Direct marketing news for people doing direct, database, and interactive marketing http://www.the-dma.org http://www.the-dma.org/cgi/dispnewsstand?article=10584 The fees that telemarketers pay to access phone numbers on the National Do Not Call Registry will remain unchanged in fiscal year 2011, the Federal Trade Commission has announced. All telemarketers making calls to consumers in the US are required to download the Do Not Call list to make sure consumers who have placed their numbers on the list do not receive unwanted calls. Thu, 02 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10584 http://www.the-dma.org/cgi/disppressrelease?article=1436 The Direct Marketing Association (DMA) today announced the Education Marketing Council (EMC) created to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources to help member institutions best serve their students. Wed, 01 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1436 http://www.the-dma.org/cgi/dispannouncements?article=1483 The Direct Marketing Association (DMA)has announced the Education Marketing Council (EMC) created to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources to help member institutions best serve their students. Wed, 01 Sep 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1483 http://www.the-dma.org/cgi/disppressrelease?article=1435 U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA). Fri, 27 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1435 http://www.the-dma.org/cgi/dispannouncements?article=1482 US companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by the Direct Marketing Association (DMA) and COLLOQUY. Fri, 27 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1482 http://www.the-dma.org/cgi/dispnewsstand?article=10583 The US demand for Mobile Learning is growing by a five-year compound annual growth rate of 18.3% and revenues will reach $1.4 billion by 2014 according to a new report by Ambient Insight. Thu, 26 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10583 http://www.the-dma.org/cgi/dispnewsstand?article=10582 A new study by ExactTarget finds that, while consumers primarily turn to Facebook to connect with friends and for entertainment, discounts and 'social badging' are the primary reasons consumers 'like' brands on Facebook. Wed, 25 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10582 http://www.the-dma.org/cgi/dispnewsstand?article=10581 The job outlook for unemployed direct marketers has sharply deteriorated since last summer, according to a new study by Bernhart Associates Executive Search, LLC, a leading digital and direct marketing executive search firm. Tue, 24 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10581 http://www.the-dma.org/cgi/dispnewsstand?article=10579 According to new research by Return Path, e-retailers continue to struggle with building customized, 1-to-1 email marketing efforts tailored to subscriber response rates, or more importantly, lack of response. Mon, 23 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10579 http://www.the-dma.org/cgi/dispnewsstand?article=10580 Tweeting and Facebooking may be the rage among the YouTube generation, but many corporate leaders are reluctant to change their marketing approaches for the sake of social networking, according to a new national survey by KRC Research. Mon, 23 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10580 http://www.the-dma.org/cgi/dispnewsstand?article=10575 According to IID, phishing attacks were down 10 percent from April to June 2010 compared to the second quarter of 2009. Despite this drop, phishing attacks targeting e-commerce, gaming, web services and social networking sites significantly increased. Fri, 20 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10575 http://www.the-dma.org/cgi/dispnewsstand?article=10576 Consumers got a jump start on their back-to-school and college shopping this summer, according to a new survey by NRF. The average family has completed 43.2% of their school shopping, compared to 41.6% at this time last year. Fri, 20 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10576 http://www.the-dma.org/cgi/dispnewsstand?article=10577 The number of fixed broadband subscribers totaled just under 449 million in the second quarter of 2010, according to ABI Research's most recent broadband subscriber Market Data. This represents a 10% increase over the same period in 2009. Fri, 20 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10577 http://www.the-dma.org/cgi/dispannouncements?article=1481 Infogroup has announced it will help power DMA's multichannel marketing efforts. Under the agreement, Infogroup will work with the DMA to develop, update and maintain a state-of-the-art marketing database platform for the management of combined customer and prospect data. Tue, 17 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1481 http://www.the-dma.org/cgi/disppressrelease?article=1434 The Direct Marketing Association's Nonprofit Federation (DMANF) today announced Heifer International as the winner of its 2010 Nonprofit Organization of the Year Award. Mon, 16 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1434 http://www.the-dma.org/cgi/dispannouncements?article=1480 The Direct Marketing Association's Nonprofit Federation (DMANF) has announced Heifer International as the winner of its 2010 Nonprofit Organization of the Year Award. The award will be presented Wednesday, Aug. 25 during DMANF's 2010 New York Nonprofit Conference. Mon, 16 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1480 http://www.the-dma.org/cgi/dispnewsstand?article=10573 July total retail sales grew by 1.4% year-over-year with seasonally adjusted month-to-month sales declining by 0.9%. Excluding auto and gasoline, on a seasonally unadjusted basis, year-over-year sales in July grew by 1.0%, according to MasterCard Advisors SpendingPulse. Fri, 13 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10573 http://www.the-dma.org/cgi/dispannouncements?article=1479 Senator Susan Collins (R-ME), Ranking Republican Member of the Homeland Security and Governmental Affairs Committee, has released a statement agreeing with the Affordable Mail Alliance that the exigent rate hikes proposed by the USPS are not justified under the law. Wed, 04 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1479 http://www.the-dma.org/cgi/dispnewsstand?article=10570 According to ABI Research, mobile data usage continues to grow exponentially as 3G technology spreads globally. From 2009 to 2015 data usage in Western Europe and North America is expected to increase at a compound annual growth rate of 42% and 55% respectively. Tue, 03 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10570 http://www.the-dma.org/cgi/dispnewsstand?article=10571 The majority (80%) of consumers with children in preschool through high school expect to spend more (39%) or the same (41%) per child on back to school shopping this year compared to last year, according to the latest American Express Spending & Saving Tracker. Tue, 03 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10571 http://www.the-dma.org/cgi/dispnewsstand?article=10572 A new study by ExactTarget finds consumers active on Twitter are three times more likely to impact a brand's online reputation through syndicated Tweets, blog posts, articles, and product reviews than the average consumer. Tue, 03 Aug 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10572 http://www.the-dma.org/cgi/disppressrelease?article=1433 The Direct Marketing Association's (DMA) Email Experience Council (EEC) today announced the launch of a YouTube channel created to help marketers better understand and access the benefits of the email channel. Videos clips on the EEC channel feature insights from well-known email industry experts and allow visitors to review, link to, and syndicate relevant content. Initial episodes address subjects such as subject line best practices, email for branding purposes, and email marketing analytics. Thu, 29 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1433 http://www.the-dma.org/cgi/disppressrelease?article=1431 The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) today asked the Postal Regulatory Commission (PRC) to dismiss the United States Postal Service's (USPS) request to increase postal rates by ten times the rate permissible by law. The petition was filed by the Affordable Mail Alliance, of which the Direct Marketing Association and the DMA Nonprofit Federation are supporting members. The Affordable Mail Alliance's members are commercial and nonprofit organizations. Commercial mail accounts for 85 percent of the Postal Service's revenues. Mon, 26 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1431 http://www.the-dma.org/cgi/disppressrelease?article=1432 The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel marketers, today announced it has appointed Lawrence M. Kimmel as its new Chief Executive Officer. Mr. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries. He will begin on Monday, August 2 and be based in DMA's New York headquarters. Mon, 26 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1432 http://www.the-dma.org/cgi/dispannouncements?article=1478 The Direct Marketing Association has announced it has appointed Lawrence M. Kimmel as its new CEO. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries. He will begin Monday, Aug. 2, and will be based in DMA's New York headquarters. Mon, 26 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1478 http://www.the-dma.org/cgi/dispannouncements?article=1477 The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) have asked the Postal Regulatory Commission (PRC) to dismiss the USPS's request to increase postal rates by ten times the rate permissible by law. The petition was filed by the Affordable Mail Alliance, of which DMA and the DMANF Nonprofit Federation are supporting members. Mon, 26 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1477 http://www.the-dma.org/cgi/dispnewsstand?article=10566 1.7 million consumers bought iPhone 4s in its first three days of sale, sending Apple more than $1 billion in revenue. Research from Yankee Group shows that those same consumers will be worth more than $1.8 billion to AT&T this year, and more than $9 billion to it over the next five years. Fri, 23 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10566 http://www.the-dma.org/cgi/dispnewsstand?article=10567 A new study from Juniper Research has forecast that challengers from the consumer electronics market will achieve global sales of smartphones exceeding 26 million by 2015. In addition, Asia will assert greater influence in the production of Smartphone devices. Fri, 23 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10567 http://www.the-dma.org/cgi/dispnewsstand?article=10568 Radio consumption shows impressive year-over-year stability, according to an analysis of key listening metrics included in Nielsen's spring 2010 ratings within 51 US markets. Fri, 23 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10568 http://www.the-dma.org/cgi/dispnewsstand?article=10569 According a new report from The NPD Group, in 2009, 21.3 million PC Game full-game digital downloads were purchased online in the US compared to 23.5 million physical units purchased at retail during the same period. Fri, 23 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10569 http://www.the-dma.org/cgi/dispnewsstand?article=10562 As network operators and vendors increasingly deploy their own dedicated app stores, a new Juniper Research report has found that the annual number of consumer-oriented handset downloads is expected to rise from less than 2.6 billion in 2009 to more than 25 billion in 2015. Thu, 22 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10562 http://www.the-dma.org/cgi/dispnewsstand?article=10563 Despite being the most popular website in America, consumers don't like Facebook, according to the 2010 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with ForeSee Results. Facebook scored 64 on the ACSI's 100-point scale, which puts its satisfaction even lower than IRS e-filers. Thu, 22 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10563 http://www.the-dma.org/cgi/dispnewsstand?article=10564 According to Click Forensics, the overall industry average click fraud rate was 18.6% in Q2 2010. That's up from the 17.4% reported for Q1 2010 and the 12.7% rate reported for Q2 2009. Thu, 22 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10564 http://www.the-dma.org/cgi/disppressrelease?article=1430 The Direct Marketing Association (DMA) today announced that Craig Ferguson, host of CBS's The Late, Late Show will host the 2010 International ECHO Awards Ceremony & Gala. Wed, 21 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1430 http://www.the-dma.org/cgi/dispannouncements?article=1476 The Direct Marketing Association (DMA) has announced that Craig Ferguson, host of CBS's The Late, Late Show will host the 2010 International ECHO Awards Ceremony & Gala. This year's awards will be presented on Tuesday, Oct. 12, at the Moscone Center during the DMA2010 Conference & Exhibition, running Oct. 9-14 in San Francisco. Wed, 21 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1476 http://www.the-dma.org/cgi/dispnewsstand?article=10558 As consumers are starting to look to their smartphones for an enhanced shopping experience, leading US retailers are hoping to capture first-mover advantage in the growing mobile channel, according to a new study released today by Forbes Insights. Wed, 21 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10558 http://www.the-dma.org/cgi/dispnewsstand?article=10560 The first waves of what could become a marketing "perfect storm" are already lapping at the feet of marketing departments in many parts of the world, and according to ABI Research practice director for mobile marketing strategies Neil Strother, it's time for marketing professionals to take note. Wed, 21 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10560 http://www.the-dma.org/cgi/dispnewsstand?article=10559 Seventeen percent of consumers plan to do their back-to-school shopping online this year, a five percent increase over last year, according to the eBillme Online Spending Index, a quarterly survey conducted by Javelin Strategy and Research. Wed, 21 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10559 http://www.the-dma.org/cgi/dispannouncements?article=1475 The Direct Marketing Educational Foundation (DMEF) has announced that Dr. V. Kumar is the recipient of the 2010 DMEF Robert B. Clarke Outstanding Educator Award. This award honors an academic's overall achievement in direct/interactive marketing. Tue, 20 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1475 http://www.the-dma.org/cgi/disppressrelease?article=1429 The Direct Marketing Association (DMA) today released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today. DMA partnered with David Shepard Associates, a database and interactive marketing consulting firm, on this report. Mon, 19 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1429 http://www.the-dma.org/cgi/dispannouncements?article=1474 The Direct Marketing Association (DMA) has released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today. DMA partnered with David Shepard Associates, a database and interactive marketing consulting firm, on this report. Mon, 19 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1474 http://www.the-dma.org/cgi/dispnewsstand?article=10555 Revenue from mobile video services is expected to top $2 billion worldwide in 2013, according to the latest data from ABI Research. Video services included in this forecast are video telephony, video messaging, video sharing, video-on-demand, VoD downloads, and "other" video services. Mon, 19 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10555 http://www.the-dma.org/cgi/dispnewsstand?article=10556 According to a survey by Accenture, a majority of executives at leading retail banks globally say average customer profitability has remained below pre-crisis levels, while their customers' price-sensitivity and inclination to "shop around" have increased. Mon, 19 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10556 http://www.the-dma.org/cgi/dispnewsstand?article=10557 A new survey by Burst Media found that consumers will not cut back on back-to-school spending, as more than half plan to spend more or at least the same amount on back-to-school clothing and supplies as they did last year. Mon, 19 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10557 http://www.the-dma.org/cgi/dispnewsstand?article=10553 According to a new survey by CrossView, 35% of respondents said they were shopping due to a recently received promotion from a retailer. Of those who did not receive a promotion, 68% said they would have been more likely to visit a store if they had been given one. Wed, 14 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10553 http://www.the-dma.org/cgi/dispnewsstand?article=10554 Sophos has published its latest report into the top twelve spam-relaying countries, covering the second quarter of 2010. The US continues to be the number one spam polluter, piping out 15.2% of all global spam messages - an increase from 13.1% in the first quarter of 2010. Wed, 14 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10554 http://www.the-dma.org/cgi/dispnewsstand?article=10551 According to a new report by IDC Financial Insights, mobile banking has seen an increase in usage and in institutions offering the service in the last year. In fact, reported mobile banking usage has almost doubled since last year's survey. Mon, 12 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10551 http://www.the-dma.org/cgi/dispnewsstand?article=10550 A May 2010 survey by the Pew Research Center's Internet & American Life Project finds that six in ten American adults now go online wirelessly using either a mobile phone or a laptop with a wireless Internet connection. Americans are also taking advantage of a much wider range of cell phone data applications than at a similar point in 2009. Thu, 08 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10550 http://www.the-dma.org/cgi/disppressrelease?article=1428 The Direct Marketing Association (DMA) today announced that Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain's Chicago Business, Crain's New York Business, and TelevisionWeek along with Howard Draft, chairman of Draftfcb, will be the 2010 DMA Hall of Fame recipients. Wed, 07 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1428 http://www.the-dma.org/cgi/dispannouncements?article=1472 The Direct Marketing Association (DMA) today announced that Rance Crain, president, Crain Communications Inc. and editor-in-chief, Advertising Age, Crain's Chicago