Newsstand

December 13, 2011
Most Consumers Consider Mobile Payments Safer than Credit Cards, Javelin
Javelin Strategy & Research and PaymentOne found four out of five consumers would spend more online if offered an easier and more secure way to pay. The survey also found that by a margin of almost four to one, consumers believe direct carrier-billed mobile payments are more secure than using credit and debit cards for online digital purchases.

November 8, 2011
DAA Announces Comprehensive Principles for Online Collection of Web Data
On behalf of the nation's leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) has announced "Principles for Multi-Site Data" that significantly expand the scope of self-regulation of online data collection beyond online behavioral advertising (OBA). The DAA has previously developed cross-industry best practices and effective solutions for the collection and use of data for OBA through its Advertising Option Icon program.

September 30, 2011
Managing Social Media – 24/7 or Slow and Steady? [DMA11]
With the explosive growth of online marketing campaigns taking up the lion’s share of marketers’ time and resources, managing social media has become a hot button issue. But is it...

September 30, 2011
Making Your Site Visible through Search Marketing Basics [DMA11]
Understanding SEO importance for your company’s online visibility is about as elemental as it gets. You can have the coolest website on the planet and an even more impressive blog with the kind...

September 29, 2011
Changes are Afoot in Social Media for Businesses [DMA11]
We've already seen the world of social media take some serious hairpin turns in its relatively quick evolution. And if there’s any truth to the trends that experts are predicting for the near...

September 29, 2011
Search Marketing Advantages for Smaller Companies [DMA11]
Learning search marketing might seem like something that only huge, uber-successful companies need to worry about. But in reality, it’s something that all small companies should jump on. Why?...

September 28, 2011
The Growth of Multi Channel Marketing is Proof that Social Marketing is Here to Stay [DMA11]
If you take a closer look at some of the recent trends among businesses that use social media channels for advertising, you’ll see that more and more are turning to multi channel marketing. But...

September 28, 2011
Companies Can’t Manage Without Great CRM [DMA11]
CRM, or Customer Relationship Management, is a company-wide business strategy. It encompasses systems, strategies, software and processes to manage the organization’s relationships with its...

September 27, 2011
Tips on Managing Your Company’s Social Media Account [DMA11]
Social media campaigns live and die by a company’s ability to keep up a high level of activity. This is key, especially for fast paced social media platforms, where an avalanche of activity from...

September 27, 2011
3 Online Marketing Trends to Jump On [DMA11]
Everyone’s looking for the latest, greatest online marketing strategy that will turn their brand into an overnight success. But some of the marketing tools that will prove to be supremely...

September 27, 2011
Getting Found through Search Advertising [DMA11]
One of the many ways that companies get themselves noticed online is through search advertising, the method by which online marketers pay to get their ads placed on the search results page of a given...

September 26, 2011
A Closer Look at DMA2011’s Thought Leadership Series [DMA11]
The DMA 2011 Conference & Exhibition is, by definition, a web marketing seminar. But what really serves to separate DMA2011 from other conferences of its ilk is the planned Thought Leadership...

September 26, 2011
From Myth to Revelation – Getting to the Root of Effective Digital Marketing [DMA11]
Our world is riddled with myths – myths that not only distort reality but that have the potential for sending people off on wild goose chases. There are even myths surrounding digital marketing,...

September 24, 2011
Multimedia Marketing – The Pitfalls of Do It Yourself Learning [DMA11]
Despite what you might have surmised or what you may have been told somewhere along the line, multimedia marketing isn’t intuitive. Sure, there are many people who know marketing as if it were...

September 24, 2011
Direct Marketing Analysis [DMA11]
An integral component of any direct marketing campaign is the analysis phase. Answers must be found for the questions of what went right and what went wrong, how many prospects or customers were...

September 23, 2011
DMA2011 and the Long Term Benefits of Networking with Your Peers [DMA11]
It’s difficult to put DMA2011 into a box and define it with a brief sentence. Yes, it’s a direct marketing conference aimed at educating as many people as possible during the course of a...

