increase in sales conversion rates
Key Session Learnings:
How to successfully implement Consensual /
Opt-In Marketing and achieve exponential increases in sales
Detailed B to C and B to B case histories
of Consensual / Opt-In Marketing strategies and results from IBM,
Hewlett-Packard and Golden Rule Insurance
Wham, Chief Privacy Officer, Expedia
Relevance into Database Marketing Communication"
Ted will walk you through a proven five-step
process to identify and execute on targeted messaging:
1. Identify that portion of your product offering that experiences the
2. Determine what information from the consumer is needed to gauge
3. Determine how to collect the needed consumer-specific data that is
used to craft relevant communication. This is primarily focused
down three vectors:
- Declared interest data (e.g. surveys),
4. Identify and harness the "step-function" changes
in product data.
- Observed interest data (e.g. abandoned
shopping cart data).
5. Use "Events," "Triggers," and "Anniversaries" to
execute a relevant communication strategy.
- Build data systems that allow the database
marketer to "know" that a product has been added or has changed price,
tied to the elements in step 1 that experience the volatility that the
consumer wants to know about.
- This is where the rubber hits the road, fusing
variable consumer interest data with variable product and pricing data
to generate a "Relevance Machine!"
Closing Keynote Speakers:
Co-Authors of The Marketing Playbook
"Five Battle-Tested Plays for Capturing and
Keeping the Lead in Any Market"
Every company needs to figure out the best way to
beat the competition. What do you do if the other guy is already
dominating the market? Should you challenge them head on or lie low for
a while? Should you offer customers high-end features or a low-end
price? Or both?
This keynote answers these questions and provides sage advice to
business and marketing executives. During their years at
Microsoft, Zagula and Tong answered such questions so effectively that
they helped Microsoft Office and Windows grow from a 10 percent to 90
percent market share! As venture capitalists, Zagula and Tong have
continued to test and perfect their system with hundreds of companies
of all sizes and at all stages. Now they’re sharing
their best ideas and methods in an easy-to-apply book that will be
enormously helpful to marketers in every industry and leaders in every
Break Out Sessions:
10:00am - 10:50pm
Marketing: Using Dynamic Content to Improve Results"
Daniels, Research Director, Jupiter
Chris Baggot, CMO,
E-mail marketers continue to be challenged by low
click-through rates, grappling with strategies to make their mailings
increasingly relevant. Despite the attention that CRM has garnered over
the past several years, marketing initiatives are still largely product
focused. This session will examine how employing targeted, dynamically
generated campaigns -- while it requires an investment in time and
resources -- has been shown to improve results that are four to eight
times better than the results of static campaigns. In addition we'll
illustrate best practices through several real-life case studies.
- What the necessary operational steps are to
launch a campaign using dynamic content.
- How to set expectations and plans to
accommodate additional resources and time required for deploying such
- What lift, if any, email marketers can expect
from target, dynamically generated campaigns.
Customer Call Center Team from Order Takers to Order Makers"
Miller, President, CRM Group USA
Don Linnertz, Group
Manager, Customer Service and Vendor Operations, Adobe
Adobe Systems, one of the world’s
largest PC software companies, wanted to extract more revenue form the
calls coming to its customer service group. This was quite a challenge
considering the group had previously focused solely on customer
service. This session will present an overview of the way Adobe worked
with the CRM Group to drive a more sales-centric approach in their call
center resulting in an increase in revenue per call of 50% while still
maintaining the high level of customer satisfaction that Adobe has
become known for.
