Direct marketing news for people doing direct, database, and interactive marketing http://www.the-dma.org http://www.the-dma.org/cgi/disppressrelease?article=1539 The Direct Marketing Association (DMA) today announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye. To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity. DMA Executive Vice President of Washington Operations, Linda Woolley, will become the organization's acting President and CEO. Tue, 15 May 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1539 http://www.the-dma.org/cgi/disppressrelease?article=1538 The Direct Marketing Educational Foundation (DMEF) today announced that George R. Milne, Ph.D., professor of marketing, Isenberg School of Management at the University of Massachusetts Amherst, will receive the DMEF Robert B. Clarke Outstanding Educator Award. Thu, 26 Apr 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1538 http://www.the-dma.org/cgi/dispannouncements?article=1625 In a West Wing ceremony today, the White House gathered the leaders on the issue of privacy to launch the Administration's "Privacy Bill of Rights." The ceremony recognized executives from companies and associations that have led the Digital Advertising Alliance (DAA) and its Self-Regulatory Program, including the Direct Marketing Association (DMA). Thu, 23 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1625 http://www.the-dma.org/cgi/dispannouncements?article=1623 In a West Wing ceremony at 12 noon ET today, The White House will gather the leaders of the Self-Regulatory Program for Online Behavioral Advertising, as well as leaders of some of the largest companies online, to launch the Administration's "Privacy Bill of Rights." The ceremony will recognize executives from companies and associations that have led the Digital Advertising Alliance and its Self-Regulatory Program for Online Behavioral Advertising, including the Direct Marketing Association (DMA). The event will feature National Economic Council Director Gene Sperling, Commerce Secretary John Bryson and Federal Trade Commission Chairman Jon Leibowitz. Thu, 23 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1623 http://www.the-dma.org/cgi/dispannouncements?article=1624 As part of its plan to reduce costs by $20 billion, the USPS released on Thursday its decisions on closing and consolidating mail processing facilities. There will be no actions taken until May 15, the end date of the moratorium agreement between the Postmaster General and the Congress. Moreover, the closing and consolidations are contingent upon revisions to the next day delivery standards for First-Class Mail which is before the Postal Regulatory Commission for an Advisory Opinion and then will be before the USPS Board of Governors. Thu, 23 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1624 http://www.the-dma.org/cgi/dispannouncements?article=1621 The Direct Marketing Association (DMA) has announced that the 2012 International ECHO Awards competition is underway. These prestigious awards honor the world's outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy, and results. The awards will be presented at a gala ceremony held October 16 in Las Vegas, Nevada. The Deadline for submissions is April 25, 2012. Tue, 21 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1621 http://www.the-dma.org/cgi/disppressrelease?article=1535 The Direct Marketing Association (DMA) today announced that the 2012 International ECHO Awards competition is underway. These prestigious awards honor the world's outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy, and results. The awards will be presented at a gala ceremony held October 16 in Las Vegas, Nevada. The Deadline for submissions is April 25, 2012. Tue, 21 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1535 http://www.the-dma.org/cgi/dispannouncements?article=1622 DMA has released its Annual Compliance Report, naming companies not in compliance and summarizing the consumer affairs, investigation, and casework of DMA's Corporate & Social Responsibility (CSR) department. DMA's CSR Department and Ethics Operating Committee review complaints about member and nonmember consumer and business marketing business practices to ensure consumer concerns are properly handled and that marketers are following industry best practices. Tue, 21 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1622 http://www.the-dma.org/cgi/disppressrelease?article=1537 DMA has released its Annual Compliance Report, naming companies not in compliance and summarizing the consumer affairs, investigation, and casework of DMA's Corporate & Social Responsibility (CSR) department. DMA's CSR Department and Ethics Operating Committee review complaints about member and nonmember consumer and business marketing business practices to ensure consumer concerns are properly handled and that marketers are following industry best practices. Tue, 21 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1537 http://www.the-dma.org/cgi/dispannouncements?article=1620 The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced a dynamic lineup of educational, inspirational, and networking opportunities at the 2012 Washington Nonprofit Conference, which will take place March 1-2, 2012, at the Renaissance Washington DC Downtown. The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations. Thu, 09 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1620 http://www.the-dma.org/cgi/disppressrelease?article=1533 The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced a dynamic lineup of educational, inspirational, and networking opportunities at the 2012 Washington Nonprofit Conference, which will take place March 1-2, 2012, at the Renaissance Washington DC Downtown. The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations. Thu, 09 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1533 http://www.the-dma.org/cgi/dispannouncements?article=1616 The Email Experience Council (eec) of the Direct Marketing Association (DMA) and Econsultancy today released a new report, "2012: Email in Action." The study, which represents the first collaboration between DMA and Econsultancy, reports the findings of a joint survey on current email practices and the concerns of email marketers. The study covers current challenges to email marketing, the relationship between email and social media, segmentation, automation, metrics, and budgetary share. Thu, 09 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1616 http://www.the-dma.org/cgi/dispnewsstand?article=11142 The U.S. Postal Service ended the first three months of its 2012 fiscal year (Oct. 1 - Dec. 31, 2011) with a net loss of $3.3 billion. Management expects large losses to continue until the Postal Service has implemented its network re-design and down-sizing and has restructured its healthcare program. Thu, 09 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11142 http://www.the-dma.org/cgi/dispnewsstand?article=11143 comScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in January with 66.2% of search queries conducted. Thu, 09 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11143 http://www.the-dma.org/cgi/disppressrelease?article=1532 The Email Experience Council (eec) of the Direct Marketing Association (DMA) and Econsultancy today released a new report, "2012: Email in Action." The study, which represents the first collaboration between DMA and Econsultancy, reports the findings of a joint survey on current email practices and the concerns of email marketers. The study covers current challenges to email marketing, the relationship between email and social media, segmentation, automation, metrics, and budgetary share. Wed, 08 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1532 http://www.the-dma.org/cgi/dispnewsstand?article=11139 Advertising revenues at Twitter grew 233% to $139.5 million in 2011--the company's second full year of selling advertising--and strong international growth is expected to push the company's ad revenues to $259.9 million in 2012, according to a new forecast by eMarketer. Wed, 01 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11139 http://www.the-dma.org/cgi/dispnewsstand?article=11140 A new study from Accenture, comScore, and dunnhumbyUSA found that visitors to consumer packaged goods brand websites buy 37% in retail stores than non-visitors to the brand site. Wed, 01 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11140 http://www.the-dma.org/cgi/dispnewsstand?article=11141 Love will cost a little more this Valentine's Day, as consumers expect to increase spending to an average of $196, up 8% over last year, according to the latest American Express Spending & Saving Tracker. Wed, 01 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11141 http://www.the-dma.org/cgi/dispnewsstand?article=11138 hawkeye, the customer development marketing agency that uses upfront, direct and relevant dialogue to engage customers and prospects, has announced the release of its Ten Marketing Trends for 2012 report, which is available free of charge. Wed, 01 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11138 http://www.the-dma.org/cgi/dispannouncements?article=1615 DMA CEO Lawrence M. Kimmel writes: Last week, something amazing happened - again. The power of the pixel demonstrated its influence. Two Bills in Congress that were being considered for test votes - SOPA and PIPA - suddenly lost sponsors and momentum. The power of the pen changed the world. The power of the pixel - in the hands of those with strong consumer relationships -- is doing it again. Mon, 23 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1615 http://www.the-dma.org/cgi/disppressrelease?article=1531 The Direct Marketing Educational Foundation (DMEF) today announced it is welcoming nominations for its 2012 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, February 25, 2012. Fri, 20 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1531 http://www.the-dma.org/cgi/dispannouncements?article=1613 The Digital Advertising Alliance (DAA), a coalition of the nation's leading media and marketing trade associations -- including the Direct Marketing Association (DMA), the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) -- today announced the launch of the 'Your AdChoices' public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy. Fri, 20 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1613 http://www.the-dma.org/cgi/dispnewsstand?article=11134 US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3%to $39.5 billion this year -- pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. Fri, 20 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11134 http://www.the-dma.org/cgi/dispnewsstand?article=11135 comScore, Inc. has released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. The study also showed that 47.8% of Europeans visit Newspaper sites, with a notable percentage of visits to the top 5 Newspaper sites preceded by a visit to Facebook. Fri, 20 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11135 http://www.the-dma.org/cgi/dispannouncements?article=1611 The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2012 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, Feb. 25, 2012. Fri, 20 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1611 http://www.the-dma.org/cgi/dispannouncements?article=1610 The Direct Marketing Association (DMA) is seeking the brightest, sharpest, most innovative minds to dazzle and delight an eager audience of marketing professionals at its newest conference -- the Forum for Cross-Channel Merchants in Nashville, Tennessee. Thu, 19 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1610 http://www.the-dma.org/cgi/dispnewsstand?article=11132 According to Kantar Media, from 2002 through 2011, the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers. Thu, 19 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11132 http://www.the-dma.org/cgi/dispnewsstand?article=11133 Despite the challenging economic climate and threat of further global recession, a new report from Juniper Research finds that mobile banking users worldwide will reach 530 million by 2013, up from just over 300 million in 2011. Thu, 19 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11133 http://www.the-dma.org/cgi/dispnewsstand?article=11131 comScore, Inc. has released data showing that 182 million US Internet users watched online video content in December for an average of 23.2 hours per viewer. The total US Internet audience viewed 43.5 billion videos. Thu, 19 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11131 http://www.the-dma.org/cgi/dispnewsstand?article=11127 The Consumer Electronics Association (CEA)has released a new study which found that more than half of online US adults watch some form of streaming or downloaded video content in the home. Those consumers have a distinct preference for streaming video versus downloading content. Tue, 17 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11127 http://www.the-dma.org/cgi/dispnewsstand?article=11128 Shoppers became more optimistic in Q4 2011, with an increase among those believing the economy improved in the last six months of 2011 and will continue to strengthen during the first six months of 2012, reports SymphonyIRI Group's latest MarketPulse survey. Tue, 17 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11128 http://www.the-dma.org/cgi/dispnewsstand?article=11129 In its latest custom research report, RIS News looks at retailers' incredible interest in tablets, exploring the status of current deployments, examining near-term investment intentions, and tracking future trending plans. Tue, 17 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11129 http://www.the-dma.org/cgi/dispnewsstand?article=11130 A new report by Kronos Incorporated analyzes the trends observed in 2011 and sheds light on what is to come in 2012. After dipping in the first quarter of 2011, the Retail Labor Index regained some of the momentum that began in mid-2010, reaching a three-year high of 4.1 percent in September 2011. Tue, 17 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11130 http://www.the-dma.org/cgi/disppressrelease?article=1530 The Email Experience Council (eec), the Direct Marketing Association's (DMA) email marketing arm, today announced an outstanding keynote lineup for the upcoming Email Evolution Conference, which will be held February 22-24 at the Westin Diplomat Resort in Hollywood, Florida. This high-powered event will feature keynotes from Gilt Groupe, Forrester Research, BlueHornet, and TextureMedia. Wed, 11 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1530 http://www.the-dma.org/cgi/dispannouncements?article=1609 The Email Experience Council (eec), the Direct Marketing Association's (DMA) email marketing arm, has announced an outstanding keynote lineup for the upcoming Email Evolution Conference, which will be held February 22-24 at the Westin Diplomat Resort in Hollywood, Florida. This high-powered event will feature keynotes from Gilt Groupe, Forrester Research, BlueHornet, and TextureMedia. Wed, 11 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1609 http://www.the-dma.org/cgi/dispnewsstand?article=11124 When it comes to social commerce, bad product reviews are good for business according to data from social commerce company Reevoo. Sixty-eight percent of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don't see bad scores. Shoppers who go out of their way to read bad reviews convert 67% more highly than the average consumer. Wed, 11 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11124 http://www.the-dma.org/cgi/dispnewsstand?article=11125 Women's digital media habits outpaced men's in 2011, according to international research firm Parks Associates, which reports that women share more content online and download more movies and music than men. For example, women are 73 percent more likely than men to have watched a full-length TV show online in the past 30 days. Wed, 11 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11125 http://www.the-dma.org/cgi/dispnewsstand?article=11126 According to Javelin Strategy & Research, while most Americans are resistant to mixing social media and personal finances, a new trend is emerging: one in ten consumers are comfortable using social media sites to review or check account balances. Wed, 11 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11126 http://www.the-dma.org/cgi/dispannouncements?article=1608 The Direct Marketing Educational Foundation (DMEF) Board has announced three new trustees, brought on to fill positions vacated due to resignations. The incoming trustees are Robert W. Allen, former president & CEO of The Vermont Country Store; David Diamond, vice president, dELiA*s; and Jeff Gundersen, founder & CEO of Executive Connections LLC. All three have terms expiring in June 2013, at which time they will be eligible to be re-elected for a three-year term. Mon, 09 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1608 http://www.the-dma.org/cgi/disppressrelease?article=1529 The Direct Marketing Educational Foundation (DMEF) Board has announced three new trustees, brought on to fill positions vacated due to resignations. The incoming trustees are Robert W. Allen, former president & CEO of The Vermont Country Store; David Diamond, vice president, dELiA*s; and Jeff Gundersen, founder & CEO of Executive Connections LLC. All three have terms expiring in June 2013, at which time they will be eligible to be re-elected for a three-year term. Mon, 09 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1529 http://www.the-dma.org/cgi/dispnewsstand?article=11120 Holiday shopping ended disappointingly for specialty stores in 2011, during which a slow Black Friday weekend set a pace that held up until Christmas, according to retail business intelligence provider RetailNext. Wed, 04 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11120 http://www.the-dma.org/cgi/dispnewsstand?article=11121 According to ABI Research, iPad users are estimated to have cumulatively downloaded three billion applications since the launch of the iPad in 2010. This was 19% of all cumulative downloads by Apple users. Wed, 04 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11121 http://www.the-dma.org/cgi/dispnewsstand?article=11122 Consumer confidence remained fairly consistent in December, as consumers viewed the economy and their finances as improving, but consumers are heading into the New Year with conservative spending intentions according to the Discover US Spending Monitor. Wed, 04 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11122 http://www.the-dma.org/cgi/dispnewsstand?article=11123 comScore has reported that retail e-commerce spending for the entire November - December 2011 holiday season reached $37.2 billion, marking a 15% increase versus last year and an all-time record for the season. Wed, 04 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11123 http://www.the-dma.org/cgi/dispnewsstand?article=11119 Consumer confidence in technology reached a yearly high in December, while confidence in the overall economy also improved this month, according to data release from the Consumer Electronics Association (CEA). Thu, 29 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11119 http://www.the-dma.org/cgi/dispnewsstand?article=11117 Customer experience analytics firm ForeSee has released the results of their annual Holiday E-Retail Satisfaction Index, showing that after seven years spent jockeying for first place in the Index, Amazon and Netflix are headed in divergent directions. Amazon climbed two points to score 88 on the study's 100-point scale. Meanwhile, Netflix's well-publicized blunders caused its customer satisfaction to plummet. Wed, 28 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11117 http://www.the-dma.org/cgi/dispnewsstand?article=11118 comScore has reported holiday season retail e-commerce spending for the first 56 days of the November - December 2011 holiday season. For the holiday season-to-date, $35.3 billion has been spent online, marking a 15% increase versus the corresponding days last year. Wed, 28 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11118 http://www.the-dma.org/cgi/dispnewsstand?article=11115 comScore, Inc. has released its monthly analysis of US Web activity at the top online properties for November 2011. Among the top-gaining retail categories were Toys, Consumer Electronics, and Mall sites, each posting strong gains of more than 25% versus October. Tue, 27 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11115 http://www.the-dma.org/cgi/dispnewsstand?article=11116 Experian Hitwise has analyzed the top 1,000 search terms for 2011, and Facebook was the top-searched term overall in the US. This is the third year that the social networking website has been the top search term overall, accounting for 3.10% of all searches, a 46% increase from 2010. Tue, 27 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11116 http://www.the-dma.org/cgi/dispnewsstand?article=11114 According to