September 23, 2011
Boning Up on Customer Retention and Loyalty at DMA2011 [DMA11]
We live in a challenging economy where even a single lost customer can represent a massive swing from profit to loss. At the upcoming DMA2011 Conference & Exhibition taking place in Boston,...

September 22, 2011
Are You Marketing with Facebook Yet? [DMA11]
With half a billion Facebook users and thousands of online communities, has your company started marketing with Facebook yet? If you haven’t begun to include this social media network as part of...

September 22, 2011
Pandora’s Heidi Browning to Speak on Using Customer Insight to Drive Results [DMA11]
Successful email and social media marketing thrives on engagement with your customer base. Involving your customers in the conversation is critical not only for increased exposure to your company...

September 22, 2011
DMA2011: The Past, Present and Future of Direct Marketing [DMA11]
DMA2011 is a truly unique event in that it focuses on the past, present, and future of digital marketing. And it does so in a way that ties everything together to deliver a valuable message to all...

September 21, 2011
Some Sights to Check Out while You’re in Town for DMA2011 [DMA11]
Boston is an enormous place, with more going on within its city limits on a given day than a lot of states have going on in the course of an entire week. It’s also not a half bad place to have...

September 21, 2011
Tips for Lighting the Viral Marketing Fire [DMA11]
Everybody’s always looking for online marketing techniques that will catapult their brand to the top of the heap and have everyone talking about it. This is the basis of viral marketing and when...

September 20, 2011
Developing an International Search Marketing Strategy, Part 2 [DMA11]
Website optimization for search engines in other countries is critical to increasing awareness about your brand. As you’ve no doubt already read, internet users in many foreign countries lean...

September 20, 2011
Direct Marketing Goes Mobile [DMA11]
It has always been a dream of direct marketers to be able to find perfectly targeted prospects or customers, and then communicate to them at exactly the right moment when they are most likely to make...

September 19, 2011
The Implications of Google+ on the Future of Social Media Marketing [DMA11]
It seems that every day, you hear about a new development in social media marketing. The latest buzz is centered on the emergence of Google+, which many believe will dethrone Facebook as the leading...

September 19, 2011
Developing an International Search Marketing Strategy, Part 1 [DMA11]
If you ask the experts what they think about search engine optimization (which you’ll get a chance to do in person if you attend the upcoming DMA2011 Conference & Exhibition this October in...

September 17, 2011
The Place to be this Fall to Learn Social Media Marketing [DMA11]
October is a big month for digital media marketers, especially for those that are planning on being in attendance at the DMA2011 Conference & Exhibition taking place in Boston. If your company is...

September 16, 2011
Short Messages make Great Advances with SMS Marketing [DMA11]
Since it feels like everybody is using cell phones to communicate these days, it’s hard to believe that the first person-to-person SMS text message was only sent in December 1994. The first...

September 16, 2011
Understanding the Difference between Social Media Marketing and Direct Marketing [DMA11]
Although there is a point at which social media marketing and direct marketing intersect, there are some distinct differences in approach that anyone undertaking a digital marketing campaign should...

September 15, 2011
Viral Marketing through Video [DMA11]
At one point or another, everyone has experienced writer’s block. It even happens to professional writers whose full time job it is to come up with interesting ideas on a daily basis. If...

September 15, 2011
Striking while the Iron’s Hot – Text Marketing Ideas from the Textperts [DMA11]
With the proliferation of affordable mobile devices that are capable of doing things that desktop computers weren’t even capable of doing 10 years ago, businesses that employ methods of...

September 14, 2011
Where to find Marketing Career Opportunities [DMA11]
There’s an old saying that tells us “No man is an island.” There are also a handful of popular songs that remind us of the same thing, but not a single one of them will help you...

September 14, 2011
Twitter Co-Founder Biz Stone to Speak at DMA2011 [DMA11]
You’ve no doubt already heard that there are going to be some exciting keynote speeches taking place at the DMA2011 Conference & Exhibition in Boston this October from thought leaders in...

September 1, 2011
Dressing Up Your Facebook Page [DMA11]
Let’s “face” it. As far as handsome goes, Facebook has a long way to go. Of course, anything that can point to itself as the “anti-MySpace” will have great appeal among...

