The DMA Seattle Chapter Executive Seminar:

Top experts from Alaska Airlines, Amazon.com, @Once, Digital Impact, Experian, Nordstrom, Overture, Point It!, Roadrunner AOL/Time Warner and others will share with you their insights on getting to the next level. 

A seminar of this caliber should cost ten times more, yet The DMA Seattle Chapter is bringing you this wealth of information at a most discounted registration fee.  Don’t miss this opportunity to hear and participate in this forum.  Come early, grab a breakfast treat and visit with our tabletop exhibitors* who will also tell you how they can help you reach your marketing and budgetary potential. 

Member/Non-Member Fees:  $195/$295

Our featured Keynote Speakers:

J. Walker Smith, Yankelovich, “The Future of Direct Marketing”

Bob Hacker, The Hacker Group, “41 Things You Should Know to Plan, Create and Manage 
High-Performance Direct Marketing Programs”

Josh Greene, RoadRunner AOL/Time Warner, “Integrating E-Marketing and Existing Systems”

Our program will progress as follows:

7:30am to 9:45am Registration & Continental Breakfast 

8:55am -- 9:45am MORNING GENERAL SESSION

2 TRACKS OF PROGRAMS
9:55am to 10:35am

10:45am to 11:25am

11:35pm to 1:10pm NETWORKING LUNCHEON & GENERAL SESSION

1:20pm to 2:00pm

2:10pm to 2:50pm

3:00pm to 3:40pm

3:55pm to 4:45pm CLOSING GENERAL SESSION

TABLETOP EXHIBIT HALL
*Our Exhibit Hall is a series of tabletop displays showcasing the areas finest in direct marketing services.  Only $300 per table and get a full page ad in on-site program.  For information about space and/or sponsorship opportunities, please call 800.273.8703 ext. 1431 or e-mail: chapters@the-dma.org

Fees:  Seminar:  $195 for DMA and DMA Chapter Members; $295 for non-members

Non-members:  Save an additional $10 by joining The DMA Seattle Chapter at the same time. CALL 800.273.8703 to sign up.

REGISTER TODAY. Don’t waste valuable time standing in line.  Register in advance. 

NEED A HOTEL ROOM?  There are rooms at the Washington Athletic Club:  Rate:  $118 Single/Double.  These will be available until August 19. So please make your reservations now.  Call Mike Harkness, Reservation Manager: 206.464.3055 or 800.275.3775 and mention our code:  NA-DMA – Seattle Chapter.

About the Speakers:

Jon Brodeur
Jon Brodeur is EVP, Marketing and Business Development of @Once, which provides e-mail marketing services to Fortune 2000 companies.  The @Once suite of email related technology and services are designed to aid clients to improve all aspects of customer lifetime value.
@Once provides these services in such industries as catalog, retail, banking, healthcare, telecommunications and entertainment. @Once clients include First USA, Norm Thompson, Hollywood Video, Nike, Bank One, Nintendo, Orvis, United Healthcare, Home Shopping Network, Handspring and Warner Brothers, among others. 
Prior to @Once, Jon was President of Surplus Direct (Direct Mail and Internet Reseller of Computer Products) and Chief Marketing Officer at Egghead.com, respectively, where he used e-mail marketing and targeted communications to drive e-commerce. 

Chris Daly 
Chris Daly is an advocate of the Golden Rule of business – “He who has the gold, rules.”  Over the past 10 years, Chris has worked in various industries such as retail, petroleum, deregulated energy marketing and in-home service to apply the concepts of database and direct marketing to fuel growth.  At Alliance Data Systems, Chris has worked with major retailers to develop one of the largest specialty retail marketing databases in the country housing more than 120 million consumers, 2 billion SKU-level item events and 400 million customer contacts.  Chris has worked directly on client accounts providing consulting services for marketing contact strategies and tactics, he has managed an in-house team executing and analyzing over 600 data-driven marketing campaigns and analyses annually.  Currently, Chris is working with more than 60 Alliance Data Systems private label credit customers to develop marketing database systems, direct marketing programs and customer relationship management solutions.