Business, Crain's New York Business, and TelevisionWeek along with Howard Draft, chairman of Draftfcb, will be the 2010 DMA Hall of Fame recipients. Wed, 07 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1472 http://www.the-dma.org/cgi/dispnewsstand?article=10549 According to ABI Research, over the next five years, spending on mobile display ads in the US, estimated at just under $313 million today, will almost quadruple to exceed $1.2 billion in 2015. Wed, 07 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10549 http://www.the-dma.org/cgi/dispannouncements?article=1469 DMA strongly opposes the US Postal Service's request for a rate increase. In its presentation to business mail customers, the USPS said that mail volume declined by 36 billion pieces (or 17%) between 2007 and 2009. DMA strongly believes that a postal rate increase at this time will cause mail volumes to decrease even further, and irreparably harm the financial viability of the Postal Service going forward. Tue, 06 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1469 http://www.the-dma.org/cgi/dispannouncements?article=1467 The Affordable Mail Alliance, an unprecedented coalition of Postal customers, is calling on the Postal Regulatory Commission to reject the USPS's new proposal to increase postal rates by ten times the rate permissible by law. DMA and DMANF are supporting members of the Affordable Mail Alliance. Tue, 06 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1467 http://www.the-dma.org/cgi/disppressrelease?article=1427 The Direct Marketing Association (DMA) strongly opposes the United States Postal Service's (USPS) request for a rate increase. In its presentation today to business mail customers, USPS said that mail volume declined by 36 billion pieces (or 17 percent) between 2007 and 2009. DMA strongly believes that a postal rate increase at this time will cause mail volumes to decrease even further, and irreparably harm the financial viability of the Postal Service going forward. Tue, 06 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1427 http://www.the-dma.org/cgi/dispannouncements?article=1470 DMA has sent a letter to its membership, updating them on key efforts spearheaded by DMA staff, and highlighting its efforts in the arenas of Advocacy, Council Activity, Education and Communications, as well as the upcoming DMA 2010 Conference & Exhibition in San Francisco. The letter also welcomes feedback, encouraging an active dialogue with Association members. Tue, 06 Jul 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1470 http://www.the-dma.org/cgi/dispannouncements?article=1465 Today, the Direct Marketing Association (DMA) filed a lawsuit in Federal District Court in Colorado challenging the constitutionality of a new Colorado notice and reporting law (HB 1193) that requires out-of-state retailers to turn over to the Department of Revenue (DOR) confidential purchasing history information regarding their Colorado customers, and even certain customers in other states. This legislation constitutes an unprecedented invasion of consumer privacy and also unfairly discriminates against interstate commerce, as the law is targeted solely at out-of-state retailers. Wed, 30 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1465 http://www.the-dma.org/cgi/disppressrelease?article=1425 The Direct Marketing Educational Foundation (DMEF) today announced that Dr. Marjorie Kalter, clinical professor, and academic program director, New York University (NYU) Master of Science, integrated marketing program, will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Markus Wilhelm, CEO of AKS Marketing & Media and chairman of Strata Solar LLC, will receive the exclusive DMEF Vision Award; and Merkle, a primary customer relationship marketing agency, will be presented with the DMEF Corporate Leadership Award. Tue, 29 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1425 http://www.the-dma.org/cgi/disppressrelease?article=1424 The Direct Marketing Association (DMA) is pleased to announce that, early this morning, the Senate three-times rejected a House proposal to drastically expand the powers of the Federal Trade Commission (FTC) across all but a few sectors of the American economy. DMA led the charge in the fight to keep these FTC expansion provisions out of the Restoring American Financial Stability Act (H.R. 4173) as the final text of the bill was negotiated by a formal Conference Committee. Fri, 25 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1424 http://www.the-dma.org/cgi/disppressrelease?article=1423 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the first quarter of 2010. DMA partnered with Winterberry Group, a leading strategic management consulting firm that helps advertising and marketing companies build shareholder value, on this report. Wed, 23 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1423 http://www.the-dma.org/cgi/disppressrelease?article=1421 Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association's (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months. Mon, 21 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1421 http://www.the-dma.org/cgi/disppressrelease?article=1422 Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association's (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months. Mon, 21 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1422 http://www.the-dma.org/cgi/disppressrelease?article=1420 Two email marketing broadcast vendors, AllWebEmail and Email Transmit, have fully adopted the eight email marketing measurement standards introduced by the Direct Marketing Association's (DMA) Email Experience Council (eec) this year. A published list of 11 other email service providers, MTA vendors, and marketing automation solutions have promised to implement the standards in the next six months. Mon, 21 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1420 http://www.the-dma.org/cgi/disppressrelease?article=1416 The Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process. Tue, 15 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1416 http://www.the-dma.org/cgi/disppressrelease?article=1417 Tue, 15 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1417 http://www.the-dma.org/cgi/disppressrelease?article=1419 The Direct Marketing Educational Foundation (DMEF) today announced four new Board members: Christine Aguilera, president of SkyMall; Warren Hunter, chairman and CEO of DMW Direct; Wesley Protheroe, president and CEO of Gerber Life Insurance Company; and Jerry Shereshewsky, chief grown-up of GrownUpMarketing to its Board of Trustees. The terms commenced earlier today following a DMEF board meeting in New York City. Tue, 15 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1419 http://www.the-dma.org/cgi/disppressrelease?article=1415 The Direct Marketing Association (DMA) was joined by 47 other trade associations and business coalitions in sending a letter to each of the conferees on H.R. 4173, the "Restoring American Financial Stability Act" (RAFSA), urging them to keep language that would dramatically expand the powers of the Federal Trade Commission (FTC) out of the final bill. Fri, 11 Jun 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1415 http://www.the-dma.org/cgi/disppressrelease?article=1414 The Direct Marketing Association's (DMA) Committee on Environment and Social Responsibility (CESR) today announced Paulette Kranjac, president and chief executive officer of List Process Direct, as its newest committee member. Thu, 27 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1414 http://www.the-dma.org/cgi/disppressrelease?article=1413 The Direct Marketing Association (DMA) Board of Directors today announced Glenn S. Eisen, executive vice president, marketing for Guthy-Renker, LLC as Treasurer of the Board, completing the current slate of DMA Board Officers. Fri, 14 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1413 http://www.the-dma.org/cgi/disppressrelease?article=1412 The Direct Marketing Association (DMA) today announced a partnership with 4IT Group, an Italian marketing, communications, and information technology company, to develop an affiliate DMA in Italy. The launch coincides with 4IT Group's DM Expo - Direct and Relationship Marketing, the first exhibition in Italy to address direct, personalized, and relationship marketing, taking place May 12-14 in Milan. Thu, 13 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1412 http://www.the-dma.org/cgi/disppressrelease?article=1411 The Direct Marketing Association (DMA) Board of Directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye as Chairman of the Board; and Don McKenzie, chief executive officer of Direct Group as Vice Chairman of the Board. The terms of office commenced at DMA's Board meeting today in Washington, DC. Tue, 11 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1411 http://www.the-dma.org/cgi/disppressrelease?article=1410 The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum. Mon, 10 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1410 http://www.the-dma.org/cgi/disppressrelease?article=1409 The Direct Marketing Association (DMA) today expressed disappointment with the scope and broadly restrictive nature of the draft privacy legislation proposed by Representatives Rick Boucher (D-VA) and Cliff Stearns (R-FL). Wed, 05 May 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1409 http://www.the-dma.org/cgi/disppressrelease?article=1408 Direct Marketing Association (DMA) today announced its remarkable lineup of keynote speakers for the DMA2010 Conference & Exhibition. Marketing and media collide at this global ROI event featuring James Cameron, director and producer of "Avatar," as well as Jack Dorsey, creator of Twitter; Jacques Levy of Sephora Worldwide; Ehtisham Rabbani of LG Mobile Phones; Jeff Hayzlett of Kodak; Scott Donaton of Ensemble, an Interpublic Company; Gary Vaynerchuck, author of The New York Times bestseller "CRUSH IT!;" David Jones of HAVAS Worldwide, Euro RSCG Worldwide, and more. Mon, 26 Apr 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1408 http://www.the-dma.org/cgi/disppressrelease?article=1406 Direct Marketing Association (DMA) today was joined by 40 other trade associations and business coalitions in sending a letter to Senate Majority Leader, Harry Reid (D-NV), and Senate Minority Leader, Mitch McConnell (R-KY), urging them to keep proposals for expansion of the Federal Trade Commission (FTC) out of the Senate's current debate over financial regulatory reform. Thu, 22 Apr 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1406 http://www.the-dma.org/cgi/disppressrelease?article=1407 Direct Marketing Association (DMA) today asked all marketers worldwide to join its "Recycle Please" campaign and take its "Green 15" Pledge in honor of Earth Day 2010. Both programs inspire innovation, encourage awareness, and deliver environmental benefits. Thu, 22 Apr 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1407 http://www.the-dma.org/cgi/disppressrelease?article=1405 Direct Marketing Association (DMA) today announced a call for entries for its 2010 Innovation Awards celebrating advancements in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, will be presented on Tuesday, October 12, during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition, which takes place October 9-14 in San Francisco. The Awards call for entries is now open and the deadline for submission is June 20. Wed, 07 Apr 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1405 http://www.the-dma.org/cgi/disppressrelease?article=1404 Modern Media and the Direct Marketing Association (DMA) today announce that Martha Stewart, Founder of Martha Stewart Living Omnimedia, will keynote the TWTRCON NY and Digital Marketing Days Conference & Expo joint session on June 14, 2010, at the Hilton New York. TWTRCON NY, the Twitter business conference, will be co-locating with DMA's Digital Marketing Days Conference for a one-day conference featuring case studies and best practice examples from leading organizations using the real-time web to deliver bottom-line results. Wed, 24 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1404 http://www.the-dma.org/cgi/disppressrelease?article=1403 The Direct Marketing Educational Foundation (DMEF) today announced the four winners of its 2010 Rising Stars Awards, and the one distinguished company that has earned its 2010 Corporate Commitment Award. Mon, 22 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1403 http://www.the-dma.org/cgi/disppressrelease?article=1400 Wed, 17 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1400 http://www.the-dma.org/cgi/disppressrelease?article=1401 The Direct Marketing Association (DMA) today unveiled its newly upgraded Hall of Fame Award website, www.dmahalloffame.org. The Hall of Fame Award, considered the most prestigious award bestowed in the direct marketing community, is presented annually. The 2010 award will be given at a luncheon ceremony on Tuesday, October 12, 2010, during the DMA2010 Conference & Exhibition in San Francisco, California. The Advisory Committee is currently accepting nominations for the 2010 Hall of Fame Award. Deadline for submissions is Friday, April 30. Wed, 17 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1401 http://www.the-dma.org/cgi/disppressrelease?article=1402 Direct Marketing Association's (DMA) Executive Vice President, Government Affairs, Linda Woolley, testified today before the Senate Commerce Committee's Consumer Protection, Product Safety, and Insurance Subcommittee in opposition to the proposed expansion of the Federal Trade Commission's (FTC) rulemaking and enforcement authority. Wed, 17 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1402 http://www.the-dma.org/cgi/disppressrelease?article=1399 The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work together on postal issues at the US Postal Service, Postal Regulatory Commission, and Congress, and in fighting Do-Not-Mail proposals at the state and local level. Thu, 11 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1399 http://www.the-dma.org/cgi/disppressrelease?article=1398 The Direct Marketing Association (DMA) is pleased to announce the selection of The Buffkin Group, a national retained search firm, to execute the search for the Association's President/CEO position. The firm was chosen based on their history and experience. The Buffkin Group possess a rich knowledge of the direct marketing and digital community, as well as an in-depth understanding of what this search will require from an evolutionary standpoint. Wed, 10 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1398 http://www.the-dma.org/cgi/disppressrelease?article=1397 The Direct Marketing Association (DMA) today released its Ethics Case Report for February 2009 - February 2010. During this period, the Committee on Ethical Business Practice ("Ethics Operating") conducted in-depth reviews of the promotions and practices of 34 companies. DMA's Corporate & Social Responsibility (CSR) and Customer Service staff handled an additional 4,000 complaints and inquiries from consumers about direct and interactive marketing practices. Tue, 09 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1397 http://www.the-dma.org/cgi/disppressrelease?article=1396 The Direct Marketing Educational Foundation (DMEF) recently announced it is accepting applications for its 2010 Interactive Marketing Immersion Xperience (I-MIX) program. I-MIX, designed for juniors and first semester college seniors considering a career in marketing, is an innovative program that will help students set themselves apart from their peers in today's job market. The program is open to US citizens, permanent residents, and international students. Deadline for submission is April 30, 2010. Mon, 08 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1396 http://www.the-dma.org/cgi/disppressrelease?article=1394 The Direct Marketing Association (DMA) today announced its support of the recent "P2P Cyber Protection and Informed User Act" (S. 3027), a bill that would prevent the inadvertent disclosure of information on a computer through P2P (peer-to-peer) file-sharing, introduced by Senators Amy Klobuchar (D-MN) and Jon Thune (R-SD). Fri, 05 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1394 http://www.the-dma.org/cgi/disppressrelease?article=1393 Thu, 04 Mar 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1393 http://www.the-dma.org/cgi/disppressrelease?article=1392 "DM Unplugged," a new blog authored by DMA Chairman Eugene Raitt, was officially launched today. Thu, 25 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1392 http://www.the-dma.org/cgi/dispannouncements?article=1393 comScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google sites accounting for 65.4% search market share. Microsoft sites grabbed 11.3% market share, up 0.6 percentage points versus December. Wed, 17 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1393 http://www.the-dma.org/cgi/dispannouncements?article=1394 Experian Hitwise has announced that Google accounted for 71.49% of all US searches conducted in the four weeks ending Jan. 31, 2010. Yahoo! Search, Bing, and Ask.com received 14.57%, 9.37% and 2.64%, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93% of US searches. Wed, 17 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1394 http://www.the-dma.org/cgi/disppressrelease?article=1391 The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010. Tue, 16 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1391 http://www.the-dma.org/cgi/dispannouncements?article=1391 The Direct Marketing Association (DMA) recently kicked off its 2010 International ECHO Awards competition with a unique call for entries campaign, No More Silly Awards, which highlight the substantial meaning that comes from winning an ECHO. Deadline for submissions is April 24, 2010. Tue, 16 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1391 http://www.the-dma.org/cgi/dispannouncements?article=1392 More than 200,000 tons, and counting. That's how much paper, plastics, and other waste the US Postal Service recycled in 2009, representing a decrease in its greenhouse gas emissions of approximately 1.67 million barrels of oil, according to the US Postal Service. Tue, 16 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/dispannouncements?article=1392 http://www.the-dma.org/cgi/disppressrelease?article=1390 The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, February 5, and be based in DMA's New York office. Thu, 04 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1390 http://www.the-dma.org/cgi/disppressrelease?article=1388 Mon, 01 Feb 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1388 http://www.the-dma.org/cgi/disppressrelease?article=1386 