August 30, 2011
Searching for Priorities at the DMA2011 Conference [DMA11]
With so many search marketing strategies competing for attention, where can direct marketers turn for help and in-depth information on setting search marketing priorities? They can turn to the DMA2011...

August 28, 2011
How to Delegate Management of Your Social Media Marketing Campaign [DMA11]
Managing social media isn’t something that a company should relegate to just anyone. Whether you elect to put someone in charge that's high up on the food chain, or outsource those duties to a...

August 23, 2011
SOCIAL MEDIA MARKETING TRACK AT DMA 2011 [DMA11]
Social media marketing opportunities are everywhere. With advertising revenues expected to explode to over $8 billion in the next five years, this could be the next big marketing sensation. Everyone...

August 20, 2011
Are You Too Experienced to Take a Digital Marketing Class? [DMA11]
You don’t have to take digital marketing classes to learn how to market effectively in the 21st century, but it sure can help speed up the learning curve – especially if you’ve got a...

August 20, 2011
Get an International Feel at DMA2011 [DMA11]
Just when you think you’ve mastered the techniques of managing an integrated marketing campaign, the boss throws you a curve ball and asks you to develop a global marketing strategy. Now what?...

August 18, 2011
Putting it all Together with an Integrated Marketing Campaign [DMA11]
Integrated marketing involves coordinating all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other...

August 17, 2011
The Importance of SEO in Today’s Mobile and Social World [DMA11]
These days, with the emergence of mobile technologies and the explosion of social media sites, more companies are looking to capitalize on the possibilities that exist outside of what are now...

August 14, 2011
Growing Ideas for Organic Search Marketing at the DMA2011 Conference [DMA11]
Want to know how to improve the visibility of a website or web page without paying to have your listing right at the top? Then you need to find out everything there is to know about organic (or...

August 13, 2011
Staying Ahead of the Curve with Search Engine Optimization Changes [DMA11]
Search engine optimization has come a long way in just the past few years. Site optimization has evolved far beyond previously successful methods of keyword-stuffing web content in the hopes of...

August 12, 2011
Integrated Insights into Integrated Marketing [DMA11]
With so many concurrent sessions available over the nine educational tracks offered at DMA2011, it may be hard to select the options that will provide the best insights into integrated marketing....

August 12, 2011
Ranking High on Search Engines Organically [DMA11]
One of the first things you’ll learn in organic search training is that it’s entirely possible to get listed on the front page of a search engine without having to pay a single cent in...

August 11, 2011
Consult with a Guru at DMA2011 [DMA11]
How great would it be if you could consult with your very own guru for answers to your most urgent digital marketing questions - and you didn’t even have to climb to the top of a mountain to get...

August 8, 2011
Crossing Over Into Cross-Channel Marketing [DMA11]
In today’s crazy communications world, customers and prospects switch media in rapid-fire succession. One moment they’re on their smartphone sending a Tweet and the next they’re on a...

August 7, 2011
Do You Really Need to Take Social Media Classes? [DMA11]
Maybe you’re the type who thinks that social media classes don’t apply to you. After all, there isn’t much to marketing online other than creating a Facebook page, setting up a...

August 7, 2011
Learn How to Integrate SEM at DMA2011 [DMA11]
Search Engine Marketing (SEM) can be a powerful component of an integrated marketing strategy. Getting brands, websites, products or services listed at the top of a search engine like Google, Yahoo!...

August 6, 2011
Mobile SMS Featured at DMA2011 [DMA11]
SMS marketing is the latest strategy in the integrated marketing toolkit. As the number of cellphones, smartphones and hand-held devices skyrocket, its importance to marketers will also increase...

August 6, 2011
Learning the Basics of SEM [DMA11]
Multichannel marketing relies heavily on search engine marketing to fly. The thing is, the concept of search engine marketing (SEM) scares people – well, some people, anyway. Those that are...

August 4, 2011
The Importance of Measuring Market ROI in Your Digital Marketing Campaign [DMA11]
There’s a reason why a lot of companies don’t have the necessary tools in place to measure marketing ROI for their social media strategies: Facebook and Twitter, two of the most commonly...