research by RichRelevance, retailers will ring in the New Year next week having wrapped up a successful holiday shopping season that saw consumers utilizing more channels to interact with their stores - predominantly through mobile devices. Thu, 22 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11114 http://www.the-dma.org/cgi/dispnewsstand?article=11110 comScore has reported holiday season retail e-commerce spending for the first 48 days of the November - December 2011 holiday season. For the holiday season-to-date, nearly $32 billion has been spent online, marking a 15% increase versus the corresponding days last year. Wed, 21 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11110 http://www.the-dma.org/cgi/dispnewsstand?article=11111 According to a new report by the Chief Marketing Officer (CMO) Council, 87% of those surveyed in the last quarter of this year report that the current financial market turmoil is creating a difficult environment that is challenging them to reassure and more effectively communicate with their customers. Wed, 21 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11111 http://www.the-dma.org/cgi/dispnewsstand?article=11112 Yahoo Inc, has extended its Facebook integration, the news activity feature, to 26 additional Yahoo sites worldwide. A new social feature, Notifications, has also launched in the US, alerting people to social conversations and activity across Yahoo . Wed, 21 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11112 http://www.the-dma.org/cgi/dispnewsstand?article=11113 According to the Pew Research Center, cell phones are owned by overwhelmingly large majorities of people in most major countries around the world, and they are used for much more than just phone calls. In particular, text messaging is a global phenomenon - across the 21 countries surveyed, a median of 75% of cell phone owners say they text. Wed, 21 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11113 http://www.the-dma.org/cgi/dispannouncements?article=1607 The Direct Marketing Association (DMA) has announced the 2011 NCDM Database Excellence Awards winners. Honors were presented at a special awards ceremony held during NCDM 2011 -The Conference for Engaging Customers Using Data & Technology, which took place December 12-14 in Las Vegas, Nevada. Tue, 20 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1607 http://www.the-dma.org/cgi/disppressrelease?article=1528 The Direct Marketing Association (DMA) has announced the 2011 NCDM Database Excellence Awards winners. Honors were presented at a special awards ceremony held during NCDM 2011 -The Conference for Engaging Customers Using Data & Technology, which took place December 12-14 in Las Vegas, Nevada. Tue, 20 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1528 http://www.the-dma.org/cgi/dispnewsstand?article=11107 Total advertising expenditures in the first nine months of 2011 increased 1.5% from a year ago and finished the period at $104.7 billion, according to data released by Kantar Media. Tue, 20 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11107 http://www.the-dma.org/cgi/dispnewsstand?article=11108 One in five US broadband households intends to purchase a new flat-panel TV before the end of 2011, making it the most popular CE product this holiday season, according to new consumer research from Parks Associates. Tue, 20 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11108 http://www.the-dma.org/cgi/dispnewsstand?article=11109 Findings from a just-released national survey, conducted by GfK Roper Public Affairs & Corporate Communications in conjunction with SapientNitro, part of Sapient, show that Americans are increasingly empowered by digital devices to bargain hunt for gifts this holiday season. Tue, 20 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11109 http://www.the-dma.org/cgi/dispnewsstand?article=11104 comScore has reported holiday season retail e-commerce spending for the first 42 days of the November - December 2011 holiday season. For the holiday season-to-date through December 12, $26.8 billion has been spent online, marking a 15% increase versus the corresponding days last year. Fri, 16 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11104 http://www.the-dma.org/cgi/dispnewsstand?article=11105 The National Retail Federation has revised its holiday forecast upward, expecting holiday sales to rise 3.8% this year to a record $469.1 billion. NRF's initial forecast, announced on Oct. 6, called for anticipated sales growth of 2.8%. While a 3.8% sales increase is considerably above the ten-year average sales increase of 2.6%, it is still lower than the 5.2% increase the retail industry saw last year. Fri, 16 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11105 http://www.the-dma.org/cgi/dispnewsstand?article=11106 comScore, Inc., has released data from the comScore Video Metrix service showing that 183 million US Internet users watched online video content in November for an average of 20.5 hours per viewer. The total US Internet audience viewed 40.9 billion videos. Fri, 16 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11106 http://www.the-dma.org/cgi/dispnewsstand?article=11099 Thu, 15 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11099 http://www.the-dma.org/cgi/dispnewsstand?article=11100 According to new research by Break Media, digital video advertising spending is up and expected to continue to increase throughout 2012. In addition to organic growth of budgets, the increase is projected to come from a number of existing sources, including 32% from television budgets. Thu, 15 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11100 http://www.the-dma.org/cgi/dispnewsstand?article=11102 Older Americans give to charities and other important causes more generously than most other Americans, according to a new survey by Chase Card Services. Thu, 15 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11102 http://www.the-dma.org/cgi/dispnewsstand?article=11098 According to an article by the UK DMA, written by Nicola Carpenter, demand for data professionals is fast outstripping supply, according to a new global survey by IT consultancy EMC. Wed, 14 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11098 http://www.the-dma.org/cgi/dispnewsstand?article=11093 A newly commissioned and recently released study conducted by Forrester Consulting on behalf of Autodesk reveals that engaging customers online is becoming increasingly challenging for advertisers as consumers today are quick to compare content on the web to the latest Hollywood blockbuster, console game, or television show. Tue, 13 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11093 http://www.the-dma.org/cgi/dispnewsstand?article=11094 AVG, a leading provider of Internet and mobile security, has a new survey that reveals 35% of laptops and 38% of mobile phones are lost or stolen while in transit and that, alarmingly, 82% of lost or stolen devices are never recovered. Tue, 13 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11094 http://www.the-dma.org/cgi/dispnewsstand?article=11095 ChannelAdvisor, a global e-commerce software provider, has announced that its customers experienced 19% growth in online same-store sales on Green Monday, traditionally the last day to purchase gifts online in order for items to arrive with standard shipping before Christmas. Tue, 13 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11095 http://www.the-dma.org/cgi/dispnewsstand?article=11096 Javelin Strategy & Research and PaymentOne found four out of five consumers would spend more online if offered an easier and more secure way to pay. The survey also found that by a margin of almost four to one, consumers believe direct carrier-billed mobile payments are more secure than using credit and debit cards for online digital purchases. Tue, 13 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11096 http://www.the-dma.org/cgi/disppressrelease?article=1527 The Direct Marketing Association (DMA), the world's largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA's New York headquarters reporting to CEO Lawrence M. Kimmel. Mon, 12 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1527 http://www.the-dma.org/cgi/dispannouncements?article=1606 The Direct Marketing Association (DMA), the world's largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA's New York headquarters reporting to CEO Lawrence M. Kimmel. Mon, 12 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1606 http://www.the-dma.org/cgi/dispnewsstand?article=11092 comScore has reported holiday season retail e-commerce spending for the first 39 days of the November - December 2011 holiday season. For the holiday season-to-date, $24.6 billion has been spent online, marking a 15% increase versus the corresponding days last year. Mon, 12 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11092 http://www.the-dma.org/cgi/dispnewsstand?article=11090 In nearly 90% of high net worth households, women are either the sole decision maker or an equal partner in decisions about charitable giving, according to the Bank of America Merrill Lynch 2011 Study of High Net Worth Women's Philanthropy. Mon, 12 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11090 http://www.the-dma.org/cgi/dispnewsstand?article=11091 According to the latest research from Auriemma Consulting Group, a majority of US consumers are actually planning to increase their 2011 holiday spending by nearly one-third, planning to spend an average of $601 compared to $454 in 2010. Mon, 12 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11091 http://www.the-dma.org/cgi/dispannouncements?article=1605 The Direct Marketing Association's (DMA) Email Experience Council and Epsilon has released the Q3 2011 North America Email Trends and Benchmarks Results, which show a 7.1% increase in open rates from Q2 2011, and a 7.8% increase since Q3 2010. Click rates remained stable at 5.5% and the average volume per client increased from the previous year by 14.9%. Wed, 07 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1605 http://www.the-dma.org/cgi/disppressrelease?article=1526 The Direct Marketing Association's (DMA) Email Experience Council and Epsilon have released the Q3 2011 North America Email Trends and Benchmarks Results, which show a 7.1% increase in open rates from Q2 2011, and a 7.8% increase since Q3 2010. Click rates remained stable at 5.5% and the average volume per client increased from the previous year by 14.9%. Wed, 07 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1526 http://www.the-dma.org/cgi/dispannouncements?article=1604 The Direct Marketing Association; the Association for Postal Commerce; Alliance of Nonprofit Mailers; and MPA-The Association of Magazine Media, have asked the Postmaster General to withdraw the Postal Service request for a $2.3 billion exigent (above inflation) postage increase. This increase would be over and above the announced inflation-capped postage increases scheduled for Jan. 22, 2012. Mon, 05 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1604 http://www.the-dma.org/cgi/disppressrelease?article=1524 The Direct Marketing Association; the Association for Postal Commerce; Alliance of Nonprofit Mailers; and MPA-The Association of Magazine Media, asked the Postmaster General to withdraw the Postal Service (USPS) request for a $2.3 billion exigent (above inflation) postage increase. This increase would be over and above the announced inflation-capped postage increases scheduled for January 22, 2012. Mon, 05 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1524 http://www.the-dma.org/cgi/dispnewsstand?article=11087 Mobile commerce is still small compared to the overall ecommerce market, but m-commerce sales are on a steep upward trajectory, thanks in part to increasing adoption of smartphones and rising mobile Internet usage, according to a new forecast by eMarketer. Thu, 01 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11087 http://www.the-dma.org/cgi/dispnewsstand?article=11089 According to research by comScore, Inc., in September, 20.1 million Canadians ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2% of mobile subscribers in Canada. Thu, 01 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11089 http://www.the-dma.org/cgi/dispnewsstand?article=11083 comScore has reported that, for he holiday season-to-date, $15 billion has been spent online, marking a 15% increase versus the corresponding days last year. Cyber Monday reached $1.25 billion in online spending, up 22% versus year ago, representing the heaviest online spending day in history. Wed, 30 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11083 http://www.the-dma.org/cgi/dispnewsstand?article=11084 Customer experience analytics firm ForeSee has released its annual analysis of Cyber Monday customer satisfaction, suggesting that some online shoppers may not be as satisfied with the holiday shopping season as retailers likely are. Wed, 30 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11084 http://www.the-dma.org/cgi/dispnewsstand?article=11086 According to Frost & Sullivan, 2012 will be a momentous year for the ICT industry globally and in the Asia Pacific region. Many trends gaining traction in the last couple of years have crossed the chasm and will be a mainstream feature of the ICT industry moving forward. Wed, 30 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11086 http://www.the-dma.org/cgi/dispnewsstand?article=11085 According to a survey by TechBargains, at least a quarter of all consumers' holiday gift budgets will be spent on consumer electronics with 52% of shoppers expecting to spend between $250 to $500. Wed, 30 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11085 http://www.the-dma.org/cgi/dispnewsstand?article=11078 comScore has reported that, for the holiday season-to-date, $12.7 billion has been spent online, marking a 15% increase versus the corresponding days last year. Black Friday saw $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26% increase versus Black Friday 2010. Mon, 28 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11078 http://www.the-dma.org/cgi/dispnewsstand?article=11080 Javelin Strategy & Research's latest Online Retail Payments Forecast report identifies a significant shift in the balance between credit and debit use for online purchases. With changing market conditions and new regulations causing credit cards to regain transaction share, credit cards are increasing their share of the consumer's wallet for online purchases. The study shows a robust 16% increase in the US online market as retail e-commerce sales continue to rise to $309 billion in 2011 and are further forecast to climb to an estimated $444 billion by 2016. Mon, 28 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11080 http://www.the-dma.org/cgi/dispnewsstand?article=11082 Brands seduced by the hype around social media risk alienating their customers, according to a report by Pitney Bowes Inc. By investing time and money in social media interaction, marketers may be out of step as customers prefer that brands focus on the basics of their customer communications, the report suggests. Mon, 28 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11082 http://www.the-dma.org/cgi/dispnewsstand?article=11075 ChangeWave Research, a division of leading analyst company The 451 Group, has released the results of their latest survey of the consumer tablet marketplace. The ChangeWave survey points to the recent surge of the Amazon Kindle Fire and suggests that Amazon is going to leapfrog the competition and become the number two product in the tablet market, as long as the Kindle Fire can provide a quality user experience. Tue, 22 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11075 http://www.the-dma.org/cgi/dispnewsstand?article=11076 According to a survey by Triton Digital, those polled report that they are looking for deep discounts - both online and off - as they plan to spend less money this holiday season and avoid credit card debt. Tue, 22 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11076 http://www.the-dma.org/cgi/dispnewsstand?article=11077 According to research by Media, the trend of viewing "live" and on demand programming on devices such as smartphones and tablets is accelerating - with 76% of 18-44 year olds indicating that they are watching more TV on these devices than just one year ago. Tue, 22 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11077 http://www.the-dma.org/cgi/disppressrelease?article=1522 DMA has released its Quarterly Business Review (QBR) for the third quarter of 2011. In Q3 2011, marketers reported net gains for all key indicators, including sales revenue, spending on direct and digital marketing efforts, profitability, and staffing. Thu, 17 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1522 http://www.the-dma.org/cgi/dispannouncements?article=1603 Members of the Direct Marketing Association (DMA) and the Direct Marketing Nonprofit Federation (DMANF) headed to Capitol Hill with the DMA Government Affairs team to participate in DMA's Postal Hill Day, meeting with key Congressional leaders to ensure that the interests of marketers are safeguarded as the postal reform debate heats up. Thu, 17 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1603 http://www.the-dma.org/cgi/dispannouncements?article=1602 DMA has released its Quarterly Business Review (QBR) for the third quarter of 2011. In Q3 2011, marketers reported net gains for all key indicators, including sales revenue, spending on direct and digital marketing efforts, profitability, and staffing. Thu, 17 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1602 http://www.the-dma.org/cgi/disppressrelease?article=1523 Members of the Direct Marketing Association (DMA) and the Direct Marketing Nonprofit Federation (DMANF) today headed to Capitol Hill with the DMA Government Affairs team to participate in DMA's Postal Hill Day, meeting with key Congressional leaders to ensure that the interests of marketers are safeguarded as the postal reform debate heats up. Thu, 17 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1523 http://www.the-dma.org/cgi/dispnewsstand?article=11071 comScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in October with 65.6% of search queries conducted. Mon, 14 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11071 http://www.the-dma.org/cgi/dispnewsstand?article=11073 According to Forbes Insights, affluent consumers are planning to spend close to $1,850 during the 2011 holiday season - an increase of 2% over 2010 and 5% over 2009 - with $1,100 earmarked for gifts for family, friends, and other loved ones. Mon, 14 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11073 http://www.the-dma.org/cgi/dispnewsstand?article=11072 A new Pew study find that 95% of all teens ages 12-17 are now online and 80% of online teens are users of social media sites. 