Newsstand

June 13, 2011
MAKING TRACKS AT DMA2011 CONFERENCE [DMA11]

The DMA2011 Conference and Exhibition provides diverse, in-depth educational opportunities through its nine session tracks. There are so many sessions to attend and so much new information to learn, you may just have to clone yourself to get it all in. If you haven’t figured out the art of cloning yet, you could just team up with several colleagues and map out a tactical approach to covering the sessions and sharing information. Attendees at the Oct. 1-6 Boston marketing conference will have the opportunity to learn directly from the visionaries, experts and trend-setters leading the charge in all areas of today’s direct marketing.

Session Tracks include Acquisition & Lead Generation; Creative & Production; Real-Time & Trigger Marketing; Mobile Strategies; Direct & Digital Marketing Fundamentals; Cross-Channel Strategy; Data, Measurement & Attribution; Retention & Loyalty; and Brand, Social & Content Marketing. All sessions are organized by level, too - Fundamental, Intermediate and Advanced - to insure attendees receive the information that is most relevant to their position. Senior level marketers may also choose to attend the Wednesday and Thursday post-conference workshop where they can earn certification upon passing a test.

The DMA2011 Conference and Exhibition will cover every topic imaginable under the very wide umbrella of direct marketing. Plan on making tracks to be there so you can hunt down exactly the right information you need to be better at whatever you’re promoting, by whatever channels, to whatever target.

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