Direct marketing news for people doing direct, database, and interactive marketing http://www.the-dma.org http://www.the-dma.org/cgi/disppressrelease?article=1582 Senior executives gathered at the Direct Marketing Association's (DMA) Washington, DC offices Thursday for a special educational event -- Data Governance: A Strategic Briefing for Senior Executives. Taking place on Day Three of DMA in DC conference, this session was specifically designed to help senior execs better understand marketing data and the governance of it. Mon, 18 Mar 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1582 http://www.the-dma.org/cgi/dispannouncements?article=1678 Yesterday, during Day Two (or "Hill Day") of the Direct Marketing Association's (DMA) DMA in DC conference, data-driven marketers and fundraisers met face-to-face with Members of Congress and their staff to discuss the issues impacting their bottom lines -- and what needs to be done to ensure responsible access to marketing data. Thu, 14 Mar 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1678 http://www.the-dma.org/cgi/dispannouncements?article=1677 The Direct Marketing Association's (DMA) DMA in DC 2013 conference kicked off yesterday with a full lineup of stellar presentations and keynotes from experts on policy affecting data-driven marketers and fundraisers. Wed, 13 Mar 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1677 http://www.the-dma.org/cgi/disppressrelease?article=1581 The Direct Marketing Association's (DMA) DMA in DC 2013 conference kicked off yesterday with a full lineup of stellar presentations and keynotes from experts on policy affecting data-driven marketers and fundraisers. Wed, 13 Mar 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1581 http://www.the-dma.org/cgi/disppressrelease?article=1580 The Direct Marketing Educational Foundation (DMEF) today announced the 2013 winners of its Rising Stars and Corporate Commitment Awards. These awards recognize emerging leaders in the direct and interactive marketing field who demonstrate an extraordinary commitment to supporting the next generation of talent in this field. These prestigious awards will be presented at the Rising Stars Awards Dinner on Tuesday, June 11, from 6:30 to 10:30 p.m., at Three Sixty° | TriBeCa in NYC. Tue, 12 Mar 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1580 http://www.the-dma.org/cgi/dispannouncements?article=1676 The Direct Marketing Educational Foundation (DMEF) today announced the 2013 winners of its Rising Stars and Corporate Commitment Awards. These awards recognize emerging leaders in the direct and interactive marketing field who demonstrate an extraordinary commitment to supporting the next generation of talent in this field. These prestigious awards will be presented at the Rising Stars Awards Dinner on Tuesday, June 11, from 6:30 to 10:30 p.m., at Three Sixty° | TriBeCa in NYC. Tue, 12 Mar 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1676 http://www.the-dma.org/cgi/dispannouncements?article=1673 New York, NY, March 11, 2013 --The Direct Marketing Association (DMA) today announced that the entry period is now open for the DMA Innovation Awards 2013. The Awards celebrate the game-changing products and solutions that enable marketers to shift away from conventional marketing practices and enter, with confidence, a marketing space dominated by data-driven techniques and defined by rapid development, growth and change. The deadline for entries is Friday, May 10. Mon, 11 Mar 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1673 http://www.the-dma.org/cgi/disppressrelease?article=1578 The Direct Marketing Association (DMA) today announced that the entry period is now open for the DMA Innovation Awards 2013. The Awards celebrate the game-changing products and solutions that enable marketers to shift away from conventional marketing practices and enter, with confidence, a marketing space dominated by data-driven techniques and defined by rapid development, growth and change. The deadline for entries is Friday, May 10. Mon, 11 Mar 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1578 http://www.the-dma.org/cgi/dispannouncements?article=1675 The Direct Marketing Association (DMA) today announced a power-roster of presentations for Day One of DMA in DC 2013, which will take place March 12-14 at The Madison Hotel in Washington DC. Day One events include keynote addresses from Federal Trade Commissioner Julie Brill and Maryland Attorney General Doug Gansler, and a full lineup of briefings and discussions that give the inside scoop on the crucial policy and regulatory issues affecting data-driven marketers. Mon, 11 Mar 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1675 http://www.the-dma.org/cgi/disppressrelease?article=1579 The Direct Marketing Association (DMA) today announced a power-roster of presentations for Day One of DMA in DC 2013, which will take place March 12-14 at The Madison Hotel in Washington DC. Day One events include keynote addresses from Federal Trade Commissioner Julie Brill and Maryland Attorney General Doug Gansler, and a full lineup of briefings and discussions that give the inside scoop on the crucial policy and regulatory issues affecting data-driven marketers. Mon, 11 Mar 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1579 http://www.the-dma.org/cgi/disppressrelease?article=1577 At DMA in DC 2013, taking place March 12-14 in Washington DC, the Direct Marketing Association (DMA) will be taking a deep look at critical issues affecting the data-driven marketing and fundraising community. For three days, participants will be briefed on the crucial issues affecting their businesses; meet with policymakers on Capitol Hill; and find out how to implement the best data-governance practices in their own organizations. Thu, 21 Feb 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1577 http://www.the-dma.org/cgi/dispannouncements?article=1672 At DMA in DC 2013, taking place March 12-14 in Washington DC, the Direct Marketing Association (DMA) will be taking a deep look at critical issues affecting the data-driven marketing and fundraising community. For three days, participants will be briefed on the crucial issues affecting their businesses; meet with policymakers on Capitol Hill; and find out how to implement the best data-governance practices in their own organizations Thu, 21 Feb 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1672 http://www.the-dma.org/cgi/dispannouncements?article=1671 The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the "Marketplace Fairness Act" in the Senate by Senator Dick Durbin (D-IL) and in the House of Representatives by Representative Steve Womack (R-AR). The bill, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures. Neither does it sufficiently reduce the deficiencies that led the Supreme Court in its 1992 Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place. Thu, 14 Feb 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1671 http://www.the-dma.org/cgi/disppressrelease?article=1576 The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the "Marketplace Fairness Act" in the Senate by Senator Dick Durbin (D-IL) and in the House of Representatives by Representative Steve Womack (R-AR). The bill, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures. Neither does it sufficiently reduce the deficiencies that led the Supreme Court in its 1992 Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place. Thu, 14 Feb 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1576 http://www.the-dma.org/cgi/disppressrelease?article=1573 The Direct Marketing Association (DMA) today announced Integrated Marketing Week (IMW2013) -- the new premiere event for marketers looking to integrate on and offline marketing data, campaigns, and technologies -- taking place June 10-13, at the Metropolitan Pavilion in New York City. Tue, 05 Feb 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1573 http://www.the-dma.org/cgi/dispannouncements?article=1670 The Direct Marketing Association (DMA) today announced Integrated Marketing Week (IMW2013) -- the new premiere event for marketers looking to integrate on and offline marketing data, campaigns, and technologies -- taking place June 10-13, at the Metropolitan Pavilion in New York City. Tue, 05 Feb 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1670 http://www.the-dma.org/cgi/dispannouncements?article=1669 'Data-Driven Marketing: Where the Innovators Are' Wed, 23 Jan 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1669 http://www.the-dma.org/cgi/disppressrelease?article=1572 Wed, 23 Jan 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1572 http://www.the-dma.org/cgi/disppressrelease?article=1571 The Nonprofit Federation of the Direct Marketing Association (DMANF) is pleased to announce the selection of Lynn Edmonds, president of LW Robbins, as its 2013 Max L. Hart Nonprofit Achievement Award recipient. The honor will be presented at a gala awards luncheon on February 7, during the 2013 Washington Nonprofit Conference, which will take place February 7-8 at the Renaissance Washington, DC Downtown Hotel. Tue, 15 Jan 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1571 http://www.the-dma.org/cgi/dispannouncements?article=1667 The Nonprofit Federation of the Direct Marketing Association (DMANF) is pleased to announce the selection of Lynn Edmonds, president of LW Robbins, as its 2013 Max L. Hart Nonprofit Achievement Award recipient. The honor will be presented at a gala awards luncheon on February 7, during the 2013 Washington Nonprofit Conference, which will take place February 7-8 at the Renaissance Washington, DC Downtown Hotel. Tue, 15 Jan 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1667 http://www.the-dma.org/cgi/dispannouncements?article=1666 The Direct Marketing Association (DMA), the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing, is pleased to announce that Linda A. Woolley has taken the helm as DMA's president and CEO, effective immediately. Woolley had served as DMA's acting president and CEO since May 14, 2012. Thu, 10 Jan 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1666 http://www.the-dma.org/cgi/disppressrelease?article=1570 The Direct Marketing Association (DMA), the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing, is pleased to announce that Linda A. Woolley has taken the helm as DMA's president and CEO, effective immediately. Woolley had served as DMA's acting president and CEO since May 14, 2012. Thu, 10 Jan 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1570 http://www.the-dma.org/cgi/disppressrelease?article=1569 The Direct Marketing Educational Foundation (DMEF) today announced it is welcoming nominations for its prestigious 2013 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, February 15. Tue, 08 Jan 2013 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1569 http://www.the-dma.org/cgi/dispannouncements?article=1665 The Direct Marketing Educational Foundation (DMEF) today announced it is welcoming nominations for its prestigious 2013 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, February 15. Tue, 08 Jan 2013 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1665 http://www.the-dma.org/cgi/disppressrelease?article=1568 As the great data debate takes shape in Washington and in the states, the Direct Marketing Association (DMA) is taking the lead to keep its members - and all data-driven marketers -- well-informed on the issues and implications. Toward that end. DMA today announced two vibrant keynote addresses to be presented by data-policy experts at the upcoming DMA in DC conference: Federal Trade Commissioner Julie Brill and Doug Gansler, Attorney General, State of Maryland. Thu, 20 Dec 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1568 http://www.the-dma.org/cgi/dispannouncements?article=1664 As the great data debate takes shape in Washington and in the states, the Direct Marketing Association (DMA) is taking the lead to keep its members - and all data-driven marketers -- well-informed on the issues and implications. Toward that end. DMA today announced two vibrant keynote addresses to be presented by data-policy experts at the upcoming DMA in DC conference: Federal Trade Commissioner Julie Brill and Doug Gansler, Attorney General, State of Maryland. Thu, 20 Dec 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1664 http://www.the-dma.org/cgi/dispannouncements?article=1663 The Email Experience Council (eec), the Direct Marketing Association's (DMA) email marketing arm, today announced a dynamic keynote lineup for the upcoming Email Evolution Conference -- the Hottest Conference for Convergence of Email, Social, Digital, and More -- which will be held February 6-8 at Fountainebleau, Miami Beach, FL. Enterprise email service provider BlueHornet is the Title Sponsor for the Conference. Wed, 19 Dec 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1663 http://www.the-dma.org/cgi/disppressrelease?article=1567 The Email Experience Council (eec), the Direct Marketing Association's (DMA) email marketing arm, today announced a dynamic keynote lineup for the upcoming Email Evolution