Top Session Takeaways:
- The key components of an effective
sales training program
- How a make a customer service team
feel good about becoming more sales-oriented
- How the right incentive program
can be used to drive the behavioral change desired
- The importance of developing a
closed-loop feedback circle with the agents on the phone
- Ways to continue to drive sales
1:00pm - 1:50pm
(Webinars/Webcasts) as a Lead Generation Tool"
George Shehata, Documentum
Online events have become a marketing
standard for communicating with customers, partners and employees. They
are a cost-effective tool for reaching a much broader, global
audience. Online events don't require months of planning,
speakers traveling to multiple cities and the other heavy logistical
requirements associated with road shows or in-person events. This
session will discuss how companies can be successful in implementing an
online event marketing strategy that will effectively attract target
audiences, keep their attention and generate leads, including:
- How to choose the best speakers
- How often to conduct online events
- Why great invitations and subject
lines are critical
- How to successfully promote the
online event to internal and external audiences
- Where online events fit into the
- How to successfully follow up
online events after completion
You will also learn how to setup a marketing infrastructure that
includes online events as an integral part of your company’s demand
generation programs. Using real-world examples, this presentation
will detail best practices, pitfalls to avoid and how marketing metrics
and lead flow processes are an integral part of successful online
2:00pm - 2:50pm
"Breaking Through to
the C-Level: A Ciena & Polycom Case Study"
Goldstein, Director of Account Strategy
Senior Director, Corporate Marketing
In order to increase sales you need to get
though to the top decision-makers and that requires a thorough
understanding of how to talk to this unique audience. In this session
we will review two case studies from Polycom and other examples of how
companies have successfully gotten through and generated leads from
their C-level target audience. You’ll learn about how Polycom used a
dimensional package to target Business Decision Makers (BDMs). We’ll
also review examples from Ciena and Microsoft.
Guaranteed takeaways from this session:
- The profile and psyche of the CIO, CEO and
other C-level executives
- How to be relevant to this audience and talk
to their pain
- How to define packages and offers that
Break Out Sessions:
10:00am - 10:50pm
the Secrets of Multi-Chanel
Zodrow, Director of Marketing Services, Harry & David
Effective multi-channel marketing is no
longer a 'catch phrase' of direct marketing: it is now an essential
part. In fact you might say it is the new era in direct
Harry and David has been using database marketing for over 30 years to
maximize the profitability of our marketing efforts. Discover how
they built their own mini-revolution in effectively blending these two
incredibly powerful marketing approaches, database marketing with
multi-channel marketing, to establish long-term value for both the
company and customers.
Top Takeaways from this session:
- Develop a working knowledge of how
to manage the complexities of a multi-channel program
- Use database marketing to grow
multi-channel sales building repeat sales and sustain loyalty
- Develop meaningful and relevant
metrics to truly measure multi-channel results
11:00am - 11:50am
Influencers: Everything You Need to Know about Blogging"
President & CEO
Marketers have been described as parrots. The
problem is: people don't listen to parrots, but they do listen to other
people. Per the Cluetrain Manifesto, markets are conversations. As
such, an increasing amount of marketing agencies are losing influence
with the new wave of influencers. What is the Web doing to your brand?
What are they saying about your company? How can you more easily track
these conversations - and, more importantly, become a part of them to
increase ROI, awareness, and manage bi-directional relationships?
Top Session Takeaways:
- Discover new online tools for
- De-mystify terms such as
"blogging," "RSS," and "podcasting."
Chiger, Editor Director Catalog Age
The increasing variety
of marketing tools and media--e-mail, search engine optimization,
online advertising, direct mailings--makes direct marketing much more
challenging, even as it opens new opportunities. In this session,
Sherry Chiger, editorial director of Catalog Age magazine, will share
exclusive benchmarking and trend data showing how other marketers are
succeeding in making the most of the multi-channel mix.
Top Session Takeaways:
- Information regarding use and effectiveness of
various marketing methods and tools among catalogers, against which
attendees can benchmark themselves.
- Data regarding financial, marketing, and
operations standards and expenses.
- Examples of successful multi-channel
merchants--and ideas and tactics to "borrow" from them
2:00pm - 2:50pm
Heather Lloyd Martin
Gary McAvoy, GetTotheTop
Stuart Jenner (Moderator)
If you've felt frustrated by poor search engine
marketing ROI, or if you're just learning how to leverage search engine
marketing - then this session is for you! Whether you manage a
B2B or a B2C site, you will learn actionable steps that will
supercharge your search marketing campaign from this premier panel of
- Smart "organic" and pay-per-click search
strategies for Google, Yahoo and MSN
- How to check how many pages your site has in
the major engines
- How to start your search marketing action plan
- How you can measure your success with search
President, Ernan Roman Direct Marketing
Ernan Roman is the pioneer who created the Consensual Marketing Opt-In
Process and the Integrated Direct Marketing methodology. He
is the co-author of the first book on opt-in marketing: “Opt-In Marketing: Increase Sales
Exponentially with Consensual Marketing” published in June,
2004. The first printing sold out in six weeks. He appears
regularly on ABC TV to discuss issues facing marketers. In 2004,
B to B Magazine named him to B to B’s 100 Who’s Who.