The coalition of associations comprised of the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), and the Council for Better Business Bureaus (BBB) ("Coalition") that announced the Self-Regulatory Principles for Online Behavioral Advertising in July 2009 announced today the selection of the icon that will indicate adherence to the Principles. Wed, 27 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1386 http://www.the-dma.org/cgi/disppressrelease?article=1384 The Direct Marketing Association's Nonprofit Federation (DMANF) today announced Kory Christianson of St. Joseph's Indian School in South Dakota as the 2010 recipient of its Max L. Hart Nonprofit Achievement Award. Tue, 26 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1384 http://www.the-dma.org/cgi/disppressrelease?article=1385 The Direct Marketing Association's (DMA) "DMA Certified Marketing Professional" program debuted today in Tokyo, Japan. The new global standard for direct marketing education, originally launched in the US, is now available to Japan Post associates and will open to the general Japanese public in March. Tue, 26 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1385 http://www.the-dma.org/cgi/disppressrelease?article=1382 The Direct Marketing Association (DMA) today announced its Board of Directors has approved the recommended changes to DMA's Guidelines for Ethical Business Practice for testimonials and endorsements in all channels. DMA, through its Ethics Policy Committee, and both Corporate & Social Responsibility (CSR) and Government Affairs experts developed and recommended these amendments to keep DMA's Guidelines consistent with the FTC's new Guides for Testimonials and Endorsements. Mon, 25 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1382 http://www.the-dma.org/cgi/disppressrelease?article=1383 The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced the formation of an executive search committee charged with finding a new president & CEO to lead the DMA. The committee will be spearheaded by Kelly B. Browning, EVP & COO of the American Institute for Cancer Research. Mon, 25 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1383 http://www.the-dma.org/cgi/disppressrelease?article=1381 The Direct Marketing Association (DMA) today joined 28 other trade associations and business coalitions in sending a letter to members of the Senate Committee on Commerce, Science & Transportation. Wed, 20 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1381 http://www.the-dma.org/cgi/disppressrelease?article=1380 The Direct Marketing Association (DMA) the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced they will begin a search for a new President & CEO to replace John A. Greco, Jr. Mr. Greco has resigned his role effective today and DMA has organized a search committee to identify possible candidates. Tue, 19 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1380 http://www.the-dma.org/cgi/disppressrelease?article=1379 The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2011 Board of Directors. The deadline to submit nominations is Friday, February 26, 2010. Mon, 04 Jan 2010 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1379 http://www.the-dma.org/cgi/disppressrelease?article=1378 The Direct Marketing Association's (DMA) Social Media Council (SMC) along with the Participatory Marketing Network (PMN) today announced they will co-host a "Spotlight on Social Media" event from 8:30 a.m. to 5:00 p.m. on Thursday, January 21, 2010, at DMA's Seminar Center in New York City. Mon, 21 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1378 http://www.the-dma.org/cgi/disppressrelease?article=1377 The Direct Marketing Association (DMA) and DIRECT today announced the 2009 NCDM Database Excellence Awards winners. Honors were presented during a special luncheon ceremony held yesterday at the Mandalay Bay Resort & Casino during the 2009 National Center for Database Marketing (NCDM) Conference in Las Vegas, Nevada. Wed, 09 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1377 http://www.the-dma.org/cgi/dispnewsstand?article=10237 Concerns about the security of cloud computing environments top the list of reasons for firms not being interested in the pay-per-use hosting model of virtual servers, according to the latest Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, by Forrester Research, Inc. Fri, 04 Dec 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10237 http://www.the-dma.org/cgi/disppressrelease?article=1376 The National Center for Database Marketing (NCDM) Conference, co-produced by the Direct Marketing Association (DMA) and DIRECT today announced nine finalists for the 2009 NCDM Database Excellence Awards. Mon, 30 Nov 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1376 http://www.the-dma.org/cgi/dispnewsstand?article=10225 The Direct Marketing Association (DMA) has instituted a Global Advisory Board to provide an enhanced global perspective to DMA and to shepherd initiatives extending DMA's service to direct marketers worldwide. Tue, 17 Nov 2009 09:00:00 EST http://www.the-dma.org/cgi/dispnewsstand?article=10225 http://www.the-dma.org/cgi/disppressrelease?article=1375 The National Center for Database Marketing (NCDM) Wed, 11 Nov 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1375 http://www.the-dma.org/cgi/disppressrelease?article=1374 The Direct Marketing Educational Foundation (DMEF) today announced that Jonathan Zhang of Columbia University is the winner of the 2009 Shankar-Spiegel Dissertation Proposal Award. Tue, 27 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1374 http://www.the-dma.org/cgi/disppressrelease?article=1360 The Direct Marketing Association (DMA) today honored both Best Buy and Zurich Financial Services with its 2009 Marketer of the Year Award during a ceremony at the San Diego Convention Center, held during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing. Tue, 20 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1360 http://www.the-dma.org/cgi/disppressrelease?article=1361 The Direct Marketing Association (DMA) today released the next issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum. Tue, 20 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1361 http://www.the-dma.org/cgi/disppressrelease?article=1362 The Direct Marketing Association (DMA) today inducted Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, into the 2009 DMA Hall of Fame during a luncheon sponsored by American Airlines held earlier today, during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing. Tue, 20 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1362 http://www.the-dma.org/cgi/disppressrelease?article=1363 The Direct Marketing Association (DMA) tonight presented its 2009 International ECHO Awards at the Hilton San Diego Bayfront during the DMA09 Conference & Exhibition, which concludes Thursday, October 22. Tue, 20 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1363 http://www.the-dma.org/cgi/disppressrelease?article=1365 The Direct Marketing Association (DMA) this evening presented its 2009 International ECHO Awards during a ceremony hosted by former "Tonight Show" host Jay Leno at Hilton San Diego Bayfront Hotel. DMA presented a total of 85 ECHO Awards to multichannel direct marketing campaigns from all over the globe. Tue, 20 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1365 http://www.the-dma.org/cgi/disppressrelease?article=1357 The Direct Marketing Association's (DMA) Board of Directors today announced the unanimous approval of recommended additions to DMA's Guidelines for Ethical Business Practices for online behavioral marketing and mobile marketing, respectively. Mon, 19 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1357 http://www.the-dma.org/cgi/disppressrelease?article=1358 The following is the complete text of Direct Marketing Association (DMA) President & CEO John Greco's opening remarks at DMA09 Conference & Exhibition, which is being hold in San Diego through Thursday, October 22. Mon, 19 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1358 http://www.the-dma.org/cgi/disppressrelease?article=1359 The Direct Marketing Association (DMA) today released The Power of Direct Marketing, an annual forecast of direct marketing's economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA09 Conference and Exhibition, the Global Event for Integrated Marketing. Mon, 19 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1359 http://www.the-dma.org/cgi/disppressrelease?article=1352 The Direct Marketing Association (DMA) Board of Directors today announced the election of new officers and Board members for 2010-2011. The terms of office commenced at DMA's Annual Business Meeting, which was held today at the US Grant Hotel in San Diego. Sun, 18 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1352 http://www.the-dma.org/cgi/disppressrelease?article=1353 The Direct Marketing Association (DMA) today announced winners for the inaugural DMA Future Innovators Awards (FIA), which recognize the innovative advances being made in the field of marketing. Honors were presented at a special presentation earlier today in the Exhibit Hall near booth 1147. Sun, 18 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1353 http://www.the-dma.org/cgi/disppressrelease?article=1351 The Direct Marketing Association (DMA) today kicks off DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, in San Diego, California. The keynote speakers headlining this year's conference are people who have changed the face of business, marketing, and social media -- marketing icons Martha Stewart and Stan Rapp, and social media visionaries Scott Monty and Ken Dychtwald. Sat, 17 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1351 http://www.the-dma.org/cgi/disppressrelease?article=1350 The Direct Marketing Association (DMA) today announced finalists for the inaugural DMA Future Innovators Awards (FIA), which recognize the innovative advances being made in the field of marketing. Honors will be presented at a special presentation on Sunday, October 18, at 5 p.m. in the Exhibit Hall near booth 1147, during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, taking place October 17-22 in San Diego. Fri, 16 Oct 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1350 http://www.the-dma.org/cgi/disppressrelease?article=1349 The Direct Marketing Association's (DMA) Insurance and Financial Services Council today announced that Tony Baldus, senior vice president of Marketing & Analytics for Marsh US Consumer will receive its Direct Marketer of the Year Award and Marsh US Consumer will receive its Company of the Year Award. Honors will be presented during an October 19 awards dinner at The Palm Restaurant during DMA09 in San Diego. Wed, 16 Sep 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1349 http://www.the-dma.org/cgi/disppressrelease?article=1348 The Direct Marketing Educational Foundation (DMEF) today announced the kick off of its third year Next Generation Leaders program (formerly known as the Direct Marketing Leadership Development Program or DMLDP). For the first time this year, the innovative, rotational program designed to provide carefully selected and highly qualified recent graduates (program associates) with valuable employment experience through a unique combination of work settings is going cross country. Tue, 15 Sep 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1348 http://www.the-dma.org/cgi/disppressrelease?article=1342 The Direct Marketing Association (DMA) today announced a call for entries for its brand new DMA Future Innovators Awards (FIA) recognizing the innovative advances being made in the field of marketing. The inaugural honors will be presented at an Awards Party on Sunday, October 18, at 5 p.m. during the DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, taking place October 17-22 in San Diego. Thu, 06 Aug 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1342 http://www.the-dma.org/cgi/disppressrelease?article=1343 The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2009 DMEF Collegiate ECHO Awards: The University of Georgia (undergraduate team), and Eastern Michigan University (graduate team). This direct/interactive marketing competition was conducted during the Fall 2008 and Spring 2009 semesters and attracted entries from colleges nationwide. Thu, 06 Aug 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1343 http://www.the-dma.org/cgi/disppressrelease?article=1341 The Direct Marketing Association's Nonprofit Federation (DMANF) today announced the American Society for the Prevention of Cruelty to Animals (ASPCA) as the winner of its 2009 Nonprofit Organization of the Year Award. Mon, 03 Aug 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1341 http://www.the-dma.org/cgi/disppressrelease?article=1334 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1334 http://www.the-dma.org/cgi/disppressrelease?article=1335 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1335 http://www.the-dma.org/cgi/disppressrelease?article=1336 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1336 http://www.the-dma.org/cgi/disppressrelease?article=1337 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1337 http://www.the-dma.org/cgi/disppressrelease?article=1338 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1338 http://www.the-dma.org/cgi/disppressrelease?article=1332 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1332 http://www.the-dma.org/cgi/disppressrelease?article=1333 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1333 http://www.the-dma.org/cgi/disppressrelease?article=1339 The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for direct marketing education. While the program is open to all, individuals from DMA member companies will receive additional benefits throughout their course of study, beginning with special member pricing. Wed, 29 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1339 http://www.the-dma.org/cgi/disppressrelease?article=1331 The Direct Marketing Association's (DMA) DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, is the much-needed multichannel integration aid for every marketer. Boasting one of the largest exhibit halls for all integrated marketing solutions, it is the place to debut and demo products and services, network, and find actionable solutions, October 17-22 at the San Diego Convention Center. Mon, 27 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1331 http://www.the-dma.org/cgi/disppressrelease?article=1330 The Direct Marketing Association (DMA) today announced that Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, will be the 2009 DMA Hall of Fame recipient. Mon, 20 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1330 http://www.the-dma.org/cgi/disppressrelease?article=1328 The Direct Marketing Educational Foundation (DMEF) today announced that John "Jack" Schibrowsky, PhD, professor of Marketing at the University of Nevada, Las Vegas (UNLV) will receive the DMEF Robert B. Clarke Outstanding Educator Award. Mon, 13 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1328 http://www.the-dma.org/cgi/disppressrelease?article=1329 The Direct Marketing Educational Foundation (DMEF) today announced that John "Jack" Schibrowsky, PhD, professor of Marketing at the University of Nevada, Las Vegas (UNLV) will receive the DMEF Robert B. Clarke Outstanding Educator Award. Mon, 13 Jul 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1329 http://www.the-dma.org/cgi/disppressrelease?article=1327 The Direct Marketing Educational Foundation (DMEF) today announced that Beth Smith, co-owner of Smith Browning Direct will receive the DMEF Edward N. Mayer, Jr. Education Leadership Award; Susan Goodman, chief executive officer, Goodman&Company will be presented with the DMEF Corporate Leadership Award on behalf of Goodman&Company; and Jerry Shereshewsky, chief executive officer of Grandparents.com, will receive the exclusive DMEF Vision Award. Mon, 29 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1327 http://www.the-dma.org/cgi/disppressrelease?article=1325 The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced the names of five new members to its Advisory Council. Starting July 1, 2009, Susan M. Loth, director of fundraising, Disabled American Veterans, will serve as Chairman and Geoffrey W. Peters, president, CDR Fundraising Group, will serve as Vice-Chairman of the DMANF Advisory Council. The Federation also welcomes three new appointments from the nonprofit community who will serve as Council members. Thu, 18 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1325 http://www.the-dma.org/cgi/disppressrelease?article=1324 The Direct Marketing Association (DMA) today introduced the new iDirect Leadership Committee, a strategic reinforcement of DMA's broad commitment to developing the power of multichannel direct marketing for advertisers and consumers in the digital age. Tue, 16 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1324 http://www.the-dma.org/cgi/disppressrelease?article=1323 The Direct Marketing Association's (DMA) Social Media Council (SMC) today released its first-ever Social Media Survey. The survey was developed and deployed in partnership with HeadMix, a leading social business software provider designed specifically for the demands of both the employer and the internal workforce. Wed, 10 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1323 http://www.the-dma.org/cgi/disppressrelease?article=1322 The Direct Marketing Educational Foundation (DMEF) today announced Charles F. Hofacker, PhD, professor of marketing at Florida State University, as co-editor of the Journal of Interactive Marketing® (JIM), effective January 1, 2010. The JIM, available both in print and online, is regarded as the leading peer-reviewed, academic research journal in the areas of direct, interactive, database, and Internet marketing. Mon, 08 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1322 http://www.the-dma.org/cgi/disppressrelease?article=1321 The Direct Marketing Association (DMA) today applauds the initiative and creativity of the United States Postal Service (USPS) and commends the diligent and expeditious endorsement of the USPS Summer Sale by the Postal Regulatory Commission (PRC). Thu, 04 Jun 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1321 http://www.the-dma.org/cgi/disppressrelease?article=1320 The Direct Marketing Association's (DMA) for DMA09 Conference & Exhibition, the Global Event for Integrated Marketing will give marketers the multichannel training they need to succeed in today's environment. Nine educational tracks, including the brand new Trigger Marketing track, will be offered October 17-22 at the San Diego Convention Center. Mon, 18 May 