Conference -- the Hottest Conference for Convergence of Email, Social, Digital, and More -- which will be held February 6-8 at Fountainebleau, Miami Beach, FL. Enterprise email service provider BlueHornet is the Title Sponsor for the Conference. Wed, 19 Dec 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1567 http://www.the-dma.org/cgi/dispannouncements?article=1662 The Direct Marketing Association (DMA) today responded to news that the Federal Trade Commission (FTC) has launched an investigation into "data brokers" by expressing confidence that any such inquiry will highlight the responsible use of consumer information by data-driven marketers - and the significant benefits derived by consumers from those practices. Tue, 18 Dec 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1662 http://www.the-dma.org/cgi/disppressrelease?article=1566 The Direct Marketing Association (DMA) today responded to news that the Federal Trade Commission (FTC) has launched an investigation into "data brokers" by expressing confidence that any such inquiry will highlight the responsible use of consumer information by data-driven marketers - and the significant benefits derived by consumers from those practices. Tue, 18 Dec 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1566 http://www.the-dma.org/cgi/dispannouncements?article=1661 The Direct Marketing Association (DMA) today extolled the individual, societal, and economic benefits of data-driven marketing during a congressional briefing hosted by Representatives Ed Markey (D-MA) and Joe Barton (R-TX), co-chairs of the Congressional Privacy Caucus. DMA was joined by industry leaders, consumer activists, and Federal Trade Commissioner Julie Brill in a discussion of the business and privacy practices of an industry segment characterized as "data brokers." The briefing follows a July 25, 2012 query by members of Congress of nine companies they labeled "data brokers." Thu, 13 Dec 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1661 http://www.the-dma.org/cgi/disppressrelease?article=1565 The Direct Marketing Association (DMA) today extolled the individual, societal, and economic benefits of data-driven marketing during a congressional briefing hosted by Representatives Ed Markey (D-MA) and Joe Barton (R-TX), co-chairs of the Congressional Privacy Caucus. DMA was joined by industry leaders, consumer activists, and Federal Trade Commissioner Julie Brill in a discussion of the business and privacy practices of an industry segment characterized as "data brokers." The briefing follows a July 25, 2012 query by members of Congress of nine companies they labeled "data brokers." Thu, 13 Dec 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1565 http://www.the-dma.org/cgi/dispannouncements?article=1659 The Direct Marketing Association (DMA) is joining hundreds of nonprofit leaders December 4-5, 2012, in the nation's capital to urge lawmakers to protect a 100-year-old American tradition of common-sense tax policies that encourage giving and help support critical programs and services for people in need. Mon, 03 Dec 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1659 http://www.the-dma.org/cgi/disppressrelease?article=1564 The Direct Marketing Association (DMA) is joining hundreds of nonprofit leaders December 4-5, 2012, in the nation's capital to urge lawmakers to protect a 100-year-old American tradition of common-sense tax policies that encourage giving and help support critical programs and services for people in need. Mon, 03 Dec 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1564 http://www.the-dma.org/cgi/dispannouncements?article=1658 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the third quarter of 2012. Despite ongoing uncertainty about the fate of the economy and its potential impact on broader business opportunities, a vast majority of respondents to the third quarter 2012 Quarterly Business Review survey said they are confident about the practice of direct and digital marketing (DDM) and its prospects for future growth. Tue, 20 Nov 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1658 http://www.the-dma.org/cgi/disppressrelease?article=1563 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the third quarter of 2012. Despite ongoing uncertainty about the fate of the economy and its potential impact on broader business opportunities, a vast majority of respondents to the third quarter 2012 Quarterly Business Review survey said they are confident about the practice of direct and digital marketing (DDM) and its prospects for future growth. Tue, 20 Nov 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1563 http://www.the-dma.org/cgi/dispannouncements?article=1657 The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced an outstanding lineup of educational and interactive sessions, networking opportunities, and thought-provoking roundtable discussions at the 2013 Washington Nonprofit Conference, which will take place February 7-8 at the Renaissance Washington, DC Downtown Hotel. Thu, 15 Nov 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1657 http://www.the-dma.org/cgi/disppressrelease?article=1562 The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced an outstanding lineup of educational and interactive sessions, networking opportunities, and thought-provoking roundtable discussions at the 2013 Washington Nonprofit Conference, which will take place February 7-8 at the Renaissance Washington, DC Downtown Hotel. Thu, 15 Nov 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1562 http://www.the-dma.org/cgi/dispannouncements?article=1656 The Direct Marketing Association (DMA) today announced that key industry leaders will discuss the many and growing threats to data-driven marketing in an agenda-setting panel on Tuesday, December 4, at DMA's NCDM 2012 conference in Orlando, Florida. Mon, 12 Nov 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1656 http://www.the-dma.org/cgi/disppressrelease?article=1561 The Direct Marketing Association (DMA) today announced that key industry leaders will discuss the many and growing threats to data-driven marketing in an agenda-setting panel on Tuesday, December 4, at DMA's NCDM 2012 conference in Orlando, Florida. Mon, 12 Nov 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1561 http://www.the-dma.org/cgi/dispannouncements?article=1652 The Direct Marketing Association (DMA) today honored two recipients with its 2012 Marketer of the Year Award at a ceremony held during DMA 2012 in Las Vegas. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community. This year, the awards were presented to Macy's and United Airlines MileagePlus. Tue, 16 Oct 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1652 http://www.the-dma.org/cgi/disppressrelease?article=1560 The Direct Marketing Association (DMA) today honored two recipients with its 2012 Marketer of the Year Award at a ceremony held during DMA 2012 in Las Vegas. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community. This year, the awards were presented to Macy's and United Airlines MileagePlus. Tue, 16 Oct 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1560 http://www.the-dma.org/cgi/dispannouncements?article=1653 The Direct Marketing Association (DMA) last night presented its 2012 International ECHO Awards at the Mandalay Bay in Las Vegas, during the DMA2012 Conference & Exhibition, which concludes Thursday, October 18. Tue, 16 Oct 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1653 http://www.the-dma.org/cgi/dispannouncements?article=1655 The Direct Marketing Association (DMA) last night presented its 2012 International ECHO Awards at the Mandalay Bay in Las Vegas, during the DMA2012 Conference & Exhibition, which concludes Thursday, October 18. Tue, 16 Oct 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1655 http://www.the-dma.org/cgi/dispannouncements?article=1651 The Direct Marketing Association's (DMA) Acting CEO and President Linda A. Woolley today announced the launch of a ground-breaking new initiative aligned with DMA's mission of advancing and protecting data-driven marketing. Woolley made the announcement during her opening address at the DMA2012 Conference and Exhibition at the Mandalay Bay Resort and Casino in Las Vegas, NV. Mon, 15 Oct 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1651 http://www.the-dma.org/cgi/dispannouncements?article=1650 The Direct Marketing Association (DMA) Board of Directors has announced the election of four new Board members for 2013-2014. The terms of office commenced at DMA's Annual Business Meeting, which took place at DMA2012 in Las Vegas, Nevada. Sun, 14 Oct 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1650 http://www.the-dma.org/cgi/disppressrelease?article=1559 The Direct Marketing Educational Foundation (DMEF) Board today announced its newest trustees, Lynn Edmonds, President, LW Robbins and Markus Wilhelm, CEO, Solar Strata LLC, approved by the Board of Trustees during its Board meeting. After a four- and five-year hiatus, respectively, Edmonds and Wilhelm rejoin the Board to complete the slate of professionals and academics committed to supporting the DMEF. Sat, 13 Oct 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1559 http://www.the-dma.org/cgi/dispannouncements?article=1649 The Direct Marketing Educational Foundation (DMEF) Board today announced its newest trustees, Lynn Edmonds, President, LW Robbins and Markus Wilhelm, CEO, Solar Strata LLC, approved by the Board of Trustees during its Board meeting. After a four- and five-year hiatus, respectively, Edmonds and Wilhelm rejoin the Board to complete the slate of professionals and academics committed to supporting the DMEF. Sat, 13 Oct 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1649 http://www.the-dma.org/cgi/dispannouncements?article=1648 DMA today announced the appointment of Stephanie Miller as Vice President, Member Relations, a newly-created position. Tue, 02 Oct 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1648 http://www.the-dma.org/cgi/disppressrelease?article=1558 The Direct Marketing Association (DMA), the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing, today announced the appointment of Stephanie Miller as Vice President, Member Relations, a newly-created position. Tue, 02 Oct 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1558 http://www.the-dma.org/cgi/dispannouncements?article=1647 The Direct Marketing Association (DMA) today announced Hal Brierley, executive chairman, Brierley+Partners, Inc. -- and Marjorie Kalter, professor at New York University's Stern School of Business, teaching social media and brand management -- will be the 2012 DMA Hall of Fame recipients. Thu, 27 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1647 http://www.the-dma.org/cgi/dispannouncements?article=1646 The Direct Marketing Association (DMA) today announced that Howard Schmidt, former Special Assistant to the President and Cyber Security Coordinator at the Executive Office of the President, will deliver a keynote address at DMA's NCDM 2012 conference, on Wednesday, December 5, in Orlando, FL Mon, 24 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1646 http://www.the-dma.org/cgi/disppressrelease?article=1557 The Direct Marketing Association (DMA) today announced that Howard Schmidt, former Special Assistant to the President and Cyber Security Coordinator at the Executive Office of the President, will deliver a keynote address at DMA's NCDM 2012 conference, on Wednesday, December 5, in Orlando, FL. Mon, 24 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1557 http://www.the-dma.org/cgi/dispannouncements?article=1643 DMA today announced the Diamond finalists for the 2012 International ECHO Awards competition, which will take place during the DMA2012 Conference & Exhibition in Las Vegas. The five Diamond finalists are: Aspen Marketing Services, BBDO New York, BMF Australia, Colenso BBDO/Proximity New Zealand, and Shackleton Madrid. Thu, 13 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1643 http://www.the-dma.org/cgi/disppressrelease?article=1556 DMA today announced the Diamond finalists for the 2012 International ECHO Awards competition, which will take place during the DMA2012 Conference & Exhibition in Las Vegas. The five Diamond finalists are: Aspen Marketing Services, BBDO New York, BMF Australia, Colenso BBDO/Proximity New Zealand, and Shackleton Madrid. Thu, 13 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1556 http://www.the-dma.org/cgi/dispannouncements?article=1645 DMA's Email Experience Council and Epsilon today released the Q2 2012 North America Email Trends and Benchmarks report, which introduces a new metric, Email Activity Segment Evaluation (EASE). According to EASE, 59% of new email subscribers on an average email list are unengaged with email marketing programs. Thu, 13 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1645 http://www.the-dma.org/cgi/dispannouncements?article=1644 DMA today announced the appointment of Thomas J. Benton as Chief Financial Officer. Benton, a seasoned senior-level finance and marketing analytics executive, will be based at DMA's New York City headquarters, reporting