His previous book was “Integrated
Direct Marketing: The Cutting Edge Strategy for Synchronizing
Advertising, Direct Mail, Telemarketing and Field Sales.”
His first book, “Integrated Direct Marketing: Techniques and Strategies
for Success” has become an industry text book.
Ernan’s clients include Microsoft, Hewlett-Packard, IBM, United States
Postal Service, Computer Associates, Golden Rule Insurance, Starwood
Hotels and Applied Biosystems.
Chief Privacy Offer at Expedia.com
Ted Wham has spent twenty years in the database marketing industry
including stints at Viacom, Hewlett-Packard, and Excite@Home.
Today Ted overseas outbound email marketing, registration, and the
of InterActiveCorp and the world's largest online travel service.
Ted has served as an appointed member of the Federal Trade Commission's
"Advisory Committee on Online Access and Security," has been awarded a
Bronze award for Database Marketing Excellence by the National Center
for Database Marketing, and marketing campaigns developed under his
leadership have been described by Jupiter Research as "...not only
ahead of the competition, but among the best practices across all
General Partner and Founder, Ignition Partners
Richard currently invests in telecommunications and wireless
companies. Prior to Ignition, Rich spent 12 years at Microsoft
where he most recently served as Vice President of Marketing for MS
Office and BackOffice. He was responsible for business branding,
advertising and pricing for the MS Office and BackOffice family of
products, contributing to a $2 billion revenue stream and driving
Windows NT and Exchange to become #1 in Microsoft's unit sales. He
oversaw the purchase and integration of over 20 different companies and
technologies into the Microsoft enterprise software family.
Rich built and led the marketing teams for Windows, NT, Exchange, SQL
Server, BackOffice and Internet server, and managed over 250 people.
His team's efforts catapulted Windows from a $50 million to $500
million business in two years. He also developed key business
partnerships with Lotus, Intel, 3Com, Compaq, Dell and others.
Rich received his MBA and MS degree in Electrical Engineering from
Stanford University. He received his B.S., summa cum laude, in Computer
Science and Electrical Engineering from Princeton University.
Partner, Ignition Partners
John invests in enterprise data and applications companies, and
represents Ignition as director on the board N'Site Solutions and Full
Capture Solutions. He also acts as Ignition observer on the boards of
Intelligent Results, Hynomics, MobileLime and Market Range.
Prior to Ignition, John spent over 8 years at Microsoft in various
senior marketing and strategy positions. As GM of Global Campaigns he
was responsible for Microsoft's overall business-to-business
communications across all business targets, products and offerings. In
previous positions he was responsible for the development of the
Microsoft Office brand and marketing the desktop and server
applications product lines. He contributed to the original competitive
wins of Word and Excel and the re-positioning of desktop applications
into Office. This included the launches of every version of Office and
all of its component applications and its growth from a $50 MM to a
nearly $10 billion business and from 20% to 85% market share. John's
other contributions at Microsoft included the company's most successful
online marketing campaigns; its first use of internet banners and
email; the establishment of a database marketing practice; and an
ongoing marketing and business strategy training curriculum.
Before Microsoft, John was a marketing manager at American Express and
an associate at International Data Corporation. He holds a
Masters in International Economics and Monetary Theory from the
Fletcher School (Harvard/Tufts), BA (magna cum laude) from Marquette
University and a Fulbright Scholarship at Universität zu
Research Director, Jupiter
As a Research Director with Jupiter Research, David Daniels focuses on
the planning, development and management problems that organizations
operating online businesses face. Daniels joined Jupiter Research in
July 2000 to assist with the launch of the Customer Relationship
Management service, which focuses on customer-service initiatives and
customer-relationship management applications and strategies in a
Daniels has been quoted in major media outlets such as Business Week,
The New York Times, Forbes and Business 2.0, as well as in industry
publications such as Call Center Magazine, CRM Magazine and Information
Week. Daniels has also appeared on CNBC's Wall Street Journal Report,
Bloomberg Radio and CNET TV and Radio.