August 4, 2011
Sign up Now for One-to-One Labs at DMA2011 [DMA11]
Here’s another great reason to be in Boston this October during DMA2011 - One-to-One Labs.This is your chance to sit down with experts from three industry leading companies during the DMA...

August 3, 2011
The Importance of Digital Marketing Classes in Today’s Constantly Changing Environment [DMA11]
In case you weren’t aware, the marketing industry is in the midst of a major transformation, and social media is the reason. Whether or not you think that social media should be “at...

August 3, 2011
HAS DIGITAL MARKETING GONE DIRECT OR HAS DIRECT MARKETING GONE DIGITAL? [DMA11]
When you attend the DMA2011 Conference & Exhibition, October 1-6 in Boston, you’ll find that the answer to the above question is: yes, no, and all of the above. Many digital marketers...

August 2, 2011
The Top 3 Rules of Mobile Marketing [DMA11]
One of the latest, greatest additions to every company’s marketing tool box involves the rapid evolution of mobile technology—and mobile marketing trainings are beginning to take...

August 2, 2011
Integrated Marketing and the 4 Types of Marketers [DMA11]
It’s called integrated marketing communication (IMC for short) and if you think those are just a few meaningless words thrown together to create a phrase that sounds packed with significance but...

August 1, 2011
Level Up Your Digital Marketing Game [DMA11]
There’s a lot of common sense that goes into digital marketing and the development of a strong online marketing strategy. But if you want to move beyond simply having an online presence and get...

August 1, 2011
ANALYZE YOUR MARKETING ANALYTICS AT THE DMA2011 CONFERENCE [DMA11]
Were you one of the direct marketers contributing to the stunning statistic that the amount of data produced in 2010 was more than all other years put together? If that describes you perfectly, then...

August 1, 2011
Short and Sweet - SMS is Hard to Beat [DMA11]
Why are more and more direct marketers jumping on the short message service (SMS) marketing bandwagon? The short answer is that they don’t want to miss out on this latest money-making addition...

July 31, 2011
The Difference Between Text Marketing and Advertising Via Text [DMA11]
A lot of people confuse the concept of text marketing with advertising via text, but there are subtle differences between the two that should be understood by anyone considering either option....

July 31, 2011
Text Marketing Comes of Age [DMA11]
Everyone has seen them at restaurants and family gatherings - teenagers and now even adults who are capable of sending and receiving hundreds of text messages a day. Some people have come to think of...

July 31, 2011
Find Job Opportunities at DMA2011 [DMA11]
With the national unemployment rate as high as it is, it’s easy to get discouraged and start believing that you’ll never land the job you were meant to have. But remember this old saying:...

July 30, 2011
Tips on Finding the Right CRM Marketing Tool [DMA11]
Once you’ve reached the point where you’ve identified your target audience, you can begin to market specifically to them. But your efforts don’t end here. In fact, this is where the...

July 30, 2011
Integrate Facebook Marketing Tools at DMA2011 [DMA11]
Facebook is not just for telling the world what you ate for dinner anymore. Serious direct marketing professionals take advantage of Facebook advertising tools to develop a business-networking...

July 30, 2011
Stick Around for Post-conference Certifications at DMA2011 [DMA11]
Here’s a great way to get twice the bang for your travel buck - attend the October DMA Conference 2011 in Boston and get in-depth industry knowledge, then extend your hotel stay and attend a...

July 29, 2011
Of Pennies and Perfection: What to Look for in a Mobile App Developer [DMA11]
If you’ve got a killer idea for a mobile phone application that you could market to your customer base as a method of enhancing their experience but don’t have the technological know-how...

July 29, 2011
Get the Latest Viral Marketing Ideas at DMA2011 [DMA11]
Searching for a viral marketing idea to spread your company’s message in an easy and cost-effective manner? Similar to those entertaining videos online that get millions of hits around the...

July 29, 2011
The Top 3 Reasons Social Media Works Better than Search Engine Marketing [DMA11]
Social media advertising is growing in popularity for one reason: it works. As compelling as this reason ought to be, there are even more reasons why utilizing your brand’s social media presence...

