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September 2, 2010
FTC Announces Fees Telemarketers Pay to Access the National Do Not Call Registry Will Not Increase in FY 2011
The fees that telemarketers pay to access phone numbers on the National Do Not Call Registry will remain unchanged in fiscal year 2011, the Federal Trade Commission has announced. All telemarketers making calls to consumers in the US are required to download the Do Not Call list to make sure consumers who have placed their numbers on the list do not receive unwanted calls.

August 26, 2010
US Mobile Learning Revenues Reached $632 Million in 2009, Ambient Insight Reports
The US demand for Mobile Learning is growing by a five-year compound annual growth rate of 18.3% and revenues will reach $1.4 billion by 2014 according to a new report by Ambient Insight.

August 25, 2010
Dicounts and 'Social Badging' Primary Reasons Consumers 'Like' Brands on Facebook, According to ExcactTarget
A new study by ExactTarget finds that, while consumers primarily turn to Facebook to connect with friends and for entertainment, discounts and 'social badging' are the primary reasons consumers 'like' brands on Facebook.

August 24, 2010
Direct Marketers Facing Longer Unemployment, Bernhart Survey Finds
The job outlook for unemployed direct marketers has sharply deteriorated since last summer, according to a new study by Bernhart Associates Executive Search, LLC, a leading digital and direct marketing executive search firm.

August 23, 2010
Marketers Send High Volumes of Email to Non-Responsive Customers, Return Path Study Finds
According to new research by Return Path, e-retailers continue to struggle with building customized, 1-to-1 email marketing efforts tailored to subscriber response rates, or more importantly, lack of response.

August 23, 2010
Marketers Not (Yet) Sold on Social Media, According to KRC Research
Tweeting and Facebooking may be the rage among the YouTube generation, but many corporate leaders are reluctant to change their marketing approaches for the sake of social networking, according to a new national survey by KRC Research.

August 20, 2010
Phishing Attacks Drop Year-Over-Year According to IID Report
According to IID, phishing attacks were down 10 percent from April to June 2010 compared to the second quarter of 2009. Despite this drop, phishing attacks targeting e-commerce, gaming, web services and social networking sites significantly increased.

August 20, 2010
Average Family Has Completed More School Shopping Compared to Same Time Last Year, NRF Finds
Consumers got a jump start on their back-to-school and college shopping this summer, according to a new survey by NRF. The average family has completed 43.2% of their school shopping, compared to 41.6% at this time last year.

August 20, 2010
Fixed Broadband Subscriber Numbers Approach 449 million in 2Q 2010, According to ABI Research
The number of fixed broadband subscribers totaled just under 449 million in the second quarter of 2010, according to ABI Research’s most recent broadband subscriber Market Data. This represents a 10% increase over the same period in 2009.

August 13, 2010
July Total US Retail Sales Show Mixed Results, According to SpendingPulse
July total retail sales grew by 1.4% year-over-year with seasonally adjusted month-to-month sales declining by 0.9%. Excluding auto and gasoline, on a seasonally unadjusted basis, year-over-year sales in July grew by 1.0%, according to MasterCard Advisors SpendingPulse.

August 3, 2010
Mobile Data Usage Grows Exponentially but Data Revenue Lags, According to ABI Research
According to ABI Research, mobile data usage continues to grow exponentially as 3G technology spreads globally. From 2009 to 2015 data usage in Western Europe and North America is expected to increase at a compound annual growth rate of 42% and 55% respectively.

August 3, 2010
Americans Budgeting More for Back to School Shopping, According to American Express
The majority (80%) of consumers with children in preschool through high school expect to spend more (39%) or the same (41%) per child on back to school shopping this year compared to last year, according to the latest American Express Spending & Saving Tracker.

August 3, 2010
Twitter Users Three Times More Likely to Impact Brands Online, ExactTarget Finds
A new study by ExactTarget finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles, and product reviews than the average consumer.

July 23, 2010
Attention Mobile Operators: Courting Apple Owners Is Good Business, Says Yankee Group
1.7 million consumers bought iPhone 4s in its first three days of sale, sending Apple more than $1 billion in revenue. Research from Yankee Group shows that those same consumers will be worth more than $1.8 billion to AT&T this year, and more than $9 billion to it over the next five years.

July 23, 2010
Competition Will Drive Smartphone Pricing Down, Finds Juniper Research
A new study from Juniper Research has forecast that challengers from the consumer electronics market will achieve global sales of smartphones exceeding 26 million by 2015. In addition, Asia will assert greater influence in the production of Smartphone devices.

July 23, 2010
Spring Radio Ratings Shows Stability of Overall Listening Habits, Nielsen Finds
Radio consumption shows impressive year-over-year stability, according to an analysis of key listening metrics included in Nielsen’s spring 2010 ratings within 51 US markets.