Josh Greene
Josh Greene is currently the Director of Electronic Marketing for Road Runner, a high-speed ISP offered by Time Warner Cable.  He is responsible for their online advertising, as well as the online customer qualification and ordering process.

Mark Guerette
Mark Guerette is director of web content for Alaska Airlines, the first North American carrier to sell tickets via the Internet and the first in the world to provide online check-in.  In addition to overseeing the site's content, he is in charge of the design and usability for all alaskaair.com development.  He also was involved in the creation of IMAGE, Alaska Airlines' proprietary interface for the SABRE reservations system. 

Prior to coming to the airline in 1990, Guerette was a technology analyst and certified public accountant with Ernst & Young in San Francisco. 

Guerette is a graduate of Western Washington University with degrees in accounting and business administration/computer science.

Bob Hacker
Bob Hacker started The Hacker Group, Inc., in 1986.  Since then, they have become one of the largest independent direct marketing agencies on the West Coast.  The Hacker Group currently serves over 50 clients, both in the United States and abroad.  Their client base is concentrated in high technology, financial services, travel, real estate, and telecommunications.

Bob is on the editorial board of Target Marketing magazine and a frequent writer and speaker on direct marketing issues.  He is a graduate of The Harvard Business School and the University of Washington.

Speaking Engagements and Articles
Speaker: Adweek Seminars, How to Integrate Direct Marketing With General Advertising and Still Make It Work
ADMS (Asian Direct Marketing Symposium), Fixing Broken Programs on the Fly -- More Than 60 Ideas in Less Than 60 Minutes; How to Run a State-of-the-Art Database Management System With No Support From MIS; Secrets of High Performance Direct Mail
DMDNY (Direct Marketing Days in New York), Fixing Broken Programs on the Fly -- More Than 60 Ideas in Less Than 60 Minutes; PowerTest? -- A Proven Direct Mail Test Strategy You Can Use; The Secrets of High Performance Direct
DMA, High Performance Direct Marketing: The Magic Is in the Numbers; Seminars and Events as Successful Sales and Marketing Tools; Proven Direct Marketing Test Strategies, Part I and Part II
DMB Conference (Direct Marketing To Business), How to Integrate Direct Marketing With General Advertising and Still Make It Work; Fixing Broken Programs on the Fly -- More Than 60 Ideas in Less Than 60 Minutes; Powerful Direct Marketing Arithmetic You Can Do on a Cocktail Napkin; The Secrets of High Performance Direct Mail; The AT&T Wireless Case Study; Proven Direct Marketing Test Strategies, Part I and Part II; High Performance Lead Generation
Business Marketing Conference, One Day Seminar: The Secrets of High-Performance Direct; High Performance Direct Marketing Strategies; High Performance Lead Generation
Business-to-Business Database Marketing, How to Run a State-of-the-Art Database Management System With No Support From MIS; How to Use Your Database to Drive High Performance Creative Strategy

David Kleinberg
Senior Vice President of Marketing
David Kleinberg brings a 14-year track record of identifying early-stage market opportunities and creating products and companies that achieve commercial and financial success.  As senior vice president of marketing, Kleinberg leads Digital Impact's corporate, solutions and channel marketing. 

Prior to this, Kleinberg founded Internet startup, eStar, where he developed a fast-growing web site and secured numerous licensing contracts for eStar content. 

Before eStar, Kleinberg co-founded web publishing and development products provider, NetObjects, where he led sales, marketing and product development.  Prior to NetObjects, Kleinberg co-founded Rae Technology, Inc., and held various director positions at Macromedia and Apple Computer. 

He holds a M.B.A. from Stanford University and a B.A. in English Literature and American Government from Georgetown University. 

Andrea Linsky
Andrea Linsky has been developing interactive media for the past 16 years.  The focus of her work has been designing and developing effective, user-friendly information systems. The content for these systems has included educational, logistical and transactional information.

