Chapter Event

As more and more direct response campaigns are being leveraged across multiple media, web sites are increasingly becoming the medium of choice for completing response (sales or leads). There are many reasons why consumers are gravitating to the web:
- a reluctance to respond by phone to avoid "hard sale" telemarketers;
- a preference for quick response; and
- a demand to stay in control of the sales process.

In this environment, it is becoming more important than ever to make your landing pages the most effective they can be. While the test-and-control methodology developed in other direct response media is transferable to the web, landing pages will not be effective if they are simply copies of other media. Each direct response medium offers particular advantages and opportunities, and landing pages are no different.

This presentation covers key success factors for developing landing pages that generate $$$. Topics covered include:
- Landing page goals : What to consider as you build towards success.
- Page Flow: How to make the process easier so that customer response will increase,
- Page Design: How to integrate navigation elements into easy-to-respond pages.
- Copy: How much is too much. How much is not enough.
- Advertising: How giving the consumer exit options can increase your revenue.
- Testing Methodology: What to test. What to test first. How to test.

Learn how to critique landing pages and determine how to improve yours. Examples will cover B to B pages, consumer pages, well-known brand names and emerging web companies.

After this session you will learn how to:

Determine appropriate goals for your landing pages.

Stream line page flow required to complete the order or lead.

Optimize design and copy for the web.

Develop testing strategies

About the Speaker

Tim has spent the last 10 years focusing on direct marketing in small business units. At Hello Direct, Tim was responsible for a circulating over 25 million catalogs annually to support sales of telecommunication products to the small office/home office market. In addition to the main catalog channel Tim helped develop and analyze growing sales via the internet and outbound telemarketing. While working in Tokyo for Office Depot Japan, Tim used direct response advertising to drive success at retail locations. He also directed the Viking Office Products Japan catalog channel and an extensive personalization program. Upon returning to the US, Tim worked at Cortext Educational Seminars, integrating direct mail and email to drive attendance to continuing education seminars. Moving on to HomeGain.com, the web's largest source for real estate leads, Tim was responsible for email marketing with circulation above 15 million e-messages yearly.

Across these experiences, Tim has developed new contact strategies with a wide range of direct response media in domestic and international markets. Like most direct marketers, Tim has spent an increasing amount of time developing web campaigns and learning about successful landing pages. He has recently moved onto Charles Schwab, where he works as a Senior Manager of Database Marketing.

Bring your colleagues to this one. Register 3, get the 4th FREE.

EVENT FEES:

DMA Member - $35pp
Non-Member - $40pp
(Avoid $10 on-site surcharge, register in advance.)

Thanks to our sponsor:

Become a Sponsor and have your logo and link to your web-site here!
Call Tim Walsh at 800.273.8703 ext 1431. Or email Tim at
twalsh@the-dma.org

NON-MEMBERS:JOIN THIS CHAPTER and attend this luncheon for FREE!
See all the benefits and use this form to join (signature required) or call 800.273.8703.

REGISTER TODAY.
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Cancellation Policy: If you cannot make the seminar, please send a substitute. If no one from your organization can attend, you will be entitled to a 100% refund if you cancel 5 business days or more before the seminar date. No refund will be provided for cancellations requested 4 business days or less before the seminar date or for No Shows. All cancellations must be in writing.
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