July 23, 2010
PC Game Digital Downloads Reaching Parity With In-Store Purchases, Finds NPD Group
According a new report from The NPD Group, in 2009, 21.3 million PC Game full-game digital downloads were purchased online in the US compared to 23.5 million physical units purchased at retail during the same period.

July 22, 2010
Mobile App Store Downloads to Reach 25 Billion by 2015, Juniper Report Finds
As network operators and vendors increasingly deploy their own dedicated app stores, a new Juniper Research report has found that the annual number of consumer-oriented handset downloads is expected to rise from less than 2.6 billion in 2009 to more than 25 billion in 2015.

July 22, 2010
Facebook Flops in Customer Satisfaction, According to ACSI E-Business Report
Despite being the most popular website in America, consumers don't like Facebook, according to the 2010 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with ForeSee Results. Facebook scored 64 on the ACSI's 100-point scale, which puts its satisfaction even lower than IRS e-filers.

July 22, 2010
Click Fraud Rate Rises Slightly in Q2 2010 to 18.6%, Click Forensics Finds
According to Click Forensics, the overall industry average click fraud rate was 18.6% in Q2 2010. That’s up from the 17.4% reported for Q1 2010 and the 12.7% rate reported for Q2 2009.

July 21, 2010
Leading Retailers Aim for First-Mover Advantage in the Mobile Channel, According to Forbes Insights
As consumers are starting to look to their smartphones for an enhanced shopping experience, leading US retailers are hoping to capture first-mover advantage in the growing mobile channel, according to a new study released today by Forbes Insights.

July 21, 2010
Online Retail Sales Projections Up 8% for Q3, eBillme Online Spending Index Shows
Seventeen percent of consumers plan to do their back-to-school shopping online this year, a five percent increase over last year, according to the eBillme Online Spending Index, a quarterly survey conducted by Javelin Strategy and Research.

July 21, 2010
Marketers Should Wake Up to the Potential of Mobile, says ABI Research
The first waves of what could become a marketing “perfect storm” are already lapping at the feet of marketing departments in many parts of the world, and according to ABI Research practice director for mobile marketing strategies Neil Strother, it’s time for marketing professionals to take note.

July 19, 2010
Mobile Video Services Revenue to Exceed $2 Billion in 2013, Says ABI Research
Revenue from mobile video services is expected to top $2 billion worldwide in 2013, according to the latest data from ABI Research. Video services included in this forecast are video telephony, video messaging, video sharing, video-on-demand, VoD downloads, and “other” video services.

July 19, 2010
Customer Profitability Still Down at Big Retail Banks, Accenture Survey Finds
According to a survey by Accenture, a majority of executives at leading retail banks globally say average customer profitability has remained below pre-crisis levels, while their customers’ price-sensitivity and inclination to "shop around" have increased.

July 19, 2010
Parents Will Not Be Cutting Back on Back-to-School Spending, Burst Media Survey Shows
A new survey by Burst Media found that consumers will not cut back on back-to-school spending, as more than half plan to spend more or at least the same amount on back-to-school clothing and supplies as they did last year.

July 14, 2010
Shoppers Prefer Email Promotions Over Social Media, CrossView Survey Shows
According to a new survey by CrossView, 35% of respondents said they were shopping due to a recently received promotion from a retailer. Of those who did not receive a promotion, 68% said they would have been more likely to visit a store if they had been given one.

July 14, 2010
United States Extends Lead as Top Spamming Nation as European Output Rises, Sophos Reports
Sophos has published its latest report into the top twelve spam-relaying countries, covering the second quarter of 2010. The US continues to be the number one spam polluter, piping out 15.2% of all global spam messages – an increase from 13.1% in the first quarter of 2010.

July 12, 2010
Mobile Banking Usage Nearly Doubled Since Last Year, According to IDC Study
According to a new report by IDC Financial Insights, mobile banking has seen an increase in usage and in institutions offering the service in the last year. In fact, reported mobile banking usage has almost doubled since last year's survey.

July 8, 2010
Six in Ten Americans Go Online Wirelessly; African-Americans Lead in Cellphone Usage, Pew Study Finds
A May 2010 survey by the Pew Research Center’s Internet & American Life Project finds that six in ten American adults now go online wirelessly using either a mobile phone or a laptop with a wireless Internet connection. Americans are also taking advantage of a much wider range of cell phone data applications than at a similar point in 2009.

December 4, 2009
Security Concerns Hinder Cloud Computing Adoption, According to Forrester
Concerns about the security of cloud computing environments top the list of reasons for firms not being interested in the pay-per-use hosting model of virtual servers, according to the latest Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, by Forrester Research, Inc.

November 17, 2009
DMA Global Advisory Board (GAB) Extends Worldwide Initiatives
The Direct Marketing Association (DMA) has instituted a Global Advisory Board to provide an enhanced global perspective to DMA and to shepherd initiatives extending DMA's service to direct marketers worldwide.

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