69% of the teenagers who use social networking sites say their peers are mostly kind to one another on such sites. Still, 88% of these teens say they have witnessed people being mean and cruel to another person on the sites. Mon, 14 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11072 http://www.the-dma.org/cgi/dispnewsstand?article=11074 According to a new survey by PopCap Games, 118.5 million people now play social games at least once a week, up 71% in the past 18 months. Players are now significantly more likely to spend real world money to buy content within social games, with 31 million players having purchased in-game currency, up 86%. Mon, 14 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11074 http://www.the-dma.org/cgi/dispnewsstand?article=11066 comScore, Inc. has released its Q3 2011 US retail e-commerce sales estimates, which showed that online retail spending reached $36.3 billion for the quarter, up 13% versus a year ago. Fri, 11 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11066 http://www.the-dma.org/cgi/dispnewsstand?article=11068 Research by Jumptap shows that tablet owners are almost as likely as PC and laptop owners to use their tablet device to make purchases. Fri, 11 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11068 http://www.the-dma.org/cgi/dispnewsstand?article=11069 According to new research by Efficient Frontier, by the end of 2012, tablets and smart phones are predicted to be between 16% to 22% of all paid search share. Fri, 11 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11069 http://www.the-dma.org/cgi/dispnewsstand?article=11070 A new report from Juniper Research has found that value of mobile retail marketing will reach $15 billion globally by 2012 as digital adspend moves to mobile and mobile coupons gain acceptance. This is a growth of 50% over 2011. Fri, 11 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11070 http://www.the-dma.org/cgi/dispannouncements?article=1601 The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the "Marketplace Fairness Act" in the Senate by Senators Lamar Alexander (R-TN), Mike Enzi (R-WY), Dick Durbin (D-IL), and Tim Johnson (D-SD). The bill, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures -- neither does it sufficiently reduce the deficiencies that led the Supreme Court in its Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place. Wed, 09 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1601 http://www.the-dma.org/cgi/disppressrelease?article=1521 The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the "Marketplace Fairness Act" in the Senate by Senators Lamar Alexander (R-TN), Mike Enzi (R-WY), Dick Durbin (D-IL) and Tim Johnson (D-SD). The bill, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures -- neither does it sufficiently reduce the deficiencies that led the Supreme Court in its Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place. Wed, 09 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1521 http://www.the-dma.org/cgi/dispnewsstand?article=11064 Soft consumer confidence and lingering unemployment have retailers looking to the 2011 holiday season with caution. According to a recent BDO USA survey, CMOs at leading US retailers expect a modest 2.9% increase in total holiday sales this year -- a less optimistic point of view compared to the projected 3.5% increase in 2010. Wed, 09 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11064 http://www.the-dma.org/cgi/dispnewsstand?article=11062 Boost and hawkeye have announced that the two companies have agreed to combine under the hawkeye brand effective immediately. The agreement brings together Boost's expertise in areas such as brand development, package design, trade and consumer advertising, relationship marketing, digital media and employee training with hawkeye's proven success in areas such as digital media, data analytics, e-learning, direct, social and mobile, loyalty, experiential and event-based marketing. Wed, 09 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11062 http://www.the-dma.org/cgi/dispnewsstand?article=11063 According to the British Retail Consortium, UK retail sales values were 0.6% lower on a like-for-like basis from October 2010, when sales had risen 0.8%. On a total basis, sales were up 1.5%, against a 2.4% increase in October 2010. Wed, 09 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11063 http://www.the-dma.org/cgi/dispannouncements?article=1600 The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now scheduled 2.1 percent increase that becomes effective January 22, 2012. This request is in error. DMA urges the PRC to reject this plan. Tue, 08 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1600 http://www.the-dma.org/cgi/disppressrelease?article=1520 The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now scheduled 2.1 percent increase that becomes effective January 22, 2012. This request is in error. DMA urges the PRC to reject this plan. Tue, 08 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1520 http://www.the-dma.org/cgi/dispnewsstand?article=11059 On behalf of the nation's leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) has announced "Principles for Multi-Site Data" that significantly expand the scope of self-regulation of online data collection beyond online behavioral advertising (OBA). The DAA has previously developed cross-industry best practices and effective solutions for the collection and use of data for OBA through its Advertising Option Icon program. Tue, 08 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11059 http://www.the-dma.org/cgi/dispnewsstand?article=11061 According to a new forecast by BIA/Kelsey's US Local Media Annual Forecast, total local advertising revenues for 2011 are expected to be $135.9 billion, down from the $136.2 billion it forecast earlier this year. Tue, 08 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11061 http://www.the-dma.org/cgi/dispnewsstand?article=11060 Americans will spend an average of $831 on gifts this season, $121 more than last year, but most will continue with money saving strategies according to the latest American Express Spending & Saving Tracker. Tue, 08 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11060 http://www.the-dma.org/cgi/disppressrelease?article=1519 The Direct Marketing Association (DMA) applauds Senators Joe Lieberman (I-CT), Susan Collins (R-ME), Tom Carper (D-DE) and Scott Brown (R-MA) for introducing a bipartisan postal reform bill, "The 21st Century Postal Service Act of 2011." Wed, 02 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1519 http://www.the-dma.org/cgi/disppressrelease?article=1516 The Direct Marketing Educational Foundation (DMEF) today announced that Kaifu Zhang of INSEAD is the winner of its 2011 Shankar-Spiegel Dissertation Proposal Award. This prestigious award, now in its fourth year, recognizes doctoral candidates from accredited programs, with the best dissertations in the area of direct/interactive marketing. Fri, 14 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1516 http://www.the-dma.org/cgi/disppressrelease?article=1517 The Direct Marketing Educational Foundation (DMEF) today announced that Kaifu Zhang of INSEAD is the winner of its 2011 Shankar-Spiegel Dissertation Proposal Award. This prestigious award, now in its fourth year, recognizes doctoral candidates from accredited programs, with the best dissertations in the area of direct/interactive marketing. Fri, 14 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1517 http://www.the-dma.org/cgi/disppressrelease?article=1518 The Direct Marketing Educational Foundation (DMEF) today announced that Kaifu Zhang of INSEAD is the winner of its 2011 Shankar-Spiegel Dissertation Proposal Award. This prestigious award, now in its fourth year, recognizes doctoral candidates from accredited programs, with the best dissertations in the area of direct/interactive marketing. Fri, 14 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1518 http://www.the-dma.org/cgi/disppressrelease?article=1515 The Direct Marketing Association (DMA) and Google last evening hosted a networking reception for Boston area business leaders to share how online direct marketing tools have helped grow their businesses. The event, held at Google's Boston headquarters, was planned in conjunction with DMA2011, DMA's annual must-attend industry conference for direct marketers around the world. Tue, 04 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1515 http://www.the-dma.org/cgi/disppressrelease?article=1513 The Direct Marketing Association (DMA) today released The Power of Direct Marketing, a biennial forecast of direct marketing's economic impact on the US economy. First published in 1995, the report is released every other year in conjunction with DMA's Annual Conference and delivers historic trends, current year estimates, and one-year and five-year projections for direct marketing expenditures, sales, ROI and employment. No other publication covers the economic impact of direct marketing channels with the same level of detail. Sun, 02 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1513 http://www.the-dma.org/cgi/disppressrelease?article=1514 The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA's Annual Business Meeting, which was held today at the Fairmont Hotel in Boston, Massachusetts. Sun, 02 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1514 http://www.the-dma.org/cgi/disppressrelease?article=1512 The Direct Marketing Association (DMA) today released a new white paper, "Real-Time Marketing's Moment," DMA's first report on real-time marketing. The release of the study, which analyzes findings from a survey of 392 marketers, corresponds with the opening of DMA 2011 The Global Event for Real-Time Marketers, and highlights DMA's role in providing the latest information and insights around one of marketing's foremost developments Sat, 01 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1512 http://www.the-dma.org/cgi/disppressrelease?article=1511 Responding to the release of the Federal Trade Commission's (FTC) final report on its review of the COPPA Rule, The Direct Marketing Association (DMA) today reiterated its belief that the existing rule continues to play an important role in providing protections to children in the online environment and does not require many of the changes proposed by the FTC. Thu, 15 Sep 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1511 http://www.the-dma.org/cgi/disppressrelease?article=1509 The Direct Marketing Association (DMA) today announced the winners of its 2011 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2011 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 1-6 in Boston. Wed, 14 Sep 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1509 http://www.the-dma.org/cgi/disppressrelease?article=1510 The Direct Marketing Association (DMA) today announced its strong opposition to the Internet Corporation for Assigned Names and Numbers (ICANN) top-level domain naming program, stating that the plan will cause irreparable harm to both brand owners and consumers. Wed, 14 Sep 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1510 http://www.the-dma.org/cgi/disppressrelease?article=1507 The Direct Marketing Association (DMA) has announced the Business-to-Business Council will honor Cindy Humphrey, CenturyLink Business vice president, product and marketing, with its 2011 B-to-B Marketer of the Year Award. Wed, 07 Sep 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1507 http://www.the-dma.org/cgi/disppressrelease?article=1506 DMA and Epsilon have released the Q2 2011 North America Email Trends and Benchmarks Results, which show a 16.2% increase in average volume-per-client from Q1 2011, and a 14.3% decrease in average volume-per-client from Q2 2010. Open rates increased by 0.4% from Q2 2010 and click rates were directly in line with the same time last year. Tue, 30 Aug 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1506 http://www.the-dma.org/cgi/disppressrelease?article=1505 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the second quarter of 2011. On this report, DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value. Tue, 23 Aug 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1505 http://www.the-dma.org/cgi/disppressrelease?article=1504 The Direct Marketing Association (DMA) applauds Postmaster General Patrick R. Donahoe for proposing new cost-cutting ideas for the US Postal Service (USPS) for Congress and the postal community to examine. To return to financial stability, the Postal Service has stated that it is seeking legislative changes to allow for network and workforce adjustments. Fri, 12 Aug 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1504 http://www.the-dma.org/cgi/disppressrelease?article=1503 The Direct Marketing Association (DMA) has announced that Ernan Roman, founder & principal, Ernan Roman Direct Marketing, along with Michael Bronner, founder & chairman emeritus Digitas and Upromise, will be the 2011 DMA Hall of Fame recipients. Thu, 28 Jul 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1503 http://www.the-dma.org/cgi/disppressrelease?article=1502 The Direct Marketing Educational Foundation (DMEF) today announced that Donna L. Hoffman, Ph.D., the Albert O. Steffey Professor of Marketing and co-Director of the Sloan Center for Internet Retailing at the A. Gary Anderson Graduate School of Management at the University of California, Riverside, will receive the DMEF Robert B. Clarke Outstanding Educator Award. Wed, 27 Jul 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1502 http://www.the-dma.org/cgi/dispannouncements?article=1568 The Direct Marketing Educational Foundation (DMEF) Board has announced the election of 2011-2012 officers, 11 new trustees and term renewals and extensions of its Board of Trustees, as well as members of its prestigious Chair's Advisory Council. The terms commence on October 1 at DMEF's Annual Meeting, which will be held at the Fairmont Copley Plaza in Boston, Massachusetts. Wed, 20 Jul 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1568 http://www.the-dma.org/cgi/disppressrelease?article=1501 The Direct Marketing Educational Foundation (DMEF) Board has announced the election of 2011-2012 officers, 11 new trustees and term renewals and extensions of its Board of Trustees, as well as members of its prestigious Chair's Advisory Council. The terms commence on October 1 at DMEF's Annual Meeting, which will be held at the Fairmont Copley Plaza in Boston, Massachusetts. Wed, 20 Jul 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1501 http://www.the-dma.org/cgi/disppressrelease?article=1500 The Direct Marketing Educational Foundation (DMEF) has announced that Dr. John Deighton, Brierley Professor of Business Administration at Harvard Business School, will receive the Edward N. Mayer, Jr. Education Leadership Award -- and Guthy-Renker, one of the world's largest direct marketing companies, will be presented with the Corporate Leadership Award. Thu, 14 Jul 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1500 http://www.the-dma.org/cgi/disppressrelease?article=1498 By a 6-3 vote, the Supreme Court came to the decision yesterday to eliminate a law prohibiting the use of prescription drug records for marketing -- ruling for free-speech rights over a state government's medical privacy concern. The Direct Marketing Association (DMA) supports the Supreme Court's decision to strike down the law. Fri, 24 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1498 http://www.the-dma.org/cgi/disppressrelease?article=1497 The Direct Marketing Association (DMA) has announced ConvergeDirect as the recipient of the most votes among the three finalists for its 2011 Early Stage Innovation Awards. The award celebrates advancement in direct and digital marketing technology for companies established within the past three years. Nine semi-finalists received a free booth at the Innovation Award Pavilion at DMA's ALL FOR ONE Summit, which was held at The Hilton NY June 20 - 21. Wed, 22 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1497 http://www.the-dma.org/cgi/disppressrelease?article=1496 The Direct Marketing Association (DMA) today kicks off ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City. ALL FOR ONE features the insights of top marketing minds from American Express, Coca-Cola, Condé Nast, Crispin Porter & Bogusky, DIRECTV, Domino's, E*Trade, FreshDirect, IBM, Microsoft, OgilvyOne Worldwide, Sports Illustrated, and many more. These superstars will share their expertise on how to master marketing integration throughout all of today's channels. Mon, 20 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1496 http://www.the-dma.org/cgi/disppressrelease?article=1495 The Direct Marketing Association (DMA) has announced the semi-finalists for its 2011 Early Stage Innovation Awards, celebrating advancement in direct and digital marketing technology for companies established within the past three years. The ten semi-finalists will receive a free booth at the Innovation Award Pavilion at booth #1126 at the ALL FOR ONE Summit, being held at The Hilton NY (NY, NY) June 20-21. In the next phase of the competition, ALL FOR ONE conference attendees will decide who moves on to the final round of the competition. Attendees will visit each company and vote for them by texting via their mobile devices Wed, 15 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1495 http://www.the-dma.org/cgi/disppressrelease?article=1494 The Direct Marketing Association (DMA) has announced Monday keynote speakers for the DMA2011 Conference & Exhibition; The Global Event for Real-Time Marketers, Where Relationships are Key. Biz Stone of Twitter kicks off the morning keynote discussing the impact of real-time 24/7 marketing; and Randi Zuckerberg of Facebook energizes with an afternoon keynote addressing how social media has changed the world. Tue, 14 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1494 http://www.the-dma.org/cgi/disppressrelease?article=1493 The Direct Marketing Educational Foundation (DMEF) was saddened to learn of the death of Richard "Dick" Montesi, the former president of DMEF. Montesi died peacefully at his home in New Canaan, Connecticut on Sunday, June 12. Paying tribute to his passion and commitment to education and the field of direct marketing, DMEF has created the Montesi Scholarship Fund. Tue, 14 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1493 http://www.the-dma.org/cgi/disppressrelease?article=1492 The Direct Marketing Association's (DMA) List & Data Council and Data Innovators Group have announced the winners of its highest honors: The 2011 List & Data Leader of the Year Award will be presented to Lon Mandel, president and CEO, Specialists Marketing Services; the 2011 Ron Davis Young List Professional Award goes to Jennifer Le, list manager, Carney Direct Marketing; and the recipient of the 2011 Data Innovator Award is Rodale. These honors will be presented Monday, June 20, during an awards dinner at The Water Club in Manhattan -- coinciding with DMA's ALL FOR ONE Summit. Fri, 10 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1492 http://www.the-dma.org/cgi/disppressrelease?article=1490 The Direct Marketing Association's (DMA) Email Experience Council and Epsilon have released the Q1 2011 North America Email Trends and Benchmarks Results, which show a 4.2% increase in open rates over Q1 2010 and a 39.2% increase in average volume per client from Q1 2010. Thu, 02 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1490 http://www.the-dma.org/cgi/disppressrelease?article=1491 The Direct Marketing Association (DMA), through its Ethics Committees and its Board, has announced it has modified and updated its Guidelines for Ethical Business Practices. The Guidelines now include new provisions for social media marketers; changes reflecting the passage of new laws; and updated material addressing consumers' recent concerns. Wed, 25 May 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1491 http://www.the-dma.org/cgi/disppressrelease?article=1487 The Direct Marketing Association (DMA) has released a new white paper, Rowing as One: Integrated Marketing Today, which intertwines analysis and insights from marketing experts with findings from a DMA survey on integrated marketing. The report is part of DMA's effort to provide a wide range of essential information and insights on integrated marketing ahead of DMA's ALL FOR ONE Marketing Summit, which will be held June 20 and 21 at the Hilton New York in New York City. Thu, 12 May 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1487 http://www.the-dma.org/cgi/disppressrelease?article=1488 The Direct Marketing Association (DMA) has announced "The Battle of Media Titans," where the sharpest minds face off on the best strategies for reaching today's consumers. Moderated by Stuart Elliott, advertising columnist, The New York Times, panelists include Antony Young, CEO, Optimedia US; Sasha Savic, chief operating officer, Havas Media North America; David Penski, president, Zenith Media; and Philip Cowdell, CEO, Mindshare North America. Thu, 12 May 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1488 http://www.the-dma.org/cgi/dispannouncements?article=1553 The Direct Marketing Association (DMA) has announced "The Battle of Media Titans," where the sharpest minds face off on the best strategies for reaching today's consumers. Moderated by Stuart Elliott, advertising columnist, The New York Times, panelists include Antony Young, CEO, Optimedia US; Sasha Savic, chief operating officer, Havas Media North America; David Penski, president, Zenith Media; and Philip Cowdell, CEO, Mindshare North America. Thu, 12 May 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1553 http://www.the-dma.org/cgi/disppressrelease?article=1486 The Direct Marketing Association (DMA) today expressed disappointment with the "Do Not Track Online Act of 2011" introduced by Senator Jay Rockefeller (D-WV). Mon, 09 May 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1486 http://www.the-dma.org/cgi/disppressrelease?article=1485 The Direct Marketing Association (DMA) has expressed strong concerns with the discussion draft of a "Do Not Track Kids Act" released by Representatives Ed Markey (D-MA) and Joe Barton (R-TX). The DMA described the draft bill, which would significantly change the standard set in the Children's Online Privacy Protection Act of 1998 (COPPA), as unnecessary and "off track." Mon, 09 May 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1485 http://www.the-dma.org/cgi/disppressrelease?article=1484 The Direct Marketing Association (DMA) has announced behind-the-scenes looks at three ground-breaking and hugely successful campaigns -- E*Trade's Talking Baby, Domino's "apology," and super-computer Watson on Jeopardy! These exciting presentations will take place during ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City Fri, 29 Apr 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1484 http://www.the-dma.org/cgi/disppressrelease?article=1480 Representatives Cliff Stearns (R-FL) and Jim Matheson (D-UT) today introduced the "Consumer Privacy Protection