REGISTRATION FORM

The DMA Dallas/Fort Worth Chapter presents:

Revealing Hidden Data and

Presenting it With Clarity and Purpose
Speakers: Gary Hennerberg, Principal, The Hennerberg Group, Inc.

Perry Steinhoff, Steinhoff & Osta, Inc.
Thursday, October 25, 2001 11:30am – 1:30pm

Great networking for the first hour.

AT OUR NEW LOCATION:

Studio Movie Grill – Prestonwood, 5405 Beltline, Addison, TX

By clarifying data and illustrating it in a compelling way, critical, but hidden trends can be revealed. By using 9 techniques to help you to interpret, slice, dice and sort data in a logical order, you can bring data to life through graphs, flow charts, and other enhancements. Equipped with this fresh look at your data, you’ll be able to make better decisions about the strategic direction of your business and marketing initiatives.

Learn to express what your data is telling you to do in your business

Find out how to identify key data points of strategic impact in your marketing initiatives

Understand the actions and steps to take to improve your business and maximize profitability

Careers are made by who you know, and what you know, and your chapter can help you with both!

*DMA Chapter Members can bring one non-member friend as their guest for only $15.

Not a member? Join this Chapter with this form and attend this event FREE!

Fees: DMA Member $30; Non-Member $45

Sponsorship and Tabletop space start at $250; or your business card ad in our on-site program for only $50. Show your support for this community and gain valuable visibility. Please call 800.273.8703.

Register today. Don’t waste valuable time standing in line. Register in advance.

CALL 800.273.8703 ext.1500 FAX to 212.768.4546

Online: www.the-dma.org/events

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Direct Marketing Association, 1120 Avenue of the Americas, New York, NY 10036-6700 212.768.7277