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1320 http://www.the-dma.org/cgi/disppressrelease?article=1315 The Direct Marketing Association's (DMA) List & Data Council today announced the 2009 winners of its List Leader of the Year Award, Ron Davis Young List Professional of the Year, and Industry Innovation Award. The recipients are Adrea Rubin, chief executive officer, Adrea Rubin Marketing; Robin Smith, account supervisor, ALC; and Denny Hatch, proprietor, BusinessCommonSense.com, respectively. Honors will be presented during a June 15 awards dinner in New York City during the 2009 DM Days New York Conference & Expo. Mon, 11 May 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1315 http://www.the-dma.org/cgi/disppressrelease?article=1316 The Direct Marketing Association's (DMA) List & Data Council today announced the 2009 winners of its List Leader of the Year Award, Ron Davis Young List Professional of the Year, and Industry Innovation Award. The recipients are Adrea Rubin, chief executive officer, Adrea Rubin Marketing; Robin Smith, account supervisor, ALC; and Denny Hatch, proprietor, BusinessCommonSense.com, respectively. Honors will be presented during a June 15 awards dinner in New York City during the 2009 DM Days New York Conference & Expo. Mon, 11 May 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1316 http://www.the-dma.org/cgi/disppressrelease?article=1313 The 26th Annual Conference for Catalog and Multichannel Merchants (ACCM), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant opened the final day of programming today with a keynote presentation by Linda LoRe, president and chief executive officer of Frederick's of Hollywood entitled "Bringing $exy Back: How Frederick's of Hollywood Transformed and Thrived." Wed, 06 May 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1313 http://www.the-dma.org/cgi/disppressrelease?article=1314 The Direct Marketing Association (DMA) and Multichannel Merchant today presented the 2009 MCM Awards. Winners were announced earlier during a luncheon ceremony held during the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM) in New Orleans, Louisiana. Wed, 06 May 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1314 http://www.the-dma.org/cgi/disppressrelease?article=1310 The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced a partnership with US Monitor, a mail monitor and list protection service, to perform a first of its kind study to track delivery results within the United States Postal Service (USPS) nonprofit standard mail. Tue, 05 May 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1310 http://www.the-dma.org/cgi/disppressrelease?article=1311 The Direct Marketing Association (DMA) today released the flagship issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum, per installment. Point offers readers a wide vista of perspectives and practices from marketing's best innovators and thought-leaders on relevant subject matter that closely touches our diverse, multichannel audience. Tue, 05 May 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1311 http://www.the-dma.org/cgi/disppressrelease?article=1312 The 26th Annual Conference for Catalog and Multichannel Merchants (ACCM), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant kicked off yesterday at the Morial Convention Center in New Orleans, Louisiana. This morning, Claire Spofford, president of Appleseed's Holdings Inc. addressed attendees with her opening keynote presentation entitled "Profitability in Times of Turmoil: Appleseed's and Orchard Brands Measure for Success." Tue, 05 May 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1312 http://www.the-dma.org/cgi/disppressrelease?article=1309 The Direct Marketing Association (DMA) today announced the brand new Social Media Council (SMC), strengthening its commitment to multichannel marketing. This rounds out the impressive lineup of 20 DMA Special Interest Councils. The SMC debuts this evening at DMA's Catalog & Multichannel Marketing Council's Networking Reception, held during the 2009 Annual Conference for Catalog and Multichannel Merchants (ACCM) in New Orleans, Louisiana. Mon, 04 May 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1309 http://www.the-dma.org/cgi/disppressrelease?article=1307 The Direct Marketing Association (DMA) today announced its keynote speakers for DMA09 Conference & Exhibition, the Global Event for Integrated Marketing. Headlining at the San Diego Convention Center October 17-22 will be marketing icons Martha Stewart and Stan Rapp, and social media visionaries, Scott Monty from Ford Motor Company, and Key Dychtwald from Age Wave. Wed, 29 Apr 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1307 http://www.the-dma.org/cgi/disppressrelease?article=1308 The Direct Marketing Association (DMA) today announced its keynote speakers for DMA09 Conference & Exhibition, the Global Event for Integrated Marketing. Headlining at the San Diego Convention Center October 17-22 will be marketing icons Martha Stewart and Stan Rapp, and social media visionaries, Scott Monty from Ford Motor Company, and Key Dychtwald from Age Wave. Wed, 29 Apr 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1308 http://www.the-dma.org/cgi/disppressrelease?article=1306 The Direct Marketing Association's (DMA) 2009 DM Days New York Conference & Expo gives attendees the specialized training to go beyond the buzz words like Twitter, SEM, mobile, and blog in order to profit from 21st Century marketing with these five concentrated workshops: Relationship Marketing; Mobile Marketing; Creative Strategies; Database Marketing; and Email & Digital Marketing. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18. Tue, 28 Apr 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1306 http://www.the-dma.org/cgi/disppressrelease?article=1305 The Direct Marketing Association (DMA) and Multichannel Merchant today announced hands-on help in the form of skill strengthening labs, performance enhancing critiques, and "Ask the Doctor" experts at the 2009 Annual Conference for Catalog and Multichannel Merchants (ACCM). Thu, 23 Apr 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1305 http://www.the-dma.org/cgi/disppressrelease?article=1304 The Direct Marketing Association (DMA) today asked all marketers worldwide to join its "Recycle Please" campaign and take its "Green 15" Pledge in honor of Earth Day 2009. Both programs inspire innovation, encourage awareness, and deliver environmental benefits. Wed, 22 Apr 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1304 http://www.the-dma.org/cgi/disppressrelease?article=1303 The Direct Marketing Association (DMA) today announced a brand new seminar in cooperation with Merkle, a database marketing agency. The two-day seminar entitled, "Integrated Customer Marketing -- Optimizing the Customer Portfolio to Maximize Shareholder Value" will be presented by David Williams, president and CEO of Merkle, May 21-22, at DMA's Seminar Center in New York City. Mon, 20 Apr 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1303 http://www.the-dma.org/cgi/disppressrelease?article=1302 The Direct Marketing Association (DMA) today announced the formal launch of the Arab Direct Marketing Association (ADMA) at the 2009 Arab Direct Mail & Marketing Forum in Jeddah, Saudi Arabia. Yousef M. Hamidaddin, founder of Direct Marketing Services, was appointed chief executive officer, ADMA. Sun, 19 Apr 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1302 http://www.the-dma.org/cgi/disppressrelease?article=1297 The Direct Marketing Association (DMA) today issued the following statement regarding the USPS proposed "Summer Sale" for many standard mailers. The Postal Service has informed mailers that it will be announcing shortly a summer sale on postage for any increased Standard Mail volume for many Standard mailers. "We are very pleased that USPS is taking advantage of the pricing flexibility that DMA worked so hard for in the passage of the Postal Accountability and Enhancement Act," said DMA President and CEO John Greco. Fri, 10 Apr 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1297 http://www.the-dma.org/cgi/disppressrelease?article=1295 The Direct Marketing Association's (DMA) 2009 DM Days New York Conference & Expo today announced an offering with Search Engine Strategies (SES) to add a brand new SEO Training Workshop to its June 16 programming. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18. Wed, 08 Apr 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1295 http://www.the-dma.org/cgi/disppressrelease?article=1296 The Direct Marketing Association's (DMA) 2009 DM Days New York Conference & Expo today announced an offering with Search Engine Strategies (SES) to add a brand new SEO Training Workshop to its June 16 programming. DM Days New York will be held at the Jacob K. Javits Convention Center, June 16-18. Wed, 08 Apr 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1296 http://www.the-dma.org/cgi/disppressrelease?article=1294 The Direct Marketing Association (DMA) and Multichannel Merchant today announced the 78 finalists for its 2009 MCM Awards. Winners will be announced during a May 6 luncheon ceremony held during the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM). Mon, 06 Apr 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1294 http://www.the-dma.org/cgi/disppressrelease?article=1292 The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a partnership with the Online Marketing Summit (OMS) to add an entirely new email marketing track focused on best practices in email marketing to the 2009 OMS Whistle Stop Tour. Tue, 31 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1292 http://www.the-dma.org/cgi/disppressrelease?article=1291 The Direct Marketing Educational Foundation (DMEF) today announced the four winners of its 2009 Rising Stars Awards, and the one, prominent company that has earned its 2009 Corporate Commitment Award. Fri, 27 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1291 http://www.the-dma.org/cgi/disppressrelease?article=1290 Kathleen Peterson, founder and chief vision officer for PowerHouse Consulting, Inc. today helped attendees recharge during day two of the 2009 National Conference on Operations & Fulfillment (NCOF) with her keynote presentation "Brand Energy Power." Co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant, NCOF is being held at the Rio All-Suite Hotel in Las Vegas, Nevada, and concludes tomorrow. Wed, 25 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1290 http://www.the-dma.org/cgi/disppressrelease?article=1287 The National Conference on Operations & Fulfillment (NCOF), co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant kicked off today at the Rio All-Suite Hotel in Las Vegas, Nevada. Nolan Burris, president and chief vision-eer of Visionistics Enterprises, Inc. welcomed attendees this morning with his keynote presentation entitled "The Future is Now." Tue, 24 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1287 http://www.the-dma.org/cgi/disppressrelease?article=1289 Geek Squad founder and chief executive officer, Robert Stephens was this afternoon's luncheon keynote speaker at the 2009 National Conference on Operations & Fulfillment (NCOF). Co-produced by the Direct Marketing Association (DMA) and Multichannel Merchant and held at the Rio All-Suite Hotel in Las Vegas, Stephens addressed attendees with his presentation, "The Geek Squad Saves the World." Tue, 24 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1289 http://www.the-dma.org/cgi/disppressrelease?article=1285 The Direct Marketing Association (DMA) and Multichannel Merchant today announced eight new tracks that give attendees a 360˚ education at the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM). Attendees will learn the latest innovations, solutions for growth, as well as how to provide the greatest offerings to today's consumers. ACCM, the largest conference for catalog, online, and retail marketers will be held May 4-7 at the Morial Convention Center in New Orleans, Louisiana. Wed, 18 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1285 http://www.the-dma.org/cgi/disppressrelease?article=1284 The Direct Marketing Association (DMA) today announced its "Green 15 Standards & Environmental Action Program" has won the American Society of Association Executives (ASAE) 2009 Associations Advance America (AAA) Award in a national competition sponsored by ASAE & The Center for Association Leadership in Washington, DC. Tue, 17 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1284 http://www.the-dma.org/cgi/disppressrelease?article=1283 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the fourth quarter of 2008. Mon, 16 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1283 http://www.the-dma.org/cgi/disppressrelease?article=1282 The Direct Marketing Association (DMA) today announced two executives, the first from one of the biggest brand names, the second from one of the most popular professional networking sites: Ivanka Trump of the Trump Organization and Mike Gamson, vice president of Corporate Solutions for LinkedIn, as keynote speakers for the 2009 DM Days New York Conference & Expo. Wed, 11 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1282 http://www.the-dma.org/cgi/disppressrelease?article=1281 The Direct Marketing Association (DMA) today released the 2009 Response Rate Report. Tue, 10 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1281 http://www.the-dma.org/cgi/disppressrelease?article=1280 The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced that Christopher M. Quinn, assistant vice president of Membership for the Association for Advanced Life Underwriting (AALU), has joined the DMANF as its executive director. He will report directly to Senny Boone, DMA's senior vice president, Corporate & Social Responsibility, and will be based in DMA's Washington, DC office. Mon, 09 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1280 http://www.the-dma.org/cgi/disppressrelease?article=1279 The Direct Marketing Association (DMA) and Multichannel Merchant today announced two powerhouses sure to inspire a wide-range of creative solutions for every multichannel marketer: Claire Spofford, president of Appleseed's Holdings Inc. and Linda LoRe, president and chief executive officer of Frederick's of Hollywood keynote speakers for the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM). Wed, 04 Mar 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1279 http://www.the-dma.org/cgi/disppressrelease?article=1276 The Direct Marketing Association (DMA) today announced a bolder, better 2009 DM Days New York Conference & Expo. DM Days is set to take place June 16-18 at the Jacob K. Javits Convention Center in New York. Wed, 25 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1276 http://www.the-dma.org/cgi/disppressrelease?article=1277 The Direct Marketing Association (DMA) today announced a bolder, better 2009 DM Days New York Conference & Expo. DM Days is set to take place June 16-18 at the Jacob K. Javits Convention Center in New York. Wed, 25 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1277 http://www.the-dma.org/cgi/disppressrelease?article=1278 Wed, 25 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1278 http://www.the-dma.org/cgi/disppressrelease?article=1275 The Direct Marketing Association (DMA) and Multichannel Merchant today announced the special features added to this year's National Conference on Operations & Fulfillment (NCOF). In addition to the tried and true strategies of Ask the Experts sessions and the Executive Summit, this year's 19th annual conference will also include an NCOF First-Timers event, an Onsite Tour at Zappos.com, and an Event Mentor Program. Tue, 24 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1275 http://www.the-dma.org/cgi/disppressrelease?article=1274 The Direct Marketing Association (DMA) today released the Direct Marketing Employment Overview Report. Mon, 23 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1274 http://www.the-dma.org/cgi/disppressrelease?article=1273 The Direct Marketing Educational Foundation (DMEF) today unveiled the "Obama versus Clinton: The YouTube Primary" case study, written by John Deighton, DMEF Board Member and Harvard Business School Professor, and Leora Kornfeld, Research Associate, on the "Direct@Work" section of its website. Fri, 20 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1273 http://www.the-dma.org/cgi/disppressrelease?article=1272 Direct Marketing Association (DMA) and Multichannel Merchant host the 26th Annual Conference for Catalog and Multichannel Merchants (ACCM). Tue, 17 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1272 http://www.the-dma.org/cgi/disppressrelease?article=1271 The second annual Email Evolution Conference, the event for email marketers, hosted by the Email Experience Council (eec) and the Direct Marketing Association (DMA), today opened the final day of conference programming with the exciting keynote panel presentation entitled "The Great Email Debate." Wed, 11 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1271 http://www.the-dma.org/cgi/disppressrelease?article=1270 The second annual Email Evolution Conference, the event for email marketers, hosted by the Email Experience Council (eec) and the Direct Marketing Association (DMA), today kicked off at the Westin Kierland in Scottsdale, Arizona. Direct marketing icon Stan Rapp, chairman of Engauge, welcomed attendees this morning with his opening keynote presentation entitled "The Writing on the Wall for Winning in 2009: It's the E-Conomy, Stupid!" Tue, 10 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1270 http://www.the-dma.org/cgi/disppressrelease?article=1269 Thu, 05 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1269 http://www.the-dma.org/cgi/disppressrelease?article=1268 The Direct Marketing Association (DMA) and Multichannel Merchant announce three creative visionaries: Nolan W. Burris, president & chief vision-eer, Visionistics Enterprises, Inc., Robert Stephens, founder and chief executive officer, Geek Squad, and Kathleen Peterson, chief vision officer, PowerHouse Consulting, Inc. keynote speakers for the 2009 National Conference on Operation & Fulfillment (NCOF). Wed, 04 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1268 http://www.the-dma.org/cgi/disppressrelease?article=1267 Tue, 03 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1267 http://www.the-dma.org/cgi/disppressrelease?article=1266 The Direct Marketing Association (DMA) today released the 2009 Edition of its Statistical Fact Book. Mon, 02 Feb 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1266 http://www.the-dma.org/cgi/disppressrelease?article=1265 The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced that Mal Warwick, Founder & Chairman, Mal Warwick Associates, has been selected as the 2009 recipient of its Max L. Hart Nonprofit Achievement Award, which recognizes outstanding achievement by an individual within the nonprofit community. The award was presented at a luncheon today during the Federation's 2009 Washington Nonprofit Conference, which concludes this afternoon at the Renaissance Hotel in Washington, DC. Fri, 30 Jan 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1265 http://www.the-dma.org/cgi/disppressrelease?article=1264 The Direct Marketing Association (DMA) today kicked off its 2009 International ECHO Awards competition. The awards recognize the world's outstanding integrated, multichannel direct marketing campaigns based on excellence in innovative strategy, creativity, and results. Deadline for submissions is April 24, 2009. Thu, 29 Jan 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1264 http://www.the-dma.org/cgi/disppressrelease?article=1263 The Email Experience Council (eec) and the Direct Marketing Association (DMA), together will host the second annual Email Evolution Conference, the event for email marketers, February 9-11 at the Westin Kierland in Scottsdale, Arizona. Wed, 28 Jan 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1263 http://www.the-dma.org/cgi/disppressrelease?article=1262 The Direct Marketing Association's (DMA) Circulation Council today announced it will induct Pete Pedersen, former executive director, Publisher Relations for Publisher's Clearing House (PCH) into the DMA Circulation Hall of Fame. The award will be presented at a ceremony during DMA's 23rd Annual Circulation Day, on February 3, at the Marriot Marquis in New York City. Tue, 27 Jan 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1262 http://www.the-dma.org/cgi/disppressrelease?article=1260 The Direct Marketing Association (DMA) premieres the "Hispanic Direct Marketing: Techniques and Best Practices" report. Fri, 16 Jan 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1260 http://www.the-dma.org/cgi/disppressrelease?article=1259 The Direct Marketing Educational Foundation (DMEF) today announced it is welcoming nominations for its 2009 Rising Stars and Corporate Commitment Awards. The deadline for nominations is Monday, February 23, 2009. Thu, 15 Jan 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1259 http://www.the-dma.org/cgi/disppressrelease?article=1256 Direct Marketing Association (DMA) today announced that Johnny McIntosh of Southern Living At HOME, and Eileen Naughton of Google will be keynote speakers for the 23rd annual Circulation Day, taking place on February 3 at the Marriot Marquis in New York City. Tue, 13 Jan 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1256 http://www.the-dma.org/cgi/disppressrelease?article=1255 The Direct Marketing Association (DMA) today released the first-ever "Future of Direct Marketing" qualitative report. Mon, 12 Jan 2009 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1255 http://www.the-dma.org/cgi/disppressrelease?article=1254 The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine will conclude today at the Gaylord Palms resort in Orlando, Florida. S. Murray Gaylord, vice president, marketing and customer insights for NYTimes.com addressed attendees this morning with his keynote presentation entitled "What You Can Do to Win and Measure Success in the Digital Revolution." Wed, 10 Dec 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1254 http://www.the-dma.org/cgi/disppressrelease?article=1253 The Direct Marketing Association (DMA) and DIRECT magazine today announced the 2008 NCDM Database Excellence Awards winners. Tue, 09 Dec 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1253 http://www.the-dma.org/cgi/disppressrelease?article=1252 The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, today kicked off at the Gaylord Palms Resort in Orlando, Florida. This afternoon, Tom Boyles, senior vice president, global customer managed relationships for the Walt Disney Company will address attendees during his luncheon keynote entitled "Understanding the Customer Focused Journey and Where It's Likely To Go." Mon, 08 Dec 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1252 http://www.the-dma.org/cgi/disppressrelease?article=1251 Direct Marketing Association (DMA) today announced that Jodie Sangster, in-house legal counsel and chief privacy and compliance officer, Acxiom Asia Pacific, has joined DMA as its vice president, global compliance. She will report directly to Senny Boone, senior vice president, corporate and social responsibility and will be based in DMA's Washington, DC office. Thu, 04 Dec 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1251 http://www.the-dma.org/cgi/disppressrelease?article=1250 The Direct Marketing Association (DMA) and DIRECT magazine today announced the ten finalists of the 2008 NCDM Database Excellence Awards. Tue, 02 Dec 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1250 http://www.the-dma.org/cgi/disppressrelease?article=1249 The Direct Marketing Association (DMA) today announced its new Library of ECHO Awards Case Studies, a web-based subscription plan allowing viewers to read the marketing strategies, dive deep into media selections and tactics, click around creatives, as well as see award winning results from DMA's 2008 International ECHO Awards winners. Tue, 25 Nov 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1249 http://www.the-dma.org/cgi/disppressrelease?article=1248 The National Center for Database Marketing (NCDM) 2008 conference, co-produced by the Direct Marketing Association (DMA) and DIRECT magazine, is taking the lead on offering comprehensive education to marketers entering the new era of database marketing. Mon, 24 Nov 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1248 http://www.the-dma.org/cgi/disppressrelease?article=1246 The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of its third annual "Retail Email Subscription Benchmark Study." The new study examined the opt-in practices of 120 of the top online retailers tracked via the Retail Email Blog and found that there is a clear trend toward richer subscription processes. Wed, 19 Nov 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1246 http://www.the-dma.org/cgi/disppressrelease?article=1247 The National Center for Database Marketing (NCDM) today announced its keynote speakers for the upcoming NCDM 2008 Conference. Co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, NCDM will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida. Wed, 19 Nov 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1247 http://www.the-dma.org/cgi/disppressrelease?article=1245 The Direct Marketing Educational Foundation (DMEF) recently hosted its Annual Student Career Forum at the Ney Center in New York City, carrying on the annual tradition first initiated by The Lee Epstein Fund. The Forum is sponsored in large part by The Lee Epstein Fund, which was created as a DMEF Endowment Trust to continue the vision of its namesake to support students and their educational needs. With over 100 students from tri-state area colleges and universities in attendance, DMEF worked diligently on its mission: to attract, educate, and place top college students in the business of direct/interactive marketing. Tue, 18 Nov 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1245 http://www.the-dma.org/cgi/disppressrelease?article=1243 Direct Marketing Association (DMA) president and CEO John A. Greco, Jr. today praised the Federal Trade Commission (FTC) for improving the accuracy of the National Do Not Call Registry by hiring an outside contractor to remove disconnected, reassigned and abandoned phone numbers from the registry. The action, which was encouraged and prompted by the DMA, was highlighted in the FTC's report to Congress Regarding the Accuracy of the Do Not Call Registry pursuant to the Do-Not-Call Improvement Act of 2007 (DNCIA). Tue, 11 Nov 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1243 http://www.the-dma.org/cgi/disppressrelease?article=1244 The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida. As the role of today's database marketer evolves and economic pressures affect bottom lines, attending NCDM 2008 is vital preparation for entering the new era of database marketing. Tue, 11 Nov 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1244 http://www.the-dma.org/cgi/disppressrelease?article=1241 The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced a call for nominations for the eec People's Choice: 2009 Best in Email Award. The award, which debuted last year as the Email Performance Award, will be presented to an individual or organization that has created an email marketing campaign which best demonstrates the full power of the email marketing channel. Mon, 03 Nov 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1241 http://www.the-dma.org/cgi/disppressrelease?article=1240 The Direct Marketing Association (DMA) today announced a partnership with the China Direct Mail Association (CDMA), which is owned by the China Post, to promote business development in light of the economic globalization and blooming direct mail business across China. Wed, 29 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1240 http://www.the-dma.org/cgi/disppressrelease?article=1239 Each year, the Direct Marketing Association Nonprofit Federation (DMANF) presents the Max L. Hart Nonprofit Achievement Award to an exceptional fundraising professional who has a strong track record of service, leadership, innovation, and integrity. The DMANF is now seeking nominations for the 2009 award, and the deadline for submission is Friday, November 7, 2008. Tue, 21 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1239 http://www.the-dma.org/cgi/disppressrelease?article=1236 DMA presented its 2008 International ECHO Awards at the Bellagio Las Vegas during DMA08 Conference & Exhibiton on Tuesday night, Oct. 14. The following is the complete list of this year's winners. Wed, 15 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1236 http://www.the-dma.org/cgi/disppressrelease?article=1237 The Direct Marketing Association (DMA) last evening presented its 2008 International ECHO Awards during a ceremony hosted by "Tonight Show" host Jay Leno at the Bellagio Las Vegas. DMA presented a total of 92 ECHO Awards to multichannel direct marketing campaigns from all over the globe. Wed, 15 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1237 http://www.the-dma.org/cgi/disppressrelease?article=1238 For the first time in marketing, professionals have an opportunity to earn "green marketing" career education credentials through the DMA Certificate in Environmentally Responsible Marketing (ERM), a new program of the Direct Marketing Association (DMA). Professionals who complete the 11-course curriculum will earn an ERM Certificate, and will gain knowledge and tools to consider environmental outcomes in their overall direct marketing planning, strategy, and tactical decision-making. Wed, 15 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1238 http://www.the-dma.org/cgi/disppressrelease?article=1230 The Direct Marketing Association (DMA) today honored eBay with their 2008 Marketer of the Year Award during a ceremony at the Las Vegas Convention Center, held during the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing. Tue, 14 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1230 http://www.the-dma.org/cgi/disppressrelease?article=1232 The Direct Marketing Association (DMA) today announced that two members will be joining the Board of Directors for 2008-2009 to fill two unexpired terms. They will be joining 15 newly elected members, one ex-officio member, as well as 22 other sitting Board members. They are: Kimberley Partoll, executive vice president, Paid Services & New Ventures, AOL, and Gian-Carlo Peressutti, senior vice president of public affairs, R.R. Donnelley. Tue, 14 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1232 http://www.the-dma.org/cgi/disppressrelease?article=1226 The Direct Marketing Educational Foundation (DMEF) gathered hundreds of direct marketing professionals Saturday night at the Bellagio Hotel, Las Vegas for their Annual Awards Dinner, held in conjunction with the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing. Mon, 13 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1226 http://www.the-dma.org/cgi/disppressrelease?article=1227 The Direct Marketing Association (DMA), the trusted consumer preference service leader in America for the past 36 years, today announced the launch of its newly expanded consumer choice portal site, DMAchoice.org. The announcement was made today by DMA President & CEO, John A. Greco, Jr., at the DMA08 Conference and Exhibition, the Global Event for Integrated Marketing, in Las Vegas, Nevada. Mon, 13 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1227 http://www.the-dma.org/cgi/disppressrelease?article=1228 The Direct Marketing Association (DMA) today released The Power of Direct Marketing, an annual forecast of direct marketing's economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA08 Conference and Exhibition, the Global Event for Integrated Marketing. Mon, 13 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1228 http://www.the-dma.org/cgi/disppressrelease?article=1229 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the third quarter of 2008, complete with 2009 forecasts for marketers and suppliers, in conjunction with the DMA08 Conference & Exhibition, the Global Event for Integrated Marketing. Mon, 13 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1229 http://www.the-dma.org/cgi/disppressrelease?article=1225 The Direct Marketing Association (DMA) Board of Directors today announced the election of new officers and Board members for 2008-2009. The terms of office commenced at DMA's Annual Business Meeting, which was held today at the Bellagio Hotel and Casino, Las Vegas. Sun, 12 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1225 http://www.the-dma.org/cgi/disppressrelease?article=1220 DMA today kicks off DMA08 Conference & Exhibition, the Global Event for Integrated Marketing in Las Vegas, Nevada, asking the question, "r u Connected?" Las Vegas is a mecca for shopping, dining, entertainment, and even family vacations. Sat, 11 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1220 http://www.the-dma.org/cgi/disppressrelease?article=1224 The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and thirteen new members to its Board of Trustees for 2008-2009. The terms commenced earlier today at DMEF's Annual Meeting, which was held at the Bellagio Hotel, Las Vegas. Sat, 11 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1224 http://www.the-dma.org/cgi/disppressrelease?article=1210 The Direct Marketing Association (DMA) is nearing the kick-off of this year's annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing. DMA is more committed than ever to providing a vibrant and relevant conference for both the loyal marketers who have been attending for years and the new generation of marketers attending in Las Vegas this year, for the first time. Mon, 06 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1210 http://www.the-dma.org/cgi/disppressrelease?article=1209 The Direct Marketing Association (DMA) today announced a partnership with Direct Marketing Services YMH LLC, who is currently in a joint venture with the Saudi Post, to develop the direct mail industry and work toward the creation and operation of the Arab Direct Marketing Association (ADMA), as well as develop direct marketing across the global Pan-Arab community. Fri, 03 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1209 http://www.the-dma.org/cgi/disppressrelease?article=1208 The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of the Email Marketing Q&A's, a set of 20 commonly asked email marketing questions and their answers. Wed, 01 Oct 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1208 http://www.the-dma.org/cgi/disppressrelease?article=1204 For the first time ever, the Direct Marketing Association's (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips. Mon, 29 Sep 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1204 http://www.the-dma.org/cgi/disppressrelease?article=1205 For the first time ever, the Direct Marketing Association's (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips. Mon, 29 Sep 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1205 http://www.the-dma.org/cgi/disppressrelease?article=1206 For the first time ever, the Direct Marketing Association's (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips. Mon, 29 Sep 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1206 http://www.the-dma.org/cgi/disppressrelease?article=1207 For the first time ever, the Direct Marketing Association's (DMA) annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips. Mon, 29 Sep 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1207 http://www.the-dma.org/cgi/disppressrelease?article=1203 Direct Marketing Association (DMA) today announced that Neil C. O'Keefe, vice president, marketing for Spiegel Brands, will join DMA as its vice president, catalog and multichannel merchant segment, reporting directly to Ken Ebeling, senior vice president, member and segment services. O'Keefe will begin on September 30 and will be based in DMA's New York headquarters. Fri, 26 Sep 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1203 http://www.the-dma.org/cgi/disppressrelease?article=1202 The Direct Marketing Educational Foundation (DMEF) today announced that Anita Man Luo of the University of Connecticut will be presented with the first-ever DMEF Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing. Andrew Stephen of Columbia University and Seshadri Tirunillai of the University of Southern California will receive Honorable Mentions. Wed, 24 Sep 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1202 http://www.the-dma.org/cgi/disppressrelease?article=1201 The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2008. Tue, 16 Sep 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1201 http://www.the-dma.org/cgi/disppressrelease?article=1200 Thu, 04 Sep 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1200 http://www.the-dma.org/cgi/disppressrelease?article=1186 Winner will be Announced at Conclusion of DMANF's 2008 New York Nonprofit Conference Wed, 30 Jul 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1186 http://www.the-dma.org/cgi/disppressrelease?article=1177 Mon, 14 Jul 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1177 http://www.the-dma.org/cgi/disppressrelease?article=1176 Fri, 11 Jul 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1176 http://www.the-dma.org/cgi/disppressrelease?article=1172 