Act of 2011." DMA continues to voice concerns that legislation in this area would have unintended consequences for the growth of the direct marketing/information economy and the millions of jobs it supports. Wed, 13 Apr 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1480 http://www.the-dma.org/cgi/disppressrelease?article=1479 Senators John Kerry (D-MA) and John McCain (R-AZ) have introduced the "Commercial Privacy Bill of Rights of 2011." The Direct Marketing Association (DMA) remains concerned that legislative proposals regarding the Internet run the risk of undercutting the leading area of American dominance and job growth. Tue, 12 Apr 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1479 http://www.the-dma.org/cgi/dispannouncements?article=1539 The Direct Marketing Association (DMA) has announced a stellar lineup of experts who will be revealing their marketing secrets at ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City. Fri, 08 Apr 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1539 http://www.the-dma.org/cgi/disppressrelease?article=1483 The Direct Marketing Association (DMA) has announced a stellar lineup of experts who will be revealing their marketing secrets at ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City. Fri, 08 Apr 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1483 http://www.the-dma.org/cgi/disppressrelease?article=1478 The Direct Marketing Educational Foundation (DMEF) has announced the five winners of its 2011 Rising Stars Awards, and the one distinguished company that has earned its 2011 Corporate Commitment Award. This year's five Rising Stars are: Shane Atchison, ZAAZ; Steve Froehlich, ASPCA; Avinash Kaushik, Market Motive | Google; Megan Pagliuca, Merkle; and Paull Young, charity: water. This year's Corporate Commitment Award winner is Gerber Life Insurance Company. Wed, 06 Apr 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1478 http://www.the-dma.org/cgi/disppressrelease?article=1476 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the fourth quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report. Fri, 11 Mar 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1476 http://www.the-dma.org/cgi/disppressrelease?article=1477 DMA regrets Illinois Governor Quinn's approval on March 10 of HB 3659, the affiliate nexus legislation that changes the definition of "doing business in the state" for the purposes of collecting sales tax, to include the use of affiliates who for some form of payment either directly or indirectly refer customers to an out of state retailer. If out-of-state retailers with no physical presence in Illinois have affiliates in Illinois, they will be obliged to collect sales tax on all purchases made in the state after July 1, 2011. Fri, 11 Mar 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1477 http://www.the-dma.org/cgi/disppressrelease?article=1475 The Direct Marketing Association's Email Experience Council and Epsilon have released the Q4 2010 North America Email Trends and Benchmarks Results, which show an increase in conversion rates of 16.1% over Q4 2009. The 2.9% conversion rate is the strongest over a two-year period. Thu, 10 Mar 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1475 http://www.the-dma.org/cgi/disppressrelease?article=1474 The Direct Marketing Association (DMA) today released the 2011 Edition of its Statistical Fact Book. Now in its 33rd year of publication, "The Definitive Source for Direct Marketing Benchmarks" continues to adapt with the ever-changing business landscape, replacing and updating information as necessary. Tue, 01 Mar 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1474 http://www.the-dma.org/cgi/disppressrelease?article=1472 The Direct Marketing Association (DMA) today announced the release of its new Digital Marketing in the US and Canada report, which compared trends in usage, familiarity, and sentiments regarding digital marketing channels in the US and Canada. DMA partnered with Ipsos Reid Marketing, a leading global market research company, and the Canadian Marketing Association (CMA) to produce this report. Fri, 18 Feb 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1472 http://www.the-dma.org/cgi/dispannouncements?article=1526 The 2011 International ECHO Awards Call for Entry campaign created by OgilvyOne in New York for the Direct Marketing Association (DMA) is not only a blatant play for an award itself, but a fully-fledged marketing campaign that delivers a tracking tool that lets those on the sideline judge the work as well. Mon, 14 Feb 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1526 http://www.the-dma.org/cgi/disppressrelease?article=1471 The Email Experience Council (eec), the Direct Marketing Association's (DMA) email marketing arm, today announced that it has awarded the Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution to Loren McDonald, vice president of industry relations, Silverpop. The award was presented this morning during the morning keynote session at the Email Evolution Conference in Miami Beach, Florida. Tue, 01 Feb 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1471 http://www.the-dma.org/cgi/disppressrelease?article=1470 The Direct Marketing Association has announced that it is beginning enforcement activities to ensure industry compliance with the Self-Regulatory Program for Online Behavioral Advertising (the Program), which DMA launched with its association partners in October 2010. The Program gives consumers enhanced notice and choices about the interest-based advertising they receive, and gives businesses a clear road map to compliance with the Self-Regulatory Principles for Online Behavioral Advertising that were released in July 2009. Mon, 31 Jan 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1470 http://www.the-dma.org/cgi/disppressrelease?article=1469 The Direct Marketing Association (DMA) is pleased that the Federal District Court in Denver agreed with us that we would likely prevail on our claim that the Colorado Reporting Law violated the US Constitution. our members (and non members alike) need not comply with this unconstitutional law. Thu, 27 Jan 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1469 http://www.the-dma.org/cgi/disppressrelease?article=1468 The Direct Marketing Educational Foundation (DMEF) today announced the launch of a dynamic new offering -- the DMEF Speakers Series. On three separate evenings, DMEF will bring together a diverse roster of top marketing professors and respected industry practitioners to educate and engage attendees on emerging topics that are galvanizing business in today's marketplace. The events will take place February 22, March 10, and April 14 at the Ney Center in New York City. Tue, 25 Jan 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1468 http://www.the-dma.org/cgi/disppressrelease?article=1467 As consumers renew and review their life choices for 2011, it is important to make the right decisions about managing their mail. There is a solution to unwanted advertising mail -- and that solution is DMAchoice.org. The Direct Marketing Association's DMAchoice (www.dmachoice.org) free online website is among the offerings that enable consumers to remove their names from marketing lists. Wed, 19 Jan 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1467 http://www.the-dma.org/cgi/disppressrelease?article=1466 The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2011 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, Feb. 25, 2011. Fri, 07 Jan 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1466 http://www.the-dma.org/cgi/disppressrelease?article=1465 -- The Direct Marketing Association (DMA) today praised the much-anticipated privacy report released by the Department of Commerce (DOC). The report, titled "Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework" supports 'Fair Information Practice Principles' as the underlying framework for privacy policy in the US, and encourages the development of "voluntary, enforceable privacy codes of conduct" to foster trustworthy privacy practices that both address risks and preserve evolving business models. Thu, 16 Dec 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1465 http://www.the-dma.org/cgi/disppressrelease?article=1464 The Direct Marketing Educational Foundation (DMEF) has announced the winners of the 2010 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by Microsoft Advertising. The 2010 competition was conducted during the Fall 2009 and Spring 2010 semesters, and included entries on undergraduate and graduate levels. This year for the first time, students from around the globe participated in the Challenge, which previously was open only to students from the US. Mon, 13 Dec 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1464 http://www.the-dma.org/cgi/disppressrelease?article=1462 NCDM Conference - The Conference for Engaging Customers Using Data & Technology Wed, 08 Dec 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1462 http://www.the-dma.org/cgi/disppressrelease?article=1463 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the third quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report. Wed, 08 Dec 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1463 http://www.the-dma.org/cgi/disppressrelease?article=1461 The Direct Marketing Educational Foundation (DMEF) today announced that Shyam Gopinath of Northwestern University is the winner of its 2010 Shankar-Spiegel Dissertation Proposal Award. Mon, 01 Nov 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1461 http://www.the-dma.org/cgi/dispnewsstand?article=10594 After a ho-hum 2009 and a disastrous 2008, holiday retail sales* are expected to increase a more moderate 2.3 percent this year to $447. 1 billion, according to the National Retail Federation. While that grow October 8, 2010 -- After a ho-hum 2009 and a disastrous 2008, holiday retail sales* are expected to increase a more moderate 2. 3 percent this year to $447. 1 billion, according to the National Retail Federation. While that growth remains slightly lower than the ten-year average holiday sales increase of 2.5 percent, it would be a marked improvement from both last year's 0.4 percent uptick and the dismal 3.9 percent holiday sales decline retailers experienced in 2008. th remains slightly lower than the ten-year average holiday sales increase of 2.5 percent, it would be a marked improvement from both last year's 0.4 percent uptick and the dismal 3.9 percent holiday sales decline retailers experienced in 2008. Fri, 22 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10594 http://www.the-dma.org/cgi/dispnewsstand?article=10592 With the Out-of-Home (OOH) advertising industry in the midst of a major transformation, thanks to the advent of digital technology and new outdoor measurement developments, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today released a ground-breaking study entitled "How Out-of-Home Advertising Works" in conjunction with MarketShare Partners, the leading cross-marketing optimization company. The new study offers an analysis of Out-of-Home (OOH), including its financial contribution and return-on-investment as part of a balanced marketing mix to help marketers make more informed decisions regarding their overall marketing allocations. Wed, 20 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10592 http://www.the-dma.org/cgi/disppressrelease?article=1456 The Direct Marketing Association (DMA) tonight presented its 2010 International ECHO Awards at the Moscone Convention Center during the DMA2010 Conference & Exhibition, which concludes Thursday, October 14. Wed, 13 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1456 http://www.the-dma.org/cgi/disppressrelease?article=1457 The Direct Marketing Association (DMA) this evening presented its 2010 International ECHO Awards during a ceremony hosted by "Late, Late Show" host Craig Ferguson at the Moscone Convention Center. DMA presented a total of 93 ECHO Awards to multichannel direct marketing campaigns from all over the globe. Wed, 13 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1457 http://www.the-dma.org/cgi/disppressrelease?article=1458 Wed, 13 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1458 http://www.the-dma.org/cgi/disppressrelease?article=1459 Wed, 13 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1459 http://www.the-dma.org/cgi/disppressrelease?article=1460 The Direct Marketing Educational Foundation (DMEF) gathered hundreds of direct/interactive marketing professionals for their Annual Awards Dinner on Saturday night at the Fairmont Hotel in San Francisco. Wed, 13 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1460 http://www.the-dma.org/cgi/disppressrelease?article=1452 The Direct Marketing Association (DMA) today honored GEICO with its 2010 Marketer of the Year Award during a ceremony at the Moscone Convention Center, held during the DMA2010 Conference & Exhibition, the Global ROI Marketing Event. Tue, 12 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1452 http://www.the-dma.org/cgi/disppressrelease?article=1453 Tue, 12 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1453 http://www.the-dma.org/cgi/disppressrelease?article=1454 The Direct Marketing Association (DMA) today inducted Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain's Chicago Business, Crain's New York Business, and TelevisionWeek along with Howard Draft, executive chairman of Draftfcb, into the 2010 DMA Hall of Fame. Tue, 12 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1454 http://www.the-dma.org/cgi/disppressrelease?article=1455 The Direct Marketing Association (DMA) today announced the winners for its 2010 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, were presented earlier during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition. Tue, 12 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1455 http://www.the-dma.org/cgi/disppressrelease?article=1450 The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum. Sun, 10 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1450 http://www.the-dma.org/cgi/disppressrelease?article=1451 The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2011-2012. The terms of office commenced at DMA's Annual Business Meeting, which was held today at the Fairmont Hotel in San Francisco. Sun, 10 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1451 http://www.the-dma.org/cgi/disppressrelease?article=1447 The Direct Marketing Association (DMA) today kicks off DMA2010 Conference & Exhibition, the Global ROI Marketing Event, in San Francisco, California. One of the world's largest gatherings of integrated, multichannel marketing professionals, this conference connects people from around the world with the companies, ideas, education, trends, and technology that will shape marketing's future. Sat, 09 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1447 http://www.the-dma.org/cgi/disppressrelease?article=1448 Sat, 09 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1448 http://www.the-dma.org/cgi/disppressrelease?article=1449 The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF's Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California. Sat, 09 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1449 http://www.the-dma.org/cgi/disppressrelease?article=1446 The Direct Marketing Association's (DMA) Insurance and Financial Services Council today announced that Karin Giffney, vice president at Discover Financial Services will receive its Financial Services Direct Marketer of the Year Award and Jefferson National will receive its Financial Services Company of the Year Award. Rose Cahill, vice president/director of marketing, The Savings Bank Life Insurance of Massachusetts is Insurance Direct Marketer of the Year and SBLI of MA is the Insurance Company of the Year. Honors will be presented during the October 11 DMA IFSC Awards Dinner at the Empress of China Restaurant during DMA2010 in San Francisco. Fri, 08 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1446 http://www.the-dma.org/cgi/disppressrelease?article=1445 The Education Marketing Council (EMC), an affiliate of the Direct Marketing Association (DMA), today announced the release of its Best Practices Code. Wed, 06 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1445 http://www.the-dma.org/cgi/disppressrelease?article=1444 The Direct Marketing Association (DMA) today announced live video streaming for two Monday DMA2010 sessions: CEO Larry Kimmel's opening remarks; and Social Media Face-Off, where 10 digital gurus will duke it out as they try to monetize social media marketing. Tue, 05 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1444 http://www.the-dma.org/cgi/disppressrelease?article=1443 A group of the nation's largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes. Mon, 04 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1443 http://www.the-dma.org/cgi/disppressrelease?article=1442 The Direct Marketing Association (DMA) today announced legendary rock front man, Bret Michaels, will be featured during the Monday, October 11 panel presentation where he'll talk about building fan enthusiasm, community, and marketing during the DMA2010 Conference & Exhibition. Steve Stoute, co-founder and chief executive officer of brand marketing firm Translation, LLC, and one of the most influential voices in entertainment marketing and pop culture, also joins the panel; Scott Donaton, president and chief executive officer of Ensemble, a branded entertainment company, remains as moderator for this star-studded discussion. Bret Michaels is replacing James Cameron, director and producer of "Avatar;" Steve Stoute is replacing Ehtisham Rabbani of LG Mobile Phones. Fri, 01 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1442 http://www.the-dma.org/cgi/disppressrelease?article=1441 The Direct Marketing Association (DMA) today praised the decision of the Postal Regulatory Commission (PRC) to reject an excessive postal rate hike proposed by the US Postal Service (USPS). DMA led efforts on behalf of its members encouraging the PRC to reject the USPS request for an unlawful and exorbitant rate increase. Thu, 30 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1441 http://www.the-dma.org/cgi/disppressrelease?article=1440 The Direct Marketing Association today announced Don Peppers, founding partner of Peppers & Rogers Group; Dave Frankland, senior analyst, Forrester Research; and Perry Cooper, senior vice president, direct and digital marketing and fan analytics for the National Hockey League keynote speakers for the upcoming 2010 NCDM Conference. Mon, 27 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1440 http://www.the-dma.org/cgi/disppressrelease?article=1439 Wed, 22 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1439 http://www.the-dma.org/cgi/disppressrelease?article=1438 The Email Experience Council and Epsilon today released the Q2 2010 North America Email Trends and Benchmarks Results which show an 18.0% increase in open rates from the same time two years earlier. Wed, 08 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1438 http://www.the-dma.org/cgi/disppressrelease?article=1437 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report. Tue, 07 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1437 http://www.the-dma.org/cgi/disppressrelease?article=1436 The Direct Marketing Association (DMA) today announced the Education Marketing Council (EMC) created to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources to help member institutions best serve their students. Wed, 01 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1436 http://www.the-dma.org/cgi/disppressrelease?article=1435 U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA). Fri, 27 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1435 http://www.the-dma.org/cgi/disppressrelease?article=1434 The Direct Marketing Association's Nonprofit Federation (DMANF) today announced Heifer International as the winner of its 2010 Nonprofit Organization of the Year Award. Mon, 16 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1434 http://www.the-dma.org/cgi/disppressrelease?article=1433 The Direct Marketing Association's (DMA) Email Experience Council (EEC) today announced the launch of a YouTube channel created to help marketers better understand and access the benefits of the email channel. Videos clips on the EEC channel feature insights from well-known email industry experts and allow visitors to review, link to, and syndicate relevant content. Initial episodes address subjects such as subject line best practices, email for branding purposes, and email marketing analytics. Thu, 29 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1433 http://www.the-dma.org/cgi/disppressrelease?article=1431 The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) today asked the Postal Regulatory Commission (PRC) to dismiss the United States Postal Service's (USPS) request to increase postal rates by ten times the rate permissible by law. The petition was filed by the Affordable Mail Alliance, of which the Direct Marketing Association and the DMA Nonprofit Federation are supporting members. The Affordable Mail Alliance's members are commercial and nonprofit organizations. Commercial mail accounts for 85 percent of the Postal Service's revenues. Mon, 26 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1431 http://www.the-dma.org/cgi/disppressrelease?article=1432 The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel marketers, today announced it has appointed Lawrence M. Kimmel as its new Chief Executive Officer. Mr. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries. He will begin on Monday, August 2 and be based in DMA's New York headquarters. Mon, 26 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1432 http://www.the-dma.org/cgi/disppressrelease?article=1430 The Direct Marketing Association (DMA) today announced that Craig Ferguson, host of CBS's The Late, Late Show will host the 2010 International ECHO Awards Ceremony & Gala. Wed, 21 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1430 http://www.the-dma.org/cgi/disppressrelease?article=1429 The Direct Marketing Association (DMA) today released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today. DMA partnered with David Shepard Associates, a database and interactive marketing consulting firm, on this report. Mon, 19 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1429 http://www.the-dma.org/cgi/disppressrelease?article=1428 The Direct Marketing Association (DMA) today announced that Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain's Chicago Business, Crain's New York Business, and TelevisionWeek along with Howard Draft, chairman of Draftfcb, will be the 2010 DMA Hall of Fame recipients. Wed, 07 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1428 http://www.the-dma.org/cgi/disppressrelease?article=1427 The Direct Marketing Association (DMA) strongly opposes the United States Postal Service's (USPS) request for a rate increase. In its presentation today to business mail customers, USPS said that mail volume declined by 36 billion pieces (or 17 percent) between 2007 and 2009. DMA strongly believes that a postal rate increase at this time will cause mail volumes to decrease even further, and irreparably harm the financial viability of the Postal Service going forward. Tue, 06 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1427 http://www.the-dma.org/cgi/dispannouncements?article=1465 Today, the Direct Marketing Association (DMA) filed a lawsuit in Federal District Court in Colorado challenging the constitutionality of a new Colorado notice and reporting law (HB 1193) that requires out-of-state retailers to turn over to the Department of Revenue (DOR) confidential purchasing history information regarding their Colorado customers, and even certain customers in other states. This legislation constitutes an unprecedented invasion of consumer privacy and also unfairly discriminates against interstate commerce, as the law is targeted solely at out-of-state retailers. Wed, 30 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1465 http://www.the-dma.org/cgi/disppressrelease?article=1425 The Direct Marketing Educational Foundation (DMEF) today announced that Dr. Marjorie Kalter, clinical professor, and academic program director, New York University (NYU) Master of Science, integrated marketing program, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Markus Wilhelm, CEO of AKS Marketing & Media and chairman of Strata Solar LLC, will receive the exclusive DMEF Vision Award; and Merkle, a primary customer relationship marketing agency, will be presented with the DMEF Corporate Leadership Award. Tue, 29 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1425 http://www.the-dma.org/cgi/disppressrelease?article=1424 The Direct Marketing Association (DMA) is pleased to announce that, early this morning, the Senate three-times rejected a House proposal to drastically expand the powers of the Federal Trade Commission (FTC) across all but a few sectors of the American economy. DMA led the charge in the fight to keep these FTC expansion provisions out of the Restoring American Financial Stability Act (H.R. 4173) as the final text of the bill was negotiated by a formal Conference Committee. Fri, 25 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1424 http://www.the-dma.org/cgi/disppressrelease?article=1423 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the first quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report. Wed, 23 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1423 http://www.the-dma.org/cgi/disppressrelease?article=1421 Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association's (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months. Mon, 21 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1421 http://www.the-dma.org/cgi/disppressrelease?article=1422 Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association's (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months. Mon, 21 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1422 http://www.the-dma.org/cgi/disppressrelease?article=1420 Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association's (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months. Mon, 21 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1420 http://www.the-dma.org/cgi/disppressrelease?article=1416 The Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process. Tue, 15 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1416 http://www.the-dma.org/cgi/disppressrelease?article=1417 Tue, 15 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1417 http://www.the-dma.org/cgi/disppressrelease?article=1419 The Direct Marketing Educational Foundation (DMEF) today announced four new Board members: Christine Aguilera, president of SkyMall; Warren Hunter, chairman and CEO of DMW Direct; Wesley Protheroe, president and CEO of Gerber Life Insurance Company; and Jerry Shereshewsky, chief grown-up of GrownUpMarketing to its Board of Trustees. The terms commenced earlier today following a DMEF board meeting in New York City. Tue, 15 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1419 http://www.the-dma.org/cgi/disppressrelease?article=1415 The Direct Marketing Association (DMA) was joined by 47 other trade associations and business coalitions in sending a letter to each of the conferees on H.R. 4173, the "Restoring American Financial Stability Act" (RAFSA), urging them to keep language that would dramatically expand the powers of the Federal Trade Commission (FTC) out of the final bill. Fri, 11 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1415 http://www.the-dma.org/cgi/disppressrelease?article=1414 The Direct Marketing Association's (DMA) Committee on Environment and Social Responsibility (CESR) today announced Paulette Kranjac, president and chief executive officer of List Process Direct, as its newest committee member. Thu, 27 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1414 http://www.the-dma.org/cgi/disppressrelease?article=1413 The Direct Marketing Association (DMA) Board of Directors today announced Glenn S. Eisen, executive vice president, marketing for Guthy-Renker, LLC as Treasurer of the Board, completing the current slate of DMA Board Officers. Fri, 14 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1413 http://www.the-dma.org/cgi/disppressrelease?article=1412 The Direct Marketing Association (DMA) today announced a partnership with 4IT Group, an Italian marketing, communications, and information technology company, to develop an affiliate DMA in Italy. The launch coincides with 4IT Group's DM Expo - Direct and Relationship Marketing, the first exhibition in Italy to address direct, personalized, and relationship marketing, taking place May 12-14 in Milan. Thu, 13 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1412 http://www.the-dma.org/cgi/disppressrelease?article=1411 The Direct Marketing Association (DMA) Board of Directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye as Chairman of the Board; and Don McKenzie, chief executive officer of Direct Group as Vice Chairman of the Board. The terms of office commenced at DMA's Board meeting today in Washington, DC. Tue, 11 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1411 http://www.the-dma.org/cgi/disppressrelease?article=1410 The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum. Mon, 10 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1410 http://www.the-dma.org/cgi/disppressrelease?article=1409 The Direct Marketing Association (DMA) today expressed disappointment with the scope and broadly restrictive nature of the draft privacy legislation proposed by Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL). Wed, 05 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1409 http://www.the-dma.org/cgi/disppressrelease?article=1408 Direct Marketing Association (DMA) today announced its remarkable lineup of keynote speakers for the DMA2010 Conference & Exhibition. Marketing and media collide at this global ROI event featuring James Cameron, director and producer of "Avatar," as well as Jack Dorsey, creator of Twitter; Jacques Levy of Sephora Worldwide; Ehtisham Rabbani of LG Mobile Phones; Jeff Hayzlett of Kodak; Scott Donaton of Ensemble, an Interpublic Company; Gary Vaynerchuck, author of The New York Times bestseller "CRUSH IT!;" David Jones of HAVAS Worldwide, Euro RSCG Worldwide, and more. Mon, 26 Apr 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1408 http://www.the-dma.org/cgi/disppressrelease?article=1406 Direct Marketing Association (DMA) today was joined by 40 other trade associations and business coalitions in sending a letter to Senate Majority Leader, Harry Reid (D-NV), and Senate Minority Leader, Mitch McConnell (R-KY), urging them to keep proposals for expansion of the Federal Trade Commission (FTC) out of the Senate's current debate over financial regulatory reform. Thu, 22 Apr 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1406 http://www.the-dma.org/cgi/disppressrelease?article=1407 Direct Marketing Association (DMA) today asked all marketers worldwide to join its "Recycle Please" campaign and take its "Green 15" Pledge in honor of Earth Day 2010. Both programs inspire innovation, encourage awareness, and deliver environmental benefits. Thu, 22 Apr 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1407 http://www.the-dma.org/cgi/disppressrelease?article=1405 Direct Marketing Association (DMA) today announced a call for entries for its 2010 Innovation Awards celebrating advancements in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, will be presented on Tuesday, October 12, during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition, which takes place October 9-14 in San Francisco. The Awards call for entries is now open and the deadline for submission is June 20. Wed, 07 Apr 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1405 http://www.the-dma.org/cgi/disppressrelease?article=1404 Modern Media and the Direct Marketing Association (DMA) today announce that Martha Stewart, Founder of Martha Stewart Living Omnimedia, will keynote the TWTRCON NY and Digital Marketing Days Conference & Expo joint session on June 14, 2010, at the Hilton New York. TWTRCON NY, the Twitter business conference, will be co-locating with DMA's Digital Marketing Days Conference for a one-day conference featuring case studies and best practice examples from leading organizations using the real-time web to deliver bottom-line results. Wed, 24 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1404 http://www.the-dma.org/cgi/disppressrelease?article=1403 The Direct Marketing Educational Foundation (DMEF) today announced the four winners of its 2010 Rising Stars Awards, and the one distinguished company that has earned its 2010 Corporate Commitment Award. Mon, 22 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1403 http://www.the-dma.org/cgi/disppressrelease?article=1400 Wed, 17 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1400 http://www.the-dma.org/cgi/disppressrelease?article=1401 The Direct Marketing Association (DMA) today unveiled its newly upgraded Hall of Fame Award website, www.dmahalloffame.org. The Hall of Fame Award, considered the most prestigious award bestowed in the direct marketing community, is presented annually. The 2010 award will be given at a luncheon ceremony on Tuesday, October 12, 2010, during the DMA2010 Conference & Exhibition in San Francisco, California. The Advisory Committee is currently accepting nominations for the 2010 Hall of Fame Award. Deadline for submissions is Friday, April 30. Wed, 17 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1401 http://www.the-dma.org/cgi/disppressrelease?article=1402 Direct Marketing Association's (DMA) Executive Vice President, Government Affairs, Linda Woolley, testified today before the Senate Commerce Committee's Consumer Protection, Product Safety, and Insurance Subcommittee in opposition to the proposed expansion of the Federal Trade Commission's (FTC) rulemaking and enforcement authority. Wed, 17 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1402 http://www.the-dma.org/cgi/disppressrelease?article=1399 The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work together on postal issues at the US Postal Service, Postal Regulatory Commission, and Congress, and in fighting Do-Not-Mail proposals at the state and local level. Thu, 11 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1399 http://www.the-dma.org/cgi/disppressrelease?article=1398 The Direct Marketing Association (DMA) is pleased to announce the selection of The Buffkin Group, a national retained search firm, to execute the search for the Association's President/CEO position. The firm was chosen based on their history and experience. The Buffkin Group possess a rich knowledge of the direct marketing and digital community, as well as an in-depth understanding of what this search will require from an evolutionary standpoint. Wed, 10 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1398 http://www.the-dma.org/cgi/disppressrelease?article=1397 The Direct Marketing Association (DMA) today released its Ethics Case Report for February 2009 - February 2010. During this period, the Committee on Ethical Business Practice ("Ethics Operating") conducted in-depth reviews of the promotions and practices of 34 companies. DMA's Corporate & Social Responsibility (CSR) and Customer Service staff handled an additional 4,000 complaints and inquiries from consumers about direct and interactive marketing practices. Tue, 09 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1397 http://www.the-dma.org/cgi/disppressrelease?article=1396 The Direct Marketing Educational Foundation (DMEF) recently announced it is accepting applications for its 2010 Interactive Marketing Immersion Xperience (I-MIX) program. I-MIX, designed for juniors and first semester college seniors considering a career in marketing, is an innovative program that will help students set themselves apart from their peers in today's job market. The program is open to US citizens, permanent residents, and international students. Deadline for submission is April 30, 2010. Mon, 08 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1396 http://www.the-dma.org/cgi/disppressrelease?article=1394 The Direct Marketing Association (DMA) today announced its support of the recent "P2P Cyber Protection and Informed User Act" (S. 3027), a bill that would prevent the inadvertent disclosure of information on a computer through P2P (peer-to-peer) file-sharing, introduced by Senators Amy Klobuchar (D-MN) and Jon Thune (R-SD). Fri, 05 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1394 http://www.the-dma.org/cgi/disppressrelease?article=1393 Thu, 04 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1393 http://www.the-dma.org/cgi/disppressrelease?article=1392 "DM Unplugged," a new blog authored by DMA Chairman Eugene Raitt, was officially launched today. Thu, 25 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1392 http://www.the-dma.org/cgi/dispannouncements?article=1393 comScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google sites accounting for 65.4% search market share. Microsoft sites grabbed 11.3% market share, up 0.6 percentage points versus December. Wed, 17 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1393 http://www.the-dma.org/cgi/dispannouncements?article=1394 Experian Hitwise has announced that Google accounted for 71.49% of all US searches conducted in the four weeks ending Jan. 31, 2010. Yahoo! Search, Bing, and Ask.com received 14.57%, 9.37% and 2.64%, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93% of US searches. Wed, 17 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1394 http://www.the-dma.org/cgi/disppressrelease?article=1391 The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010. Tue, 16 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1391 http://www.the-dma.org/cgi/dispannouncements?article=1391 The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010. Tue, 16 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1391 http://www.the-dma.org/cgi/dispannouncements?article=1392 More than 200,000 tons, and counting. That's how much paper, plastics, and other waste the US Postal Service recycled in 2009, representing a decrease in its greenhouse gas emissions of approximately 1.67 million barrels of oil, according to the US Postal Service. Tue, 16 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1392 http://www.the-dma.org/cgi/disppressrelease?article=1390 The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, February 5, and be based in DMA's New York office. Thu, 04 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1390 http://www.the-dma.org/cgi/disppressrelease?article=1388 Mon, 01 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1388 http://www.the-dma.org/cgi/disppressrelease?article=1386 The coalition of associations comprised of the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), and the Council for Better Business Bureaus (BBB) ("Coalition") that announced the Self-Regulatory Principles for Online Behavioral Advertising in July 2009 announced today the selection of the icon that will indicate adherence to the Principles. Wed, 27 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1386 http://www.the-dma.org/cgi/disppressrelease?article=1384 The Direct Marketing Association's Nonprofit Federation (DMANF) today announced Kory Christianson of St. Joseph's Indian School in South Dakota as the 2010 recipient of its Max L. Hart Nonprofit Achievement Award. Tue, 26 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1384 http://www.the-dma.org/cgi/disppressrelease?article=1385 The Direct Marketing Association's (DMA) "DMA Certified Marketing Professional" program debuted today in Tokyo, Japan. The new global standard for direct marketing education, originally launched in the US, is now available to Japan Post associates and will open to the general Japanese public in March. Tue, 26 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1385 http://www.the-dma.org/cgi/disppressrelease?article=1382 The Direct Marketing Association (DMA) today announced its Board of Directors has approved the recommended changes to DMA's Guidelines for Ethical Business Practice for testimonials and endorsements in all channels. DMA, through its Ethics Policy Committee, and both Corporate & Social Responsibility (CSR) and Government Affairs experts developed and recommended these amendments to keep DMA's Guidelines consistent with the FTC's new Guides for Testimonials and Endorsements. Mon, 25 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1382 http://www.the-dma.org/cgi/disppressrelease?article=1383 The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced the formation of an executive search committee charged with finding a new president & CEO to lead the DMA. The committee will be spearheaded by Kelly B. Browning, EVP & COO of the American Institute for Cancer Research. Mon, 25 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1383 http://www.the-dma.org/cgi/disppressrelease?article=1381 The Direct Marketing Association (DMA) today joined 28 other trade associations and business coalitions in sending a letter to members of the Senate Committee on Commerce, Science & Transportation. Wed, 20 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1381 http://www.the-dma.org/cgi/disppressrelease?article=1380 The Direct Marketing Association (DMA) the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced they will begin a search for a new President & CEO to replace John A. Greco, Jr. Mr. Greco has resigned his role effective today and DMA has organized a search committee to identify possible candidates. Tue, 19 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1380 http://www.the-dma.org/cgi/disppressrelease?article=1378 The Direct Marketing Association's (DMA) Social Media Council (SMC) along with the Participatory Marketing Network (PMN) today announced they will co-host a "Spotlight on Social Media" event from 8:30 a.m. to 5:00 p.m. on Thursday, January 21, 2010, at DMA's Seminar Center in New York City. Mon, 21 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1378 http://www.the-dma.org/cgi/disppressrelease?article=1377 The Direct Marketing Association (DMA) and DIRECT today announced the 2009 NCDM Database Excellence Awards winners. Honors were presented during a special luncheon ceremony held yesterday at the Mandalay Bay Resort & Casino during the 2009 National Center for Database Marketing (NCDM) Conference in Las Vegas, Nevada. Wed, 09 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1377 http://www.the-dma.org/cgi/disppressrelease?article=1376 The National Center for Database Marketing (NCDM) Conference, co-produced by the Direct Marketing Association (DMA) and DIRECT today announced nine finalists for the 2009 NCDM Database Excellence Awards. Mon, 30 Nov 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1376 http://www.the-dma.org/cgi/dispnewsstand?article=10225 The Direct Marketing Association (DMA) has instituted a Global Advisory Board to provide an enhanced global perspective to DMA and to shepherd initiatives extending DMA's service to direct marketers worldwide. Tue, 17 Nov 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10225 http://www.the-dma.org/cgi/disppressrelease?article=1375 The National Center for Database Marketing (NCDM) Wed, 11 Nov 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1375 http://www.the-dma.org/cgi/disppressrelease?article=1374 The Direct Marketing Educational Foundation (DMEF) today announced that Jonathan Zhang of Columbia University is the winner of the 2009 Shankar-Spiegel Dissertation Proposal Award. Tue, 27 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1374 http://www.the-dma.org/cgi/disppressrelease?article=1360 The Direct Marketing Association (DMA) today honored both Best Buy and Zurich Financial Services with its 2009 Marketer of the Year Award during a ceremony at the San Diego Convention Center, held during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing. Tue, 20 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1360 http://www.the-dma.org/cgi/disppressrelease?article=1361 The Direct Marketing Association (DMA) today released the next issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum. Tue, 20 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1361 http://www.the-dma.org/cgi/disppressrelease?article=1362 The Direct Marketing Association (DMA) today inducted Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, into the 2009 DMA Hall of Fame during a luncheon sponsored by American Airlines held earlier today, during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing. Tue, 20 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1362 http://www.the-dma.org/cgi/disppressrelease?article=1363 The Direct Marketing Association (DMA) tonight presented its 2009 International ECHO Awards at the Hilton San Diego Bayfront during the DMA09 Conference & Exhibition, which concludes Thursday, October 22. Tue, 20 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1363 http://www.the-dma.org/cgi/disppressrelease?article=1365 The Direct Marketing Association (DMA) this evening presented its 2009 International ECHO Awards during a ceremony hosted by former "Tonight Show" host Jay Leno at Hilton San Diego Bayfront Hotel. DMA presented a total of 85 ECHO Awards to multichannel direct marketing campaigns from all over the globe. Tue, 20 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1365 http://www.the-dma.org/cgi/disppressrelease?article=1357 The Direct Marketing Association's (DMA) Board of Directors today announced the unanimous approval of recommended additions to DMA's Guidelines for Ethical Business Practices for online behavioral marketing and mobile marketing, respectively. Mon, 19 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1357 http://www.the-dma.org/cgi/disppressrelease?article=1358 The following is the complete text of Direct Marketing Association (DMA) President & CEO John Greco's opening remarks at DMA09 Conference & Exhibition, which is being hold in San Diego through Thursday, October 22. Mon, 19 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1358 http://www.the-dma.org/cgi/disppressrelease?article=1359 The Direct Marketing Association (DMA) today released The Power of Direct Marketing, an annual forecast of direct marketing's economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA09 Conference and Exhibition, the Global Event for Integrated Marketing. Mon, 19 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1359 http://www.the-dma.org/cgi/disppressrelease?article=1352 The Direct Marketing Association (DMA) Board of Directors today announced the election of new officers and Board members for 2010-2011. The terms of office commenced at DMA's Annual Business Meeting, which was held today at the US Grant Hotel in San Diego. Sun, 18 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1352 http://www.the-dma.org/cgi/disppressrelease?article=1353 The Direct Marketing Association (DMA) today announced winners for the inaugural DMA Future Innovators Awards (FIA), which recognize the innovative advances being made in the field of marketing. Honors were presented at a special presentation earlier today in the Exhibit Hall near booth 1147. Sun, 18 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1353 http://www.the-dma.org/cgi/disppressrelease?article=1351 The Direct Marketing Association (DMA) today kicks off DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, in San Diego, California. The keynote speakers headlining this year's conference are people who have changed the face of business, marketing, and social media -- marketing icons Martha Stewart and Stan Rapp, and social media visionaries Scott Monty and Ken Dychtwald. Sat, 17 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1351 http://www.the-dma.org/cgi/disppressrelease?article=1350 The Direct Marketing Association (DMA) today announced finalists for the inaugural DMA Future Innovators Awards (FIA), which recognize the innovative advances being made in the field of marketing. Honors will be presented at a special presentation on Sunday, October 18, at 5 p.m. in the Exhibit Hall near booth 1147, during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, taking place October 17-22 in San Diego. Fri, 16 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1350 http://www.the-dma.org/cgi/disppressrelease?article=1349 The Direct Marketing Association's (DMA) Insurance and Financial Services Council today announced that Tony Baldus, senior vice president of Marketing & Analytics for Marsh US Consumer will receive its Direct Marketer of the Year Award and Marsh US Consumer will receive its Company of the Year Award. Honors will be presented during an October 19 awards dinner at The Palm Restaurant during DMA09 in San Diego. Wed, 16 Sep 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1349 http://www.the-dma.org/cgi/disppressrelease?article=1348 The Direct Marketing Educational Foundation (DMEF) today announced the kick off of its third year Next Generation Leaders program (formerly known as the Direct Marketing Leadership Development Program or DMLDP). For the first time this year, the innovative, rotational program designed to provide carefully selected and highly qualified recent graduates (program associates) with valuable employment experience through a unique combination of work settings is going cross country. Tue, 15 Sep 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1348 http://www.the-dma.org/cgi/disppressrelease?article=1342 The Direct Marketing Association (DMA) today announced a call for entries for its brand new DMA Future Innovators Awards (FIA) recognizing the innovative advances being made in the field of marketing. The inaugural honors will be presented at an Awards Party on Sunday, October 18, at 5 p.m. during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, taking place October 17-22 in San Diego. Thu, 06 Aug 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1342 http://www.the-dma.org/cgi/disppressrelease?article=1343 The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2009 DMEF Collegiate ECHO Awards: The University of Georgia (undergraduate team), and Eastern Michigan University (graduate team). This direct/interactive marketing competition was conducted during the Fall 2008 and Spring 2009 semesters and attracted entries from colleges nationwide. Thu, 06 Aug 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1343 http://www.the-dma.org/cgi/disppressrelease?article=1341 The Direct Marketing Association's Nonprofit Federation (DMANF) today announced the American Society for the Prevention of Cruelty to Animals (ASPCA) as the winner of its 2009 Nonprofit Organization of the Year Award. Mon, 03 Aug 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1341 http://www.the-dma.org/cgi/disppressrelease?article=1334 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1334 http://www.the-dma.org/cgi/disppressrelease?article=1335 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1335 http://www.the-dma.org/cgi/disppressrelease?article=1336 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1336 http://www.the-dma.org/cgi/disppressrelease?article=1337 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1337 http://www.the-dma.org/cgi/disppressrelease?article=1338 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1338 http://www.the-dma.org/cgi/disppressrelease?article=1332 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1332 http://www.the-dma.org/cgi/disppressrelease?article=1333 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1333 http://www.the-dma.org/cgi/disppressrelease?article=1339 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1339 http://www.the-dma.org/cgi/disppressrelease?article=1331 The Direct Marketing Association's (DMA) DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, is the much-needed multichannel integration aid for every marketer. Boasting one of the largest exhibit halls for all integrated marketing solutions, it is the place to debut and demo products and services, network, and find actionable solutions, October 17-22 at the San Diego Convention Center. Mon, 27 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1331 http://www.the-dma.org/cgi/disppressrelease?article=1330 The Direct Marketing Association (DMA) today announced that Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, will be the 2009 DMA Hall of Fame recipient. Mon, 20 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1330 http://www.the-dma.org/cgi/disppressrelease?article=1328 The Direct Marketing Educational Foundation (DMEF) today announced that John "Jack" Schibrowsky, PhD, professor of Marketing at the University of Nevada, Las Vegas (UNLV) will receive the DMEF Robert B. Clarke Outstanding Educator Award. Mon, 13 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1328 http://www.the-dma.org/cgi/disppressrelease?article=1329 The Direct Marketing Educational Foundation (DMEF) today announced that John "Jack" Schibrowsky, PhD, professor of Marketing at the University of Nevada, Las Vegas (UNLV) will receive the DMEF Robert B. Clarke Outstanding Educator Award. Mon, 13 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1329 http://www.the-dma.org/cgi/disppressrelease?article=1327 The Direct Marketing Educational Foundation (DMEF) today announced that Beth Smith, co-owner of Smith Browning Direct will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Susan Goodman, chief executive officer, Goodman&Company will be presented with the DMEF Corporate Leadership Award on behalf of Goodman&Company; and Jerry Shereshewsky, chief executive officer of Grandparents.com, will receive the exclusive DMEF Vision Award. Mon, 29 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1327 http://www.the-dma.org/cgi/disppressrelease?article=1325 The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced the names of five new members to its Advisory Council. Starting July 1, 2009, Susan M. Loth, director of fundraising, Disabled American Veterans, will serve as Chairman and Geoffrey W. Peters, president, CDR Fundraising Group, will serve as Vice-Chairman of the DMANF Advisory Council. The Federation also welcomes three new appointments from the nonprofit community who will serve as Council members. Thu, 18 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1325 http://www.the-dma.org/cgi/disppressrelease?article=1324 The Direct Marketing Association (DMA) today introduced the new iDirect Leadership Committee, a strategic reinforcement of DMA's broad commitment to developing the power of multichannel direct marketing for advertisers and consumers in the digital age. Tue, 16 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1324 http://www.the-dma.org/cgi/disppressrelease?article=1323 The Direct Marketing Association's (DMA) Social Media Council (SMC) today released its first-ever Social Media Survey. The survey was developed and deployed in partnership with HeadMix, a leading social business software provider designed specifically for the demands of both the employer and the internal workforce. Wed, 10 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1323 http://www.the-dma.org/cgi/disppressrelease?article=1322 The Direct Marketing Educational Foundation (DMEF) today announced Charles F. Hofacker, PhD, professor of marketing at Florida State University, as co-editor of the Journal of Interactive Marketing® (JIM), effective January 1, 2010. The JIM, available both in print and online, is regarded as the leading peer-reviewed, academic research journal in the areas of direct, interactive, database, and Internet marketing. Mon, 08 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1322 http://www.the-dma.org/cgi/disppressrelease?article=1321 The Direct Marketing Association (DMA) today applauds the initiative and creativity of the United States Postal Service (USPS) and commends the diligent and expeditious endorsement of the USPS Summer Sale by the Postal Regulatory Commission (PRC). Thu, 04 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1321 http://www.the-dma.org/cgi/disppressrelease?article=1320 The Direct Marketing Association's (DMA) for DMA09 Conference & Exhibition, the Global Event for Integrated Marketing will give marketers the multichannel training they need to succeed in today's environment. Nine educational tracks, including the brand new Trigger Marketing track, will be offered October 17-22 at the San Diego Convention Center. Mon, 18 May 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1320 http://www.the-dma.org/cgi/disppressrelease?article=1278 Wed, 25 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1278 http://www.the-dma.org/cgi/disppressrelease?article=1269 Thu, 05 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1269 http://www.the-dma.org/cgi/disppressrelease?article=1236 DMA presented its 2008 International ECHO Awards at the Bellagio Las Vegas during DMA08 Conference & Exhibiton on Tuesday night, Oct. 14. The following is the complete list of this year's winners. Wed, 15 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1236 http://www.the-dma.org/cgi/disppressrelease?article=1220 DMA today kicks off DMA08 Conference & Exhibition, the Global Event for Integrated Marketing in Las Vegas, Nevada, asking the question, "r u Connected?" Las Vegas is a mecca for shopping, dining, entertainment, and even family vacations. Sat, 11 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1220 http://www.the-dma.org/cgi/disppressrelease?article=1200 Thu, 04 Sep 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1200 http://www.the-dma.org/cgi/disppressrelease?article=1186 Winner will be Announced at Conclusion of DMANF's 2008 New York Nonprofit Conference Wed, 30 Jul 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1186 http://www.the-dma.org/cgi/disppressrelease?article=1177 Mon, 14 Jul 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1177 http://www.the-dma.org/cgi/disppressrelease?article=1176 Fri, 11 Jul 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1176 http://www.the-dma.org/cgi/disppressrelease?article=1172 Pitney Bowes Inc. and the Metropolitan Museum of Art Join Over 80 Companies and Nonprofit Organizations in Participating in DMA's 'Recycle Please' Campaign Thu, 19 Jun 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1172 http://www.the-dma.org/cgi/disppressrelease?article=1171 Wed, 18 Jun 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1171 http://www.the-dma.org/cgi/disppressrelease?article=1169 Wed, 11 Jun 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1169 http://www.the-dma.org/cgi/disppressrelease?article=1152 Wed, 21 May 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1152 http://www.the-dma.org/cgi/disppressrelease?article=1153 Wed, 21 May 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1153 http://www.the-dma.org/cgi/disppressrelease?article=1151 Top Honors Given to The Republic of Tea, eBags, Black Box, and L.L. Bean Wed, 21 May 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1151 http://www.the-dma.org/cgi/disppressrelease?article=1142 DMA releases a first of its kind report that presents catalogers with benchmarks in catalog design elements. Mon, 19 May 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1142 http://www.the-dma.org/cgi/disppressrelease?article=1064 DMA's "Channel Integration and Benchmarks in the Retail Industry" is its first study of the multichannel players in the retail industry. Thu, 17 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1064 http://www.the-dma.org/cgi/disppressrelease?article=1063 The menu of new offerings at the 2008 National Conference on Operations & Fulfillment (NCOF) is so rich and extensive, that attendees may find themselves going back for many extra helpings. NCOF 2008 will take place from April 7-10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. Wed, 16 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1063 http://www.the-dma.org/cgi/disppressrelease?article=1062 DMEF announced that its Don Kuhn Fund for Research and Education has expanded. Now, in addition to assisting college students whose focus is on nonprofit direct marketing, DMEF will also help to advance the careers of entry-level direct marketing professionals in the nonprofit sector. Tue, 15 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1062 http://www.the-dma.org/cgi/disppressrelease?article=1061 DMA released the report "Direct Marketing Facts & Figures in the Nonprofit Industry." Mon, 14 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1061 http://www.the-dma.org/cgi/disppressrelease?article=1060 DMEF is welcoming nominations for its 2008 Rising Star Awards and Corporate Commitment Award. Thu, 10 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1060 http://www.the-dma.org/cgi/disppressrelease?article=1059 DMA announced plans to enhance DMAChoice, with the latest evolution of DMA's Mail Preference Service (MPS), and remove the $1 verification fee online, to help consumers decide what catalogs they receive in their mailbox. Tue, 08 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1059 http://www.the-dma.org/cgi/disppressrelease?article=1058 DMA 2008 Financial Services Conference will include two full days of workshops, keynotes, general sessions, networking sessions, and special events. The 32nd Annual DMA Financial Services Conference will take place March 16-18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL. Mon, 07 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1058 http://www.the-dma.org/cgi/disppressrelease?article=1057 DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008. Fri, 04 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1057 http://www.the-dma.org/cgi/disppressrelease?article=1055 DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008. Fri, 04 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1055 http://www.the-dma.org/cgi/disppressrelease?article=1054 DMA lauds the efforts of the US Senate for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike. Tue, 18 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1054 http://www.the-dma.org/cgi/disppressrelease?article=1053 DMA List Leaders Group announced the election results for its 2008 chair and vice chair positions. Effective January 1, 2008, Jay Schwedelson, corporate vice president of Worldata, will take office as chairman, and Fran Green, chief revenue strategist at American List Counsel, Inc. (ALC), will serve as vice chair. Lee Kroll, president of Kroll Direct Marketing, is the group's 2007 chair. Mon, 17 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1053 http://www.the-dma.org/cgi/disppressrelease?article=1052 From a magical inventor to a multi-millionaire shoe salesman, the keynote speakers for the 2008 National Conference on Operations & Fulfillment (NCOF) are one-of-a-kind resources for attendees at the only event focused