Prior to joining Jupiter Research, Daniels served as president of his
own direct marketing and Internet commerce consulting firm, 1 World
Design. For clients, including JDR Computer Solutions and retailers
Urban Outfitters and Anthropologie, Daniels was responsible for a range
of activities from developing operational strategies and business plans
to building Web sites and online marketing campaigns. In his capacity
as president of 1 World Design, Daniels also took on a variety of
acting-executive roles such as that of Chief Operating Officer of
MenuHunter.com, a restaurant portal and online food community.
Before starting his own company, Daniels held the position of director
of customer service and Sales for a variety of companies including
Apple Computer, MicroWarehouse and Genesis Direct, where he developed
and operated a 400-seat contact center that represented 30 online and
off-line brands including ProTeam.com, American Airline's Voyager
Collection and the official catalogs of the NBA, MLB, NHL and NASCAR.
Daniels is a member of the HTML Writers Guild and has a lengthy tenure
in the direct-to-customer industry, having served as general manager of
CDA Computer Sales, which was one of the first PC mail-order firms.
Co-Founder and Chief Marketing Officer, ExactTarget
Chris Baggott, a founding partner of ExactTarget, is best described as
the "visionary" behind ExactTarget's on-demand outbound email software
solutions. Named to BtoB Magazine's 2004 "Who's Who in B-To-B," Chris
is a recognized speaker on database and email marketing, with over 25
appearances in the first half of 2004 at national conferences,
tradeshows and regional business and marketing organizations. He has
also been featured in Inc. Magazine.
Chris works closely with ExactTarget customers to advise them on how to
ensure their success by enhancing deliverability, using dynamic content
to create more personal and relevant email, optimizing email for better
outcomes and being legally compliant with anti-spam laws. As chief
marketing officer, Chris is responsible for driving the strategic
direction of ExactTarget's market definition and position, new business
development and partnerships, and has led the growth of the company to
over 2,400 customers in just three years.
Chris' idea for a permission-based email software system stemmed from
his experience as the CEO and president of Twyford Group, where he
practiced extensive database marketing, yet with no means to utilize
his detailed customer knowledge. Before founding the Twyford Group,
Chris was marketing manager for RR Donnelley's catalog business and
also spent five years with Abbott Labs as the leading sales executive
and sales manager for their Diagnostics Division. Chris is a graduate
of Evergreen College, Olympia, Wash.
Editorial Director, CATALOG AGE
Chiger joined CATALOG AGE as features editor in 1995; during her time
with the magazine, it has won numerous publishing prizes, including
multiple gold awards from the American Society of Business Press
Editors. Previously Chiger was managing editor of "American Salon"
magazine, for which she produced the award-winning annual "Business
Survival Guide," and "Business and Incentives Strategies" magazine. She
has also worked at or written for a number of consumer publications,
including "Vogue," "Mademoiselle," and "YM," and has written two
children's books for Scholastic.
Director of Marketing Services for Harry and David
Mike manages all aspects of the catalog marketing campaigns including
new customer acquisition and customer retention. He works closely with
the retail, internet, and wholesale divisions of Harry and David. He
has more than 15 years experience in direct marketing. He is a former
winner of the DMA Excellence in Database Marketing Award. He is a
frequent speaker at both national and local DMA conferences on topics
such as multi-channel marketing, segmentation, new customer
acquisition, and customer relationship management.
Founder & CEO, Babcock & Jenkins
Bill Babcock, Founder & CEO Babcock & Jenkins, has more than 25
years' experience in high tech marketing. Through his agency's
innovative relationship marketing programs and technologies (called
Connected Strategy); Babcock & Jenkins systematically and
comprehensively addresses each step of the sales cycle for maximum
return on marketing investments. The company boasts an impressive
client roster that includes Microsoft, Agilent, Hewlett-Packard, Sharp,
In Focus, Epicor, Adobe, and Siemens. Additionally, Babcock &
Jenkins is the largest Direct Marketing Firm in Oregon.