Pitney Bowes Inc. and the Metropolitan Museum of Art Join Over 80 Companies and Nonprofit Organizations in Participating in DMA's 'Recycle Please' Campaign Thu, 19 Jun 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1172 http://www.the-dma.org/cgi/disppressrelease?article=1171 Wed, 18 Jun 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1171 http://www.the-dma.org/cgi/disppressrelease?article=1169 Wed, 11 Jun 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1169 http://www.the-dma.org/cgi/disppressrelease?article=1152 Wed, 21 May 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1152 http://www.the-dma.org/cgi/disppressrelease?article=1153 Wed, 21 May 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1153 http://www.the-dma.org/cgi/disppressrelease?article=1151 Top Honors Given to The Republic of Tea, eBags, Black Box, and L.L. Bean Wed, 21 May 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1151 http://www.the-dma.org/cgi/disppressrelease?article=1142 DMA releases a first of its kind report that presents catalogers with benchmarks in catalog design elements. Mon, 19 May 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1142 http://www.the-dma.org/cgi/disppressrelease?article=1140 Tue, 13 May 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1140 http://www.the-dma.org/cgi/disppressrelease?article=1064 DMA's "Channel Integration and Benchmarks in the Retail Industry" is its first study of the multichannel players in the retail industry. Thu, 17 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1064 http://www.the-dma.org/cgi/disppressrelease?article=1063 The menu of new offerings at the 2008 National Conference on Operations & Fulfillment (NCOF) is so rich and extensive, that attendees may find themselves going back for many extra helpings. NCOF 2008 will take place from April 7-10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. Wed, 16 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1063 http://www.the-dma.org/cgi/disppressrelease?article=1062 DMEF announced that its Don Kuhn Fund for Research and Education has expanded. Now, in addition to assisting college students whose focus is on nonprofit direct marketing, DMEF will also help to advance the careers of entry-level direct marketing professionals in the nonprofit sector. Tue, 15 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1062 http://www.the-dma.org/cgi/disppressrelease?article=1061 DMA released the report "Direct Marketing Facts & Figures in the Nonprofit Industry." Mon, 14 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1061 http://www.the-dma.org/cgi/disppressrelease?article=1060 DMEF is welcoming nominations for its 2008 Rising Star Awards and Corporate Commitment Award. Thu, 10 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1060 http://www.the-dma.org/cgi/disppressrelease?article=1059 DMA announced plans to enhance DMAChoice, with the latest evolution of DMA's Mail Preference Service (MPS), and remove the $1 verification fee online, to help consumers decide what catalogs they receive in their mailbox. Tue, 08 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1059 http://www.the-dma.org/cgi/disppressrelease?article=1058 DMA 2008 Financial Services Conference will include two full days of workshops, keynotes, general sessions, networking sessions, and special events. The 32nd Annual DMA Financial Services Conference will take place March 16-18, 2008, at Harbor Beach Marriott Resort & Spa, Fort Lauderdale, FL. Mon, 07 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1058 http://www.the-dma.org/cgi/disppressrelease?article=1057 DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008. Fri, 04 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1057 http://www.the-dma.org/cgi/disppressrelease?article=1055 DMA is now accepting nominations for a limited number of vacancies on its 2009 Board of Directors. The deadline for nominations is Friday, February 22, 2008. Fri, 04 Jan 2008 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1055 http://www.the-dma.org/cgi/disppressrelease?article=1054 DMA lauds the efforts of the US Senate for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike. Tue, 18 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1054 http://www.the-dma.org/cgi/disppressrelease?article=1053 DMA List Leaders Group announced the election results for its 2008 chair and vice chair positions. Effective January 1, 2008, Jay Schwedelson, corporate vice president of Worldata, will take office as chairman, and Fran Green, chief revenue strategist at American List Counsel, Inc. (ALC), will serve as vice chair. Lee Kroll, president of Kroll Direct Marketing, is the group's 2007 chair. Mon, 17 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1053 http://www.the-dma.org/cgi/disppressrelease?article=1052 From a magical inventor to a multi-millionaire shoe salesman, the keynote speakers for the 2008 National Conference on Operations & Fulfillment (NCOF) are one-of-a-kind resources for attendees at the only event focused exclusively on meeting the operations and fulfillment challenges facing today's catalog, online and multichannel retailers. Thu, 13 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1052 http://www.the-dma.org/cgi/disppressrelease?article=1050 Addressing attendees on the final day of the National Center for Database Marketing (NCDM) 2007 Conference in his new hometown of Las Vegas, Zappos.com CEO and Director Tony Hsieh spoke about his shoe site. Wed, 12 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1050 http://www.the-dma.org/cgi/disppressrelease?article=1051 DMA strongly opposes the recently approved "sourcing rule" provision of the Governing Board of the Streamlined Sales and Use Tax Agreement (SSUTA). DMA said the provision was a significant step backward on the road to genuine sales tax simplification. Wed, 12 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1051 http://www.the-dma.org/cgi/disppressrelease?article=1046 "Stop Gambling Away Your Customers" Katrina Lane, vice president of channel marketing for Harrah's Entertainment, urged National Center for Database Marketing (NCDM) 2007 Conference attendees when she delivered her keynote address. Tue, 11 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1046 http://www.the-dma.org/cgi/disppressrelease?article=1047 In a format that is quite familiar to database professionals, DMA and DIRECT magazine announced the winners -- segmented by category and rank -- of the 2007 NCDM Database Excellence Awards. Tue, 11 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1047 http://www.the-dma.org/cgi/disppressrelease?article=1048 DMA lauded the efforts of the US House of Representatives for passing two pieces of legislation that will greatly improve the National Do Not Call Registry for consumers and marketers alike. Tue, 11 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1048 http://www.the-dma.org/cgi/disppressrelease?article=1049 DMA praised the Federal Trade Commission (FTC) for hosting a successful and constructive public workshop on the use of Social Security numbers (SSN) by American businesses. The workshop, entitled "Security in Numbers: SSNs and ID Theft," explored the uses of SSNs in the private sector and their role in identity theft. Tue, 11 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1049 http://www.the-dma.org/cgi/disppressrelease?article=1045 Thomas Tileston, vice president of business decision support for Warner Home Entertainment, Inc., keynotes at National Center for Database Marketing (NCDM) 2007 Conference. Mon, 10 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1045 http://www.the-dma.org/cgi/disppressrelease?article=1044 San Diego is the perfect place to start navigating the waters of email compliance, blending in with the sailors as an email boot camp cadet, and setting the advertising agency compass on email marketing efforts. Instead of coasting along as the data-driven, multichannel world of direct marketing flies by, attendees can dive in during a day of pre-conference workshops at the Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008. Fri, 07 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1044 http://www.the-dma.org/cgi/disppressrelease?article=1043 DMA's tax counsel, George Isaacson, testified before the House Judiciary Subcommittee on Commercial & Administrative Law in opposition to the Sales Tax Fairness and Simplification Act (H.R. 3396). Introduced by Rep. William Delahunt (D-MA), the bill would make interstate sales tax collection mandatory -- regardless of whether the seller has a physical presence or "tax nexus" in the taxing state. Thu, 06 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1043 http://www.the-dma.org/cgi/disppressrelease?article=1042 DMEF has announced the inaugural Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing, which is to be awarded for the first time in October 2008. Mon, 03 Dec 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1042 http://www.the-dma.org/cgi/disppressrelease?article=1040 DMA and DIRECT magazine announced the finalists -- only segmented by category, not yet by prize -- for the 2007 NCDM Database Excellence Awards, which will be presented during NCDM 2007. Wed, 28 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1040 http://www.the-dma.org/cgi/disppressrelease?article=1041 DMA commended the Federal Trade Commission (FTC) for its release of a benchmarking survey exploring the extent and effect of identity (ID) theft in the United States. Wed, 28 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1041 http://www.the-dma.org/cgi/disppressrelease?article=1039 Internet marketing is hot and email marketing is on fire, but professionals who track new customer return on investment (ROI) still concentrate most on direct mail. These and other survey results are in the second edition of DMA's newly released "Customer Prospecting and Retention Report." Tue, 27 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1039 http://www.the-dma.org/cgi/disppressrelease?article=1038 DMA commended the Postal Service Governors' decision to use the Postal Regulatory Commission's (PRC) new regulations to adjust future postal rates. According to the Postal Accountability and Enhancement Act that was signed into law in December of 2006, future price increases of mailing services adjusted under the new system must be capped at the rate of inflation. Thu, 15 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1038 http://www.the-dma.org/cgi/disppressrelease?article=1034 Multichannel direct marketers today can accumulate a plethora of data about their customers through the marketers' Web sites. But the real challenge for many is how to interpret and use that data effectively -- especially when the sheer volume of that data seems too daunting for any kind of meaningful analysis. Enter DMA's first-edition "Web Analytics Report." Wed, 14 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1034 http://www.the-dma.org/cgi/disppressrelease?article=1035 eec, DMA's email marketing arm, announced its call for entries for the eec's first award competition recognizing email marketing excellence. Chosen directly by eec members, the Email Performance Award will be presented to an individual or organization that has created an email marketing campaign that demonstrates the full power of the channel. Wed, 14 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1035 http://www.the-dma.org/cgi/disppressrelease?article=1036 Governor Spitzer's New York Department of Taxation and Finance has issued a new regulation that requires out-of-state marketers to begin collecting state sales tax on deliveries made into New York based merely on a link to their website. Wed, 14 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1036 http://www.the-dma.org/cgi/disppressrelease?article=1037 DMA hosted an online and teleconference briefing for its members with Steve Sharfman, general counsel of the Postal Regulatory Commission (PRC), to further clarify the PRC's new ratemaking procedures for the US Postal Service (USPS). Wed, 14 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1037 http://www.the-dma.org/cgi/disppressrelease?article=1032 DMA and Penton Media Exhibitions are joining forces to present the 17th Annual National Conference on Operations & Fulfillment (NCOF), which will take place April 7-10, 2008, at the Gaylord Palms Resort & Convention Center in Orlando, FL. The United States Postal Service (USPS) is the official sponsor of NCOF 2008. Mon, 12 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1032 http://www.the-dma.org/cgi/disppressrelease?article=1033 DMA announced its first-ever, just-released report titled "Getting Creative with Copywriting," which is filled with research devoted exclusively to direct mail copy. Mon, 12 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1033 http://www.the-dma.org/cgi/disppressrelease?article=1030 Keynoters for the National Center for Database Marketing (NCDM) 2007 Conference will reveal their database marketing secrets during the event that will be co-presented by DMA and DIRECT magazine. NCDM 2007 will take place December 10-12 at Mandalay Bay Resort & Casino in Las Vegas. Thu, 08 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1030 http://www.the-dma.org/cgi/disppressrelease?article=1031 eec, DMA's email marketing arm, announced the release of the schedule for its inaugural Email Evolution Conference, which is being held at the Sheraton Hotel & Marina in San Diego on February 12-13, 2008. Thu, 08 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1031 http://www.the-dma.org/cgi/disppressrelease?article=1029 DMA participated in the Federal Trade Commission's (FTC) Town Hall Meeting on Behavioral Marketing. As part of a panel discussion, DMA's Senior Vice President for Government Affairs, Jerry Cerasale, emphasized the importance of responsible data collection by marketers, and highlighted the critical role such data plays in keeping Internet content free and accessible to all Americans. Fri, 02 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1029 http://www.the-dma.org/cgi/disppressrelease?article=1028 On the first day of the Federal Trade Commission's (FTC) workshop on "Online Behavioral Targeting," DMA indicated that providing relevant marketing materials to consumers online is fueling the unprecedented growth in the Internet. Thu, 01 Nov 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1028 http://www.the-dma.org/cgi/disppressrelease?article=1027 DMA commended Members of the House for accepting the Senate's seven-year extension in advance of the Internet Tax Moratorium's November 1, 2007 expiration date. Tue, 30 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1027 http://www.the-dma.org/cgi/disppressrelease?article=1026 DMA commended Members of the Senate for passing a seven-year extension in advance of the Internet Tax Moratorium's November 1, 2007, expiration date. Fri, 26 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1026 http://www.the-dma.org/cgi/disppressrelease?article=1024 The NCDM 2007 Conference will present exciting new features designed to equip attendees with results-driven database marketing strategies. Co-presented by DMA and DIRECT magazine, NCDM 2007 will take place December 10-12 at the Mandalay Bay Resort & Casino in Las Vegas, NV. Thu, 25 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1024 http://www.the-dma.org/cgi/disppressrelease?article=1025 Just as comedian Patton Oswalt clocked celebrity Flavor Flav on Comedy Central, DMA's Insert Media Council plans kidding and kudos for its honorees during its annual Roast & Toast Holiday Luncheon. Thu, 25 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1025 http://www.the-dma.org/cgi/disppressrelease?article=1023 The new DMA seminar, "When Intuition Isn't Enough: The Science of Predicting Customer Behavior," teaches a theory that may rub a few the wrong way at first: marketers need to use science to predict consumer behavior -- not gut feelings. Wed, 24 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1023 http://www.the-dma.org/cgi/disppressrelease?article=1022 The National Center for Database Marketing (NCDM) 2007 Conference & Exhibition will be held December 10-12 at Mandalay Bay Resort in Las Vegas. The conference and exhibition is co-owned and co-presented by DIRECT Magazine and DMA. Tue, 23 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1022 http://www.the-dma.org/cgi/disppressrelease?article=1021 In the new DMA seminar, "Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture," marketers from both sides of the fence come together to gain a thorough understanding of what it takes to market a Web site to its full potential. Mon, 22 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1021 http://www.the-dma.org/cgi/disppressrelease?article=1018 DMA presented its 2007 International ECHO Awards. Reflecting multichannel direct marketing's growing influence on the global marketing landscape, DMA presented a total of 130 ECHO awards to multichannel direct marketing campaigns from the US and 37 other nations. Wed, 17 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1018 http://www.the-dma.org/cgi/disppressrelease?article=1011 Microsoft-MSN thought outside of the box when it created advertising platform Microsoft adCenter and produced the critically acclaimed Live Earth project, which integrated television, radio, Internet, and audiences to bring a live concert to the world while raising awareness about global warming. DMA honored those achievements, presenting Microsoft-MSN with DMA's 2007 Marketer of the Year Award. Tue, 16 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1011 http://www.the-dma.org/cgi/disppressrelease?article=1012 Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct response television agency in the nation, and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology, were inducted into the DMA Hall of Fame. Tue, 16 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1012 http://www.the-dma.org/cgi/disppressrelease?article=1013 DMA commended members of the US House of Representatives for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium's November 1, 2007, expiration date. H.R. 3678 extends the Internet Tax Moratorium another four years to 2011. Tue, 16 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1013 http://www.the-dma.org/cgi/disppressrelease?article=1014 DMA's Quarterly Business Review (QBR) for the third quarter of 2007 was released, complete with 2008 forecasts for marketers and suppliers. The 32-page report details how the greater direct marketing community -- including direct marketers, agencies, and suppliers -- collectively experienced a 17th consecutive quarter of positive economic growth. Tue, 16 