to Acting President & CEO Linda A. Woolley. Thu, 13 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1644 http://www.the-dma.org/cgi/dispannouncements?article=1642 DMA today announced a slate of new speakers for its 2012 NCDM Conference, which will take place December 3-5 in Orlando, Florida. Two new sessions will address the increasingly challengingly environment for marketers who leverage big data to reach and engage customers: Tue, 11 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1642 http://www.the-dma.org/cgi/disppressrelease?article=1554 DMA today announced a slate of new speakers for its 2012 NCDM Conference, which will take place December 3-5 in Orlando, Florida. Two new sessions will address the increasingly challengingly environment for marketers who leverage big data to reach and engage customers: Tue, 11 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1554 http://www.the-dma.org/cgi/disppressrelease?article=1553 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2012. DMA partnered with management consulting firm Winterberry Group on the report. Fri, 07 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1553 http://www.the-dma.org/cgi/dispannouncements?article=1640 The Direct Marketing Association (DMA) today announced the winners of its 2012 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2012 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 13-18 in Las Vegas. Thu, 06 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1640 http://www.the-dma.org/cgi/disppressrelease?article=1552 The Direct Marketing Association (DMA) today announced the winners of its 2012 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2012 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 13-18 in Las Vegas. Thu, 06 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1552 http://www.the-dma.org/cgi/dispannouncements?article=1639 The Direct Marketing Educational Foundation (DMEF) today announced the kickoff of the sixth year of its Next Generation Leaders Program (NextGen), an innovative, fast-track, rotational program designed to deliver the bright new marketing talent to the field. NextGen is just one of many facets used by the DMEF to expand and enrich the marketing talent pool. Wed, 05 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1639 http://www.the-dma.org/cgi/disppressrelease?article=1551 The Direct Marketing Educational Foundation (DMEF) today announced the kickoff of the sixth year of its Next Generation Leaders Program (NextGen), an innovative, fast-track, rotational program designed to deliver the bright new marketing talent to the field. NextGen is just one of many facets used by the DMEF to expand and enrich the marketing talent pool. Wed, 05 Sep 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1551 http://www.the-dma.org/cgi/disppressrelease?article=1550 The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2012 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by SkyMall. DMEF awarded a total of $8,500 in scholarships to the University of Georgia, which swept this year's competition, with $3,500 in cash prizes going to the winning student teams. Wed, 29 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1550 http://www.the-dma.org/cgi/dispannouncements?article=1636 DMA today announced its innovative Thought Leadership Series at the DMA2012 Annual Conference & Exhibition. Co-sponsored by Paradysz and SAS, each Thought Leadership Series module is designed to provide attendees with leading insight into marketing best practices and emerging trends. DMA2012 will take place October 13-18 at the Mandalay Bay in Las Vegas. Thu, 23 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1636 http://www.the-dma.org/cgi/disppressrelease?article=1549 DMA today announced its innovative Thought Leadership Series at the DMA2012 Annual Conference & Exhibition. Co-sponsored by Paradysz and SAS, each Thought Leadership Series module is designed to provide attendees with leading insight into marketing best practices and emerging trends. DMA2012 will take place October 13-18 at the Mandalay Bay in Las Vegas. Thu, 23 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1549 http://www.the-dma.org/cgi/dispannouncements?article=1635 The Digital Advertising Alliance (DAA), a consortium of the nation's largest media and marketing associations, announced today that it has a new Managing Director. Lou Mastria, CIPP, CISSP, served most recently as the Chief Privacy Officer for Canoe Ventures. He succeeds Peter Kosmala, who departed DAA to become senior vice president, government relations, for The 4A's, which is a DAA member association. Wed, 22 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1635 http://www.the-dma.org/cgi/dispannouncements?article=1634 DMA today announced an outstanding lineup of speakers for its 2012 NCDM Conference, which will take place December 3-5, 2012 at the Gaylord Palms in Kissimmee, FL. The opening keynote will be provided by digital analyst, sociologist, and futurist Brian Solis, principal of the Altimeter Group and author of the best-selling "The End of Business as Usual." Mon, 20 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1634 http://www.the-dma.org/cgi/disppressrelease?article=1548 DMA has announced an outstanding lineup of speakers for its 2012 NCDM Conference, which will take place December 3-5, 2012 at the Gaylord Palms in Kissimmee, FL. Mon, 20 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1548 http://www.the-dma.org/cgi/disppressrelease?article=1546 The Direct Marketing Association (DMA) today announced the expansion of its suppression tool that allows consumers to exercise greater choice over the mail they receive. DMAchoice.org, DMA's longstanding online tool that helps consumers manage their mail preferences, is now available to marketers using the Postal Service's new product, Every Door Direct Mail (EDDM). Thu, 16 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1546 http://www.the-dma.org/cgi/dispannouncements?article=1633 The Direct Marketing Association (DMA) today announced the expansion of its suppression tool that allows consumers to exercise greater choice over the mail they receive. DMAchoice.org, DMA's longstanding online tool that helps consumers manage their mail preferences, is now available to marketers using the Postal Service's new product, Every Door Direct Mail (EDDM). Thu, 16 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1633 http://www.the-dma.org/cgi/dispannouncements?article=1632 The Direct Marketing Association (DMA) today responded to members of Congress who have queried nine companies they labeled "data brokers" about their business and privacy practices. Representatives Ed Markey (D-MA), Joe Barton (R-TX), Henry Waxman (D-CA), Steve Chabot (R-OH), G.K. Butterfield (D-NC), Austin Scott (R-GA), Bobby Rush (D-IL) and Jan Schakowsky (D-IL) issued a joint letter on July 25, 2012, with detailed questions about how companies acquire and store marketing data, and the protections that they give consumers. Mon, 13 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1632 http://www.the-dma.org/cgi/disppressrelease?article=1545 The Direct Marketing Association (DMA) today responded to members of Congress who have queried nine companies they labeled "data brokers" about their business and privacy practices. Representatives Ed Markey (D-MA), Joe Barton (R-TX), Henry Waxman (D-CA), Steve Chabot (R-OH), G.K. Butterfield (D-NC), Austin Scott (R-GA), Bobby Rush (D-IL) and Jan Schakowsky (D-IL) issued a joint letter on July 25, 2012, with detailed questions about how companies acquire and store marketing data, and the protections that they give consumers. Mon, 13 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1545 http://www.the-dma.org/cgi/dispannouncements?article=1631 The Direct Marketing Association (DMA) has announced an outstanding lineup of keynote speakers for the DMA2012 Annual Conference & Exhibition. Nearly 10,000 marketing professionals from more than 50 countries will be in attendance to hear from stellar marketing experts, including Chris Anderson, Editor-In-Chief, Wired magazine; David Fischer of Facebook; Buell G. Duncan of IBM; Stephen Arthur of Google; Jeff Ragovin of Buddy Media, and more. Thu, 09 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1631 http://www.the-dma.org/cgi/disppressrelease?article=1544 The Direct Marketing Association (DMA) today announced an outstanding lineup of keynote speakers for the DMA2012 Annual Conference & Exhibition. Nearly 10,000 marketing professionals from more than 50 countries will be in attendance to hear from stellar marketing experts, including Chris Anderson, Editor-In-Chief, Wired magazine; David Fischer of Facebook; Buell G. Duncan of IBM; Stephen Arthur of Google; Jeff Ragovin of Buddy Media, and more. Thu, 09 Aug 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1544 http://www.the-dma.org/cgi/dispannouncements?article=1630 The Direct Marketing Association (DMA) today announced the creation of the True Simplification of Taxation (TruST) Coalition. The TruST Coalition will fight attempts to pass unfair Internet sales tax requirements in Congress. DMA is joined in creating TruST by the American Catalog Mailers Association (ACMA), Electronic Retailers Association (ERA), and NetChoice. Mon, 23 Jul 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1630 http://www.the-dma.org/cgi/disppressrelease?article=1543 The Direct Marketing Association (DMA) today announced the creation of the True Simplification of Taxation (TruST) Coalition. The TruST Coalition will fight attempts to pass unfair Internet sales tax requirements in Congress. DMA is joined in creating TruST by the American Catalog Mailers Association (ACMA), Electronic Retailers Association (ERA), and NetChoice. Mon, 23 Jul 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1543 http://www.the-dma.org/cgi/dispannouncements?article=1629 This is the first in a three-part series of tips and takeaways from DMA's Institute for Data Governance and Certification . The new, three-day certification course will be held first on July 18-20, 2012, at DMA's NYC seminar center. Check back next week for Part 2 on privacy policies. Fri, 06 Jul 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1629 http://www.the-dma.org/cgi/dispannouncements?article=1627 The DMA Nonprofit Federation (DMANF) today announced an exciting lineup of speakers, educational sessions, and networking events at the 2012 New York Nonprofit Conference, which is set to take place July 25-26 at the Grand Hyatt in New York City. Thu, 28 Jun 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1627 http://www.the-dma.org/cgi/disppressrelease?article=1542 The DMA Nonprofit Federation (DMANF) today announced an exciting lineup of speakers, educational sessions, and networking events at the 2012 New York Nonprofit Conference, which is set to take place July 25-26 at the Grand Hyatt in New York City. Fundraising and marketing professionals will find the latest innovations and thought leadership -- across a full range of channels -- to help them build better results and create new opportunities for their organizations. Thu, 28 Jun 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1542 http://www.the-dma.org/cgi/disppressrelease?article=1541 DMA has reiterated its commitment to providing transparency and honoring consumer choices in online advertising. "A default 'Do Not Track' mechanism is bad for consumers and the Internet economy," said Linda Woolley, DMA's acting President and CEO. "It deviates from widely-accepted responsible industry practices and undercuts consumer choice." Fri, 01 Jun 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1541 http://www.the-dma.org/cgi/dispannouncements?article=1626 The Direct Marketing Association (DMA) today reiterated its commitment to providing transparency and honoring consumer choices in online advertising. Fri, 01 Jun 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1626 http://www.the-dma.org/cgi/disppressrelease?article=1540 The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2013 Board of Directors. The deadline to submit nominations is Wednesday, June 20, 2012. Fri, 18 May 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1540 http://www.the-dma.org/cgi/disppressrelease?article=1539 The Direct Marketing Association (DMA) today announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye. To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity. DMA Executive Vice President of Washington Operations, Linda Woolley, will become the organization's acting President and CEO. Tue, 15 May 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1539 http://www.the-dma.org/cgi/disppressrelease?article=1538 The Direct Marketing Educational Foundation (DMEF) today announced that George R. Milne, Ph.D., professor of marketing, Isenberg School of Management at the University of Massachusetts Amherst, will receive the DMEF Robert B. Clarke Outstanding Educator Award. Thu, 26 Apr 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1538 http://www.the-dma.org/cgi/dispannouncements?article=1625 In a West Wing ceremony today, the