Prior to founding Babcock & Jenkins, Bill Babcock was the Director
of Marketing for Intersolv (now Merant), spokesman for Portland General
Electric, Nuclear Reactor Operator for the Navy and at the Trojan
Nuclear Power Plant, and enjoyed a brief career as a professional
motorcycle racer. In recent years, Bill Babcock has been a
feature speaker at several industry conferences and seminars, bringing
his energy and experience to those in the high tech and marketing
Director of Account Strategy, Babcock & Jenkins
As Director of Account Strategy, Lauren serves as a strategic planning
resource for all Babcock & Jenkins clients and is primarily
responsible for understanding their business objectives and goals. She
has over 10 years of direct marketing experience working on both the
client side and agency side. She has worked with clients such as
Microsoft, Claritin, HP, Ciena, RealNetworks, PacifiCorp, BlueCross
BlueShield and LSI Logic.
Lauren’s work was instrumental in earning an Echo Award for driving
acquisition costs down and ROI up for the Microsoft® Visio®
product. She also developed the agency’s first TriggerTouch program for
Adobe where results yielded a 225% increase in response!
At the core of Lauren’s talent as a strategist is her experience in
partnering with clients to define long-term relationship marketing
strategies. Lauren oversees research and background work to ensure the
entire account and creative teams at Babcock & Jenkins understand
our clients’ challenges and goals; what’s working and what’s not;
identifies target audiences and analyzes demographics, psychographics
and other influences.
Senior Director, Corporate Marketing, Polycom, Inc.
Polycom is the world’s leading provider of unified collaborative
communications solutions. Heidi joined Polycom in 1999 as the first
Director, Asia Pacific Marketing based out of Polycom’s Asia Pacific
Headquarters in Singapore. During her 4-1/2 year tenure in this role,
Heidi built a measurably successful marketing department and function
for the region. Heidi was repatriated to Polycom’s corporate
headquarters based in Pleasanton, CA in 2003 as Director, Americas
Marketing – responsible for both field and channel marketing in North
America and CALA. In 2004, Heidi was named to her current
worldwide role. Previously, Heidi spent nearly 7 years in the Strategic
Marketing group of Business Week magazine in her home town of New York
City. Early in her career, Heidi lived and worked in Taipei,
Taiwan for a leading local publishing and PR firm. She has also
held roles in management consulting. Fluent in Mandarin Chinese, Heidi
holds a BA summa cum laude in East Asian Studies from Middlebury
College and an MBA in international strategy from The Stern School of
Business (NYU), which included a semester at the Chinese University of
President, CRM Group
Terry brings to CRM Group more than 20 years of experience in sales,
marketing and operations for high-technology companies. In each
position, among his primary responsibilities were the development and
implementation of customer acquisition, retention, and service
strategies. He has spoken about customer relationship management at
many industry events and has also written articles on the subject.
Prior to founding CRM Group, Terry was executive vice president and
founding member of Mercata.com where he was responsible for all aspects
of site content and design, marketing, merchandising, operations and
customer service for this top-rated e-commerce company. During that
time his team developed and implemented customer-acquisition and
customer-contact strategies that customers consistently ranked among
the highest in the industry. In addition, he drove improvements in
marketing that reduced the cost for acquiring customers by 90% and
implemented site enhancements and sales promotions that increased
revenue by more than 150% per customer visit.
Before his work at Mercata, Terry was vice president of sales for
Asymetrix Corporation/SuperCede, Inc. There he directed worldwide sales
and marketing activities for SuperCede, a start-up Java software and
solutions company and managed the direct sales business units for
Asymetrix, a pre-public software company. At SuperCede he opened sales
offices, created a telesales department, established and developed
distribution relationships in the United States, Europe and Japan.
While there he used targeted direct mail and e-mail marketing programs
to drive a 500% increase in the user base over the course of one year.
Prior to that, he was vice president of sales for Softbank Services
Group (now ClientLogic), a leading outsource provider of telemarketing,
order processing, fulfillment and technical support services to
high-technology companies. Among his clients were Disney, Intel,
Intuit, Microsoft, Oracle, Sega and Symantec. Before that he was vice
president of Gupta Direct for Gupta Corporation, where he created and
managed a new business unit for this developer of SQL database products
and development tools. He grew Gupta Direct into a $10 million a year
direct marketing business selling new products, upgrades and support
services. He has also held executive management positions responsible
for direct marketing, fulfillment and customer service at Broderbund
Software and Triton Products Company.