July 28, 2011
Marketing 101: Identifying Your Target Audience [DMA11]
Marketing systems are complex creatures. They require a lot more thought and intensive preparation than many people realize. Because of this, they have the potential to paralyze those with limited...

July 28, 2011
What’s Ahead for Social Media? [DMA11]
The end of each year is traditionally a time to start thinking about laying out an integrated marketing plan for the coming year. Anyone involved in building a social media presence for their own...

July 28, 2011
Back by Popular Demand - Preview Sessions for DMA2011 [DMA11]
Each year the DMA conference is packed with informative seminars and direct marketing courses, and DMA2011 is no exception. As part of the nine educational tracks at this year’s conference, DMA...

July 27, 2011
Finding Career Opportunities at Marketing Conferences [DMA11]
The appeal of marketing seminars and conferences is incredibly broad, so much so that you might not even be aware of everything you stand to gain from the experience when you first go into it. For the...

July 27, 2011
The New Tool – SMS Marketing and Customer Relationship Management [DMA11]
Just because SMS marketing is one of the latest customer relationship management tools to emerge doesn’t mean that business decision makers have any excuse not to get a couple of ground rules...

July 27, 2011
Think You can’t Learn any more about Social Marketing? [DMA11]
If you want to learn social marketing – really learn it – then the best possible advice that you can get is to attend a social networking seminar or two. Or three. Or three dozen. The more...

July 26, 2011
SEO Basics, Intermediate and Advanced at DMA2011 [DMA11]
There’s always something new to learn about search marketing campaigns. But the true beginner might feel overwhelmed trying to understand all the opportunities in search advertising. Since this...

July 26, 2011
Mobilizing for Mobile Marketing [DMA11]
Remember “dialing” a phone, before the advent of touch-tone phones? Today's consumers have been just as quick to abandon land lines and desktop computers in favor of mobile phones and...

July 25, 2011
Mobile Marketing Options for Real-Time Marketers [DMA11]
As real-time direct marketers, we’ve only just begun to tap into the power of mobile marketing options. Since the market is growing so dramatically, we need to intensify our efforts to...

July 25, 2011
Big Names Head Roster of Keynotes at DMA2011 [DMA11]
DMA2011, the global event for real-time marketers, will bring real-time marketing to life through visionary thought leaders and expert practitioners from major global brands. This extraordinary...

July 23, 2011
Cell Phone Marketing and the KISS Method [DMA11]
Cell phone marketing is an essential element of comprehensive marketing in that there are more people walking around with mobile devices today than own computers. But it’s also a field...

July 22, 2011
Getting Noticed Through Convention Marketing Exhibits [DMA11]
One of the keys to effective marketing communication is being in the right place at the right time. If you’re an individual or a company that specializes in providing direct marketing solutions...

July 22, 2011
Multichannel Marketing on YouTube and Vimeo [DMA11]
Multichannel marketing requires that you make full use of the unique features inherent in all social media platforms. This doesn’t mean that you have to open yourself up to receiving instant...

July 22, 2011
Direct Marketing’s Best on Display at DMA2011 [DMA11]
The DMA2011 Conference & Exhibition is the premier event for gathering together the world’s thought leaders and cutting-edge vendors in one convenient location. At the heart of DMA2011 is...

July 21, 2011
Avoiding a Common Mistake in Integrated Marketing [DMA11]
The idea of cross channel marketing has been around for a long, long time. But recently the field of channels has grown a lot wider, thanks to the arrival of social media and the new possibilities...

July 21, 2011
Viral Marketing in 3 (Not So) Easy Steps [DMA11]
The truth about viral marketing is that it’s near impossible to plan, and absolutely unpredictable. But there are certain things that you can do to increase your chances of a catchy marketing...

July 21, 2011
Learn the Difference Between SEM and SEO at DMA2011 [DMA11]
SEO (search engine optimization) and SEM (search engine marketing) are two vital elements of pulling off an effective online marketing campaign. But a lot of people are confused by the difference...

July 20, 2011
Get Your Geek On at DMA2011 [DMA11]
Geeks of all persuasion will be thrilled to know that the Geekend Roadshow will be in Boston on October 3 and 4 as part of the DMA2011 Conference and Exhibition. The interactive phenomenon that was...