White House gathered the leaders on the issue of privacy to launch the Administration's "Privacy Bill of Rights." The ceremony recognized executives from companies and associations that have led the Digital Advertising Alliance (DAA) and its Self-Regulatory Program, including the Direct Marketing Association (DMA). Thu, 23 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1625 http://www.the-dma.org/cgi/dispannouncements?article=1623 In a West Wing ceremony at 12 noon ET today, The White House will gather the leaders of the Self-Regulatory Program for Online Behavioral Advertising, as well as leaders of some of the largest companies online, to launch the Administration's "Privacy Bill of Rights." The ceremony will recognize executives from companies and associations that have led the Digital Advertising Alliance and its Self-Regulatory Program for Online Behavioral Advertising, including the Direct Marketing Association (DMA). The event will feature National Economic Council Director Gene Sperling, Commerce Secretary John Bryson and Federal Trade Commission Chairman Jon Leibowitz. Thu, 23 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1623 http://www.the-dma.org/cgi/dispannouncements?article=1624 As part of its plan to reduce costs by $20 billion, the USPS released on Thursday its decisions on closing and consolidating mail processing facilities. There will be no actions taken until May 15, the end date of the moratorium agreement between the Postmaster General and the Congress. Moreover, the closing and consolidations are contingent upon revisions to the next day delivery standards for First-Class Mail which is before the Postal Regulatory Commission for an Advisory Opinion and then will be before the USPS Board of Governors. Thu, 23 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1624 http://www.the-dma.org/cgi/dispannouncements?article=1621 The Direct Marketing Association (DMA) has announced that the 2012 International ECHO Awards competition is underway. These prestigious awards honor the world's outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy, and results. The awards will be presented at a gala ceremony held October 16 in Las Vegas, Nevada. The Deadline for submissions is April 25, 2012. Tue, 21 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1621 http://www.the-dma.org/cgi/disppressrelease?article=1535 The Direct Marketing Association (DMA) today announced that the 2012 International ECHO Awards competition is underway. These prestigious awards honor the world's outstanding marketing campaigns that demonstrate exceptional creativity, visionary strategy, and results. The awards will be presented at a gala ceremony held October 16 in Las Vegas, Nevada. The Deadline for submissions is April 25, 2012. Tue, 21 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1535 http://www.the-dma.org/cgi/dispannouncements?article=1622 DMA has released its Annual Compliance Report, naming companies not in compliance and summarizing the consumer affairs, investigation, and casework of DMA's Corporate & Social Responsibility (CSR) department. DMA's CSR Department and Ethics Operating Committee review complaints about member and nonmember consumer and business marketing business practices to ensure consumer concerns are properly handled and that marketers are following industry best practices. Tue, 21 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1622 http://www.the-dma.org/cgi/disppressrelease?article=1537 DMA has released its Annual Compliance Report, naming companies not in compliance and summarizing the consumer affairs, investigation, and casework of DMA's Corporate & Social Responsibility (CSR) department. DMA's CSR Department and Ethics Operating Committee review complaints about member and nonmember consumer and business marketing business practices to ensure consumer concerns are properly handled and that marketers are following industry best practices. Tue, 21 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1537 http://www.the-dma.org/cgi/dispannouncements?article=1620 The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced a dynamic lineup of educational, inspirational, and networking opportunities at the 2012 Washington Nonprofit Conference, which will take place March 1-2, 2012, at the Renaissance Washington DC Downtown. The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations. Thu, 09 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1620 http://www.the-dma.org/cgi/disppressrelease?article=1533 The Nonprofit Federation of the Direct Marketing Association (DMANF) has announced a dynamic lineup of educational, inspirational, and networking opportunities at the 2012 Washington Nonprofit Conference, which will take place March 1-2, 2012, at the Renaissance Washington DC Downtown. The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations. Thu, 09 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1533 http://www.the-dma.org/cgi/dispannouncements?article=1616 The Email Experience Council (eec) of the Direct Marketing Association (DMA) and Econsultancy today released a new report, "2012: Email in Action." The study, which represents the first collaboration between DMA and Econsultancy, reports the findings of a joint survey on current email practices and the concerns of email marketers. The study covers current challenges to email marketing, the relationship between email and social media, segmentation, automation, metrics, and budgetary share. Thu, 09 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1616 http://www.the-dma.org/cgi/disppressrelease?article=1532 The Email Experience Council (eec) of the Direct Marketing Association (DMA) and Econsultancy today released a new report, "2012: Email in Action." The study, which represents the first collaboration between DMA and Econsultancy, reports the findings of a joint survey on current email practices and the concerns of email marketers. The study covers current challenges to email marketing, the relationship between email and social media, segmentation, automation, metrics, and budgetary share. Wed, 08 Feb 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1532 http://www.the-dma.org/cgi/dispannouncements?article=1615 DMA CEO Lawrence M. Kimmel writes: Last week, something amazing happened - again. The power of the pixel demonstrated its influence. Two Bills in Congress that were being considered for test votes - SOPA and PIPA - suddenly lost sponsors and momentum. The power of the pen changed the world. The power of the pixel - in the hands of those with strong consumer relationships -- is doing it again. Mon, 23 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1615 http://www.the-dma.org/cgi/disppressrelease?article=1531 The Direct Marketing Educational Foundation (DMEF) today announced it is welcoming nominations for its 2012 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, February 25, 2012. Fri, 20 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1531 http://www.the-dma.org/cgi/dispannouncements?article=1613 The Digital Advertising Alliance (DAA), a coalition of the nation's leading media and marketing trade associations -- including the Direct Marketing Association (DMA), the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) -- today announced the launch of the 'Your AdChoices' public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy. Fri, 20 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1613 http://www.the-dma.org/cgi/dispannouncements?article=1611 The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2012 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, Feb. 25, 2012. Fri, 20 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1611 http://www.the-dma.org/cgi/dispannouncements?article=1610 The Direct Marketing Association (DMA) is seeking the brightest, sharpest, most innovative minds to dazzle and delight an eager audience of marketing professionals at its newest conference -- the Forum for Cross-Channel Merchants in Nashville, Tennessee. Thu, 19 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1610 http://www.the-dma.org/cgi/disppressrelease?article=1530 The Email Experience Council (eec), the Direct Marketing Association's (DMA) email marketing arm, today announced an outstanding keynote lineup for the upcoming Email Evolution Conference, which will be held February 22-24 at the Westin Diplomat Resort in Hollywood, Florida. This high-powered event will feature keynotes from Gilt Groupe, Forrester Research, BlueHornet, and TextureMedia. Wed, 11 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1530 http://www.the-dma.org/cgi/dispannouncements?article=1609 The Email Experience Council (eec), the Direct Marketing Association's (DMA) email marketing arm, has announced an outstanding keynote lineup for the upcoming Email Evolution Conference, which will be held February 22-24 at the Westin Diplomat Resort in Hollywood, Florida. This high-powered event will feature keynotes from Gilt Groupe, Forrester Research, BlueHornet, and TextureMedia. Wed, 11 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1609 http://www.the-dma.org/cgi/dispannouncements?article=1608 The Direct Marketing Educational Foundation (DMEF) Board has announced three new trustees, brought on to fill positions vacated due to resignations. The incoming trustees are Robert W. Allen, former president & CEO of The Vermont Country Store; David Diamond, vice president, dELiA*s; and Jeff Gundersen, founder & CEO of Executive Connections LLC. All three have terms expiring in June 2013, at which time they will be eligible to be re-elected for a three-year term. Mon, 09 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1608 http://www.the-dma.org/cgi/disppressrelease?article=1529 The Direct Marketing Educational Foundation (DMEF) Board has announced three new trustees, brought on to fill positions vacated due to resignations. The incoming trustees are Robert W. Allen, former president & CEO of The Vermont Country Store; David Diamond, vice president, dELiA*s; and Jeff Gundersen, founder & CEO of Executive Connections LLC. All three have terms expiring in June 2013, at which time they will be eligible to be re-elected for a three-year term. Mon, 09 Jan 2012 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1529 http://www.the-dma.org/cgi/dispannouncements?article=1607 The Direct Marketing Association (DMA) has announced the 2011 NCDM Database Excellence Awards winners. Honors were presented at a special awards ceremony held during NCDM 2011 -The Conference for Engaging Customers Using Data & Technology, which took place December 12-14 in Las Vegas, Nevada. Tue, 20 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1607 http://www.the-dma.org/cgi/disppressrelease?article=1528 The Direct Marketing Association (DMA) has announced the 2011 NCDM Database Excellence Awards winners. Honors were presented at a special awards ceremony held during NCDM 2011 -The Conference for Engaging Customers Using Data & Technology, which took place December 12-14 in Las Vegas, Nevada. Tue, 20 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1528 http://www.the-dma.org/cgi/dispnewsstand?article=11096 Javelin Strategy & Research and PaymentOne found four out of five consumers would spend more online if offered an easier and more secure way to pay. The survey also found that by a margin of almost four to one, consumers believe direct carrier-billed mobile payments are more secure than using credit and debit cards for online digital purchases. Tue, 13 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11096 http://www.the-dma.org/cgi/disppressrelease?article=1527 The Direct Marketing Association (DMA), the world's largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA's New York headquarters reporting to CEO Lawrence M. Kimmel. Mon, 12 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1527 http://www.the-dma.org/cgi/dispannouncements?article=1606 The Direct Marketing Association (DMA), the world's largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA's New York headquarters reporting to CEO Lawrence M. Kimmel. Mon, 12 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1606 http://www.the-dma.org/cgi/dispannouncements?article=1605 The Direct Marketing Association's (DMA) Email Experience Council and Epsilon has released the Q3 2011 North America Email Trends and Benchmarks Results, which show a 7.1% increase in open rates from Q2 2011, and a 7.8% increase since Q3 2010. Click rates remained stable at 5.5% and the average volume per client increased from the previous year by 14.9%. Wed, 07 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1605 http://www.the-dma.org/cgi/disppressrelease?article=1526 The Direct Marketing Association's (DMA) Email Experience Council and Epsilon have released the Q3 2011 North America Email Trends and Benchmarks Results, which show a 7.1% increase in open rates from Q2 2011, and a 7.8% increase since Q3 2010. Click rates remained stable at 5.5% and the average volume per client increased from the previous year by 14.9%. Wed, 07 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1526 http://www.the-dma.org/cgi/dispannouncements?article=1604 