Over the past few years, she has primarily worked with large organizations with multiple partners or businesses to develop their strategy and then design and implement global information systems that are consistent across all entities yet flexible enough to meet the needs of individual groups.  Andrea Linsky's recent clients include Weyerhaeuser Corporation, Seattle Cancer Care Alliance, University of Washington Medical Center, Carl Warren & Co. and Microsoft.

Jon Lisbin
Jon Lisbin has spent the past seven years driving business goals and advertising efforts for online companies.  Most recently, Jon was the VP of Marketing for NetReflector, a Seattle-based online research ASP that provides feedback solutions for ESPN, Disney, Microsoft and other fortune 1000 companies.  Previously, he drove online acquisition solutions for FreeShop.com (now Aptimus), ShopNow and WKP. 

Some of Jon's successful endeavors include building one of the first online affiliate programs (prior to Amazon.com), growing FreeShop's affiliate program to over 80,000 members, managing multi-million dollar online ad budgets that generated millions of new customers, and producing a 3:1 advertising ROI at NetReflector.

With a background in both B2B and B2C business models, he has gained invaluable experience in all facets of online marketing.  As founder of Point It!, Jon has decided to leverage that experience and serve clients by delivering cost-effective and targeted online advertising. 

Jon attended the University of Connecticut, Boston University and Fairleigh Dickinson University.  He has a BA in Communications and an MBA in Management. 

Randy Miller
Randy has been at Amazon for 3 1/2 years.  He was hired in 1999 to create the retail finance group to support existing stores (B,M,V,D) and help plan new stores.  He became Director of Hardlines Merchandise Planning in 3/2002. 

Prior to Amazon.com, Randy spent five years in the Marketing department at Eddie Bauer, in a variety of analysis and business forecasting roles.

BA, International Studies, University of Southern California, Los Angeles, CA., 1987
MBA, University of Washington, Seattle, WA., 1990.

Diane Mulligan
Diane has spent the last 20 years developing and marketing products and services to consumers.  Beginning her career as a retailer, Diane developed and marketed her own line of wedding and anniversary accessories.  In conjunction with this retail venture, she also marketed promotional events that provided other wedding retailers, and related services, the opportunity to directly reach this unique consumer niche. 

Diane’s retail experience led to an opportunity to manage several product lines for a leading craft/home décor consumer products manufacturer.  In addition to product development, line-management, and marketing, Diane worked with major retailers such as Walmart, QVC, Michaels, Home Shopping Network, and Hancock Fabrics, to design and merchandise products to meet their customer’s specific needs. 

While obtaining her degree in Business Administration from the University of Nebraska-Lincoln, Diane became particularly interested in direct marketing, completing several independent study classes in this area.  When presented with the opportunity to join Experian, a leader in the direct-marketing industry, Diane was able to combine her previous marketing experience with her interest in direct marketing. 

As a consultant with Experian’s Data Solutions Team, Diane partners with Experian Sales to identify client needs and develop solutions utilizing Experian’s direct marketing products and services. 

Patrick Rooney
Patrick Rooney has over 15 years experience in database marketing and market research.  He began consulting for the Nordstrom Database group in early 1998 and joined Nordstrom database team six months later.  He has managed a number of initiatives, including developing the analytic hardware/software infrastructure, managing programming and analysis activities and developing customer segmentation schemes, predictive models for identifying key customer segments, targeting the “best” Nordstrom customers for new lines of business and predicting employee sales.  As part of the CRM group, formed in November of 1999, he managed the database group responsible for mailing all communications coming from the full line stores.  He also managed the Research & Analytics group responsible for customer marketing research initiatives, measurement of CRM efforts and analytic support for relationship marketing programs.

Before joining Nordstrom, Patrick founded Agora Consulting, a database marketing practice whose clients included Abbott Labs, Airborne Express, Amazon.com, Microsoft and Pacific Bell.  Prior to founding Agora, Patrick was director of marketing at two statistical software firms, MathSoft and Statistical Innovations, where he developed direct marketing programs to acquire and retain customers for software products and statistical consulting services.