July 20, 2011
Exploring Your Advertising Options through Viral Marketing [DMA11]
The first thing that you should know about viral marketing is that succeeding in it can be about as hard as catching lightning in a bottle. If it were easier, more companies would have success at it...

July 20, 2011
SHOPPING FOR SOCIAL MEDIA INFO AND MORE AT DMA’S 2011 CONFERENCE [DMA11]
Responding to ever-increasing demand for additional information about the latest trends in social media marketing, this year’s DMA2011 Conference and Exhibition for the first time will feature a...

July 19, 2011
Digital Marketing Events – Not Just for Industry Titans [DMA11]
Attending digital marketing events isn’t just something that the titans of industry do. Sure, you’ll find plenty of representation from megalithic corporations at digital marketing events...

July 19, 2011
Direct Marketing’s Brightest Honored at DMA2011 [DMA11]
Not only is the DMA2011 Annual Conference the place to network with thousands of industry peers, it’s also the place to meet thought leaders and attend many direct marketing awards events. Daily...

July 19, 2011
Searching for SEO at the DMA2011 Conference [DMA11]
It’s all everybody is talking about these days - SEO for marketing. Search Engine Optimization - you know you should be doing it; you may even think you are doing it. But are you taking...

July 18, 2011
Registrants Already Making Plans for DMA2011 [DMA11]
Over 10,000 attendees will be in Boston from October 1-6 for the DMA2011 Conference and Exhibition.They’ll have the opportunity to meet with over 350 vendors and solutions providers in the...

July 18, 2011
Playing it Safe in SMS Marketing [DMA11]
SMS marketing is still a really touchy issue for many consumers, as well as lawmakers. There are an awful lot of rules to abide by when engaging in an SMS marketing campaign, many having to do with...

July 18, 2011
The Importance of Brand Personality in Digital Marketing [DMA11]
Creative marketing techniques are critical for any company involved in digital marketing, but it’s important not to lose sight of the basics when reaching for the stars. This is a mistake that...

July 18, 2011
BUILD A SOLID BASE FOR YOUR MARKETING DATABASE AT THE DMA2011 CONFERENCE [DMA11]
For most businesses, the primary means of growth involves the acquisition of new customers and generating leads. The best way of keeping track of that information is with a marketing database. The...

July 17, 2011
Learn the 1, 2, 3’s of Application Marketing [DMA11]
Application marketing is a lot more difficult than it looks. Many companies mistakenly think that simply building an application will cause the herds to flock. But marketing in apps is a tricky...

July 17, 2011
Where Twitter Fits into Your Integrated Media Marketing Campaign [DMA11]
To some, marketing on Twitter comes almost as a form of second nature. It’s amazing to watch, and more often than not intimidating for those to whom the Twitterscape is an alien concept. But...

July 15, 2011
Analytics Answers and a Challenge at DMA2011 [DMA11]
You’ll get answers to all of your direct marketing analytics questions at this year’s DMA marketing conference. With a pre-conference intensive, a Data, Measurement & Attribution...

July 15, 2011
Marketing for Social Media—It's a Scary Thing [DMA11]
In the quest to learn everything about marketing for social media, you can stumble across a web site that lists 101 social media sites! No, you don't have to use StumbleUpon to find this site. And,...

July 14, 2011
Get the Latest B-to-B Marketing Content at DMA2011 [DMA11]
If you think direct marketing is all about business-to-consumer, think again. Business-to-business direct marketing is an equally important component of an integrated marketing strategy. Marketers who...

July 14, 2011
SO YOU WANT TO LEARN SEARCH MARKETING? [DMA11]
Let’s imagine you’re brand new to this business of direct marketing. You’ve learned the fundamentals and believe that the way to online success is through Search Engine...

July 13, 2011
Three Great Reasons to Show Up Early for the DMA2011 Conference [DMA11]
Every time you look, it seems like there’s another compelling reason to block out time for this year’s DMA marketing conference. The exhibition hall and main educational sessions and run...