The Direct Marketing Association; the Association for Postal Commerce; Alliance of Nonprofit Mailers; and MPA-The Association of Magazine Media, have asked the Postmaster General to withdraw the Postal Service request for a $2.3 billion exigent (above inflation) postage increase. This increase would be over and above the announced inflation-capped postage increases scheduled for Jan. 22, 2012. Mon, 05 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1604 http://www.the-dma.org/cgi/disppressrelease?article=1524 The Direct Marketing Association; the Association for Postal Commerce; Alliance of Nonprofit Mailers; and MPA-The Association of Magazine Media, asked the Postmaster General to withdraw the Postal Service (USPS) request for a $2.3 billion exigent (above inflation) postage increase. This increase would be over and above the announced inflation-capped postage increases scheduled for January 22, 2012. Mon, 05 Dec 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1524 http://www.the-dma.org/cgi/disppressrelease?article=1522 DMA has released its Quarterly Business Review (QBR) for the third quarter of 2011. In Q3 2011, marketers reported net gains for all key indicators, including sales revenue, spending on direct and digital marketing efforts, profitability, and staffing. Thu, 17 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1522 http://www.the-dma.org/cgi/dispannouncements?article=1603 Members of the Direct Marketing Association (DMA) and the Direct Marketing Nonprofit Federation (DMANF) headed to Capitol Hill with the DMA Government Affairs team to participate in DMA's Postal Hill Day, meeting with key Congressional leaders to ensure that the interests of marketers are safeguarded as the postal reform debate heats up. Thu, 17 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1603 http://www.the-dma.org/cgi/dispannouncements?article=1602 DMA has released its Quarterly Business Review (QBR) for the third quarter of 2011. In Q3 2011, marketers reported net gains for all key indicators, including sales revenue, spending on direct and digital marketing efforts, profitability, and staffing. Thu, 17 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1602 http://www.the-dma.org/cgi/disppressrelease?article=1523 Members of the Direct Marketing Association (DMA) and the Direct Marketing Nonprofit Federation (DMANF) today headed to Capitol Hill with the DMA Government Affairs team to participate in DMA's Postal Hill Day, meeting with key Congressional leaders to ensure that the interests of marketers are safeguarded as the postal reform debate heats up. Thu, 17 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1523 http://www.the-dma.org/cgi/dispannouncements?article=1601 The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the "Marketplace Fairness Act" in the Senate by Senators Lamar Alexander (R-TN), Mike Enzi (R-WY), Dick Durbin (D-IL), and Tim Johnson (D-SD). The bill, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures -- neither does it sufficiently reduce the deficiencies that led the Supreme Court in its Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place. Wed, 09 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1601 http://www.the-dma.org/cgi/disppressrelease?article=1521 The Direct Marketing Association (DMA) expressed disappointment with the introduction today of the "Marketplace Fairness Act" in the Senate by Senators Lamar Alexander (R-TN), Mike Enzi (R-WY), Dick Durbin (D-IL) and Tim Johnson (D-SD). The bill, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures -- neither does it sufficiently reduce the deficiencies that led the Supreme Court in its Quill v. North Dakota decision to restrict states from requiring remote sellers to collect sales tax in the first place. Wed, 09 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1521 http://www.the-dma.org/cgi/dispannouncements?article=1600 The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now scheduled 2.1 percent increase that becomes effective January 22, 2012. This request is in error. DMA urges the PRC to reject this plan. Tue, 08 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1600 http://www.the-dma.org/cgi/disppressrelease?article=1520 The Direct Marketing Association (DMA) is disappointed that the United States Postal Service (USPS) has told the Postal Regulatory Commission (PRC) that it will pursue its request for exigent (above inflation) postage increases. These increases would be in addition to the now scheduled 2.1 percent increase that becomes effective January 22, 2012. This request is in error. DMA urges the PRC to reject this plan. Tue, 08 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1520 http://www.the-dma.org/cgi/dispnewsstand?article=11059 On behalf of the nation's leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) has announced "Principles for Multi-Site Data" that significantly expand the scope of self-regulation of online data collection beyond online behavioral advertising (OBA). The DAA has previously developed cross-industry best practices and effective solutions for the collection and use of data for OBA through its Advertising Option Icon program. Tue, 08 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=11059 http://www.the-dma.org/cgi/disppressrelease?article=1519 The Direct Marketing Association (DMA) applauds Senators Joe Lieberman (I-CT), Susan Collins (R-ME), Tom Carper (D-DE) and Scott Brown (R-MA) for introducing a bipartisan postal reform bill, "The 21st Century Postal Service Act of 2011." Wed, 02 Nov 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1519 http://www.the-dma.org/cgi/disppressrelease?article=1516 The Direct Marketing Educational Foundation (DMEF) today announced that Kaifu Zhang of INSEAD is the winner of its 2011 Shankar-Spiegel Dissertation Proposal Award. This prestigious award, now in its fourth year, recognizes doctoral candidates from accredited programs, with the best dissertations in the area of direct/interactive marketing. Fri, 14 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1516 http://www.the-dma.org/cgi/disppressrelease?article=1517 The Direct Marketing Educational Foundation (DMEF) today announced that Kaifu Zhang of INSEAD is the winner of its 2011 Shankar-Spiegel Dissertation Proposal Award. This prestigious award, now in its fourth year, recognizes doctoral candidates from accredited programs, with the best dissertations in the area of direct/interactive marketing. Fri, 14 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1517 http://www.the-dma.org/cgi/disppressrelease?article=1518 The Direct Marketing Educational Foundation (DMEF) today announced that Kaifu Zhang of INSEAD is the winner of its 2011 Shankar-Spiegel Dissertation Proposal Award. This prestigious award, now in its fourth year, recognizes doctoral candidates from accredited programs, with the best dissertations in the area of direct/interactive marketing. Fri, 14 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1518 http://www.the-dma.org/cgi/disppressrelease?article=1515 The Direct Marketing Association (DMA) and Google last evening hosted a networking reception for Boston area business leaders to share how online direct marketing tools have helped grow their businesses. The event, held at Google's Boston headquarters, was planned in conjunction with DMA2011, DMA's annual must-attend industry conference for direct marketers around the world. Tue, 04 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1515 http://www.the-dma.org/cgi/disppressrelease?article=1513 The Direct Marketing Association (DMA) today released The Power of Direct Marketing, a biennial forecast of direct marketing's economic impact on the US economy. First published in 1995, the report is released every other year in conjunction with DMA's Annual Conference and delivers historic trends, current year estimates, and one-year and five-year projections for direct marketing expenditures, sales, ROI and employment. No other publication covers the economic impact of direct marketing channels with the same level of detail. Sun, 02 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1513 http://www.the-dma.org/cgi/disppressrelease?article=1514 The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA's Annual Business Meeting, which was held today at the Fairmont Hotel in Boston, Massachusetts. Sun, 02 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1514 http://www.the-dma.org/cgi/disppressrelease?article=1512 The Direct Marketing Association (DMA) today released a new white paper, "Real-Time Marketing's Moment," DMA's first report on real-time marketing. The release of the study, which analyzes findings from a survey of 392 marketers, corresponds with the opening of DMA 2011 The Global Event for Real-Time Marketers, and highlights DMA's role in providing the latest information and insights around one of marketing's foremost developments Sat, 01 Oct 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1512 http://www.the-dma.org/cgi/disppressrelease?article=1511 Responding to the release of the Federal Trade Commission's (FTC) final report on its review of the COPPA Rule, The Direct Marketing Association (DMA) today reiterated its belief that the existing rule continues to play an important role in providing protections to children in the online environment and does not require many of the changes proposed by the FTC. Thu, 15 Sep 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1511 http://www.the-dma.org/cgi/disppressrelease?article=1509 The Direct Marketing Association (DMA) today announced the winners of its 2011 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors will be presented during DMA2011 Annual Conference & Exhibition, the Global Event for Real-Time Marketers, which will be held October 1-6 in Boston. Wed, 14 Sep 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1509 http://www.the-dma.org/cgi/disppressrelease?article=1510 The Direct Marketing Association (DMA) today announced its strong opposition to the Internet Corporation for Assigned Names and Numbers (ICANN) top-level domain naming program, stating that the plan will cause irreparable harm to both brand owners and consumers. Wed, 14 Sep 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1510 http://www.the-dma.org/cgi/disppressrelease?article=1507 The Direct Marketing Association (DMA) has announced the Business-to-Business Council will honor Cindy Humphrey, CenturyLink Business vice president, product and marketing, with its 2011 B-to-B Marketer of the Year Award. Wed, 07 Sep 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1507 http://www.the-dma.org/cgi/disppressrelease?article=1506 DMA and Epsilon have released the Q2 2011 North America Email Trends and Benchmarks Results, which show a 16.2% increase in average volume-per-client from Q1 2011, and a 14.3% decrease in average volume-per-client from Q2 2010. Open rates increased by 0.4% from Q2 2010 and click rates were directly in line with the same time last year. Tue, 30 Aug 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1506 http://www.the-dma.org/cgi/disppressrelease?article=1505 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the second quarter of 2011. On this report, DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value. Tue, 23 Aug 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1505 http://www.the-dma.org/cgi/disppressrelease?article=1504 The Direct Marketing Association (DMA) applauds Postmaster General Patrick R. Donahoe for proposing new cost-cutting ideas for the US Postal Service (USPS) for Congress and the postal community to examine. To return to financial stability, the Postal Service has stated that it is seeking legislative changes to allow for network and workforce adjustments. Fri, 12 Aug 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1504 http://www.the-dma.org/cgi/disppressrelease?article=1503 The Direct Marketing Association (DMA) has announced that Ernan Roman, founder & principal, Ernan Roman Direct Marketing, along with Michael Bronner, founder & chairman emeritus Digitas and Upromise, will be the 2011 DMA Hall of Fame recipients. Thu, 28 Jul 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1503 http://www.the-dma.org/cgi/disppressrelease?article=1502 The Direct Marketing Educational Foundation (DMEF) today announced that Donna L. Hoffman, Ph.D., the Albert O. Steffey Professor of Marketing and co-Director of the Sloan Center for Internet Retailing at the A. Gary Anderson Graduate School of Management at the University of California, Riverside, will receive the DMEF Robert B. Clarke Outstanding Educator Award. Wed, 27 Jul 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1502 http://www.the-dma.org/cgi/dispannouncements?article=1568 The Direct Marketing Educational Foundation (DMEF) Board has announced the election of 2011-2012 officers, 11 new trustees and term renewals and extensions of its Board of Trustees, as well as members of its prestigious Chair's Advisory Council. The terms commence on October 1 at DMEF's Annual Meeting, which will be held at the Fairmont Copley Plaza in Boston, Massachusetts. Wed, 