exclusively on meeting the operations and fulfillment challenges facing today's catalog, online and multichannel retailers. Thu, 13 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1052 http://www.the-dma.org/cgi/disppressrelease?article=1050 Addressing attendees on the final day of the National Center for Database Marketing (NCDM) 2007 Conference in his new hometown of Las Vegas, Zappos.com CEO and Director Tony Hsieh spoke about his shoe site. Wed, 12 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1050 http://www.the-dma.org/cgi/disppressrelease?article=1051 DMA strongly opposes the recently approved "sourcing rule" provision of the Governing Board of the Streamlined Sales and Use Tax Agreement (SSUTA). DMA said the provision was a significant step backward on the road to genuine sales tax simplification. Wed, 12 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1051 http://www.the-dma.org/cgi/disppressrelease?article=1046 "Stop Gambling Away Your Customers" Katrina Lane, vice president of channel marketing for Harrah's Entertainment, urged National Center for Database Marketing (NCDM) 2007 Conference attendees when she delivered her keynote address. Tue, 11 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1046 http://www.the-dma.org/cgi/disppressrelease?article=1047 In a format that is quite familiar to database professionals, DMA and DIRECT magazine announced the winners -- segmented by category and rank -- of the 2007 NCDM Database Excellence Awards. Tue, 11 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1047 http://www.the-dma.org/cgi/disppressrelease?article=1048 DMA lauded the efforts of the US House of Representatives for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike. Tue, 11 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1048 http://www.the-dma.org/cgi/disppressrelease?article=1049 DMA praised the Federal Trade Commission (FTC) for hosting a successful and constructive public workshop on the use of Social Security numbers (SSN) by American businesses. The workshop, entitled "Security in Numbers: SSNs and ID Theft," explored the uses of SSNs in the private sector and their role in identity theft. Tue, 11 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1049 http://www.the-dma.org/cgi/disppressrelease?article=1045 Thomas Tileston, vice president of business decision support for Warner Home Entertainment, Inc., keynotes at National Center for Database Marketing (NCDM) 2007 Conference. Mon, 10 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1045 http://www.the-dma.org/cgi/disppressrelease?article=1044 San Diego is the perfect place to start navigating the waters of email compliance, blending in with the sailors as an email boot camp cadet, and setting the advertising agency compass on email marketing efforts. Instead of coasting along as the data-driven, multichannel world of direct marketing flies by, attendees can dive in during a day of pre-conference workshops at the Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008. Fri, 07 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1044 http://www.the-dma.org/cgi/disppressrelease?article=1043 DMA's tax counsel, George Isaacson, testified before the House Judiciary Subcommittee on Commercial & Administrative Law in opposition to the Sales Tax Fairness and Simplification Act (H.R. 3396). Introduced by Rep. William Delahunt (D-MA), the bill would make interstate sales tax collection mandatory -- regardless of whether the seller has a physical presence or "tax nexus" in the taxing state. Thu, 06 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1043 http://www.the-dma.org/cgi/disppressrelease?article=1042 DMEF has announced the inaugural Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing, which is to be awarded for the first time in October 2008. Mon, 03 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1042 http://www.the-dma.org/cgi/disppressrelease?article=1040 DMA and DIRECT magazine announced the finalists -- only segmented by category, not yet by prize -- for the 2007 NCDM Database Excellence Awards, which will be presented during NCDM 2007. Wed, 28 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1040 http://www.the-dma.org/cgi/disppressrelease?article=1041 DMA commended the Federal Trade Commission (FTC) for its release of a benchmarking survey exploring the extent and effect of identity (ID) theft in the United States. Wed, 28 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1041 http://www.the-dma.org/cgi/disppressrelease?article=1039 Internet marketing is hot and email marketing is on fire, but professionals who track new customer return on investment (ROI) still concentrate most on direct mail. These and other survey results are in the second edition of DMA's newly released "Customer Prospecting and Retention Report." Tue, 27 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1039 http://www.the-dma.org/cgi/disppressrelease?article=1038 DMA commended the Postal Service Governors' decision to use the Postal Regulatory Commission's (PRC) new regulations to adjust future postal rates. According to the Postal Accountability and Enhancement Act that was signed into law in December of 2006, future price increases of mailing services adjusted under the new system must be capped at the rate of inflation. Thu, 15 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1038 http://www.the-dma.org/cgi/disppressrelease?article=1034 Multichannel direct marketers today can accumulate a plethora of data about their customers through the marketers' Web sites. But the real challenge for many is how to interpret and use that data effectively -- especially when the sheer volume of that data seems too daunting for any kind of meaningful analysis. Enter DMA's first-edition "Web Analytics Report." Wed, 14 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1034 http://www.the-dma.org/cgi/disppressrelease?article=1035 eec, DMA's email marketing arm, announced its call for entries for the eec's first award competition recognizing email marketing excellence. Chosen directly by eec members, the Email Performance Award will be presented to an individual or organization that has created an email marketing campaign that demonstrates the full power of the channel. Wed, 14 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1035 http://www.the-dma.org/cgi/disppressrelease?article=1036 Governor Spitzer's New York Department of Taxation and Finance has issued a new regulation that requires out-of-state marketers to begin collecting state sales tax on deliveries made into New York based merely on a link to their website. Wed, 14 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1036 http://www.the-dma.org/cgi/disppressrelease?article=1037 DMA hosted an online and teleconference briefing for its members with Steve Sharfman, general counsel of the Postal Regulatory Commission (PRC), to further clarify the PRC's new ratemaking procedures for the US Postal Service (USPS). Wed, 14 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1037 http://www.the-dma.org/cgi/disppressrelease?article=1032 DMA and Penton Media Exhibitions are joining forces to present the 17th Annual National Conference on Operations & Fulfillment (NCOF), which will take place April 7-10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. The United States Postal Service (USPS) is the official sponsor of NCOF 2008. Mon, 12 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1032 http://www.the-dma.org/cgi/disppressrelease?article=1033 DMA announced its first-ever, just-released report titled "Getting Creative with Copywriting," which is filled with research devoted exclusively to direct mail copy. Mon, 12 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1033 http://www.the-dma.org/cgi/disppressrelease?article=1030 Keynoters for the National Center for Database Marketing (NCDM) 2007 Conference will reveal their database marketing secrets during the event that will be co-presented by DMA and DIRECT magazine. NCDM 2007 will take place December 10-12 at Mandalay Bay Resort & Casino in Las Vegas. Thu, 08 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1030 http://www.the-dma.org/cgi/disppressrelease?article=1031 eec, DMA's email marketing arm, announced the release of the schedule for its inaugural Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008. Thu, 08 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1031 http://www.the-dma.org/cgi/disppressrelease?article=1029 DMA participated in the Federal Trade Commission's (FTC) Town Hall Meeting on Behavioral Marketing. As part of a panel discussion, DMA's Senior Vice President for Government Affairs, Jerry Cerasale, emphasized the importance of responsible data collection by marketers, and highlighted the critical role such data plays in keeping Internet content free and accessible to all Americans. Fri, 02 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1029 http://www.the-dma.org/cgi/disppressrelease?article=1028 On the first day of the Federal Trade Commission's (FTC) workshop on "Online Behavioral Targeting," DMA indicated that providing relevant marketing materials to consumers online is fueling the unprecedented growth in the Internet. Thu, 01 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1028 http://www.the-dma.org/cgi/disppressrelease?article=1027 DMA commended Members of the House for accepting the Senate's seven-year extension in advance of the Internet Tax Moratorium's November 1, 2007 expiration date. Tue, 30 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1027 http://www.the-dma.org/cgi/disppressrelease?article=1026 DMA commended Members of the Senate for passing a seven-year extension in advance of the Internet Tax Moratorium's November 1, 2007, expiration date. Fri, 26 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1026 http://www.the-dma.org/cgi/disppressrelease?article=1024 The NCDM 2007 Conference will present exciting new features designed to equip attendees with results-driven database marketing strategies. Co-presented by DMA and DIRECT magazine, NCDM 2007 will take place December 10-12 at the Mandalay Bay Resort & Casino in Las Vegas, NV. Thu, 25 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1024 http://www.the-dma.org/cgi/disppressrelease?article=1025 Just as comedian Patton Oswalt clocked celebrity Flavor Flav on Comedy Central, DMA's Insert Media Council plans kidding and kudos for its honorees during its annual Roast & Toast Holiday Luncheon. Thu, 25 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1025 http://www.the-dma.org/cgi/disppressrelease?article=1023 The new DMA seminar, "When Intuition Isn't Enough: The Science of Predicting Customer Behavior," teaches a theory that may rub a few the wrong way at first: marketers need to use science to predict consumer behavior -- not gut feelings. Wed, 24 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1023 http://www.the-dma.org/cgi/disppressrelease?article=1022 The National Center for Database Marketing (NCDM) 2007 Conference & Exhibition will be held December 10-12 at Mandalay Bay Resort in Las Vegas. The conference and exhibition is co-owned and co-presented by DIRECT Magazine and DMA. Tue, 23 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1022 http://www.the-dma.org/cgi/disppressrelease?article=1021 In the new DMA seminar, "Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture," marketers from both sides of the fence come together to gain a thorough understanding of what it takes to market a Web site to its full potential. Mon, 22 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1021 http://www.the-dma.org/cgi/disppressrelease?article=1018 DMA presented its 2007 International ECHO Awards. Reflecting multichannel direct marketing's growing influence on the global marketing landscape, DMA presented a total of 130 ECHO awards to multichannel direct marketing campaigns from the US and 37 other nations. Wed, 17 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1018 http://www.the-dma.org/cgi/disppressrelease?article=1011 Microsoft-MSN thought outside of the box when it created advertising platform Microsoft adCenter and produced the critically acclaimed Live Earth project, which integrated television, radio, Internet, and audiences to bring a live concert to the world while raising awareness about global warming. DMA honored those achievements, presenting Microsoft-MSN with DMA's 2007 Marketer of the Year Award. Tue, 16 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1011 http://www.the-dma.org/cgi/disppressrelease?article=1012 Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct response television agency in the nation, and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology, were inducted into the DMA Hall of Fame. Tue, 16 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1012 http://www.the-dma.org/cgi/disppressrelease?article=1013 DMA commended members of the US House of Representatives for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium's November 1, 2007, expiration date. H.R. 3678 extends the Internet Tax Moratorium another four years to 2011. Tue, 16 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1013 http://www.the-dma.org/cgi/disppressrelease?article=1014 DMA's Quarterly Business Review (QBR) for the third quarter of 2007 was released, complete with 2008 forecasts for marketers and suppliers. The 32-page report details how the greater direct marketing community -- including direct marketers, agencies, and suppliers -- collectively experienced a 17th consecutive quarter of positive economic growth. Tue, 16 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1014 http://www.the-dma.org/cgi/disppressrelease?article=1015 Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing (DM) expenditures, sales, return on investment (ROI), and employment through 2008, as reported in The Power of Direct Marketing, DMA's annual forecast of direct marketing's economic impact on the US economy, including advertising expenditures and sales. The 2007 edition of the DMA report, which was first published in 1995, was released. Tue, 16 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1015 http://www.the-dma.org/cgi/disppressrelease?article=1020 DMA announced its "Commitment to Consumer Choice" (CCC) guidelines that apply to all DMA members using mail to communicate with consumers. The CCC is DMA's public assurance that all Association members will follow specific practices to honor consumer choice in the receipt of solicitations. Mon, 15 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1020 http://www.the-dma.org/cgi/disppressrelease?article=1010 It's a brand new day at the DMEF as more than 350 direct marketing professionals and academics gathered to raise more than $500,000 for direct/interactive marketing education at the university level. Sun, 14 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1010 http://www.the-dma.org/cgi/disppressrelease?article=1009 The DMA Board of Directors announced the election of new officers and Board members for 2007-2008. The terms of office for the new officers and Board members commenced at DMA's Annual Business Meeting. Sun, 14 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1009 http://www.the-dma.org/cgi/disppressrelease?article=1008 For nearly 30 years, direct marketers have been asking DMA "What's the typical response rate for a direct marketing campaign in my profession and product category, and what channels will yield the best response?" Five years ago, DMA put all the answers in one book. Today, DMA's 2007 Response Rate Trends Report is bigger and better than ever. Sat, 13 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1008 http://www.the-dma.org/cgi/disppressrelease?article=1007 DMEF elected officers and nine new members to its Board of Trustees. They will oversee the Foundation, which is moving forward in 2007-2008 with a recharged mission to exponentially improve service to the direct/interactive marketing community of educators, professionals, and students. Sat, 13 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1007 http://www.the-dma.org/cgi/disppressrelease?article=1005 DMA commended Members of the House Judiciary Committee for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium's November 1, 2007, expiration date. Sponsored by House Judiciary Committee Chairman John Conyers (D-MI), H.R. 3678 would extend the current Internet Tax Moratorium by another four years until 2011, rather than make it permanent. Thu, 11 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1005 http://www.the-dma.org/cgi/disppressrelease?article=1004 DMA's Broadcast Council announced that Danette Dickerman, director of media for Nautilus, Inc.'s Direct Division, and Joan Renfrow, president of ONYX Productions, will be honored as co-recipients of the council's 2007 Jake Weisbarth Spirit Award. Wed, 10 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1004 http://www.the-dma.org/cgi/disppressrelease?article=1003 Direct marketers with one-track minds will be very welcome at DMA's new seminar, "Optimize Media Channels for Creative Prospecting." That is, as long as that "one track" is the desire to explore every possible channel to accomplish the singular goal of acquiring new customers. Mon, 08 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1003 http://www.the-dma.org/cgi/disppressrelease?article=1001 EEC, DMA's vertical working group that's focused on the email marketing industry, released its second annual Retail Welcome Email Subscription Benchmark Study. The study, which examines the welcome emails of 118 of the top online retailers tracked via RetailEmail.Blogspot, identifies a number of best practices and provides benchmarks in the areas of merchandising, relationship-building, deliverability, and CAN-SPAM compliance. Thu, 27 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1001 http://www.the-dma.org/cgi/disppressrelease?article=998 In a letter to Scott Peterson, the Executive Director of the Streamlined Sales Tax Governing Board, DMA expressed its strong opposition to the "Alternative Sourcing Proposal," a complex, tiered taxing protocol that would further complicate interstate commerce for businesses and customers. The Alternative Sourcing Proposal will be considered by the Streamlined Sales Tax Governing Board at its September 19-20 meeting in Kansas City. Fri, 14 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=998 http://www.the-dma.org/cgi/disppressrelease?article=999 With brand new metrics, updated figures, and expanded access, DMA's Quarterly Business Review (QBR) for Q2 2007 is new, improved, and ready for the marketing world. The 30-page report details how the greater direct marketing community -- including direct marketers, agencies, and suppliers -- collectively experienced a 16th consecutive quarter of positive economic growth. Fri, 14 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=999 http://www.the-dma.org/cgi/disppressrelease?article=997 DMA's "Multichannel Marketing in the Catalog Industry" report reveals that successful multichannel marketers have consistent and integrated standards across all channels. The study -- which is a comprehensive roadmap for best practices and trends in channel integration within the catalog, retail, and e-commerce infrastructures -- also reveals that nearly 70% of respondents reported increased multichannel sales over the prior year, and 59% reported increased catalog circulation in 2006. Tue, 11 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=997 http://www.the-dma.org/cgi/disppressrelease?article=995 DMA announced the appointment of Edward T. Manzitti, PhD, as vice president of research. In his new role, Dr. Manzitti assumes the leadership of DMA's Research Department, including oversight of the business strategy and operational results of all DMA research products and services. Thu, 06 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=995 http://www.the-dma.org/cgi/disppressrelease?article=996 The 2007 DMEF auction -- dubbed "Direct Marketers Gone Wild!" -- will continue until Tuesday evening, October 16 during DMA07 Conference & Exhibition. Direct Marketers Gone Wild! presents auction bidders a treasure trove of valuable goods, events, and services to bid on. Thu, 06 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=996 http://www.the-dma.org/cgi/disppressrelease?article=994 DMA announced the promotion of Alan P. Kuritsky to the position of senior vice president of sales and marketing. Kuritsky, who has served as DMA's vice president of marketing and chief marketing officer since June 2005, will lead the creation of a new department to advance DMA sales and marketing excellence as well as closely coordinate its member services and benefits, information collection, member data analysis, and marketing campaign execution. Wed, 05 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=994 http://www.the-dma.org/cgi/disppressrelease?article=992 EEC, DMA's vertical working group that's focused on the email marketing industry, announced that the holiday