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1014 http://www.the-dma.org/cgi/disppressrelease?article=1015 Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing (DM) expenditures, sales, return on investment (ROI), and employment through 2008, as reported in The Power of Direct Marketing, DMA's annual forecast of direct marketing's economic impact on the US economy, including advertising expenditures and sales. The 2007 edition of the DMA report, which was first published in 1995, was released. Tue, 16 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1015 http://www.the-dma.org/cgi/disppressrelease?article=1020 DMA announced its "Commitment to Consumer Choice" (CCC) guidelines that apply to all DMA members using mail to communicate with consumers. The CCC is DMA's public assurance that all Association members will follow specific practices to honor consumer choice in the receipt of solicitations. Mon, 15 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1020 http://www.the-dma.org/cgi/disppressrelease?article=1010 It's a brand new day at the DMEF as more than 350 direct marketing professionals and academics gathered to raise more than $500,000 for direct/interactive marketing education at the university level. Sun, 14 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1010 http://www.the-dma.org/cgi/disppressrelease?article=1009 The DMA Board of Directors announced the election of new officers and Board members for 2007-2008. The terms of office for the new officers and Board members commenced at DMA's Annual Business Meeting. Sun, 14 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1009 http://www.the-dma.org/cgi/disppressrelease?article=1008 For nearly 30 years, direct marketers have been asking DMA "What's the typical response rate for a direct marketing campaign in my profession and product category, and what channels will yield the best response?" Five years ago, DMA put all the answers in one book. Today, DMA's 2007 Response Rate Trends Report is bigger and better than ever. Sat, 13 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1008 http://www.the-dma.org/cgi/disppressrelease?article=1007 DMEF elected officers and nine new members to its Board of Trustees. They will oversee the Foundation, which is moving forward in 2007-2008 with a recharged mission to exponentially improve service to the direct/interactive marketing community of educators, professionals, and students. Sat, 13 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1007 http://www.the-dma.org/cgi/disppressrelease?article=1005 DMA commended Members of the House Judiciary Committee for passing H.R. 3678, the Internet Tax Freedom Amendment Act of 2007 in advance of the Internet Tax Moratorium's November 1, 2007, expiration date. Sponsored by House Judiciary Committee Chairman John Conyers (D-MI), H.R. 3678 would extend the current Internet Tax Moratorium by another four years until 2011, rather than make it permanent. Thu, 11 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1005 http://www.the-dma.org/cgi/disppressrelease?article=1004 DMA's Broadcast Council announced that Danette Dickerman, director of media for Nautilus, Inc.'s Direct Division, and Joan Renfrow, president of ONYX Productions, will be honored as co-recipients of the council's 2007 Jake Weisbarth Spirit Award. Wed, 10 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1004 http://www.the-dma.org/cgi/disppressrelease?article=1003 Direct marketers with one-track minds will be very welcome at DMA's new seminar, "Optimize Media Channels for Creative Prospecting." That is, as long as that "one track" is the desire to explore every possible channel to accomplish the singular goal of acquiring new customers. Mon, 08 Oct 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1003 http://www.the-dma.org/cgi/disppressrelease?article=1001 EEC, DMA's vertical working group that's focused on the email marketing industry, released its second annual Retail Welcome Email Subscription Benchmark Study. The study, which examines the welcome emails of 118 of the top online retailers tracked via RetailEmail.Blogspot, identifies a number of best practices and provides benchmarks in the areas of merchandising, relationship-building, deliverability, and CAN-SPAM compliance. Thu, 27 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=1001 http://www.the-dma.org/cgi/disppressrelease?article=998 In a letter to Scott Peterson, the Executive Director of the Streamlined Sales Tax Governing Board, DMA expressed its strong opposition to the "Alternative Sourcing Proposal," a complex, tiered taxing protocol that would further complicate interstate commerce for businesses and customers. The Alternative Sourcing Proposal will be considered by the Streamlined Sales Tax Governing Board at its September 19-20 meeting in Kansas City. Fri, 14 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=998 http://www.the-dma.org/cgi/disppressrelease?article=999 With brand new metrics, updated figures, and expanded access, DMA's Quarterly Business Review (QBR) for Q2 2007 is new, improved, and ready for the marketing world. The 30-page report details how the greater direct marketing community -- including direct marketers, agencies, and suppliers -- collectively experienced a 16th consecutive quarter of positive economic growth. Fri, 14 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=999 http://www.the-dma.org/cgi/disppressrelease?article=997 DMA's "Multichannel Marketing in the Catalog Industry" report reveals that successful multichannel marketers have consistent and integrated standards across all channels. The study -- which is a comprehensive roadmap for best practices and trends in channel integration within the catalog, retail, and e-commerce infrastructures -- also reveals that nearly 70% of respondents reported increased multichannel sales over the prior year, and 59% reported increased catalog circulation in 2006. Tue, 11 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=997 http://www.the-dma.org/cgi/disppressrelease?article=995 DMA announced the appointment of Edward T. Manzitti, PhD, as vice president of research. In his new role, Dr. Manzitti assumes the leadership of DMA's Research Department, including oversight of the business strategy and operational results of all DMA research products and services. Thu, 06 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=995 http://www.the-dma.org/cgi/disppressrelease?article=996 The 2007 DMEF auction -- dubbed "Direct Marketers Gone Wild!" -- will continue until Tuesday evening, October 16 during DMA07 Conference & Exhibition. Direct Marketers Gone Wild! presents auction bidders a treasure trove of valuable goods, events, and services to bid on. Thu, 06 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=996 http://www.the-dma.org/cgi/disppressrelease?article=994 DMA announced the promotion of Alan P. Kuritsky to the position of senior vice president of sales and marketing. Kuritsky, who has served as DMA's vice president of marketing and chief marketing officer since June 2005, will lead the creation of a new department to advance DMA sales and marketing excellence as well as closely coordinate its member services and benefits, information collection, member data analysis, and marketing campaign execution. Wed, 05 Sep 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=994 http://www.the-dma.org/cgi/disppressrelease?article=992 EEC, DMA's vertical working group that's focused on the email marketing industry, announced that the holiday email marketing season for retailers has begun. Along with the announcement, the EEC released "Ring-Cha-Ching, Hear Them Ring: The Guide to Gearing Up for the Holiday Email Season," a 15-page report that discusses retail email marketing trends and practices from the past holiday season. Wed, 29 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=992 http://www.the-dma.org/cgi/disppressrelease?article=987 Elsevier has been chosen by DMEF to publish its premier journal, beginning January 2008. The DMEF's Journal of Interactive Marketing is a quarterly, peer-reviewed academic research journal with a mission to shape ideas and issues associated with electronic, interactive, and direct marketing. Thu, 23 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=987 http://www.the-dma.org/cgi/disppressrelease?article=986 DMA President & CEO John A. Greco, Jr. announced the 2007 recipients of the DMA Hall of Fame honors. This year's two honorees are: Ronald L. Bliwas, president/CEO of A. Eicoff & Company, the largest direct-response television agency in the nation; and Charles D. Morgan, chairman of the board and company leader of Acxiom Corporation, a firm that integrates data, services, and technology. Wed, 22 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=986 http://www.the-dma.org/cgi/disppressrelease?article=985 DMA To File Formal Comments, Solicit Member Input. Wed, 15 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=985 http://www.the-dma.org/cgi/disppressrelease?article=982 DMEF's Don Kuhn Fund for Research and Scholarship has presented its first scholarship funds to a deserving student and its first sponsored research. Both were presented at the DMA Nonprofit Federation's 2007 New York Nonprofit Conference, which is being held at the historic Waldorf-Astoria Hotel. Thu, 09 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=982 http://www.the-dma.org/cgi/disppressrelease?article=983 Annual award preseted at New York Nonprofit Conference. Thu, 09 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=983 http://www.the-dma.org/cgi/disppressrelease?article=981 The Direct Marketing Educational Foundation has appointed Marie A. Adolphe as the Foundation's new VP of programming. Adolphe took the reins of her new position, arriving with 15 years of corporate experience. Most recently, she served as human resources director for Bertelsmann's Bookspan. Mon, 06 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=981 http://www.the-dma.org/cgi/disppressrelease?article=978 Comments on several key issues related to the oversight of the National Do Not Call Registry and the broader oversight of telemarketing practices. Thu, 02 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=978 http://www.the-dma.org/cgi/disppressrelease?article=980 Applauds Committee Vote, Calls for Quick Action on Senate Floor. Thu, 02 Aug 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=980 http://www.the-dma.org/cgi/disppressrelease?article=977 The EEC, DMA's vertical working group that's focused on the email marketing industry, announced the release of its second annual Retail Email Subscription Benchmark Study. Tue, 31 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=977 http://www.the-dma.org/cgi/disppressrelease?article=976 In testimony before the House Committee on Oversight and Government Reform Subcommittee on Federal Workforce, Postal Service and the District of Columbia, DMA voiced its potential concerns over the United States Postal Service's infrastructure and realignment efforts required under the Postal Accountability and Enhancement Act. Thu, 26 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=976 http://www.the-dma.org/cgi/disppressrelease?article=970 DMA's International ECHO Awards competition has long been committed to challenging the status quo. So it's no surprise that the 1,124 campaign entries submitted for the 2007 ECHOs have shattered all previous records, and more than half of the entries were submitted in new media categories. Mon, 23 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=970 http://www.the-dma.org/cgi/disppressrelease?article=969 Wed, 18 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=969 http://www.the-dma.org/cgi/disppressrelease?article=968 Conference Set for August 8-9 at Historic Waldorf=Astoria. Mon, 16 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=968 http://www.the-dma.org/cgi/disppressrelease?article=967 FTC Chairman Majoras Praises DMA's Authentication Work Thu, 12 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=967 http://www.the-dma.org/cgi/disppressrelease?article=966 DMA List and Database Council today announced the 2007 winners of its Ron Davis Young List Professional of the Year Awards. Wed, 11 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=966 http://www.the-dma.org/cgi/disppressrelease?article=965 Wharton School Marketing Professor Peter S. Fader, PhD, is the winner of the 2007 Robert B. Clarke Outstanding Educator Award, DMEF's preeminent award to honor an academic's overall achievement in direct/interactive marketing. Tue, 10 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=965 http://www.the-dma.org/cgi/disppressrelease?article=960 Mon, 09 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=960 http://www.the-dma.org/cgi/disppressrelease?article=961 New Service, Developed in Partnership with Return Path, Will Check Email Authentication and Other Key Reputation Metrics to Help Members Increase Integrity in Email Marketing. Mon, 09 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=961 http://www.the-dma.org/cgi/disppressrelease?article=962 DMA's Email Marketing Council to Merge with Email Experience Council Mon, 09 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=962 http://www.the-dma.org/cgi/disppressrelease?article=963 DMA today announced the appointment of Sue R.E. Geramian to the newly created position of senior vice president of communications and public and media relations. Geramian will report directly to Dr. Ramesh Lakshmi-Ratan, DMA's executive vice president & chief operating officer. Mon, 09 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=963 http://www.the-dma.org/cgi/disppressrelease?article=964 The Martin Agency makes advertising look so easy, even a caveman could do it. But a real campaign is far more complex, and agency Chairman and Chief Executive Officer John B. Adams, Jr. will provide the clues during his keynote address during DMA07's Pre-Conference, which precedes DMA07 Conference & Exhibition at McCormick Place West in Chicago, IL, October 13-18. Mon, 09 Jul 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=964 http://www.the-dma.org/cgi/disppressrelease?article=959 DMA has announced a stellar keynote lineup for the DMA07 Conference & Exhibition, which is set for Oct. 13-18 in Chicago. On Oct. 15, multichannel marketer, author, and fashion icon Kenneth Cole, chairman and CEO of Kenneth Cole Productions, will speak. On Oct. 16, legendary direct marketing ad-agency powerhouse Shelly Lazarus will address conferees. And on Oct. 17, NeXt Gen marketer Jimmy Wales, president of Wikia Inc. and founder of Wikipedia, will keynote. Wed, 27 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=959 http://www.the-dma.org/cgi/disppressrelease?article=955 Testifies at Commerce Committee Hearing on the Truth in Caller ID Act. Thu, 21 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=955 http://www.the-dma.org/cgi/disppressrelease?article=956 DMEF today announced the winners of the 2007 DMEF Collegiate ECHO Competition, which is sponsored by Litle & Co. The 2007 competition, which was conducted during the Fall 2006 and Spring 2007 semesters, attracted entries from undergraduate and graduate colleges nationwide. Thu, 21 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=956 http://www.the-dma.org/cgi/disppressrelease?article=942 Predicts Sharp Decrease in Flat Mail Volumes. Wed, 20 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=942 http://www.the-dma.org/cgi/disppressrelease?article=941 The stars shone outside and in last night as the DMEF honored a top corporation and outstanding individuals in direct marketing, recognizing that their best may be yet to come. Wed, 20 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=941 http://www.the-dma.org/cgi/disppressrelease?article=940 DMA's 2007 Statistical Fact Book, a perennial bestseller, is hot off the press and better than ever. Now in its 29th edition, the 2007 reference book offers an entirely new chapter about marketing creative, as well as expanded coverage of one of the fastest evolving aspects of direct marketing -- interactive media. Tue, 19 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=940 http://www.the-dma.org/cgi/disppressrelease?article=939 To help marketers employ analytics optimally, the DMA Analytics Council is strengthening its outreach efforts, bolstered by a new mission statement and an updated blog. Thu, 14 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=939 http://www.the-dma.org/cgi/disppressrelease?article=938 Agewise, search engine marketing is a fifth grader just hitting a meteoric growth spurt. Knowledgewise, the DMA's Search Engine Marketing Council (SEMC) is the smart kid in the class who throws off the curve. Now that kid's growth spurt is resulting in more energy to do more things -- like the SEMC's new roster of programming, meeting agendas, and events. Wed, 13 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=938 http://www.the-dma.org/cgi/disppressrelease?article=936 New provisions in "Guidelines for Ethical Business Practice" relate to the collection and sharing of consumer information by data compiler organizations. Tue, 12 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=936 http://www.the-dma.org/cgi/disppressrelease?article=937 Every American recognizes the question. "How would you rate the service you received during this call?" Two of those responsible for ensuring that such service is excellent were rewarded and celebrated today in Las Vegas for their hard work and dedication to the teleservices profession, courtesy of the DMA Teleservices Council. Tue, 12 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=937 http://www.the-dma.org/cgi/disppressrelease?article=935 You can never have too much of a good thing. This aphorism seems apt for marketers who will be able to choose from 31 "Ask-the-Experts" roundtable discussions and question-and-answer forums at the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21. Thu, 07 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=935 http://www.the-dma.org/cgi/disppressrelease?article=933 The DMA List and Database Council is pleased to announce that Fran Green, president of Data Management for American List Counsel, Inc. (ALC), will be the recipient of the DMA List Leader of the Year Award for 2007. Wed, 06 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=933 http://www.the-dma.org/cgi/disppressrelease?article=932 Asks Postal Governors for Long-Term Rate Relief for Standard Mail Flats Tue, 05 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=932 http://www.the-dma.org/cgi/disppressrelease?article=934 DMA joins 30 other associations and companies in opposing the Securely Protect Yourself Against Cyber Trespass Act (H.R. 964) Tue, 