Terry earned a B.A. in journalism at the University of Minnesota and
resides in Redmond, Washington.
Group Manager Customer Service and Vendor Operations, Adobe Systems
Don manages the Adobe Customer Service team which supports the daily
activities of Adobe’s outsource vendor, a team of 300 customer service
agents and technical support representatives. In addition, he is
responsible for oversight and strategic planning related to all vendor
operations for service and support. In his 7 years with Adobe,
Don has been a customer service agent, project manager, customer
service manager and for the past two years has been group manager in
charge of vendor operations. Don is responsible for developing
and managing an optimized operation model with a full competitive
services portfolio. He has successfully overseen two vendor
migrations, the rollout of a new customer relationship management tool,
major policy and process revisions and the development of a sales team
at Adobe’s outsource partner. Customer loyalty, revenue
generation, and cost reduction initiatives continue to be strategic
areas of focus in the coming year. Don has a BA from Seattle
Pacific University and a MA from Seattle University and lives in
President & CEO, LockerGnome.com
Chris Pirillo is a geek among geeks: technologist, television host,
magazine columnist, blogger, author, and entrepreneur. In short, he's a
technology renaissance man for the 21st century. Chris is the founder
and publisher of LockerGnome.com, a technology website and content
publishing company with over 1,000,000 subscribers worldwide. Formerly
the host of an internationally-broadcast live daily show on personal
computing, he is one of the Internet's best known and respected
speakers on technology topics ranging from desktop software to
e-business. Every month, his columns can be read in Computer Power User
and PC Today Magazine. He recently authored 'Online! The Book' with
John C. Dvorak. Chris's annual tech convention (Gnomedex) continues to
draw record crowds, and he's recently launched The Chris Pirillo Show
online audio broadcast for tech enthusiasts from around the world.
Senior Marketing Campaign Manager, EMC
Erin’s primary responsibility is to develop and manage demand creation
and lead generation campaigns with an emphasis on direct and Internet
marketing programs for EMC software products and solutions. He
has 10 years of marketing and management experience in the software
industry. Prior to joining EMC, Erin led marketing for
Interwoven's B2B Business Unit. His primary responsibilities
included defining external messages, accelerating sales adoption of new
products and generating sales leads. Erin has also held various
product marketing and management, partner marketing, and consulting
positions at SAP, Sony New Technologies and Ernst & Young.
Erin holds an MBA in International Management from the Monterey
Institute of International Studies and a BA from DePaul University.
Senior Manager of eMarketing, EMC
George is responsible for the marketing infrastructure that enables
online marketing, lead management, and marketing analysis across EMC's
software division. Since joining EMC in 2001, he has led the
development of systems and processes that provide scalable eMarketing
programs and measure the effectiveness of marketing initiatives. Prior
to joining EMC, George worked as a consultant for Towers Perrin, where
he used advanced analytical techniques to help clients reduce
healthcare costs and liabilities. George earned a BS in Statistics from
the University of California, Santa Barbara.
Search Engine Optimization Panel
Moderator - Stuart Jenner,
Principal of Marketek Consulting Group
Marketek is a web marketing consulting company focused on search engine
marketing and web site planning. Marketek has served companies such as
Altrec, Awaiting Table Italian Cooking School, WRQ, Online Shoes.com
and a number of other ecommerce, technology and consumer related
clients. Before founding Marketing in 1997, Stuart worked at
Microsoft in a variety of product management and product planning
roles. In his last position, he served as a product planner for Visual
InterDev, one of the pioneering tools to help build major
database-driven web sites. Stuart is a graduate of the University
of Washington and earned his MBA at the Wharton School of the
University of Pennsylvania.