July 11, 2011
Social Media Management [DMA11]
There are so many social media marketing outlets today that a whole new industry was bound to spring up to handle them. Social media management is the strategy companies employ to manage multiple...

July 10, 2011
Establishing Yourself as an Authority [DMA11]
If you attend any web marketing seminar, one of the things you’ll hear a lot of by the experts in attendance is the importance of establishing yourself as an authority in your industry. With as...

July 7, 2011
How to Increase Your Chance of Success in a Viral Marketing Campaign [DMA11]
At DMA2011 Conference & Exhibition this October, you will have the opportunity to meet with hundreds of experts and talk face to face with marketers from all over the world. You’ll be able...

July 5, 2011
Comparing Apples to Apples: How to Find the Right App Developer for Your Company [DMA11]
Application developers come in all shapes, sizes, and walks of life. And just like most professionals, you can’t judge their abilities based on anything but their track record. If you’re...

July 2, 2011
Tips on Marketing Your Brand to International Cultures [DMA11]
As you probably already know, there’s a lot more to marketing your brand to international cultures than simply using a free translation app on your company website so that someone in South Korea...

June 28, 2011
SOCIAL MEDIA FOR BUSINESSES [DMA11]
So far, it seems the best examples of social media marketing success have come from business-to-consumer marketing. Can the same results be achieved for business-to-business marketing? Current trends...

June 27, 2011
SEO Basics: Getting Yourself Listed with Google, Yahoo and Bing [DMA11]
Some people view online advertising as a waste of time and effort if they run a brick-and-mortar business that’s solely reliant on local traffic. The problem with this kind of thinking is that...

June 24, 2011
Search Marketing Myths: If You Build It, They Won’t Come [DMA11]
One of the biggest, most prevalent myths about Internet marketing campaigns harkens back to a famous movie quote about a farmer and a baseball field. You’ve probably seen it – everyone...

June 23, 2011
GET IN-DEPTH MARKETING TRAINING AT DMA2011 [DMA11]
Marketing executives have enough on their plates trying to understand the latest direct marketing strategies themselves without worrying about how to efficiently pass their knowledge on to everyone...

June 22, 2011
MAKE AN IMPACT WITH SMS ADVERTISING [DMA11]
SMS (Short Message Service) is the text communication service component of phone, web or mobile communication systems. Estimated advertising expenditures in this medium are in the billions of dollars,...

June 21, 2011
IS MOBILE SEARCH MARKETING DIFFERENT? [DMA11]
Now that we’re finally beginning to realize the rapid growth potential for mobile marketing, we’re suddenly being confronted with the need to develop different strategies for it....

October 22, 2010
NRF Forecasts Holiday Sales Increase of 2.3%
After a ho-hum 2009 and a disastrous 2008, holiday retail sales* are expected to increase a more moderate 2.3 percent this year to $447. 1 billion, according to the National Retail Federation. While that grow October 8, 2010 — After a ho-hum 2009 and a disastrous 2008, holiday retail sales* are expected to increase a more moderate 2. 3 percent this year to $447. 1 billion, according to the National Retail Federation. While that growth remains slightly lower than the ten-year average holiday sales increase of 2.5 percent, it would be a marked improvement from both last year’s 0.4 percent uptick and the dismal 3.9 percent holiday sales decline retailers experienced in 2008. th remains slightly lower than the ten-year average holiday sales increase of 2.5 percent, it would be a marked improvement from both last year’s 0.4 percent uptick and the dismal 3.9 percent holiday sales decline retailers experienced in 2008.

October 20, 2010
Outdoor Advertising Demonstrates Direct Sales Lift, MarketShare Study Finds
With the Out-of-Home (OOH) advertising industry in the midst of a major transformation, thanks to the advent of digital technology and new outdoor measurement developments, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today released a ground-breaking study entitled “How Out-of-Home Advertising Works” in conjunction with MarketShare Partners, the leading cross-marketing optimization company. The new study offers an analysis of Out-of-Home (OOH), including its financial contribution and return-on-investment as part of a balanced marketing mix to help marketers make more informed decisions regarding their overall marketing allocations.

The DMA Newsstand Archive