20 Jul 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1568 http://www.the-dma.org/cgi/disppressrelease?article=1501 The Direct Marketing Educational Foundation (DMEF) Board has announced the election of 2011-2012 officers, 11 new trustees and term renewals and extensions of its Board of Trustees, as well as members of its prestigious Chair's Advisory Council. The terms commence on October 1 at DMEF's Annual Meeting, which will be held at the Fairmont Copley Plaza in Boston, Massachusetts. Wed, 20 Jul 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1501 http://www.the-dma.org/cgi/disppressrelease?article=1500 The Direct Marketing Educational Foundation (DMEF) has announced that Dr. John Deighton, Brierley Professor of Business Administration at Harvard Business School, will receive the Edward N. Mayer, Jr. Education Leadership Award -- and Guthy-Renker, one of the world's largest direct marketing companies, will be presented with the Corporate Leadership Award. Thu, 14 Jul 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1500 http://www.the-dma.org/cgi/disppressrelease?article=1498 By a 6-3 vote, the Supreme Court came to the decision yesterday to eliminate a law prohibiting the use of prescription drug records for marketing -- ruling for free-speech rights over a state government's medical privacy concern. The Direct Marketing Association (DMA) supports the Supreme Court's decision to strike down the law. Fri, 24 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1498 http://www.the-dma.org/cgi/disppressrelease?article=1497 The Direct Marketing Association (DMA) has announced ConvergeDirect as the recipient of the most votes among the three finalists for its 2011 Early Stage Innovation Awards. The award celebrates advancement in direct and digital marketing technology for companies established within the past three years. Nine semi-finalists received a free booth at the Innovation Award Pavilion at DMA's ALL FOR ONE Summit, which was held at The Hilton NY June 20 - 21. Wed, 22 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1497 http://www.the-dma.org/cgi/disppressrelease?article=1496 The Direct Marketing Association (DMA) today kicks off ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City. ALL FOR ONE features the insights of top marketing minds from American Express, Coca-Cola, Condé Nast, Crispin Porter & Bogusky, DIRECTV, Domino's, E*Trade, FreshDirect, IBM, Microsoft, OgilvyOne Worldwide, Sports Illustrated, and many more. These superstars will share their expertise on how to master marketing integration throughout all of today's channels. Mon, 20 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1496 http://www.the-dma.org/cgi/disppressrelease?article=1495 The Direct Marketing Association (DMA) has announced the semi-finalists for its 2011 Early Stage Innovation Awards, celebrating advancement in direct and digital marketing technology for companies established within the past three years. The ten semi-finalists will receive a free booth at the Innovation Award Pavilion at booth #1126 at the ALL FOR ONE Summit, being held at The Hilton NY (NY, NY) June 20-21. In the next phase of the competition, ALL FOR ONE conference attendees will decide who moves on to the final round of the competition. Attendees will visit each company and vote for them by texting via their mobile devices Wed, 15 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1495 http://www.the-dma.org/cgi/disppressrelease?article=1494 The Direct Marketing Association (DMA) has announced Monday keynote speakers for the DMA2011 Conference & Exhibition; The Global Event for Real-Time Marketers, Where Relationships are Key. Biz Stone of Twitter kicks off the morning keynote discussing the impact of real-time 24/7 marketing; and Randi Zuckerberg of Facebook energizes with an afternoon keynote addressing how social media has changed the world. Tue, 14 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1494 http://www.the-dma.org/cgi/disppressrelease?article=1493 The Direct Marketing Educational Foundation (DMEF) was saddened to learn of the death of Richard "Dick" Montesi, the former president of DMEF. Montesi died peacefully at his home in New Canaan, Connecticut on Sunday, June 12. Paying tribute to his passion and commitment to education and the field of direct marketing, DMEF has created the Montesi Scholarship Fund. Tue, 14 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1493 http://www.the-dma.org/cgi/disppressrelease?article=1492 The Direct Marketing Association's (DMA) List & Data Council and Data Innovators Group have announced the winners of its highest honors: The 2011 List & Data Leader of the Year Award will be presented to Lon Mandel, president and CEO, Specialists Marketing Services; the 2011 Ron Davis Young List Professional Award goes to Jennifer Le, list manager, Carney Direct Marketing; and the recipient of the 2011 Data Innovator Award is Rodale. These honors will be presented Monday, June 20, during an awards dinner at The Water Club in Manhattan -- coinciding with DMA's ALL FOR ONE Summit. Fri, 10 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1492 http://www.the-dma.org/cgi/disppressrelease?article=1490 The Direct Marketing Association's (DMA) Email Experience Council and Epsilon have released the Q1 2011 North America Email Trends and Benchmarks Results, which show a 4.2% increase in open rates over Q1 2010 and a 39.2% increase in average volume per client from Q1 2010. Thu, 02 Jun 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1490 http://www.the-dma.org/cgi/disppressrelease?article=1491 The Direct Marketing Association (DMA), through its Ethics Committees and its Board, has announced it has modified and updated its Guidelines for Ethical Business Practices. The Guidelines now include new provisions for social media marketers; changes reflecting the passage of new laws; and updated material addressing consumers' recent concerns. Wed, 25 May 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1491 http://www.the-dma.org/cgi/disppressrelease?article=1487 The Direct Marketing Association (DMA) has released a new white paper, Rowing as One: Integrated Marketing Today, which intertwines analysis and insights from marketing experts with findings from a DMA survey on integrated marketing. The report is part of DMA's effort to provide a wide range of essential information and insights on integrated marketing ahead of DMA's ALL FOR ONE Marketing Summit, which will be held June 20 and 21 at the Hilton New York in New York City. Thu, 12 May 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1487 http://www.the-dma.org/cgi/disppressrelease?article=1488 The Direct Marketing Association (DMA) has announced "The Battle of Media Titans," where the sharpest minds face off on the best strategies for reaching today's consumers. Moderated by Stuart Elliott, advertising columnist, The New York Times, panelists include Antony Young, CEO, Optimedia US; Sasha Savic, chief operating officer, Havas Media North America; David Penski, president, Zenith Media; and Philip Cowdell, CEO, Mindshare North America. Thu, 12 May 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1488 http://www.the-dma.org/cgi/dispannouncements?article=1553 The Direct Marketing Association (DMA) has announced "The Battle of Media Titans," where the sharpest minds face off on the best strategies for reaching today's consumers. Moderated by Stuart Elliott, advertising columnist, The New York Times, panelists include Antony Young, CEO, Optimedia US; Sasha Savic, chief operating officer, Havas Media North America; David Penski, president, Zenith Media; and Philip Cowdell, CEO, Mindshare North America. Thu, 12 May 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1553 http://www.the-dma.org/cgi/disppressrelease?article=1486 The Direct Marketing Association (DMA) today expressed disappointment with the "Do Not Track Online Act of 2011" introduced by Senator Jay Rockefeller (D-WV). Mon, 09 May 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1486 http://www.the-dma.org/cgi/disppressrelease?article=1485 The Direct Marketing Association (DMA) has expressed strong concerns with the discussion draft of a "Do Not Track Kids Act" released by Representatives Ed Markey (D-MA) and Joe Barton (R-TX). The DMA described the draft bill, which would significantly change the standard set in the Children's Online Privacy Protection Act of 1998 (COPPA), as unnecessary and "off track." Mon, 09 May 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1485 http://www.the-dma.org/cgi/disppressrelease?article=1479 Senators John Kerry (D-MA) and John McCain (R-AZ) have introduced the "Commercial Privacy Bill of Rights of 2011." The Direct Marketing Association (DMA) remains concerned that legislative proposals regarding the Internet run the risk of undercutting the leading area of American dominance and job growth. Tue, 12 Apr 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1479 http://www.the-dma.org/cgi/disppressrelease?article=1478 The Direct Marketing Educational Foundation (DMEF) has announced the five winners of its 2011 Rising Stars Awards, and the one distinguished company that has earned its 2011 Corporate Commitment Award. This year's five Rising Stars are: Shane Atchison, ZAAZ; Steve Froehlich, ASPCA; Avinash Kaushik, Market Motive | Google; Megan Pagliuca, Merkle; and Paull Young, charity: water. This year's Corporate Commitment Award winner is Gerber Life Insurance Company. Wed, 06 Apr 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1478 http://www.the-dma.org/cgi/disppressrelease?article=1476 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the fourth quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report. Fri, 11 Mar 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1476 http://www.the-dma.org/cgi/disppressrelease?article=1477 DMA regrets Illinois Governor Quinn's approval on March 10 of HB 3659, the affiliate nexus legislation that changes the definition of "doing business in the state" for the purposes of collecting sales tax, to include the use of affiliates who for some form of payment either directly or indirectly refer customers to an out of state retailer. If out-of-state retailers with no physical presence in Illinois have affiliates in Illinois, they will be obliged to collect sales tax on all purchases made in the state after July 1, 2011. Fri, 11 Mar 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1477 http://www.the-dma.org/cgi/disppressrelease?article=1475 The Direct Marketing Association's Email Experience Council and Epsilon have released the Q4 2010 North America Email Trends and Benchmarks Results, which show an increase in conversion rates of 16.1% over Q4 2009. The 2.9% conversion rate is the strongest over a two-year period. Thu, 10 Mar 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1475 http://www.the-dma.org/cgi/disppressrelease?article=1474 The Direct Marketing Association (DMA) today released the 2011 Edition of its Statistical Fact Book. Now in its 33rd year of publication, "The Definitive Source for Direct Marketing Benchmarks" continues to adapt with the ever-changing business landscape, replacing and updating information as necessary. Tue, 01 Mar 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1474 http://www.the-dma.org/cgi/disppressrelease?article=1472 The Direct Marketing Association (DMA) today announced the release of its new Digital Marketing in the US and Canada report, which compared trends in usage, familiarity, and sentiments regarding digital marketing channels in the US and Canada. DMA partnered with Ipsos Reid Marketing, a leading global market research company, and the Canadian Marketing Association (CMA) to produce this report. Fri, 18 Feb 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1472 http://www.the-dma.org/cgi/dispannouncements?article=1526 The 2011 International ECHO Awards Call for Entry campaign created by OgilvyOne in New York for the Direct Marketing Association (DMA) is not only a blatant play for an award itself, but a fully-fledged marketing campaign that delivers a tracking tool that lets those on the sideline judge the work as well. Mon, 14 Feb 2011 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1526 http://www.the-dma.org/cgi/disppressrelease?article=1471 The Email Experience Council (eec), the Direct Marketing Association's (DMA) email marketing arm, today announced that it has awarded the Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution to Loren McDonald, vice president of industry relations, Silverpop. The award was presented this morning during the morning keynote session at the Email Evolution Conference in Miami Beach, Florida. Tue, 01 Feb 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1471 http://www.the-dma.org/cgi/disppressrelease?article=1470 The Direct Marketing Association has announced that it is beginning enforcement activities to ensure industry compliance with the Self-Regulatory Program for Online Behavioral Advertising (the Program), which DMA launched with its association partners in October 2010. The Program gives consumers enhanced notice and