With over twenty years’ experience in building and guiding successful
organizations—from startups to large corporations—Gary assists and
advises businesses with Web marketing and search engine optimization
strategies. Prior to founding GetToTheTop.com in 1998, he spent
fourteen years in senior executive positions with high-technology
companies in Washington and California. Gary served for six years
on the Board of Directors of the Washington Software Alliance as member
and Vice-Chairman, receiving the Governor's Award for distinctive
leadership in Washington state’s software industry in 1998. Gary
conceived and edited Cracking the New E-conomy: Business Tools for the
Entrepreneur published in January 2000 by the Washington Software
Alliance; and he is currently co-authoring a book with Dr. Jane
Goodall, for whom he also serves as Technology Advisor and Seattle Base
Camp Chairman for the Jane Goodall Institute.
President, Point It!
Jon Lisbin is a true Internet pioneer, having spent the past six years
driving business goals and advertising efforts for online companies. He
plunged into electronic marketing at the inception of the World Wide
Web and has built a track record of innovative marketing programs and
successful lead generation initiatives. Most recently, Jon was
the VP of Marketing for NetReflector, a Seattle-based online research
ASP that provides feedback solutions for ESPN, Disney, Microsoft and
other fortune 1000 companies. Previously, he drove online acquisition
solutions for FreeShop.com (now Aptimus), ShopNow and WKP.
Some of Jon's successful endeavors include building one of the first
online affiliate programs (prior to Amazon.com), growing FreeShop's
affiliate program to over 80,000 members, managing multi-million dollar
online ad budgets that generated millions of new customers, and
producing a 3:1 advertising ROI at NetReflector.
Jon has worked in large and small environments for retail and software
companies. With a background in both B2B and B2C business models, he
has gained invaluable experience in all facets of online marketing. As
founder of Point It, Jon has decided to leverage that experience and
build a business that serves clients by delivering cost-effective and
targeted online advertising.
Martin, President, SuccessWorks Search Marketing
Heather is considered the pioneer of search engine optimization
writing. She is the co-chair for the Association for Interactive
Marketing's (AIM) Search Engine Marketing Council, and was on the 2004
Program Advisory Committee (PAC) for the Direct Marketing Association's
net.marketing conference, and also on the PAC for the 2004 and 2005
Annual Catalog Conferences. She is the author of the 2004 book,
"Successful Search Engine Copywriting." Lloyd-Martin specializes
in search marketing consulting and training, helping clients gain prime
search engine branding and improved site conversions. Her educational
focus helps companies create in-house search marketing teams, resulting
in increased site ROI as well as seamless integration between corporate
marketing and technical departments.
Heather organizes and moderates search marketing workshops for select
Primedia and Direct Marketing Association conferences, including
net.marketing, the Annual Catalog Conference, and the DMA Annual
Conference and Exhibition. She is a featured speaker at worldwide
Jupiter Media Search Engine Strategies conferences, as well as other
top industry conferences such as @d:tech, and Seybold. A popular
columnist, her articles have appeared in publications such as Inc.com,
ClickZ, Catalog Success and Entrepreneurs' Business Start-Ups.
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**In order to get the group discount for
the Company Pass you must call 800.273.8703. Thank you.
Special Offer: The first 50 to register early will receive a copy
event of keynote speaker Ernan Roman's book, Opt-In Marketing: Increase
Sales Exponentially with Consensual Marketing. Register today!
this chapter and take $30 off your first year's membership
Save $$ throughout the year. See
the benefits and use
to join (signature required) or call 800.273.8703.
Don’t waste valuable time standing in line. Avoid an on-site
surcharge. Register in advance. Call 800.273.8703 or online.
Refer to MEETING CODE: TSE0405
NEED A HOTEL ROOM?
There are discounted rooms available at the Washington Athletic
Rate: $129 Single/$129 Double. These are subject to
after 03/15/05. So please make your reservations now. Call
206.464.3055 or 800.275.3775 and mention:
– Seattle Chapter.
TABLETOP EXHIBIT AREA:
*Our Exhibit Hall is a series of tabletop displays showcasing the areas
finest in direct marketing services. Only $500 per table and
receive 2 passes to this event. Click Here for information
sponsorship opportunities or
Special thanks to our
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for more information on this great way to show your support of this
If you cannot make the seminar, please send a
substitute. If no one from your organization can attend, you will be
entitled to a 100% refund if you cancel 5 business days or more before
the seminar date. No refund will be provided for cancellations
requested 4 business days or less before the seminar date or for No
All cancellations must be in writing.
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