Newsstand

July 3, 2008
FTC to Study Experiences of Identity Theft Victims
The Federal Trade Commission plans to study the experiences of identity theft victims by conducting a survey of consumers who contacted the FTC after they were victimized. The proposed survey will examine the remedies available to victims under the Fair and Accurate Credit Transactions Act.

July 3, 2008
eMarketer Report Suggests Tactics for Winning Consumer Buy-In of Behavioral Marketing
Online consumer privacy, particularly regarding behavioral targeting, has become a big issue in state legislatures and at the FTC. A way marketers can cope with consumer privacy concerns is to try to temper them, says a new eMarketer report, "Behavioral Targeting Attitudes: The Privacy Issue."

July 3, 2008
TV Websites Grow More Popular, but Viewers Still Prefer Their TV Sets, According to Nielsen and CTAM
Despite the growing popularity of viewing television content online, most adults who subscribe to cable or satellite television services prefer to watch television on traditional TV sets, according to new research conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing (CTAM).

July 2, 2008
Ponemon Institute Study Finds Organizations Lack Control of Unstructured Data Assets
Varonis Systems Inc., the leading innovator and provider of comprehensive data governance software, and the Ponemon Institute, a privacy and information management research firm, today announced the availability of a new research report, "Survey on the Governance of Unstructured Data," which highlights the need for organizations to control access to unstructured corporate data.

July 2, 2008
Wunderman Acquires Majority Stake in Digital Media Agency, Kassius SA
WPP yesterday announced that its wholly owned operating company Wunderman, the global relationship marketing network, has agreed to acquire a majority stake in the issued share capital of Kassius SA in France, an independent interactive agency specializing in mobile communications.

July 2, 2008
Adobe Flash Technology Enhances Search Results for Dynamic Content and Rich Internet Applications
Adobe Systems Incorporated announced it is teaming up with search industry leaders to dramatically improve search results of dynamic Web content and rich Internet applications (RIAs).

July 2, 2008
Wal-Mart Remains #1 on 'Stores' Magazine's Top 100 Retailers List
Though the retail climate has changed dramatically in the last year, the top retail power players have not, according to the National Retail Federation’s STORES magazine's Top 100 Retailers List. The top three stores on the 2008 list are Wal-Mart, The Home Depot, and CVS Caremark.

July 2, 2008
M&A Activity Continue at Strong Pace in First Half of 2008 for Media, Information, Marketing Services & Related Technologies, Finds JEGI
According to The Jordan, Edmiston Group, M&A activity for the first half of 2008 was increasingly cloudy, but with continued bright spots in several areas, especially in the Online Media & Technology and Marketing & Interactive Services sectors, as well as in sub-$1 billion transactions.

July 1, 2008
PMG Potter Announces Reorganization, Creating New Shipping and Mailing Services, Customer Relations Groups
Postmaster General John E. Potter yesterday announced several key US Postal Service organizational changes designed to "strengthen our position in an extremely competitive marketplace." Potter said with growth as a top priority, the USPS is bringing together product management, product development, and commercial sales in a new Shipping and Mailing Services division.

July 1, 2008
US Data Breaches Up 69% in 2008, Reports Identity Theft Resource Center
The Identity Theft Resource Center (ITRC) has reported that its data breach count has reached an all-time high. Between Jan. 1 and June 27, 2008, the total number of data breaches recorded by the ITRC is 342, more than 69% greater than the same time period in 2007.

July 1, 2008
Survey Finds High Gas Prices Have Caused 94% of Consumers to Make Lifestyle Changes
High gas prices have historically caused 94% of consumers to make lifestyle changes to keep costs down, according to a survey sponsored by MapQuest.

July 1, 2008
IDC Finds More of World's Population Connecting to Net in New Ways, Embracing Web 2.0
Nearly a quarter of the world's population — roughly 1.4 billion people — will use the Internet on a regular basis in 2008. This number is expected to surpass 1.9 billion unique users, or 30% of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast.

July 1, 2008
ICANN Approves Biggest Expansion of Internet Addressing System
The Board of Internet Corporation for Assigned Names and Numbers (ICANN) last Thursday approved a recommendation that could see a whole range of new names introduced to the Internet's addressing system.

June 30, 2008
Little Data Leaks Can Sink the Corporate Ship, Reports Aberdeen Group
A new research report on “Data Loss Prevention: Little Leaks Sink the Ship” published by Aberdeen Group, a Harte-Hanks Company, reveals that over the last 12 months best-in-class organizations experienced 27% fewer data loss incidents than the industry average from trusted internal users, and 92% fewer data loss incidents attributed to malicious outsiders.

June 30, 2008
One Quarter of the World's Population Will Be Online by 2012, Finds JupiterResearch
JupiterResearch has found that the number of worldwide online users will increase 44% between 2007 and 2012, reaching 1.8 billion users. By 2012, one quarter of the worldwide population will access the Internet on a regular basis, as indicated in a new report Worldwide Online Population Forecast, 2007 to 2012, published by JupiterResearch

June 30, 2008
Audiences that Cross Platforms Provide Greatest Ad Value, Finds MTV and Harris
New research from MTV Networks and Harris Interactive reveals a critical companion metric to measuring audience size, pioneering a new way for advertising brands to target the most engaged and valuable audiences. This research study finds that not all programming viewers are created equal and that the value of TV advertising grows as viewers connect with marketing messages across screens.

June 30, 2008
ALC Launches ALC MD, a New Division Dedicated to Servicing the Healthcare Market
ALC announces that it has launched a new division dedicated to providing solutions to direct marketers targeting the healthcare industry. Spearheaded by healthcare market professionals, the new ALC MD division sources and compiles premier databases of medical professionals and healthcare specialists.

June 30, 2008
Addressing Services Co. Changes Name to MarketPoint Direct
Addressing Services Co. (ASCO) has changed its name to MarketPoint Direct. After 24 years in business, ASCO has changed its name to better describe and align with its extensive product and service offerings.

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