choices about the interest-based advertising they receive, and gives businesses a clear road map to compliance with the Self-Regulatory Principles for Online Behavioral Advertising that were released in July 2009. Mon, 31 Jan 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1470 http://www.the-dma.org/cgi/disppressrelease?article=1469 The Direct Marketing Association (DMA) is pleased that the Federal District Court in Denver agreed with us that we would likely prevail on our claim that the Colorado Reporting Law violated the US Constitution. our members (and non members alike) need not comply with this unconstitutional law. Thu, 27 Jan 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1469 http://www.the-dma.org/cgi/disppressrelease?article=1468 The Direct Marketing Educational Foundation (DMEF) today announced the launch of a dynamic new offering -- the DMEF Speakers Series. On three separate evenings, DMEF will bring together a diverse roster of top marketing professors and respected industry practitioners to educate and engage attendees on emerging topics that are galvanizing business in today's marketplace. The events will take place February 22, March 10, and April 14 at the Ney Center in New York City. Tue, 25 Jan 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1468 http://www.the-dma.org/cgi/disppressrelease?article=1467 As consumers renew and review their life choices for 2011, it is important to make the right decisions about managing their mail. There is a solution to unwanted advertising mail -- and that solution is DMAchoice.org. The Direct Marketing Association's DMAchoice (www.dmachoice.org) free online website is among the offerings that enable consumers to remove their names from marketing lists. Wed, 19 Jan 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1467 http://www.the-dma.org/cgi/disppressrelease?article=1466 The Direct Marketing Educational Foundation (DMEF) has announced it is welcoming nominations for its 2011 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Friday, Feb. 25, 2011. Fri, 07 Jan 2011 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1466 http://www.the-dma.org/cgi/disppressrelease?article=1465 -- The Direct Marketing Association (DMA) today praised the much-anticipated privacy report released by the Department of Commerce (DOC). The report, titled "Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework" supports 'Fair Information Practice Principles' as the underlying framework for privacy policy in the US, and encourages the development of "voluntary, enforceable privacy codes of conduct" to foster trustworthy privacy practices that both address risks and preserve evolving business models. Thu, 16 Dec 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1465 http://www.the-dma.org/cgi/disppressrelease?article=1464 The Direct Marketing Educational Foundation (DMEF) has announced the winners of the 2010 DMEF Collegiate ECHO Direct/Interactive Marketing Challenge, whose content was provided by Microsoft Advertising. The 2010 competition was conducted during the Fall 2009 and Spring 2010 semesters, and included entries on undergraduate and graduate levels. This year for the first time, students from around the globe participated in the Challenge, which previously was open only to students from the US. Mon, 13 Dec 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1464 http://www.the-dma.org/cgi/disppressrelease?article=1462 NCDM Conference - The Conference for Engaging Customers Using Data & Technology Wed, 08 Dec 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1462 http://www.the-dma.org/cgi/disppressrelease?article=1463 The Direct Marketing Association (DMA) has released its Quarterly Business Review (QBR) for the third quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report. Wed, 08 Dec 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1463 http://www.the-dma.org/cgi/disppressrelease?article=1461 The Direct Marketing Educational Foundation (DMEF) today announced that Shyam Gopinath of Northwestern University is the winner of its 2010 Shankar-Spiegel Dissertation Proposal Award. Mon, 01 Nov 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1461 http://www.the-dma.org/cgi/dispnewsstand?article=10594 After a ho-hum 2009 and a disastrous 2008, holiday retail sales* are expected to increase a more moderate 2.3 percent this year to $447. 1 billion, according to the National Retail Federation. While that grow October 8, 2010 -- After a ho-hum 2009 and a disastrous 2008, holiday retail sales* are expected to increase a more moderate 2. 3 percent this year to $447. 1 billion, according to the National Retail Federation. While that growth remains slightly lower than the ten-year average holiday sales increase of 2.5 percent, it would be a marked improvement from both last year's 0.4 percent uptick and the dismal 3.9 percent holiday sales decline retailers experienced in 2008. th remains slightly lower than the ten-year average holiday sales increase of 2.5 percent, it would be a marked improvement from both last year's 0.4 percent uptick and the dismal 3.9 percent holiday sales decline retailers experienced in 2008. Fri, 22 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10594 http://www.the-dma.org/cgi/dispnewsstand?article=10592 With the Out-of-Home (OOH) advertising industry in the midst of a major transformation, thanks to the advent of digital technology and new outdoor measurement developments, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today released a ground-breaking study entitled "How Out-of-Home Advertising Works" in conjunction with MarketShare Partners, the leading cross-marketing optimization company. The new study offers an analysis of Out-of-Home (OOH), including its financial contribution and return-on-investment as part of a balanced marketing mix to help marketers make more informed decisions regarding their overall marketing allocations. Wed, 20 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10592 http://www.the-dma.org/cgi/disppressrelease?article=1456 The Direct Marketing Association (DMA) tonight presented its 2010 International ECHO Awards at the Moscone Convention Center during the DMA2010 Conference & Exhibition, which concludes Thursday, October 14. Wed, 13 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1456 http://www.the-dma.org/cgi/disppressrelease?article=1457 The Direct Marketing Association (DMA) this evening presented its 2010 International ECHO Awards during a ceremony hosted by "Late, Late Show" host Craig Ferguson at the Moscone Convention Center. DMA presented a total of 93 ECHO Awards to multichannel direct marketing campaigns from all over the globe. Wed, 13 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1457 http://www.the-dma.org/cgi/disppressrelease?article=1458 Wed, 13 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1458 http://www.the-dma.org/cgi/disppressrelease?article=1459 Wed, 13 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1459 http://www.the-dma.org/cgi/disppressrelease?article=1460 The Direct Marketing Educational Foundation (DMEF) gathered hundreds of direct/interactive marketing professionals for their Annual Awards Dinner on Saturday night at the Fairmont Hotel in San Francisco. Wed, 13 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1460 http://www.the-dma.org/cgi/disppressrelease?article=1452 The Direct Marketing Association (DMA) today honored GEICO with its 2010 Marketer of the Year Award during a ceremony at the Moscone Convention Center, held during the DMA2010 Conference & Exhibition, the Global ROI Marketing Event. Tue, 12 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1452 http://www.the-dma.org/cgi/disppressrelease?article=1453 Tue, 12 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1453 http://www.the-dma.org/cgi/disppressrelease?article=1454 The Direct Marketing Association (DMA) today inducted Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain's Chicago Business, Crain's New York Business, and TelevisionWeek along with Howard Draft, executive chairman of Draftfcb, into the 2010 DMA Hall of Fame. Tue, 12 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1454 http://www.the-dma.org/cgi/disppressrelease?article=1455 The Direct Marketing Association (DMA) today announced the winners for its 2010 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, were presented earlier during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition. Tue, 12 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1455 http://www.the-dma.org/cgi/disppressrelease?article=1450 The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum. Sun, 10 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1450 http://www.the-dma.org/cgi/disppressrelease?article=1451 The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2011-2012. The terms of office commenced at DMA's Annual Business Meeting, which was held today at the Fairmont Hotel in San Francisco. Sun, 10 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1451 http://www.the-dma.org/cgi/disppressrelease?article=1447 The Direct Marketing Association (DMA) today kicks off DMA2010 Conference & Exhibition, the Global ROI Marketing Event, in San Francisco, California. One of the world's largest gatherings of integrated, multichannel marketing professionals, this conference connects people from around the world with the companies, ideas, education, trends, and technology that will shape marketing's future. Sat, 09 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1447 http://www.the-dma.org/cgi/disppressrelease?article=1448 Sat, 09 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1448 http://www.the-dma.org/cgi/disppressrelease?article=1449 The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF's Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California. Sat, 09 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1449 http://www.the-dma.org/cgi/disppressrelease?article=1446 The Direct Marketing Association's (DMA) Insurance and Financial Services Council today announced that Karin Giffney, vice president at Discover Financial Services will receive its Financial Services Direct Marketer of the Year Award and Jefferson National will receive its Financial Services Company of the Year Award. Rose Cahill, vice president/director of marketing, The Savings Bank Life Insurance of Massachusetts is Insurance Direct Marketer of the Year and SBLI of MA is the Insurance Company of the Year. Honors will be presented during the October 11 DMA IFSC Awards Dinner at the Empress of China Restaurant during DMA2010 in San Francisco. Fri, 08 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1446 http://www.the-dma.org/cgi/disppressrelease?article=1445 The Education Marketing Council (EMC), an affiliate of the Direct Marketing Association (DMA), today announced the release of its Best Practices Code. Wed, 06 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1445 http://www.the-dma.org/cgi/disppressrelease?article=1444 The Direct Marketing Association (DMA) today announced live video streaming for two Monday DMA2010 sessions: CEO Larry Kimmel's opening remarks; and Social Media Face-Off, where 10 digital gurus will duke it out as they try to monetize social media marketing. Tue, 05 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1444 http://www.the-dma.org/cgi/disppressrelease?article=1443 A group of the nation's largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes. Mon, 04 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1443 http://www.the-dma.org/cgi/disppressrelease?article=1442 The Direct Marketing Association (DMA) today announced legendary rock front man, Bret Michaels, will be featured during the Monday, October 11 panel presentation where he'll talk about building fan enthusiasm, community, and marketing during the DMA2010 Conference & Exhibition. Steve Stoute, co-founder and chief executive officer of brand marketing firm Translation, LLC, and one of the most influential voices in entertainment marketing and pop culture, also joins the panel; Scott Donaton, president and chief executive officer of Ensemble, a branded entertainment company, remains as moderator for this star-studded discussion. Bret Michaels is replacing James Cameron, director and producer of "Avatar;" Steve Stoute is replacing Ehtisham Rabbani of LG Mobile Phones. Fri, 01 Oct 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1442 http://www.the-dma.org/cgi/disppressrelease?article=1441 The Direct Marketing Association (DMA) today praised the decision of the Postal Regulatory Commission (PRC) to reject an excessive postal rate hike proposed by the US Postal Service (USPS). DMA led efforts on behalf of its members encouraging the PRC to reject the USPS request for an unlawful and exorbitant rate increase. Thu, 30 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1441 http://www.the-dma.org/cgi/disppressrelease?article=1440 The Direct Marketing Association today announced Don Peppers, founding partner of Peppers & Rogers Group; Dave Frankland, senior analyst, Forrester Research; and Perry Cooper, senior vice president, direct and digital marketing