The DMA Northern California Chapter presents...DM in the AM 
 

Direct Marketing to U.S. Hispanics: Getting It Right

Speaker Panel:  
Brian Emmitt, Direct Marketing and
Advertising Manager
Guarantee Trust Life

Chrysanthe Georges, President 
Adelante Hispanic Marketing
div. of Georges Direct 

Part II of the presentation will cover an exciting multi-media, direct response case study by Brian Emmett of Guarantee Trust Life, of a company who experienced a disappointing entry to the Hispanic market in 1997 but was determined to get it right. Building off of Part I and through the case study, the presentation will illustrate how, if applied correctly, the tenets of sound direct marketing to Hispanics can generate desired results for marketers ready to explore this exciting opportunity! 

In attending this session be prepared to learn the following about direct marketing to U.S. Hispanics: 

•  The primary do's and don'ts 
• Key cultural nuances 
• Most common pitfalls to avoid 
• Media options that work 
• The differences between direct marketing to the general market vs. the Hispanic market 
• Insights from a real life case study 

About the Speakers:
Chrysanthe Georges:  
President and founder of Adelante Hispanic Marketing, Chrysanthe is a seasoned marketer who is passionate about getting it right when it comes to direct marketing to U.S. Hispanics. A strategic marketing and segmentation specialist, some of the companies she has executed successful Hispanic direct marketing campaigns for include: Avon, ACCPAC, Bank of America, Guarantee Trust Life, New York Life, and Verizon Wireless. A recipient of multiple awards and accolades, Chrysanthe is an active member of the marketing community. She serves on the DMA’s Directo Council Operating Committee and was recently nominated Hispanic Direct Marketer of the Year.  Chrysanthe has an undergraduate degree from Barnard College, Columbia University and an MBA from the American Graduate School of International Management (Thunderbird). 

Brian Emmett:  
An avid direct marketer, Brian has spent the majority of his career in the areas of life and health insurance. With a background in print production and purchasing Brian joined GTL after his tenure at Allstate Insurance. As Manager of Direct Marketing and Advertising, Brain plays an instrumental role in driving all of GTL’s direct marketing programs with an emphasis on new customer acquisitions and cross-sell. He works in a variety of media – from direct mail to DRTV to telemarketing to print. Most recently Brian played a key role in driving GTL’s successful launch into the Hispanic market. 

Fees:  DMA Members $69, Non-Members $89 By 9/10; After 9/10, $79, $99, respectively.
(Avoid $10 on-site surcharge.  Please register in advance.)

NON-MEMBERS: Non-Members**:  Join The DMA Northern California Chapter now and take $30 off your dues!  
Save $$ throughout the year.  Contact us for more information: 800.273.8703 or e-mail: chapters@the-dma.org       For new members only. Save $$ throughout the year.  See all the benefits and use this form to join (signature required) or call 800.273.8703. 

REGISTER TODAY. 
Don’t waste valuable time standing in line.  Avoid an on-site surcharge.  Register in advance. Call 800.273.8703 or online. 
Refer to MEETING CODE: XNC0903

Thanks to our sponsors:
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Consider sponsoring this next meeting.  Only $300 gets you a full tabletop for your display and literature, a full page ad in the on-site program, and your logo on promotional materials for that event.  Call for more details and for the best match for your services. 

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