Before these positions, Patrick was a consultant with David Shepard Associates, a direct marketing and database consulting company founded in 1976.  Patrick’s specialty there was quantitative database marketing, which includes database development and maintenance as well as database analysis and predictive model building.  He has developed models that resulted in effective marketing and creative strategies and cost efficient mailings for bank credit cards, finance companies, catalogers, telecommunication and business-to-business services.

Before joining David Shepard Associates, Patrick was at Citicorp POS Information Services where he helped pioneer the integration of the disciplines of database marketing and UPC scanner panel analysis.  At Citicorp he helped develop products that for the first time allowed packaged goods manufacturers to test direct mail coupons using scanner data from supermarkets.  Prior to Citicorp, Patrick has held various positions in marketing research at Information Resources, Inc. and at Ogilvy & Mather Advertising.

He holds a B.A. (with honors) from the University of California at Santa Cruz and a Ph.D. in Experimental Psychology from Cornell University. 

Eric Sternbach
Eric Sternbach joined Overture in April, 2001 as Vice President of Advertiser Sales.  In his current role, Sternbach manages a team of account managers and account executives that are responsible for over 400 account relationships.  These relationships include many Fortune 1000 companies, some of the most recognized businesses, as well as many advertising agencies.  This team is responsible for developing new business and assist clients in managing and optimizing their accounts to exceed clients' ROI objectives.
Prior to joining Overture, Sternbach spent three years at Cohen Brown Management Group, a leading provider of sales cultural development and sales training to the Financial Services industry.  At Cohen Brown, Sternbach co-developed sales management courseware, and assisted Senior Management to develop sales management skills at some largest global financial institutions, including Ford Motor Credit, National Australia Bank, and Wells Fargo.  Sternbach also has over 16 years experience in various leadership positions at three of California's largest financial institutions.
Sternbach received both his undergraduate degree in Political Science/Economics and his MBA from UCLA.

J. Walker Smith
J. Walker Smith Ph.D., is president of Yankelovich Partners, Inc., a branding and marketing consultancy specializing in lifestyle trends and customer targeting solutions.  Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (1997), a highly regarded assessment of generational marketing strategies, and Life Is Not Work, Work Is Not Life: Simple Reminders for Finding Balance in a 24/7 World (2001), a collection of short essays and personal reflections on work/life balance picked by the Wall Street Journal as one of the ten best work-life books of 2001.

Described by Fortune magazine as “one of America’s leading analysts on consumer trends,” Walker is a much sought after speaker and authority on social trends in America whose quotable insights appear regularly in the national media and business press.  He does a weekly commentary called “City Views” for Smart City, a public radio show about cities and community life broadcast by WKNO-FM in Memphis, as well as a regular column in Marketing Management magazine and in DIRECT magazine.

Prior to Yankelovich, Walker was director of research for DowBrands, Inc.  He was a lecturer at the annual School of Marketing Research at the University of Notre Dame for 14 years and he is a past vice president of the marketing research division of the American Marketing Association.  He is a director of Ptek Holdings and a member of the Board of Advisors for the School of Journalism and Mass Communications at the University of North Carolina at Chapel Hill.  Walker holds three degrees from the University of North Carolina at Chapel Hill including a doctorate in Mass Communication Research.  Walker and his wife, Joy, live in Atlanta, Georgia.

Yankelovich offers critical insights into the emerging marketplace, predicts the patterns of consumer behavior, and strengthens the connection with target customers.  Yankelovich information and consulting services include consumer trends monitoring through the Yankelovich MONITOR® family of studies, database tools from the MONITOR MindBase™ segmentation and marketing communications service, and The Segmentation Company suite of segmentation products.  Yankelovich is headquartered in Chapel Hill, NC, with offices in Norwalk, CT, and Atlanta, GA.
 
 
 

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