and fan analytics for the National Hockey League keynote speakers for the upcoming 2010 NCDM Conference. Mon, 27 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1440 http://www.the-dma.org/cgi/disppressrelease?article=1439 Wed, 22 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1439 http://www.the-dma.org/cgi/disppressrelease?article=1438 The Email Experience Council and Epsilon today released the Q2 2010 North America Email Trends and Benchmarks Results which show an 18.0% increase in open rates from the same time two years earlier. Wed, 08 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1438 http://www.the-dma.org/cgi/disppressrelease?article=1437 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report. Tue, 07 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1437 http://www.the-dma.org/cgi/disppressrelease?article=1436 The Direct Marketing Association (DMA) today announced the Education Marketing Council (EMC) created to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources to help member institutions best serve their students. Wed, 01 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1436 http://www.the-dma.org/cgi/disppressrelease?article=1435 U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA). Fri, 27 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1435 http://www.the-dma.org/cgi/disppressrelease?article=1434 The Direct Marketing Association's Nonprofit Federation (DMANF) today announced Heifer International as the winner of its 2010 Nonprofit Organization of the Year Award. Mon, 16 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1434 http://www.the-dma.org/cgi/disppressrelease?article=1433 The Direct Marketing Association's (DMA) Email Experience Council (EEC) today announced the launch of a YouTube channel created to help marketers better understand and access the benefits of the email channel. Videos clips on the EEC channel feature insights from well-known email industry experts and allow visitors to review, link to, and syndicate relevant content. Initial episodes address subjects such as subject line best practices, email for branding purposes, and email marketing analytics. Thu, 29 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1433 http://www.the-dma.org/cgi/disppressrelease?article=1431 The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) today asked the Postal Regulatory Commission (PRC) to dismiss the United States Postal Service's (USPS) request to increase postal rates by ten times the rate permissible by law. The petition was filed by the Affordable Mail Alliance, of which the Direct Marketing Association and the DMA Nonprofit Federation are supporting members. The Affordable Mail Alliance's members are commercial and nonprofit organizations. Commercial mail accounts for 85 percent of the Postal Service's revenues. Mon, 26 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1431 http://www.the-dma.org/cgi/disppressrelease?article=1432 The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel marketers, today announced it has appointed Lawrence M. Kimmel as its new Chief Executive Officer. Mr. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries. He will begin on Monday, August 2 and be based in DMA's New York headquarters. Mon, 26 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1432 http://www.the-dma.org/cgi/disppressrelease?article=1430 The Direct Marketing Association (DMA) today announced that Craig Ferguson, host of CBS's The Late, Late Show will host the 2010 International ECHO Awards Ceremony & Gala. Wed, 21 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1430 http://www.the-dma.org/cgi/disppressrelease?article=1429 The Direct Marketing Association (DMA) today released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today. DMA partnered with David Shepard Associates, a database and interactive marketing consulting firm, on this report. Mon, 19 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1429 http://www.the-dma.org/cgi/disppressrelease?article=1428 The Direct Marketing Association (DMA) today announced that Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain's Chicago Business, Crain's New York Business, and TelevisionWeek along with Howard Draft, chairman of Draftfcb, will be the 2010 DMA Hall of Fame recipients. Wed, 07 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1428 http://www.the-dma.org/cgi/disppressrelease?article=1427 The Direct Marketing Association (DMA) strongly opposes the United States Postal Service's (USPS) request for a rate increase. In its presentation today to business mail customers, USPS said that mail volume declined by 36 billion pieces (or 17 percent) between 2007 and 2009. DMA strongly believes that a postal rate increase at this time will cause mail volumes to decrease even further, and irreparably harm the financial viability of the Postal Service going forward. Tue, 06 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1427 http://www.the-dma.org/cgi/dispannouncements?article=1465 Today, the Direct Marketing Association (DMA) filed a lawsuit in Federal District Court in Colorado challenging the constitutionality of a new Colorado notice and reporting law (HB 1193) that requires out-of-state retailers to turn over to the Department of Revenue (DOR) confidential purchasing history information regarding their Colorado customers, and even certain customers in other states. This legislation constitutes an unprecedented invasion of consumer privacy and also unfairly discriminates against interstate commerce, as the law is targeted solely at out-of-state retailers. Wed, 30 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1465 http://www.the-dma.org/cgi/disppressrelease?article=1425 The Direct Marketing Educational Foundation (DMEF) today announced that Dr. Marjorie Kalter, clinical professor, and academic program director, New York University (NYU) Master of Science, integrated marketing program, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Markus Wilhelm, CEO of AKS Marketing & Media and chairman of Strata Solar LLC, will receive the exclusive DMEF Vision Award; and Merkle, a primary customer relationship marketing agency, will be presented with the DMEF Corporate Leadership Award. Tue, 29 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1425 http://www.the-dma.org/cgi/disppressrelease?article=1424 The Direct Marketing Association (DMA) is pleased to announce that, early this morning, the Senate three-times rejected a House proposal to drastically expand the powers of the Federal Trade Commission (FTC) across all but a few sectors of the American economy. DMA led the charge in the fight to keep these FTC expansion provisions out of the Restoring American Financial Stability Act (H.R. 4173) as the final text of the bill was negotiated by a formal Conference Committee. Fri, 25 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1424 http://www.the-dma.org/cgi/disppressrelease?article=1423 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the first quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report. Wed, 23 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1423 http://www.the-dma.org/cgi/disppressrelease?article=1421 Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association's (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months. Mon, 21 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1421 http://www.the-dma.org/cgi/disppressrelease?article=1422 Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association's (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months. Mon, 21 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1422 http://www.the-dma.org/cgi/disppressrelease?article=1420 Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association's (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months. Mon, 21 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1420 http://www.the-dma.org/cgi/disppressrelease?article=1416 The Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process. Tue, 15 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1416 http://www.the-dma.org/cgi/disppressrelease?article=1417 Tue, 15 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1417 http://www.the-dma.org/cgi/disppressrelease?article=1419 The Direct Marketing Educational Foundation (DMEF) today announced four new Board members: Christine Aguilera, president of SkyMall; Warren Hunter, chairman and CEO of DMW Direct; Wesley Protheroe, president and CEO of Gerber Life Insurance Company; and Jerry Shereshewsky, chief grown-up of GrownUpMarketing to its Board of Trustees. The terms commenced earlier today following a DMEF board meeting in New York City. Tue, 15 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1419 http://www.the-dma.org/cgi/disppressrelease?article=1415 The Direct Marketing Association (DMA) was joined by 47 other trade associations and business coalitions in sending a letter to each of the conferees on H.R. 4173, the "Restoring American Financial Stability Act" (RAFSA), urging them to keep language that would dramatically expand the powers of the Federal Trade Commission (FTC) out of the final bill. Fri, 11 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1415 http://www.the-dma.org/cgi/disppressrelease?article=1414 The Direct Marketing Association's (DMA) Committee on Environment and Social Responsibility (CESR) today announced Paulette Kranjac, president and chief executive officer of List Process Direct, as its newest committee member. Thu, 27 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1414 http://www.the-dma.org/cgi/disppressrelease?article=1064 DMA's "Channel Integration and Benchmarks in the Retail Industry" is its first study of the multichannel players in the retail industry. Thu, 17 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1064 http://www.the-dma.org/cgi/disppressrelease?article=1063 The menu of new offerings at the 2008 National Conference on Operations & Fulfillment (NCOF) is so rich and extensive, that attendees may find themselves going back for many extra helpings. NCOF 2008 will take place from April 7-10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. Wed, 16 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1063 http://www.the-dma.org/cgi/disppressrelease?article=1062 DMEF announced that its Don Kuhn Fund for Research and Education has expanded. Now, in addition to assisting college students whose focus is on nonprofit direct marketing, DMEF will also help to advance the careers of entry-level direct marketing professionals in the nonprofit sector. Tue, 15 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1062 http://www.the-dma.org/cgi/disppressrelease?article=1061 DMA released the report "Direct Marketing Facts & Figures in the Nonprofit Industry." Mon, 14 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1061 http://www.the-dma.org/cgi/disppressrelease?article=1060 DMEF is welcoming nominations for its 2008 Rising Star Awards and Corporate Commitment Award. Thu, 10 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1060 http://www.the-dma.org/cgi/disppressrelease?article=1059 DMA announced plans to enhance DMAChoice, with the latest evolution of DMA's Mail Preference Service (MPS), and remove the $1 verification fee online, to help consumers decide what catalogs they receive in their mailbox. Tue, 08 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1059 http://www.the-dma.org/cgi/disppressrelease?article=1058 DMA 2008 Financial Services Conference will include two full days of workshops, keynotes, general sessions, networking sessions, and special events. The 32nd Annual DMA Financial Services Conference will take place March 16-18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL. Mon, 07 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1058 http://www.the-dma.org/cgi/disppressrelease?article=1057 DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008. Fri, 04 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1057 http://www.the-dma.org/cgi/disppressrelease?article=1055 DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008. Fri, 04 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1055 http://www.the-dma.org/cgi/disppressrelease?article=1027 DMA commended Members of the House for accepting the Senate's seven-year extension in advance of the Internet Tax Moratorium's November 1, 2007 expiration date. Tue, 30 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1027 http://www.the-dma.org/cgi/disppressrelease?article=959 DMA has announced a stellar keynote lineup for the DMA07 Conference & Exhibition, which is set for Oct. 13-18 in Chicago. On Oct. 15, multichannel marketer, author, and fashion icon Kenneth Cole, chairman and CEO of Kenneth Cole Productions, will speak. On Oct. 16, legendary direct marketing ad-agency powerhouse Shelly Lazarus will address conferees. And on Oct. 17, NeXt Gen marketer Jimmy Wales, president of Wikia Inc. and founder of Wikipedia, will keynote. Wed, 27 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=959 http://www.the-dma.org/cgi/disppressrelease?article=431 Wed, 21 May 2003 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=431