05 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=934 http://www.the-dma.org/cgi/disppressrelease?article=931 DMA today announced that its Marketing Technology and Internet Council will be born anew as the DMA Marketing Technology Council (MTC). With a new name and a fresh mission, this council plans to think outside the silo and focus on education, multi-discipline communication, and integration. Tue, 05 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=931 http://www.the-dma.org/cgi/disppressrelease?article=929 The DMA's International Council has announced its 2007 honors. This year, the council will present James Thornton, managing director of Mailing Lists Asia (MLA), with its Lifetime Achievement Award, and Daniel Rutenberg, director of marketing for International Airline Passengers Association (IAPA), with its International Direct Marketer of the Year Award. Mon, 04 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=929 http://www.the-dma.org/cgi/disppressrelease?article=930 The greater direct marketing community -- including direct marketers, suppliers, and agencies -- collectively experienced a 15th consecutive quarter of positive economic growth. That is a key finding of the DMA's Quarterly Business Review (QBR) for the first quarter of 2007. Mon, 04 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=930 http://www.the-dma.org/cgi/disppressrelease?article=928 Unravel the mysteries and rich potential of search engines. Reduce churn. Build a robust email strategy. Synergy is the key as marketers and session leaders dive in to explore these topics and more during five Special Concentration Workshops at the 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21. Fri, 01 Jun 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=928 http://www.the-dma.org/cgi/disppressrelease?article=927 The lines between direct marketing and brand marketing have all but disappeared, according to the results of a new survey by the DMA. The report, "The Integration of DM and Brand," shows how direct marketing's versatility and measurability have led marketers to integrate direct marketing tactics into all brand marketing efforts across multiple channels. Thu, 31 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=927 http://www.the-dma.org/cgi/disppressrelease?article=926 Green Lights & Red Flags: Rules of the Road for Advertisers and Direct Marketers. Tue, 29 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=926 http://www.the-dma.org/cgi/disppressrelease?article=925 If a direct marketer's goal is to attain specific, targeted skills pronto, that professional will hit the bull's-eye during the 2007 DM Days New York Conference & Expo. The conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21, will offer eight programming tracks of concurrent sessions with beginner, intermediate, and advanced levels of training. Tue, 29 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=925 http://www.the-dma.org/cgi/disppressrelease?article=923 PRC Offers Only Temporary Rate Relief for Standard Mail Flats. Fri, 25 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=923 http://www.the-dma.org/cgi/disppressrelease?article=924 Sales Tax Fairness and Simplification Act is neither fair nor simple. Fri, 25 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=924 http://www.the-dma.org/cgi/disppressrelease?article=922 The keynote panel "The Changing Faces of Direct: Reinventing The Client, The Consumer, The Agency" will show direct marketers how to adapt during the 2007 DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center in New York, June 19 - 21. Fri, 25 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=922 http://www.the-dma.org/cgi/disppressrelease?article=921 I-SPY Act is is an important step in protecting Americans from fraud and identity theft. Thu, 24 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=921 http://www.the-dma.org/cgi/disppressrelease?article=919 Wed, 23 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=919 http://www.the-dma.org/cgi/disppressrelease?article=915 David McQuillen, vice president of customer experience and voice of the customer at Credit Suisse (Zurich, Switzerland) spoke today during the last day of the ACCM, which was held May 21 - 23 at the Boston Convention & Exhibition Center. Wed, 23 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=915 http://www.the-dma.org/cgi/disppressrelease?article=916 New Campaign Asks Consumers to 'Recycle Please' Tue, 22 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=916 http://www.the-dma.org/cgi/disppressrelease?article=918 Board resolution calls on members to implement business practices that deliver environmental benefits. Tue, 22 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=918 http://www.the-dma.org/cgi/disppressrelease?article=912 Leon Gorman, who serves as L.L.Bean's chairman and is its former president, spoke today at ACCM about remaining true to the company's roots while bringing the nearly-centenarian venture into the multichannel marketing era. ACCM is taking place May 21 - 23 at the Boston Convention & Exhibition Center. Tue, 22 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=912 http://www.the-dma.org/cgi/disppressrelease?article=914 MULTICHANNEL MERCHANT today announced the winners of its 2007 MCM Awards at a luncheon ceremony at the Annual Conference for Catalog & Multichannel Merchants (ACCM). The awards, which honor both business-to-business (B-to-B) and business-to-consumer (B-to-C) marketers, were culled from a total of 64 finalists from the print channel, 37 from the Web channel, and 11 cross-channel in 17 categories. The finalists had been selected from more than 200 entries. Tue, 22 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=914 http://www.the-dma.org/cgi/disppressrelease?article=911 Since 1966, the Direct Marketing Educational Foundation has worked to take direct marketing to US college and university campuses. Now, with the launch of its Direct Marketing Leadership Development Program, DMEF takes a step forward. Sponsored by Goodman&Company, Harte-Hanks, Inc., Scholastic, and Wunderman, the new program is designed to offer college graduates a rich, on-the-job opportunity to translate their classroom knowledge into real-world experience. Four university graduates have been selected for the 2007-2008 program. Thu, 17 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=911 http://www.the-dma.org/cgi/disppressrelease?article=944 Protecting customers and their corporate identities is increasingly a major challenge facing today's brand stewards and marketers. Brand police doubling as keynote panelists will come to the rescue during the 2007 DM Days New York Conference & Expo, which is being held at the Jacob K. Javits Convention Center in New York, June 19 - 21. Wed, 16 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=944 http://www.the-dma.org/cgi/disppressrelease?article=909 How can an organization thank those individuals and companies that have given generously of their time and support over the years in ways that further its goals? DMEF will express its appreciation by proudly presenting two of its highest awards to direct marketers whose efforts, over many years, have helped advance collegiate-level direct marketing education in the United States. Wed, 16 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=909 http://www.the-dma.org/cgi/disppressrelease?article=958 DMA today announced that WebmasterRadio.FM was such a hit at its inauguration at DM Days New York Conference & Expo last year that it is returning for the 2007 conference, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21. Mon, 14 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=958 http://www.the-dma.org/cgi/disppressrelease?article=906 Advocacy team continues to grow. Thu, 10 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=906 http://www.the-dma.org/cgi/disppressrelease?article=957 Finding online marketing solutions is almost as easy as point and click at the 2007 DM Days New York Conference & Expo. Internet experts will gather in the Online Marketing Solutions Pavilion to provide marketing professionals with cutting-edge expertise and solutions during the conference and expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21. Thu, 10 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=957 http://www.the-dma.org/cgi/disppressrelease?article=946 The keynote panel, "Online Marketing All-Stars," takes the stage on Wednesday, June 20 during the 2007 DM Days New York Conference & Expo, which will be held at New York City's Jacob K. Javits Convention Center, June 19 - 21. Wed, 09 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=946 http://www.the-dma.org/cgi/disppressrelease?article=947 From day one, direct marketers attending ACCM will find programming and special events designed to fit their specific needs, delivered in a fashion tailored to their marketing acumen and goals during the conference held May 21 - 23 at the Boston Convention & Exhibition Center. Tue, 08 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=947 http://www.the-dma.org/cgi/disppressrelease?article=954 Laboratories are all about making experiments work and yield optimal results, so it's no surprise that ACCM is ensuring that conferees will be presented opportunities to explore their promotion efforts alongside marketing experts during lab sessions. ACCM will be held May 21 - 23 at the Boston Convention & Exhibition Center. Mon, 07 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=954 http://www.the-dma.org/cgi/disppressrelease?article=900 'I-SPY' Act Balances Protections for Consumers and Businesses. Thu, 03 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=900 http://www.the-dma.org/cgi/disppressrelease?article=949 The keynote panel titled "Next-Gen Interactive: How Marketers Are Optimizing the Power of Social Media to Connect and Deliver Results" will help kick off 2007 DM Days New York Conference & Expo, which will be held at the Jacob K. Javits Convention Center in New York City, June 19 - 21. Thu, 03 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=949 http://www.the-dma.org/cgi/disppressrelease?article=899 May 18 Event Set for Washington, DC Wed, 02 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=899 http://www.the-dma.org/cgi/disppressrelease?article=950 ACCM, which will be held May 21 - 23 at the Boston Convention & Exhibition Center, will present five brand new, in-depth, three-hour workshops that will explore some of the most pressing challenges facing today's multichannel marketing professionals. Tue, 01 May 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=950 http://www.the-dma.org/cgi/disppressrelease?article=951 The updated, improved Search Engine Marketing (SEM) Intensive sessions help open up ACCM on Monday, May 21, with a quintet of sessions filled with new information and led by different panelists. ACCM will be held May 21 - 23 at the Boston Convention & Exhibition Center. Mon, 30 Apr 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=951 http://www.the-dma.org/cgi/disppressrelease?article=943 DMA announced that entertainer Howie Mandel will host its 2007 International ECHO Awards (www.dma-echo.org), which will take place on Tuesday, Oct. 16 at Chicago's historic Union Station. In addition to honoring "the best of the best" direct marketing campaigns, gala attendees will be feted with a reception, dinner, and a night of dancing. Thu, 26 Apr 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=943 http://www.the-dma.org/cgi/disppressrelease?article=895 Nominations due by June 1, 2007 Tue, 24 Apr 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=895 http://www.the-dma.org/cgi/disppressrelease?article=905 DMA outlines principles it supports in letter to Senate leaders. Mon, 16 Apr 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=905 http://www.the-dma.org/cgi/disppressrelease?article=887 Utah law could undermine national standards set by the CAN-SPAM ACT. Tue, 27 Mar 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=887 http://www.the-dma.org/cgi/disppressrelease?article=886 Good News for Catalogs, But Nonprofits Ignored Mon, 19 Mar 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=886 http://www.the-dma.org/cgi/disppressrelease?article=885 Seeks Balanced Protections for Consumers and Legitimate Businesses Fri, 16 Mar 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=885 http://www.the-dma.org/cgi/disppressrelease?article=879 Analysis shows postage costs for catalog mailings could increase by as much as 40 percent in some instances. Fri, 02 Mar 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=879 http://www.the-dma.org/cgi/disppressrelease?article=878 Average 7.6 percent increase proposed for all mail classes. Mon, 26 Feb 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=878 http://www.the-dma.org/cgi/disppressrelease?article=877 Ideas and strategies to consider when developing internal environmental goals and public environmental policies. Thu, 22 Feb 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=877 http://www.the-dma.org/cgi/disppressrelease?article=872 Urging Americans to "Read Up and Reach Out: Be an Informed Consumer" to help prevent fraud and identity theft. Fri, 09 Feb 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=872 http://www.the-dma.org/cgi/disppressrelease?article=867 DMEF hosts intensive immersion seminar in direct marketing. Mon, 05 Feb 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=867 http://www.the-dma.org/cgi/disppressrelease?article=868 Four companies not in compliance with DMA's self-regulatory Guidelines for Ethical Business Practice. Tue, 30 Jan 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=868 http://www.the-dma.org/cgi/disppressrelease?article=865 CEO of Direct Media Inc. has been selected as the 2007 recipient of DMANF Max L. Hart Nonprofit Achievement Award. Fri, 26 Jan 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=865 http://www.the-dma.org/cgi/disppressrelease?article=860 Washington veteran to take on key leadership role in DMA's Washington operations. Tue, 09 Jan 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=860 http://www.the-dma.org/cgi/disppressrelease?article=859 Bill would permanently extend moratorium on internet taxation. Fri, 05 Jan 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=859 http://www.the-dma.org/cgi/disppressrelease?article=858 New law will help protect consumers from spam, spyware and Internet fraud. Wed, 03 Jan 2007 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=858 http://www.the-dma.org/cgi/disppressrelease?article=856 "Tools for Future Fundraising: Expect the Unexpected" Wed, 20 Dec 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=856 http://www.the-dma.org/cgi/disppressrelease?article=857 New law will allow Postal Service to remain competitive for the 21st century. Wed, 20 Dec 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=857 http://www.the-dma.org/cgi/disppressrelease?article=854 Commission Extends Policy on Abandoned Calls Until New Rulemaking Completed Tue, 19 Dec 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=854 http://www.the-dma.org/cgi/disppressrelease?article=853 Fri, 15 Dec 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=853 http://www.the-dma.org/cgi/disppressrelease?article=846 Legislation passes in House and Senate; awaits President's signature. Sat, 09 Dec 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=846 http://www.the-dma.org/cgi/disppressrelease?article=845 New and existing services that help marketers improve list management, save resources, and build stronger relationships. Wed, 15 Nov 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=845 http://www.the-dma.org/cgi/disppressrelease?article=840 Recognizing outstanding achievement by an individual within the nonprofit community. Tue, 31 Oct 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=840 http://www.the-dma.org/cgi/disppressrelease?article=841 "Tools for Future Fundraising: Expect the Unexpected" Tue, 31 Oct 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=841 http://www.the-dma.org/cgi/disppressrelease?article=837 DMA's Committee on Ethical Business Practice, acting has referred consumer compalaint about GetItFree.net to federal and state law enforcement agencies. Tue, 24 Oct 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=837 http://www.the-dma.org/cgi/disppressrelease?article=838 Lower Fees, Caregiver Access Improve Service to Consumers Tue, 24 Oct 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=838 http://www.the-dma.org/cgi/disppressrelease?article=829 Marketing Job Bank matches marketing employers and qualified candidates. Mon, 16 Oct 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=829 http://www.the-dma.org/cgi/disppressrelease?article=830 Members from Microsoft, Google,Yahoo, eBay & Advertising.com and Others Drive DMA's Interactive Marketing Policy, Programming Efforts Mon, 16 Oct 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=830 http://www.the-dma.org/cgi/disppressrelease?article=831 Bookspan Chief Executive Officer Markus Wilhelm was elected DMA chairman of the board Mon, 16 Oct 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=831 http://www.the-dma.org/cgi/disppressrelease?article=832 New campaign calls on direct marketing community to help consumers deter, detect, and defend against identity theft. Mon, 16 Oct 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=832 http://www.the-dma.org/cgi/disppressrelease?article=834 California Officials Recognize 'The Power of Direct' Mon, 16 Oct 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=834 http://www.the-dma.org/cgi/disppressrelease?article=826 FTC responds to DMA petition safe harbor for abandoned calls. Tue, 03 Oct 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=826 http://www.the-dma.org/cgi/disppressrelease?article=825 Greco says "What is Brown Doing to You?" Fri, 29 Sep 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=825 http://www.the-dma.org/cgi/disppressrelease?article=822 DMA is calling on members of the House and Senate to make sure final legislation is passed before the 109th Congress adjourns. Thu, 28 Sep 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=822 http://www.the-dma.org/cgi/disppressrelease?article=824 DMANF is urging members of Congress to complete work on postal reform legislation. Thu, 28 Sep 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=824 http://www.the-dma.org/cgi/disppressrelease?article=819 Fight Over Parcel Rates Threatens to Derail Legislation Mon, 25 Sep 2006 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=819 http://www.the-dma.org/cgi/disppressrelease?article=431 Wed, 21 May 2003 09:00:00 EST http://www.the-dma.org/cgi/disppressrelease?article=431