email marketing season for retailers has begun. Along with the announcement, the EEC released "Ring-Cha-Ching, Hear Them Ring: The Guide to Gearing Up for the Holiday Email Season," a 15-page report that discusses retail email marketing trends and practices from the past holiday season. Wed, 29 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=992 http://www.the-dma.org/cgi/disppressrelease?article=987 Elsevier has been chosen by DMEF to publish its premier journal, beginning January 2008. The DMEF's Journal of Interactive Marketing is a quarterly, peer-reviewed academic research journal with a mission to shape ideas and issues associated with electronic, interactive, and direct marketing. Thu, 23 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=987 http://www.the-dma.org/cgi/disppressrelease?article=986 DMA President & CEO John A. Greco, Jr. announced the 2007 recipients of the DMA Hall of Fame honors. This year's two honorees are: Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct-response television agency in the nation; and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology. Wed, 22 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=986 http://www.the-dma.org/cgi/disppressrelease?article=985 DMA To File Formal Comments, Solicit Member Input. Wed, 15 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=985 http://www.the-dma.org/cgi/disppressrelease?article=982 DMEF's Don Kuhn Fund for Research and Scholarship has presented its first scholarship funds to a deserving student and its first sponsored research. Both were presented at the DMA Nonprofit Federation's 2007 New York Nonprofit Conference, which is being held at the historic Waldorf-Astoria Hotel. Thu, 09 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=982 http://www.the-dma.org/cgi/disppressrelease?article=983 Annual award preseted at New York Nonprofit Conference. Thu, 09 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=983 http://www.the-dma.org/cgi/disppressrelease?article=981 The Direct Marketing Educational Foundation has appointed Marie A. Adolphe as the Foundation's new VP of programming. Adolphe took the reins of her new position, arriving with 15 years of corporate experience. Most recently, she served as human resources director for Bertelsmann's Bookspan. Mon, 06 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=981 http://www.the-dma.org/cgi/disppressrelease?article=978 Comments on several key issues related to the oversight of the National Do Not Call Registry and the broader oversight of telemarketing practices. Thu, 02 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=978 http://www.the-dma.org/cgi/disppressrelease?article=980 Applauds Committee Vote, Calls for Quick Action on Senate Floor. Thu, 02 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=980 http://www.the-dma.org/cgi/disppressrelease?article=977 The EEC, DMA's vertical working group that's focused on the email marketing industry, announced the release of its second annual Retail Email Subscription Benchmark Study. Tue, 31 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=977 http://www.the-dma.org/cgi/disppressrelease?article=976 In testimony before the House Committee on Oversight and Government Reform Subcommittee on Federal Workforce, Postal Service and the District of Columbia, DMA voiced its potential concerns over the United States Postal Service's infrastructure and realignment efforts required under the Postal Accountability and Enhancement Act. Thu, 26 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=976 http://www.the-dma.org/cgi/disppressrelease?article=970 DMA's International ECHO Awards competition has long been committed to challenging the status quo. So it's no surprise that the 1,124 campaign entries submitted for the 2007 ECHOs have shattered all previous records, and more than half of the entries were submitted in new media categories. Mon, 23 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=970 http://www.the-dma.org/cgi/disppressrelease?article=969 Wed, 18 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=969 http://www.the-dma.org/cgi/disppressrelease?article=968 Conference Set for August 8-9 at Historic Waldorf=Astoria. Mon, 16 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=968 http://www.the-dma.org/cgi/disppressrelease?article=967 FTC Chairman Majoras Praises DMA's Authentication Work Thu, 12 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=967 http://www.the-dma.org/cgi/disppressrelease?article=966 DMA List and Database Council today announced the 2007 winners of its Ron Davis Young List Professional of the Year Awards. Wed, 11 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=966 http://www.the-dma.org/cgi/disppressrelease?article=965 Wharton School Marketing Professor Peter S. Fader, PhD, is the winner of the 2007 Robert B. Clarke Outstanding Educator Award, DMEF's preeminent award to honor an academic's overall achievement in direct/interactive marketing. Tue, 10 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=965 http://www.the-dma.org/cgi/disppressrelease?article=960 Mon, 09 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=960 http://www.the-dma.org/cgi/disppressrelease?article=961 New Service, Developed in Partnership with Return Path, Will Check Email Authentication and Other Key Reputation Metrics to Help Members Increase Integrity in Email Marketing. Mon, 09 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=961 http://www.the-dma.org/cgi/disppressrelease?article=962 DMA's Email Marketing Council to Merge with Email Experience Council Mon, 09 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=962 http://www.the-dma.org/cgi/disppressrelease?article=963 DMA today announced the appointment of Sue R.E. Geramian to the newly created position of senior vice president of communications and public and media relations. Geramian will report directly to Dr. Ramesh Lakshmi-Ratan, DMA's executive vice president & chief operating officer. Mon, 09 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=963 http://www.the-dma.org/cgi/disppressrelease?article=964 The Martin Agency makes advertising look so easy, even a caveman could do it. But a real campaign is far more complex, and agency Chairman and Chief Executive Officer John B. Adams, Jr. will provide the clues during his keynote address during DMA07's Pre-Conference, which precedes DMA07 Conference & Exhibition at McCormick Place West in Chicago, IL, October 13-18. Mon, 09 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=964 http://www.the-dma.org/cgi/disppressrelease?article=959 DMA has announced a stellar keynote lineup for the DMA07 Conference & Exhibition, which is set for Oct. 13-18 in Chicago. On Oct. 15, multichannel marketer, author, and fashion icon Kenneth Cole, chairman and CEO of Kenneth Cole Productions, will speak. On Oct. 16, legendary direct marketing ad-agency powerhouse Shelly Lazarus will address conferees. And on Oct. 17, NeXt Gen marketer Jimmy Wales, president of Wikia Inc. and founder of Wikipedia, will keynote. Wed, 27 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=959 http://www.the-dma.org/cgi/disppressrelease?article=955 Testifies at Commerce Committee Hearing on the Truth in Caller ID Act. Thu, 21 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=955 http://www.the-dma.org/cgi/disppressrelease?article=956 DMEF today announced the winners of the 2007 DMEF Collegiate ECHO Competition, which is sponsored by Litle & Co. The 2007 competition, which was conducted during the Fall 2006 and Spring 2007 semesters, attracted entries from undergraduate and graduate colleges nationwide. Thu, 21 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=956 http://www.the-dma.org/cgi/disppressrelease?article=942 Predicts Sharp Decrease in Flat Mail Volumes. Wed, 20 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=942 http://www.the-dma.org/cgi/disppressrelease?article=941 The stars shone outside and in last night as the DMEF honored a top corporation and outstanding individuals in direct marketing, recognizing that their best may be yet to come. Wed, 20 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=941 http://www.the-dma.org/cgi/disppressrelease?article=940 DMA's 2007 Statistical Fact Book, a perennial bestseller, is hot off the press and better than ever. Now in its 29th edition, the 2007 reference book offers an entirely new chapter about marketing creative, as well as expanded coverage of one of the fastest evolving aspects of direct marketing -- interactive media. Tue, 19 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=940 http://www.the-dma.org/cgi/disppressrelease?article=939 To help marketers employ analytics optimally, the DMA Analytics Council is strengthening its outreach efforts, bolstered by a new mission statement and an updated blog. Thu, 14 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=939 http://www.the-dma.org/cgi/disppressrelease?article=938 Agewise, search engine marketing is a fifth grader just hitting a meteoric growth spurt. Knowledgewise, the DMA's Search Engine Marketing Council (SEMC) is the smart kid in the class who throws off the curve. Now that kid's growth spurt is resulting in more energy to do more things -- like the SEMC's new roster of programming, meeting agendas, and events. Wed, 13 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=938 http://www.the-dma.org/cgi/disppressrelease?article=936 New provisions in "Guidelines for Ethical Business Practice" relate to the collection and sharing of consumer information by data compiler organizations. Tue, 12 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=936 http://www.the-dma.org/cgi/disppressrelease?article=937 Every American recognizes the question. "How would you rate the service you received during this call?" Two of those responsible for ensuring that such service is excellent were rewarded and celebrated today in Las Vegas for their hard work and dedication to the teleservices profession, courtesy of the DMA Teleservices Council. Tue, 12 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=937 http://www.the-dma.org/cgi/disppressrelease?article=935 You can never have too much of a good thing. This aphorism seems apt for marketers who will be able to choose from 31 "Ask-the-Experts" roundtable discussions and question-and-answer forums at the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21. Thu, 07 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=935 http://www.the-dma.org/cgi/disppressrelease?article=933 The DMA List and Database Council is pleased to announce that Fran Green, president of Data Management for American List Counsel, Inc. (ALC), will be the recipient of the DMA List Leader of the Year Award for 2007. Wed, 06 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=933 http://www.the-dma.org/cgi/disppressrelease?article=932 Asks Postal Governors for Long-Term Rate Relief for Standard Mail Flats Tue, 05 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=932 http://www.the-dma.org/cgi/disppressrelease?article=934 DMA joins 30 other associations and companies in opposing the Securely Protect Yourself Against Cyber Trespass Act (H.R. 964) Tue, 05 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=934 http://www.the-dma.org/cgi/disppressrelease?article=931 DMA today announced that its Marketing Technology and Internet Council will be born anew as the DMA Marketing Technology Council (MTC). With a new name and a fresh mission, this council plans to think outside the silo and focus on education, multi-discipline communication, and integration. Tue, 05 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=931 http://www.the-dma.org/cgi/disppressrelease?article=929 The DMA's International Council has announced its 2007 honors. This year, the council will present James Thornton, managing director of Mailing Lists Asia (MLA), with its Lifetime Achievement Award, and Daniel Rutenberg, director of marketing for International Airline Passengers Association (IAPA), with its International Direct Marketer of the Year Award. Mon, 04 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=929 http://www.the-dma.org/cgi/disppressrelease?article=930 The greater direct marketing community -- including direct marketers, suppliers, and agencies -- collectively experienced a 15th consecutive quarter of positive economic growth. That is a key finding of the DMA's Quarterly Business Review (QBR) for the first quarter of 2007. Mon, 04 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=930 http://www.the-dma.org/cgi/disppressrelease?article=928 Unravel the mysteries and rich potential of search engines. Reduce churn. Build a robust email strategy. Synergy is the key as marketers and session leaders dive in to explore these topics and more during five Special Concentration Workshops at the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21. Fri, 01 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=928 http://www.the-dma.org/cgi/disppressrelease?article=927 The lines between direct marketing and brand marketing have all but disappeared, according to the results of a new survey by the DMA. The report, "The Integration of DM and Brand," shows how direct marketing's versatility and measurability have led marketers to integrate direct marketing tactics into all brand marketing efforts across multiple channels. Thu, 31 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=927 http://www.the-dma.org/cgi/disppressrelease?article=926 Green Lights & Red Flags: Rules of the Road for Advertisers and Direct Marketers. Tue, 29 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=926 http://www.the-dma.org/cgi/disppressrelease?article=925 If a direct marketer's goal is to attain specific, targeted skills pronto, that professional will hit the bull's-eye during the 2007 DM Days New York Conference & Expo. The conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21, will offer eight programming tracks of concurrent sessions with beginner, intermediate, and advanced levels of training. Tue, 29 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=925 http://www.the-dma.org/cgi/disppressrelease?article=923 PRC Offers Only Temporary Rate Relief for Standard Mail Flats. Fri, 25 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=923 http://www.the-dma.org/cgi/disppressrelease?article=924 Sales Tax Fairness and Simplification Act is neither fair nor simple. Fri, 25 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=924 http://www.the-dma.org/cgi/disppressrelease?article=922 The keynote panel "The Changing Faces of Direct: Reinventing The Client, The Consumer, The Agency" will show direct marketers how to adapt during the 2007 DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center in New York, June 19 - 21. Fri, 25 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=922 http://www.the-dma.org/cgi/disppressrelease?article=921 I-SPY Act is is an important step in protecting Americans from fraud and identity theft. Thu, 24 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=921 http://www.the-dma.org/cgi/disppressrelease?article=919 Wed, 23 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=919 http://www.the-dma.org/cgi/disppressrelease?article=915 David McQuillen, vice president of customer experience and voice of the customer at Credit Suisse (Zurich, Switzerland) spoke today during the last day of the ACCM, which was held May 21 - 23 at the Boston Convention & Exhibition Center. Wed, 23 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=915 http://www.the-dma.org/cgi/disppressrelease?article=916 New Campaign Asks Consumers to 'Recycle Please' Tue, 22 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=916 http://www.the-dma.org/cgi/disppressrelease?article=918 Board resolution calls on members to implement business practices that deliver environmental benefits. Tue, 22 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=918 http://www.the-dma.org/cgi/disppressrelease?article=912 Leon Gorman, who serves as L.L.Bean's chairman and is its former president, spoke today at ACCM about remaining true to the company's roots while bringing the nearly-centenarian venture into the multichannel marketing era. ACCM is taking place May 21 - 23 at the Boston Convention & Exhibition Center. Tue, 22 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=912 http://www.the-dma.org/cgi/disppressrelease?article=914 MULTICHANNEL MERCHANT today announced the winners of its 2007 MCM Awards at a luncheon ceremony at the Annual Conference for Catalog & Multichannel Merchants (ACCM). The awards, which honor both business-to-business (B-to-B) and business-to-consumer (B-to-C) marketers, were culled from a total of 64 finalists from the print channel, 37 from the Web channel, and 11 cross-channel in 17 categories. The finalists had been selected from more than 200 entries. Tue, 22 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=914 http://www.the-dma.org/cgi/disppressrelease?article=911 Since 1966, the Direct Marketing Educational Foundation has worked to take direct marketing to US college and university campuses. Now, with the launch of its Direct Marketing Leadership Development Program, DMEF takes a step forward. Sponsored by Goodman&Company, Harte-Hanks, Inc., Scholastic, and Wunderman, the new program is designed to offer college graduates a rich, on-the-job opportunity to translate their classroom knowledge into real-world experience. Four university graduates have been selected for the 2007-2008 program. Thu, 17 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=911 http://www.the-dma.org/cgi/disppressrelease?article=944 Protecting customers and their corporate identities is increasingly a major challenge facing today's brand stewards and marketers. Brand police doubling as keynote panelists will come to the rescue during the 2007 DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center in New York, June 19 - 21. Wed, 16 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=944 http://www.the-dma.org/cgi/disppressrelease?article=909 How can an organization thank those individuals and companies that have given generously of their time and support over the years in ways that further its goals? DMEF will express its appreciation by proudly presenting two of its highest awards to direct marketers whose efforts, over many years, have helped advance collegiate-level direct marketing education in the United States. Wed, 16 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=909 http://www.the-dma.org/cgi/disppressrelease?article=958 DMA today announced that WebmasterRadio.FM was such a hit at its inauguration at DM Days New York Conference & Expo last year that it is returning for the 2007 conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21. Mon, 14 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=958 http://www.the-dma.org/cgi/disppressrelease?article=957 Finding online marketing solutions is almost as easy as point and click at the 2007 DM Days New York Conference & Expo. Internet experts will gather in the Online Marketing Solutions Pavilion to provide marketing professionals with cutting-edge expertise and solutions during the conference and expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21. Thu, 10 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=957 http://www.the-dma.org/cgi/disppressrelease?article=954 Laboratories are all about making experiments work and yield optimal results, so it's no surprise that ACCM is ensuring that conferees will be presented opportunities to explore their promotion efforts alongside marketing experts during lab sessions. ACCM will be held May 21 - 23 at the Boston Convention & Exhibition Center. Mon, 07 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=954 http://www.the-dma.org/cgi/disppressrelease?article=949 The keynote panel titled "Next-Gen Interactive: How Marketers Are Optimizing the Power of Social Media to Connect and Deliver Results" will help kick off 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21. Thu, 03 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=949 http://www.the-dma.org/cgi/disppressrelease?article=951 The updated, improved Search Engine Marketing (SEM) Intensive sessions help open up ACCM on Monday, May 21, with a quintet of sessions filled with new information and led by different panelists. ACCM will be held May 21 - 23 at the Boston Convention & Exhibition Center. Mon, 30 Apr 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=951 http://www.the-dma.org/cgi/disppressrelease?article=943 DMA announced that entertainer Howie Mandel will host its 2007 International ECHO Awards (www.dma-echo.org), which will take place on Tuesday, Oct. 16 at Chicago's historic Union Station. In addition to honoring "the best of the best" direct marketing campaigns, gala attendees will be feted with a reception, dinner, and a night of dancing. Thu, 26 Apr 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=943 http://www.the-dma.org/cgi/disppressrelease?article=431 Wed, 21 May 2003 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=431